Auto Talk Industry | As the global automotive industry's electrification transition enters the deep-water zone, Chinese brands are continuously amplifying their voice on the world stage. Relying on the solid foundation of the domestic market, combined with high-speed expansion in overseas markets, Chery Group's new energy sector has delivered a report of scale and quality.

Latest sales data shows that Chery Group's new energy vehicles achieved a monthly sales volume exceeding 100,000 units for five consecutive months, securing the fifth position in the global new energy landscape, and becoming an important sample for China's automotive "overtaking by changing lanes".

In August, Chery Group's new energy vehicle sales reached 120,909 units, a year-on-year surge of 69.8%, with wholesale volume ranking in the top three of the industry for five consecutive months. From January to August 2026, Chery Group's new energy cumulative sales reached 725,214 units, a year-on-year increase of 46.2%, maintaining a strong upward growth curve on a high base.

According to statistics from CPCA's Cui Dongshu, from January to July 2026, Chery Group's new energy global market share reached 5.5%, ranking in the top five of global automotive groups in new energy vehicle sales.

It is worth noting that among the global new energy sales TOP 5 list, four slots are occupied by Chinese automotive companies, marking that China's new energy vehicles have upgraded from local rise to a global force, reshaping the global automotive industry competition landscape. From 100,300 units in April to 121,000 units in August, the monthly rising new energy sales volume verifies that Chery's electrification transition has shifted from phased explosion to normalized growth.

Behind the surge in total volume is a deep restructuring of the internal structure, with new energy becoming the core pillar of Chery's domestic market. In August, Chery Group's full-vehicle sales reached 280,128 units, a year-on-year increase of 15.4%. The new energy penetration rate in the domestic market soared to 61.9%, equivalent to two out of every three Chery cars sold domestically being new energy models.

High penetration means Chery's product structure has completed a fundamental switch. New energy is no longer a supplementary sector but the main force driving the brand's basic foundation. From traditional fuel vehicles to new energy carrying the national market banner, Chery has completed the iteration of internal tracks, laying product foundations for subsequent global output.

Export business is another major engine for Chery's growth. In August, Chery exports reached 196,984 units, a year-on-year increase of 52.1%, continuing to hold the number one spot for Chinese brand exports. New energy is becoming the core driver for going global; currently, one out of every seven new energy vehicles exported domestically comes from Chery.

In August, Chery's new energy exports approached 70,000 units, with a year-on-year increase as high as 124.2%, and the proportion of new energy in total monthly exports rose to 35.3%. New energy products are rewriting Chery's overseas sales composition, helping exports break away from the old pattern dominated by fuel vehicles.

Europe, as the mainstream automotive market with the strictest global regulations, has become the touchstone for testing Chery's global product power. From January to July 2026, Chery sold over 208,000 cars in 24 European countries, a year-on-year increase of 201%; among them, new energy vehicle sales were 102,000 units, a year-on-year surge of 332.5%, with the new energy proportion approaching 50%.

The high-speed growth in the European market proves that Chery's new energy products can adapt to mature markets with high safety and high emission standards, breaking the stereotype in overseas markets that Chinese new energy vehicles are "only suitable for emerging markets", and accumulating reputation and experience for further opening up developed markets.

Achieving flourishing growth both domestically and internationally stems from Chery's blockbuster product matrix covering different price ranges, different categories, and adapting to global diversified demands.

Domestically, new models continue to ignite the consumption market. On the launch day of the Fulid T7, orders exceeded 23,000, and the "Origin Global Car" concept received a warm market response; the FREELANDER Shenxingzhe 8, the first mass-production car of the Shenxingzhe series, opened pre-sales, with orders exceeding 10,000 in 48 hours, officially launching an attack on the high-end new energy track; the new QQ3 sales exceeded 10,000 for five consecutive months, stabilizing its star position in the A0-level pure electric market; the Luxeed V9 cumulative deliveries exceeded 20,000 units, refreshing the fastest delivery record for new energy MPVs at the 500,000 yuan level.

From small commuting cars to family SUVs, then to high-end MPVs, Chery has achieved comprehensive positioning in the segmented market, catering to both mass consumption and high-end upgrade demands.

On the overseas battlefield, multiple main models broke through strongly. The JAECOO 7, JAECOO 5, and OMODA 5 models entered the top ten best-selling car lists in the UK; the JAECOO 5 won the sales champion in the Australian segmented market, Indonesia, and Thailand pure electric markets; the iCAR V23 topped the segmented market榜首 in Thailand and South Africa.

The simultaneous success of multiple models in different continental markets shows that Chery is not simply selling domestic models overseas, but developing products based on global user demands, truly achieving one model adapting to multiple countries' road conditions, regulations, and consumption preferences.

While sales scale surged, Chery's new energy is moving away from the development model that relied solely on volume, stepping into the value growth stage of quality and quantity improvement. In the first half of 2026, Chery's new energy business revenue reached 59.284 billion yuan, a year-on-year increase of 63.8%, and the proportion of new energy business in the group's total revenue rose from 25.6% to 41.4%.

The significant increase in revenue proportion represents that new energy business is no longer just a tool for boosting sales but a core business unit that truly creates revenue value, with product premium capabilities continuously improving.

As of the end of August, Chery's global cumulative sales exceeded 20.44 million units, and overseas cumulative sales exceeded 7.18 million units. Decades of production and sales foundation, combined with the new momentum of new energy business, propelled Chery to a new development starting point.

From domestic penetration rate breaking through 60% to global ranking in the top five, from blooming everywhere in emerging markets to achieving more than triple growth in European developed markets, Chery's development trajectory is precisely a microcosm of China's automotive industry overtaking by changing lanes.

Under the wave of electrification, Chinese automotive companies bypassed the technical barriers of the traditional fuel vehicle era, relying on a complete industrial chain and rapid iterative product R&D capabilities, achieving a shift from following to running alongside, and leading in some areas. Chery solidifies its foundation with the domestic large cycle, leverages the global market with new energy products, and continuously writes the globalization story of China's automotive industry with one global model after another.

Market Commentary: 

Chery's new energy achieved dual drive through high domestic penetration and high-speed overseas expansion, with a 5.5% global share verifying its top tier status. The product matrix caters to both high and low-end markets, and the breakthrough in the European market proves product power withstands strict tests. However, overseas high-end brand building and profit level improvement remain the core themes for follow-up. Chery's growth path provides a highly valuable practical model for the globalization transformation of domestic brands.