In August 2026, Deepal Automobile global sales reached 28,659 units. The brand's cumulative sales have reached 947,600 units, getting closer to the one million sales target. Among them, Deepal S05 monthly global sales reached 17,474 units, up 43.42% year-on-year and 24.29% month-on-month. Since its launch, this car's monthly average sales have remained stable above 10,000, with cumulative global sales breaking 260,000 units, placing it in the top tier of 150,000 compact new energy SUVs. Achieving such market performance mainly stems from its downgrading of hardware configurations previously found only on high-end models to the 150,000 mainstream family price segment.

In terms of intelligent driving, Deepal S05 is equipped with a set of 27 perception hardware components including 1 LiDAR, paired with Dual Horizon J6M chips and a one-step end-to-end algorithm. It boasts over 90 advanced driving assistance features, supporting urban, highway, parking, and map-less full-scenario roaming assistance. The cockpit is equipped with a 3nm automotive chip, paired with a 15.6-inch 2.5K Sunflower Screen, 18-speaker audio, and AI voice interaction. On the chassis, the vehicle comes standard across all trims with FSD+HRS variable adaptive suspension, which can adjust damping in real-time according to road conditions to suppress cornering roll and filter out bumps and vibrations. Power options provide 520km and 620km CLTC pure electric range versions, with 0-100 km/h acceleration in 6.28 seconds. All trims come standard with 3C ultra-fast charging, and there is a corresponding thermal management system in low-temperature environments to improve charging and range performance.

In terms of exterior and interior design, the car adopts the Interstellar Flying Wing 2.0 design language, featuring frameless doors, semi-hidden door handles, and 18-inch sport wheels. The interior offers three color options: Nebula Purple, Hot Wave Orange, and Star Rock Grey, with large areas of leather covering, matched with wood grain trim and multi-color ambient lighting. Besides the domestic market, Deepal S05 is also advancing its overseas business, having already entered 73 countries and regions, with overseas monthly sales stable over 6,000 units. It has won awards such as the iF Design Award, Thailand Car of the Year, and J.D.Power new vehicle quality related awards. Olympic champion He Kexin also became an owner of this car.

Comprehensive hardware, sales, and domestic and overseas feedback show that the product strategy of Deepal S05 is relatively clear. In the 150,000 price segment, configurations like LiDAR, end-to-end intelligent driving, and variable damping suspension have been downgraded to the mainstream. It targets family users who value intelligent driving and ride comfort. However, hardware is just the foundation. Whether actual daily use is good depends on the continuous refinement of algorithms and systems. This car being able to establish a foothold in the niche market is also the result of high configurations matching real market demand.

Deepal S05 can also continuously update the driving experience through OTA iterations. The new version DEEPAL OS 3.2.0 mainly optimizes parking capabilities, adding functions such as nose-in parking, perpendicular parking exit, custom parking, low-speed emergency braking, etc. Remote parking operation logic has also been simplified; simultaneously upgraded voice navigation, screen casting, third-party applications. Amap adds green light countdown and blind spot oncoming vehicle warning, the mobile APP expands capabilities like remote keyless driving and Bluetooth diagnostics. It also optimized fatigue reminders and privacy security. The overall upgrade covers intelligent driving, cockpit, and mobile connectivity multiple sectors.