October 20, Geely Star Wish reached the milestone of 1 million units manufactured at the Xiangtan Production Base. From its launch in October 2024 to achieving this number, it took 24 months.

24 months for 1 million units is a speed worthy of serious attention in any sub-segment. In the A0-level pure electric category, which has long been shrouded by the label of "low price and low quality", the weight of this achievement is even heavier.

In the past few years, the default logic in the 60,000 to 80,000 yuan pure electric market has been: The price is set here, use torsion beams for the chassis, save on safety features as much as possible, and intelligence is not a priority.

Users spending tens of thousands of yuan to buy a commuting car have a psychological expectation that it should just "run". Star Wish broke this logic.

With a guide price starting from 64,800 yuan, limited-time benefit price lowered to 61,800 yuan, rear-wheel drive, four-wheel independent suspension, CATL LFP battery cells, and Shendun Battery Safety System are standard across the entire series. These configurations, placed two years ago, were things found in models priced above 100,000 yuan.

The 1 million-unit milestone is essentially a market vote: Consumers are willing to pay for "low price with quality".

Rear Drive Independent Suspension

Let's talk about the chassis first.

Rear-mounted rear-wheel drive plus four-wheel independent suspension is relatively rare in the 60,000 yuan pure electric market.

Most models in the same price range use front-engine front-wheel drive plus torsion beam non-independent suspension. The advantages of this structure are low cost and simple structure, the disadvantages are coarse vibration filtering, obvious rear bumpiness, and large turning radius. For urban commuting scenarios, these shortcomings are perceived by users every day.

Star Wish's rear-drive layout brings two direct benefits. First, the turning radius is achieved at 4.95 meters. For older residential areas to turn around, narrow road overtaking, or underground garage parking, the probability of doing it in one go is much higher.

Second, the front-rear weight balance is more even, pitch control during acceleration and braking is better, and it doesn't feel like a cheap small car to drive.

The vibration filtering performance of the four-wheel independent suspension is another difference perceived every day. Crossing speed bumps or driving on rough roads, the improvement in passenger comfort in the rear row is visible to the naked eye. For a commuting car undertaking family short-distance travel tasks, this difference is closer to daily use than 0-100 km/h acceleration.

Geely's calculation is clear: The core demand of entry-level users is not performance, but easy to drive, comfortable, and hassle-free. Rear-drive independent suspension solves these three things simultaneously, cost increases are within an acceptable range, and user perception is very strong. This is typical of "spending money where it counts".

Safety Assurance

The easiest thing for low-priced cars to sacrifice is safety. Star Wish took no shortcuts in this matter.

CATL LFP battery cells are standard across the entire series, without mixed battery suppliers. The Shendun Battery Safety System provides end-to-end protection from cells to structure to BMS management and passed multiple extreme safety tests.

Battery safety is something you don't perceive normally, but once a problem occurs, it is a major issue. Entry-level users have low trust in batteries to begin with, using CATL cells as an endorsement is the most direct way to dispel concerns.

In terms of active safety, high-spec models are equipped with Qianli Haohan H3 assisted driving, supporting ACC Adaptive Cruise Control, Lane Keeping, AEB Automatic Emergency Braking, AES Emergency Steering.

The two items of 120km/h static braking stop and 130km/h preceding vehicle avoidance belong to high specifications in the 60,000 yuan market. Functions like 540-degree panoramic imaging, door opening warning, and Sentry Mode were not cut off because of the low price.

The body structure uses high-strength steel, multi-angle airbags are standard. These configurations will not appear in prominent positions on promotional pages, but they constitute the underlying value of a car.

Inclusivity is not about selling cheap things to users, but selling reliable things at cheap prices. Geely's investment in safety is the most realistic footnote on this route.

Million-Unit Foundation

Star Wish's success is not an isolated model victory, it bears a clear strategic role in the Geely New Energy Matrix.

The Galaxy Series, from the 60,000 yuan Star Wish, to the 100,000 to 200,000 yuan L Series and E Series, to products at higher price points, forms a complete price coverage.

Star Wish guards the entry-level foundation, the task is to expand the user base, amortize system costs, and provide scale support for the entire Geely New Energy system.

Technology reuse is the key to this logic. Shendun Battery, Smart Cockpit, and Ocean Architecture basic modules are reused downwards from high-end models, R&D costs are shared by multiple models, and the technical cost per vehicle can be brought down.

This is the prerequisite for "Low price, not low quality" to hold true. Low price without system support can only be downsizing.

Channel penetration is another pivot. Geely's dealer network covers tier 3 and tier 4 cities and county-level markets. Star Wish was rapidly deployed to terminals after launch.

The sinking market is where fuel commuting car replacement demand is most vigorous, and also where pure electric adoption rate is the lowest. Star Wish, with lower usage costs and better driving experience,承接ed this upgrade demand.

September single-month sales of 60,871 units, A0-level pure electric market share over 30%, consecutively winning the all-category monthly sales champion for 16 consecutive months, these numbers show that channels and products have formed a synergy.

Export is the growth.

Xiangtan Base undertakes domestic sales and export tasks simultaneously. Star Wish has already landed in more than 30 countries and regions. Two months after launch in Brazil, sales exceeded 2,300 units, at the Thailand Auto Show single-week orders reached 3,300 units.

Chinese small cars going global, in the past relied on price, Star Wish now starts to win orders with product capability. This shift is more valuable long-term than sales numbers.

Redefining Standards

Star Wish reaching 1 million units, the impact on the industry is not about adding another hit, but proving that the road of "Low Price High Quality" is walkable.

In the past, the competitive logic in the entry-level pure electric market was to compare who is cheaper. Cut a bit of range, downgrade chassis one level, save on a few safety features, and the price can be lower by another 2,000.

The endpoint of this involution is the entire category being labeled as "Cheap Commuting", users buy frustrated, and the market cannot grow large.

Star Wish's 1 million units in 24 months shows that users do not only recognize low price, users recognize "is this price worth it".

Rear-drive independent suspension, CATL cells, Safety Assurance, these things added together, a 60,000+ yuan price appears sincere. Consumers cast their votes with orders.

This will force same-price competitors to follow. When a 60,000 yuan car has rear-drive independent suspension and CATL cells as standard, models still using torsion beams and generic batteries will find it hard to tell the story.

The competition dimension in the entry-level pure electric market is shifting from "comparing price" to "comparing chassis, safety, and quality control".

This shift is good for the entire category.

Final Thoughts

Of course, there are still many problems after the million units.

Quality control pressure brought by rapid scale expansion, the test of after-sales system penetration, and intensified competition after competitors follow are all things Star Wish will face next.

Running 1 million units in 24 months is a victory of speed, the next 1 million units tests the thickness of reputation.

The 60,000 yuan pure electric market was once a "compromise" market. Star Wish proved with 1 million units that users in this market deserve better things.

Inclusivity is not a cheap shame cloth, it is the ability to make good things cheap. How far this route can go depends on the authentic reviews of every owner after driving on rough roads, charging, and using for several years.

May 28, the New Geely Xingyuan officially launched, all series range comprehensively upgraded: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car launches four models: 410 km Yearning Edition, 410 km Riding Wind Edition, 480 km Exploration Edition, 480 km Exploration Plus Edition, with launch limited-time special price 61,800 yuan - 91,800 yuan. To meet different user needs, on the 410 km version, the 310 km range optional selection benefit is still provided, the price can be reduced by 7,000 yuan after opting. From today, users can place orders via Geely Galaxy APP, WeChat Mini Program, enjoy ten layers of car buying gifts and limited-time super trade-in cash and other generous benefits. In addition, for users who make major deposits and lock orders before June 30, 2026, enjoy super trade-in cash benefit 3,000 yuan.

Experts Strike Again, this New Geely Xingyuan officially launched, further advancement upon the classic, with five major upgrades comprehensively renewed, bringing over 100 product strength upgrades to users, achieving over 25 class-exclusive features, providing class-defying experience with generationally leading technology to users. As the 2025 China Car Market Overall Sales Champion, Geely Xingyuan delivered 700,000 units in 573 days, ranked in the top 3 Global New Energy Sales in the first quarter of this year, it is the only Chinese brand model to enter the top 3 Global New Energy Vehicle Sales, continuously releasing champion momentum. At the new car launch event, New Geely Xingyuan spokesperson Joey Yung also came to the scene, sharing her real story with Geely Xingyuan with everyone, adding strength to the new car with gentle but firm power, and with 700,000+ users jointly witnessing the renewal moment of this champion pure electric small car.

At the same time, the new car joined hands with Xiaohongshu to create the national first mobile "Immersive Travel" car launch event, bringing everyone to feel beauty and enjoy beauty. Not only that, Geely Xingyuan also linked up with CATL, Capybara, Kolors, Goodbaby, Myfoodie and other cross-brand brands, innovatively creating "Harbor Family, Alley Family, Rainforest Family, Silk Road Family, Nomad Family" five major lifestyle scenarios, focusing on daily travel core scenarios, directly hitting user real vehicle usage needs, redefining pure electric small car value benchmark with champion strength.

Champion Strength One: Ultimate Driving Control Advancement — First Global Native Architecture + China-Germany Joint Tuning

Geely Xingyuan brings calm and free, light and agile driving experience for every user's travel. This champion strength comes from Geely's first global native architecture and track-level tuning: Geely Xingyuan is the first in its class to adopt native architecture, the first standard-equipped rear-wheel independent suspension, the first pure electric small car to undergo global tuning, allowing users to feel for the first time that pure electric small cars can also have ultimate driving control!

Good driving control must stand the test. Currently, Geely Xingyuan has entered more than 30 countries globally, the R&D team gathered global resources, conducted all-dimensional verification for different extreme road conditions globally, allowing the New Geely Xingyuan to comprehensively upgrade in "Driving, Steering, Braking" three core experiences, once again leading small car driving control into 2.0 era. G-TCS 2.0 All-weather Anti-slip System, while retaining rear-wheel flexible fun, ensures flat road, slope, curve no skidding, no tail slip, no rolling back, new drivers can also drive calmly; new brushless steering system response fast 1 times, supports three steering modes and steering center self-learning; G-CST 2.0 All-scenario Comfort Braking System simulates experienced driver pedal feel, braking no nose diving, driving no motion sickness. In addition, Geely Xingyuan is the class-unique pure electric small car that successfully challenged Fishhook Test at 130 km/h, and the class-first pure electric small car that successfully passed Moose Test at 80.7 km/h, handling performance comparable to 200,000 class sports coupe.

Champion Strength Two: Efficient Three-Electric Advancement — All Series Standard CATL + 480 km Range + 19 Minute Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, New Geely Xingyuan achieves all series range upgrade. Range real not fake, charge fast use long, electricity save not spend money, no matter daily commute or occasional long trip, New Geely Xingyuan can easily handle it. New car is class-unique all series standard CATL cells, liquid cooling temperature control and 11-in-1 high integrated electric drive pure electric small car, three-electric strength since launch has been class ceiling. New car equipped with exclusive custom CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480 km, enough for daily commute and weekend outing; matching class-unique active grille shutter and low-drag wheels, drag reduced 15 counts, actual range further improved 10 km.

Range solid, refueling efficiency also needs continuous upgrade. Refueling aspect, 30%-80% fast charge only 19 minutes, time for a cup of coffee can be fully charged to depart; liquid cooling system and new BMS ensure full speed charging when cold and hot, and charging speed up does not sacrifice battery life. At the same time, class-exclusive Star Wisdom AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, valley electricity price identification, battery temperature maintenance, energy consumption diagnosis and battery maintenance functions, making every charge efficient, every journey electricity worry-free.

Champion Strength Three: AI Smart Cockpit Advancement — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

New Geely Xingyuan puts warmth and wisdom into the cockpit, making the car easier to use, more understand people, more comprehensive. New Geely Xingyuan equipped with Galaxy Flyme Auto 2 Smart Cockpit System, based on 7nm automotive-grade Dragon Eagle No.1 Chip and 16G+128G Large Storage, reaction fast, operation smooth, easy to start. Users can switch map or favorite wallpaper desktop at will, cute pet wallpaper supports interaction function, adding fun to cockpit.

New AI Eva is even more user's随身智慧 partner, voice assistant Hi EVA supports fuzzy instruction understanding and context memory, can complete car control, Q&A, entertainment operations, capable in all. Users just say "Hi Eva, I want to go home", vehicle can automatically call latest Gaode Version 850 to select best route. At the same time, car machine new add support CarPlay phone interconnection, compatible iOS devices seamless connection, local common apps all available, cloud more has 200+ massive apps at will choose. Also invisibility mode, car wash mode, one-click car finding and other thoughtful scenarios, and personalized custom assistant, automatic open navigation adjust AC after work, exclusive welcome ceremony full of sense of ritual. From navigation to entertainment, from life to surprises, New Geely Xingyuan smart cockpit comprehensively covers user daily needs.

Champion Strength Four: ADAS Advancement — Qianli Haohan ADAS H3 Solution

New Geely Xingyuan equipped with Qianli Haohan ADAS H3 solution from high-end model source, can cover multiple driving scenarios, every function is truly helping users improve driving experience. This system has driven safely 1.38 billion km, user usage growth rate first, relying on G-ASD Smart Driving Underlying and Star Wisdom AI Large Model, bring "drive better use, drive more smart" intelligent experience.

Highway Elevated NOA no restriction from road and rain fog weather, supports voice lane change, multi-scenario avoidance and automatic on/off ramp, users only need light touch steering wheel can easily run long trip. Full-scenario MPI takeover rate over 200 km, equivalent to continuous drive 3 hours only need takeover 1 time. At the same time, parking aspect can achieve full-scenario adaptation, APA parking assist function supports one-click parking in, fingertip parking, remote parking, covering 300+ parking scenarios. For new driver parking difficult, female driver parking easy nervous etc. actual pain points, HPA Memory Parking supports 2km ultra-long memory, cm-level precision location, learning route once can full process automatic parking in, have smart car following, autonomous spot finding, avoid obstacles function, temporary change route also no need re-learn, effectively reduce parking operation difficulty. In addition, DMS Active Fatigue Detection if detect driver appear fatigue behavior or distracted driving, will timely remind driver; Sentinel Mode can 24-hour all-weather guard parking safety, abnormal immediately record video and send to user phone. From departure to arrival, from driving to parking, New Geely Xingyuan makes complex driving simple and safe, let users leave more energy for road scenery and companion laughter.

Champion Strength Five: All-dimension Safety Advancement — Three-Electric Safety + Active and Passive Safety

Safety is Geely genes carved into the bone! For Geely, no matter big car or small car, no matter luxury model or mainstream model, all brand under family adopt same safety concept and strict standards. Geely has built invested over 2 billion yuan global all-domain safety center, and released "Human, Car, Road, Cloud, Star" integration all-domain safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. New Geely Xingyuan also follows this high standard, and uphold "Small Car, Must Have Big Safety" concept, make small car safety to extreme.

Passive safety aspect, New Geely Xingyuan created Five Vertical, Eight Horizontal Star Armor Cage Body, like a solid yet light armor, front rear left right all done careful reinforcement — front end three-force transfer path cooperate with double "Clover" force relief structure, side battery to threshold spacing 149mm and add double anti-collision longitudinal beam, rear end 750mm long rear overhang and double "Well" rear subframe form solid barrier; roof crush strength increased to 3.4 times vehicle weight, AB pillar and roof crossbeam etc core area material upgrade, even if encounter rollover or heavy object on top, cockpit still safe, side curtain airbag pressure maintenance technology more can in roll continue protect head.

In battery lifespan aspect, Geely Xingyuan verification standard increased to 2 times National Standard, complete 1000 cycles after battery capacity still keep 90.72%. More have actual drive 84,000 km Xingyuan, successfully challenged seawater corrosion, mud washing, rotten road scraping, extreme fire etc. six serial limit tests, complete industry first.

In order to further improve battery safety protection, New Geely Xingyuan in user see not place also down hard work, adopt industry leading BDMU High Voltage Component Deep Integration Technology, make BMS Battery Management System and BDU High Voltage Distribution Unit two-in-one, greatly reduce interface, reliability go up one level, from root reduce battery seal failure risk. Worth mentioning, May 12, Geely joined hands with CCTV completed class-unique, also class-first front and side continuous collision, high voltage system timely power off, battery pack no smoke fire, occupant cabin structure complete, airbags precisely deployed, non-collision side door can normal open. In addition, New Geely Xingyuan equipped with tire pressure direct display, DOW Door Opening Warning, Sentinel Mode, more have AEB Active Brake and AES Emergency Steering double insurance, successfully pass 120 km/h static vehicle stop and 130 km/h "Disappearing Lead Vehicle" active avoidance test, performance far exceed industry mainstream level.

700,000 Users Trust, From China Champion to Global Top 3, Champion Road Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generationally leading product strength, Geely Xingyuan always wins industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has broken 700,000 units, equivalent to one sold per minute, it is not only fastest reach this target star model in all industry, but also won 2025 China Car Market Sales Champion. Enter 2026, Geely Xingyuan still continues lead, firmly stay at top, this year first quarter Global New Energy Vehicle Sales Ranking, Geely Xingyuan first time enter Global Top 3, achieved Chinese A0 Electric Car new milestone.

Geely Xingyuan not only domestic sales hot, in overseas market also widely praised, currently landed 30+ countries and regions globally. In Brazil launch two months sales broken 2,300 units; in Thailand Auto Show single week orders won 3,300 units, and won "Brazil Annual Best Compact Electric Car" and "Indonesia Auto Show Most Loved Electric Car" double international awards. In streets all over the world, Geely Xingyuan is becoming "China Intelligent Manufacturing" flowing new business card.

New Geely Xingyuan advancement, let Geely Galaxy brand in pure electric small car track on once again raised "High Quality and Good Price" benchmark. Future, Geely Galaxy will continue uphold "Build Smart Boutique Cars for Everyone" original intention, accurately grasp users' most real needs, in each sub-market all for users bring beyond-expectation products and services.