Recently, MG returned to its brand birthplace, the UK, held a technology sharing session in London, then rushed to the Goodwood Festival of Speed for the global premiere of two concept cars. MG Go! Agile Pure Electric Small Car and Cyber Concept Coupe SUV appeared together. On one side was the century-old British racing heritage, on the other, mature and complete Chinese intelligent electric technology. The two events did not deliberately create a buzz, yet calmly demonstrated the posture of Chinese automakers looking globally and proceeding steadily, and also just confirmed the outstanding results SAIC achieved in its overseas market in the first half of this year.

MG GO! Concept Car

MG Cyber Concept Car

Overseas Half-Year Sales Continue to Rise Steadily

In the first half of 2026, SAIC's overseas market was very fruitful, with cumulative exports reaching 735,000 units, up 48.7% year-on-year; looking at June alone, overseas sales reached 146,000 units, surging 61.2% year-on-year, setting a new sales record, consistently ranking in the first tier of Chinese automakers going global.

As the backbone of SAIC's overseas layout, MG has topped the sales of Chinese brands in Europe for 11 consecutive years, and is also the first Chinese automotive brand with cumulative sales exceeding 1 million units in Europe. In the first half, MG sold over 190,000 units in Europe, and MG4 Urban has entered mainstream households in Germany.

Looking at the global map, Europe has grown into a key 300,000-unit level market for SAIC. The five major regions of Americas, Middle East, Australia-New Zealand, ASEAN, and South Asia have stably maintained sales volumes in the 50,000-unit level. Today, SAIC's business covers over 170 countries and regions, with overseas cumulative sales exceeding 7 million units. Not only was passenger car performance outstanding, SAIC commercial vehicles also opened a new track, with SAIC Hongyan securing an order for 1,000 new energy heavy-duty trucks in Thailand, breaking the situation of foreign brands monopolizing the local heavy-duty truck market. Passenger cars and commercial vehicles proceeding on two lines, coordinating to explore overseas markets.

Diverse Products Calmly Adapt to Global Diverse Needs

Outstanding market performance has never come from piling up low prices and sales volume. Core confidence comes from SAIC's self-developed technology honed over many years. MG has built three mature technology systems facing the global market: Hybrid+ Hybrid System, SolidCore Semi-Solid-State Battery, and i-Smart Intelligent In-Vehicle System.

Scene of MG UK Technology Conference

At the London Technology Conference, MG fully displayed the full set of intelligent electric technologies, and is also the first automotive brand globally to achieve mass production implementation of semi-solid-state batteries. IM AD Intelligent Driving adapts to road conditions on all five continents. MG Parking Smart Cockpit is finely tuned for overseas driving habits, and overseas i-Smart infotainment activation volume has exceeded one million. The two concept cars debuted at Goodwood extracted the design core of MG classic racing cars, fused with new aesthetics of electrification, balancing brand history and future mobility imagination.

In the next three years, SAIC will gradually launch global new products. Powertrains cover four types: Fuel, Hybrid, Plug-in Hybrid, and Pure Electric. More than 10 sedan, SUV, MPV, and Pickup models will be launched successively to the market, balancing various scenarios such as city commute, family travel, outdoor self-driving, and high-end driving, gently covering global mainstream sub-markets.

Glocal Strategy Deeply Cultivates Locally According to Local Conditions

Many automakers going overseas are accustomed to directly copying domestic products and operation models, applying one standard to adapt to all regions. After landing, it is easy to be incompatible and difficult to fit local users' real driving habits. SAIC chose to walk the Glocal global localization route, doing no one-size-fits-all, slightly adjusting products and services according to regional characteristics of different markets.

European highway network is developed, regulations are strict, so targeted optimization of chassis tuning and intelligent driving logic was done. The Middle East has high temperature all year round, specially strengthened three-electric system heat resistance protection to ensure stable vehicle operation in high-temperature environments. Indian daily commute scenarios are special, continuously iterating cockpit interaction functions to fit local driving preferences. Central Asia cooperated with local automakers to land production, with SAIC Volkswagen multiple new cars landing in Uzbekistan, completing regional market layout breakthrough. Thailand launched MG SMILE exclusive service system, providing lifetime warranty for three-electric systems for pure electric models, sorting out local after-sales chaos. Currently, local MG ownership volume has exceeded 250,000 units.

Building a Full-Link Overseas Ecosystem

True long-term globalization has never been short-term whole vehicle export, but slowly building a complete overseas system integrating technology, products, production, and service. This is also the key to SAIC's overseas market having stronger risk resistance capabilities.

On the production level, emerging markets such as Central Asia and West Africa cooperated with local enterprises to build factories, production on site compresses transportation costs, steadily digging into incremental space. On the service level, building European direct sales outlets in Belgium and Luxembourg, offline service stores exceed 2,000, matching long-term warranty in various places, eliminating overseas users' driving concerns. On the operation level, relying on local teams to face consumers directly, timely capturing market changes, slowly completing the transformation from "selling cars" to "operating users with heart and accumulating brand reputation".

From simple whole vehicle export to full value chain overseas of technology, manufacturing, and service, MG's two appearances in Britain this time is exactly a true portrayal of the steady growth of China's automotive industry. Relying on the calm and pragmatic Glocal globalization system, SAIC has shined the "China Intelligence" sign in the global market, leading Chinese automotive brands to complete the solid advance from simple "Going Out", to securely "Walking Steady, Walking Far".

近日，MG 返到品牌發源地英國，喺倫敦舉行咗一場技術分享會，又到古德伍德速度節全球首秀兩款概念車，MG Go！靈動純電小車、Cyber Concept 轎跑 SUV 同台亮相，一邊係沉澱百年嘅英倫賽車底蘊，一邊係成熟完善嘅中國智電技術，兩場活動唔刻意造勢，卻從容展現出中國車廠放眼全球、穩步前行嘅姿態，亦剛好印證上汽今年上半年海外市場交出嘅亮眼成績單。

MG GO! 概念車

MG Cyber Concept 概念車

海外半年銷量穩步走高

2026 上半年，上汽海外市場收穫頗豐，累計外銷 73.5 萬輛，同比升幅 48.7%；單計 6 月，海外銷量達 14.6 萬輛，同比大升 61.2%，創下全新銷量紀錄，長年穩居國內車廠出海第一梯隊。

作為上汽海外佈局嘅中堅力量，MG 連續十一年奪得中國品牌歐洲銷量第一，亦係首個喺歐洲累計銷量破百萬台嘅中國汽車品牌。上半年，MG 喺歐洲賣出超 19 萬輛，MG4 Urban 喺德國已走入當地主流家庭。

放眼全球版圖，歐洲已經成長為上汽三十萬輛級重點市場，美洲、中東、澳新、東盟、南亞五大區域穩定保持五萬輛級銷量規模。如今，上汽業務覆蓋全球 170 多個國家同地區，海外累計銷量突破 700 萬輛。唔止乘用車表現亮眼，上汽商用車亦開闢出新賽道，上汽紅岩奪得泰國千輛新能源重卡訂單，打破外資品牌壟斷當地重卡市場嘅局面，乘用車、商用車雙線並行，協同開拓海外市場。

多元產品從容適配全球多樣需求

亮眼嘅市場表現，從來唔係靠低價走量堆砌而來，核心底氣來自上汽多年打磨嘅自研技術。MG 搭建起三大面向全球嘅成熟技術體系：Hybrid+ 混動系統、SolidCore 半固態電池、i-Smart 智能車載系統。

MG 英國技術大會現場

倫敦技術大會上，MG 完整展示全套智電技術，亦係全球首個實現半固態電池量產落地嘅汽車品牌；智己 IM AD 智能駕駛適配全球五大洲路況，MG Parking 智慧座艙針對海外用車習慣細緻調校，海外 i-Smart 車機激活量已突破百萬。古德伍德亮相嘅兩款概念車，提取 MG 經典賽車嘅設計核心，融合電氣化全新審美，兼顧品牌歷史同未來出行想像。

未來三年，上汽會循序漸進投放全球化新品，動力覆蓋燃油、混動、插混、純電動四種類型，十幾款轎車、SUV、MPV、皮卡陸續推向市場，兼顧城市通勤、家庭出行、戶外自駕、高端駕乘等各種場景，溫和覆蓋全球主流細分市場。

Glocal 戰略因地制宜深耕本地

唔少車廠出海習慣直接照搬國內產品同運營模式，一套標準適配所有地區，落地後好容易水土不服，難以貼合當地用戶真實用車習慣。上汽選擇走 Glocal 全球本土化路線，唔搞一刀切，順住不同市場嘅地域特點微調產品同服務。

歐洲高速路網發達、法規嚴苛，便針對性優化底盤調校同智能駕駛邏輯；中東常年高溫，特意加強三電系統耐熱防護，保障車輛高溫環境穩定運行；印度日常通勤場景特殊，持續迭代座艙交互功能，貼合本土用車偏好；中亞攜手當地車廠落地生產，上汽大衆多款新車登陸烏茲別克斯坦，完成區域市場佈局突破；泰國推出 MG SMILE 專屬服務體系，為純電車型提供三電終身質保，搞掂當地售後亂象，目前當地 MG 保有量已經超過 25 萬輛。

搭建全鏈路海外生態

真正長久嘅全球化，從來唔係短暫嘅整車出口，而係慢慢搭建起技術、產品、生產、服務一體化嘅完整出海體系，這亦係上汽海外市場抗風險能力更強嘅關鍵。

生產層面，中亞、西非等新興市場同本土企業合作建廠，就地生產壓縮運輸成本，穩步挖掘增量空間；服務層面，喺比利時、盧森堡搭建歐洲直營網點，線下服務門店超 2000 家，各地配套長效質保，打消海外用戶用車顧慮；運營層面依托本土團隊直面消費者，及時捕捉市場變化，慢慢完成從“賣車”到“用心經營用戶、沉澱品牌口碑”嘅轉變。

從簡單整車出口，到技術、製造、服務全價值鏈出海，MG 此次英倫兩場亮相，正係中國汽車產業穩步成長嘅真實寫照。依托從容務實嘅 Glocal 全球化體系，上汽喺全球市場擦亮咗“中國智造”招牌，帶領中國汽車品牌，完成從簡單“走出去”，到穩當“行得穩、行得遠”嘅堅實進階。

This year is a milestone year for Chinese automakers going global. According to new car sales statistics from the European Automobile Manufacturers Association, in May, sales of Chinese brand cars in Europe surpassed Japanese brands for the first time.

Following this, SAIC Group also sparked a wave of enthusiasm in the UK. On July 8, SAIC MG held a technology conference in London, bringing the most cutting-edge intelligent and electric technology back to the brand's birthplace; On July 9, SAIC MG appeared at the Goodwood Festival of Speed, where two concept cars, the two-door electric compact MG Go! and the coupe SUV Cyber Concept, shone brightly. The heritage of a century-old brand and the strength of a technological ace sparked sparks, as Chinese automakers ignite the global automotive market with intelligent and electric innovation technologies.

Scene of MG UK Technology Conference

At the same time, SAIC's overseas market also submitted an excellent half-year exam report: Sales overseas in June reached 146,000 vehicles, a year-on-year surge of 61.2%, setting a historical high. In the first half of this year, SAIC's overseas market cumulative sales reached 735,000 vehicles, a strong increase of 48.7% year-on-year, ranking among the leaders in the industry. Driven by the "Glocal Strategy", SAIC is transforming from selling cars to full-chain global expansion, continuously deepening overseas value chain construction.

Comprehensive Technological Advancement, Polishing the Product Name Card

At the technical brand level, SAIC is systematically building global intelligent labels for "Hybrid+ Hybrid Technology", "SolidCore Solid/Semi-Solid Battery Technology", and "i-Smart Intelligent Driving Technology". At the UK technology conference, the MG brand showcased MG Plug-in Hybrid+ Hybrid, SolidCore Semi-Solid Battery, and MG Parking Smart Cockpit and Assistive Driving. In addition, MG became the first automotive brand globally to achieve mass production of semi-solid batteries; The IM AD intelligent driving system of IM Motors has covered five continents globally; The global activation volume of the overseas travel i-Smart system has exceeded one million.

Scene of MG UK Technology Conference

At the Goodwood Festival of Speed, the MG brand unveiled globally two concept models: the two-door electric compact MG Go! and the coupe SUV Cyber Concept, stunning the entire audience. The design inspiration for the two models comes from MGB GT, MG 6 R4 Group B Rally Cars, MG EX181 Streamlined Racing Cars, and other classic brand models, showcasing brand heritage and future vision.

MG GO! Concept Car

MG Cyber Concept Concept Car

At the product implementation level, SAIC will achieve massive product global deployment in the next three years: Full powertrains cover ICE, HEV, PHEV, EV four forms, adapting to energy policies and consumption habits of various countries; At the same time, SAIC is creating over ten new overseas models including SUV, sedan, MPV, pickup, comprehensively covering household, commuting, high-end driving, long-distance travel, outdoor and other full scenario needs, connecting global mainstream market segments.

From Frankfurt to London, from technology exhibitions to runways, SAIC MG advances in leaps and bounds, showcasing a new name card of Chinese intelligent manufacturing to the world with more cutting-edge technology and newer models.

Deepening Regional Markets, Serving Global Users

While technology sails overseas, the pace of SAIC deepening the global market is also accelerating. Currently, SAIC's products and services cover over 170 countries and regions worldwide, forming 1 "300,000-class" market (Europe) and 5 "50,000-class" markets (Americas, Middle East, Australia & New Zealand, ASEAN, South Asia), with overseas cumulative sales exceeding 7 million vehicles.

Europe is SAIC's largest overseas market. The MG brand has won the "Chinese Brand European Sales Champion" for 11 consecutive years and has become the first Chinese automotive brand to exceed 1 million cumulative sales in Europe. In the first half of this year, MG brand sales in Europe exceeded 190,000 vehicles, a year-on-year growth of over 20%. On July 1, MG brand established a direct sales company in Belgium and Luxembourg, which is also an important step for SAIC to implement the "Glocal Strategy" and take root in local Europe. From leading Chinese automotive brands in sales scale to deepening the European market and building long-term user relationships, MG is realizing a transformation from "selling cars" to "managing", thereby better improving service capabilities, listening to customer needs, achieving agile responses to market dynamics, and precise control of customer experiences.

MG Brand Appears at Goodwood Festival of Speed

Not only in Europe, SAIC is blooming in multiple points globally by continuously deepening local markets. In Thailand, the MG brand launched the new service strategy "MG SMILE" in May, solving local user concerns such as price transparency, dealer commitment fulfillment, and consumer rights protection with a full-process service standard system, and providing lifetime warranty for three-electric systems for pure electric models. With the support of new service standards and lifetime warranty policies, the new MG URBAN went on sale in Thailand on June 24, bringing high-quality products and services of Chinese intelligent manufacturing to more Thai users.

MG URBAN

In Central Asia, in June this year, multiple models such as SAIC Volkswagen Tiguan L Pro, Passat Pro, Teramont X, Teramont Pro, T-Roc New, Lavida New entered the Uzbekistan market, achieving the "zero breakthrough" for SAIC Volkswagen in the Central Asian market. Previously, the SAIC Group Almaty MG Flagship Store officially opened in April this year, SAIC joined hands with Allur, Kazakhstan's largest automotive production and assembly enterprise to achieve localized production and model adaptation for customer needs. The two brands join hands to explore the Central Asian map, providing more intelligent models and higher-level services for local consumers.

Good news also came from the commercial vehicle sector. Recently, SAIC Hongyan formally reached a strategic cooperation agreement with a top port major customer in Thailand for 1,000 new energy heavy trucks. The first batch of complete vehicles has completed packing and boarded ships in batches, setting off from domestic production bases to Thailand. This also marks that SAIC Hongyan, relying on independent core three-electric technologies, full-scenario customization capabilities, and a comprehensive overseas local service system, breaks the monopoly of foreign brands in the Thai heavy truck market, showcasing the complete industrial chain of Chinese commercial vehicles and the hard power of green intelligent manufacturing to the world.

From monthly sales breaking the best historical record to technology label formation and localization deepening landing, behind SAIC's overseas market report card is the systemic effectiveness of the Glocal Strategy "Global Automotive Brand + Localized System Ecosystem". Facing the future, SAIC will continuously accelerate the transformation from complete vehicle overseas to value chain overseas, writing a new chapter of Chinese intelligent manufacturing in the global automotive industry landscape.

今年係中國汽車企業出海嘅里程碑年份。歐洲汽車製造商協會嘅新車銷量統計數據顯示，5 月中國品牌汽車喺歐洲嘅銷量首次超過日系車。

緊接著，上汽集團喺英國亦掀起熱潮。7 月 8 日，上汽 MG 喺英國倫敦舉辦技術大會，將最前沿嘅智電技術「帶回」品牌發源地；7 月 9 日，上汽 MG 亮相古德伍德速度節，兩廂純電小車 MG Go！同轎跑 SUV Cyber Concept 兩款概念車閃耀登場。百年品牌嘅底蘊同技術王牌嘅實力擦出火花，中國汽車企業正以智電創新技術點燃全球汽車市場。

MG 英國技術大會現場

與此同時，上汽海外市場同樣交出一份出色嘅「半年考」答卷：6 月海外銷售 14.6 萬輛，同比大漲 61.2%，創歷史新高。今年上半年，上汽海外市場累計銷售 73.5 萬輛，同比勁增 48.7%，在行業中名列前茅。在「Glocal 戰略」嘅驅動下，上汽正從賣車向全鏈出海轉型，海外價值鏈建設持續深化。

技術全面進階，擦亮產品名片

在技術品牌層面，上汽正系統化打造「Hybrid+ 混合動力技術」「SolidCore 固態/半固態電池技術」及「i-Smart 智能行車技術」嘅全球智能化標籤。在英國技術大會上，MG 品牌集中展示了 MG Plug-in Hybrid+ 混合動力、SolidCore 半固態電池同 MG Parking 智慧車艙與輔助駕駛。此外，MG 成為全球首個實現半固態電池量產嘅汽車品牌；智己 IM AD 智能駕駛系統已覆蓋全球五大洲；海外出行 i-Smart 系統全球激活量突破百萬。

MG 英國技術大會現場

在古德伍德速度節上，MG 品牌全球首發兩廂純電小車 MG Go！同轎跑 SUV Cyber Concept 兩款概念車型，驚艷全場。兩款車型嘅設計靈感來自 MGB GT、MG 6R4 B 組拉力賽車、MG EX181 流線型賽車等多款品牌經典車型，展現品牌傳承與未來願景。

MG GO! 概念車

MG Cyber Concept 概念車

在產品落地層面，未來三年上汽將實現海量產品全球化投放：全動力總成覆蓋 ICE、HEV、PHEV、EV 四大形式，適配各國能源政策與消費習慣；同時上汽正在打造包括 SUV、轎車、MPV、皮卡在內嘅十餘款全新海外車型，全面覆蓋家用、通勤、高端驾乘、長途出行、戶外等全場景需求，打通全球主流細分市場。

從法蘭克福到倫敦，從技術展會到秀場，上汽 MG 跨越式進階，以更前沿嘅技術同更新穎嘅車型，進一步向全世界展示中國智造新名片。

深耕區域市場，服務全球用戶

技術揚帆出海嘅同時，上汽深耕全球市場嘅步伐亦喺不斷加快。目前，上汽產品同服務已遍布全球 170 多個國家同地區，形成了 1 個「三十萬輛級」市場（歐洲）同 5 個「五萬輛級」市場（美洲、中東、澳新、東盟、南亞），海外累計銷量突破 700 萬輛。

歐洲係上汽最大嘅海外市場，MG 品牌已連續十一年獲得「中國品牌歐洲銷量冠軍」，並成為首個喺歐洲累計銷量突破 100 萬嘅中國汽車品牌。今年上半年，MG 品牌喺歐洲累計銷售超過 19 萬輛，同比增長超過 20%。7 月 1 日，MG 品牌喺比利時、盧森堡成立直屬銷售公司，這亦係上汽踐行「Glocal 戰略」、扎根歐洲本土嘅重要一步。從銷量規模領跑中國汽車品牌，到深耕歐洲市場、構建長期用戶關係，MG 正實現從「賣車」到「經營」嘅轉變，從而更好地提升服務能力、聆聽客戶需求，實現對市場動態嘅敏捷響應同對客戶體驗嘅精準把控。

MG 品牌亮相古德伍德速度節

不僅喺歐洲，上汽正通過不斷深耕當地市場，喺全球多點開花。喺泰國，MG 品牌於 5 月推出「MG SMILE」嘅全新服務戰略，以全流程嘅服務標準體系解決價格透明度、經銷商承諾兌現、消費者權益保障等當地用戶關切嘅痛點，並為純電車型提供三電終身質保。喺全新服務標準同終身質保政策加持下，全新 MG URBAN 於 6 月 24 日喺泰國上市，讓中國智造嘅優質產品同服務惠及更多泰國用戶。

MG URBAN

喺中亞，今年 6 月，上汽大眾途觀 L Pro、帕薩特 Pro、途昂 X、途昂 Pro、途嶽新銳、朗逸新銳等多款車型進入烏茲別克斯坦市場，實現了上汽大眾喺中亞市場「零嘅突破」。此前，上汽集團阿拉木圖 MG 旗艦店於今年 4 月正式開業，上汽與哈薩克斯坦最大嘅汽車生產組裝企業 Allur 攜手實現本地化生產並針對客戶需求進行車型適配。兩大品牌合力開拓中亞版圖，為當地消費者提供更智能嘅車型同更高水平嘅服務。

商用車領域同樣傳來捷報。近日，上汽紅岩與泰國頭部港口大客戶正式達成 1000 輛新能源重卡戰略合作協議，首批整車已完成整裝、批量登船，從國內生產基地啟程發往泰國。這亦標誌著上汽紅岩憑藉自主三電核心技術、全場景定制能力同完善海外屬地服務體系，打破泰國重卡市場外資品牌壟斷嘅格局，向全球展現中國商用车完整產業鏈與綠色智造硬實力。

從單月銷量刷新歷史最佳成績，到技術標籤成型、本地化深耕落地，上汽呢份海外市場成績單背後，係 Glocal 戰略「全球汽車品牌 + 本地化體系生態」嘅系統性成效。面向未來，上汽將不斷加速從整車出海向價值鏈出海轉型，喺全球汽車產業格局中書寫中國智造新篇章。