On May 21, 2026, "New Ecology for Tourist Travel, Opening a New V Journey" Golden Dragon Passenger Tourism Product Exchange Conference was held in the northwest cultural tourism stronghold, Xi'an, Shaanxi. Led by the new V-series bus high-end + pure electric models, what upgraded experience will the brand-new upgraded Golden Dragon tourism passenger transport overall solution bring to northwest cultural tourism passenger transport?

Adapting to Northwest Tourism Upgrades, Tourism Buses Moving New and Green

As a key connector of the "Belt and Road" and an international tourism hub city, the demand for study tour groups, scenic spot charter buses, and cross-province custom travel in Xi'an's tourism passenger transport market continues to grow, posing higher requirements for tourism buses.

The brand-new upgraded Golden Dragon tourism passenger transport overall solution, based on new market trends and a new operational environment, breaks the situation with high-end + pure electric models!

Three Golden Dragon new V-series models were unveiled at the scene of this exchange conference. They are the V12 "Land First Class" equipped with 37 seats and business seats, the V9 with a "2+1" seat layout with 26 seats, and a pure electric model V11E.

Sun Hongxiang, Director of Domestic Sales at Golden Dragon

Sun Hongxiang, Director of Domestic Sales at Golden Dragon, emphasized that the tourism passenger transport industry is undergoing profound changes, with trends of high-end, customization, electrification, and intelligence accelerating to arrive. "We will promote the development and upgrade of the tourism passenger transport industry in Shaanxi and even the whole country with better products and services, and we also hope to become the new starting point for the application and promotion of tourism bus electric models in Xi'an and the Northwest."

It is introduced that, following the comprehensive electrification in the public bus sector, the penetration rate of electric buses in the domestic market's shuttle rental and highway passenger transport sectors continues to rise. Golden Dragon's domestic sales of highway buses over 8 meters in 2025, electric models accounted for 49%!

Sun Hongxiang introduced that large-capacity tourism buses have already been applied first in areas such as Shandong, Guangdong, and the Southwest. A long-standing customer from Guangdong upgraded a commuter bus equipped with 176 kWh to 352 kWh. Besides daily commuting, they can run scheduled services on the Guangzhou-Shenzhen line and Guangzhou-Foshan line custom passenger transport, using the cost advantage of electric buses to increase income.

The new V-series V11E electric bus exhibited on site this time came from a customer in Yantai, Shandong, driven by the driver from Yantai to Xi'an all the way.

Product + Service, New V-Series Solution Full Coverage

The Golden Dragon tourism passenger transport overall solution includes "New Models + New Services". It is not only a new upgrade of driving and riding experience, but also leads the industry's operation and management into a new stage.

Huang Suhang, Product Manager at Golden Dragon Technology Center

At the exchange conference that day, Huang Suhang, Product Manager at Golden Dragon Technology Center, introduced that the Golden Dragon new V-series is a labor of love by Golden Dragon, taking 3 years, gathering over a thousand R&D forces, and forward design, possessing butterfly wing new exterior design and high quality, high safety, high intelligence, high comfort.

As a product platform with intelligent cockpit systems standardly equipped first in the entire series of models, the intelligent level of Golden Dragon new V-series leads the industry. Based on the new architecture configured with high computing power chips, the new V-series realizes intelligent voice control of lights, multimedia, air conditioning and other functions, which is conducive to the driver focusing on driving, and can also improve the entertainment and interaction experience with passengers.

Huang Suhang stated that Golden Dragon new V-series pure electric models provide multi-brand and multiple battery capacity choices, comprehensively adapting to multiple scenario needs of tourism passenger transport: including 163 kWh/175 kWh product solutions suitable for enterprise shuttle buses and high-speed rail transfers, 310 kWh/352 kWh product solutions suitable for surrounding tours and adjacent intercity passenger transport, 399 kWh/450 kWh/528 kWh large battery capacity product solutions suitable for cross-regional tourism operations. He also introduced the Ruixing light commercial vehicle product with 1+1 large business 7-9 seats facing customized private small groups.

Wang Keqiang, Regional Service Manager at Golden Dragon

Wang Keqiang, Regional Service Manager at Golden Dragon, detailed the after-sales service system, safeguard measures, and service advantages of Higer buses.

Golden Dragon has a total of more than 800 service stations nationwide, with 7 regional central stations built. In the Northwest region, with Gansu Lanzhou Golden Dragon Group Service Center, Dunhuang Golden Dragon Service Center, and Urumqi Golden Dragon Service Center as the core, providing high-standard service guarantees.

At the same time, Golden Dragon's "Higer Smart Travel" mini-program has been fully launched and is currently promoted and used in many places across the country, helping tourism passenger transport enterprises achieve refined management and cost control. The "Higer Smart Travel" mini-program can achieve 7x24 hour online one-click repair reporting, providing digital operation support such as real-time dispatch, fuel consumption/electricity consumption monitoring, driving behavior analysis, AI intelligent services, etc.

New V-Series Assists Transformation, New Sample of Northwest Tourism Passenger Transport

Since the Golden Dragon new V-series bus was launched in 2024, global delivery has exceeded 13,000 vehicles and has received high recognition from a large number of customers.

Ye Wanjun, General Manager of Shaanxi Yuno Tourism Automobile Co., Ltd., shared the company's practice and thoughts on promoting enterprise transformation and upgrading hand in hand with Golden Dragon Higer new V-series.

Ye Wanjun, General Manager of Shaanxi Yuno Tourism Automobile Co., Ltd.

Ye Wanjun stated that from March 2025 to this year, the company has continuously added purchases of Higer new V-series a total of more than 20 vehicles. The firm choice of Higer new V-series is mainly due to these three major advantages: high-end comfortable riding experience, leading intelligent safety configuration, and efficient and convenient operation management. "Especially the 2+1 seat layout new V-series high-end model, creating a mobile VIP lounge, focusing on premium small package tours and high-end business reception, significantly enhancing the comfortable experience of passenger travel."

Relying on high-end models + high-standard services, Shaanxi Yuno customer reputation continues to rise, successively won consistent praise from teachers and students of key middle schools in Beijing and many institutions in Xi'an study tours, and more won the high recognition of foreign-related teams such as Singapore, Kuala Lumpur and domestic high-end customers.

Grabbing the northwest cultural tourism development opportunity, Higer new V-series creates a new ecosystem of high-end smart travel with technology iteration and service upgrades, helping the tourism passenger transport industry improve quality and advance!

(This article is provided by the enterprise)