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In 2026, the Chinese car market, on the surface, is still moving forward, but the underlying tone is not easy. On one hand, NEV penetration continues to rise, with new cars arriving one after another; on the other hand, promotions, price cuts, and benefit increases have basically become the norm.
It is worth noting that selling cars does not mean profit remains. You should know that the most uncomfortable part of this industry is not the lack of sales, but that many enterprises are exchanging profit for market share and cash flow for voice.
Entering July, the market pressure did not suddenly disappear. According to data released by the China Passenger Car Association, from July 1st to 26th, national passenger car retail was 1.123 million units, down 18% year-on-year and 13% month-on-month. From here, it is clear that consumers are more cautious about buying cars, and enterprises can no longer solely rely on a round of marketing hype to push up sales.
However, precisely against this backdrop, Geely Automobile delivered a July «report card» with quite a sense of contrast. Its single-month sales reached 250,161 units, making Geely Automobile the only company in the industry to achieve month-on-month and year-on-month double growth in sales for five consecutive months. Among them, NEV sales (including Geely Automobile, Lynk & Co, ZEEKR) were 160,165 units, up 23% year-on-year, accounting for 64% of total sales. More worth pondering is that Geely Automobile's overseas exports also reached 106,663 units, up 202% year-on-year and 4% month-on-month, achieving double growth year-on-year and month-on-month for seven consecutive months.
You should know that these are not numbers easily exchanged by «lowering the price a bit more» and «pumping volume more fiercely». Because the market today no longer lacks a car that becomes popular in the short term; it lacks a system that can continuously meet demand: mainstream markets need scale, high-end markets need brand momentum, fuel users cannot be abandoned, and NEV users must be persuaded; the domestic market needs stability, and the overseas market must have new growth.
Therefore, what is truly worth looking at in Geely Automobile's July report card is not the result of 250,000 units itself, but where these 250,000 units come from, what supports them, and whether they can continue. When the industry is generally under pressure, why can Geely Automobile still run its own rhythm? Let's explore it together!
Not just «one best-selling model», but a product matrix that can fight
If you break down Geely Automobile's July sales by company, you will find that its growth logic is not single-line.
Geely Brand sales for the month were 197,942 units, up 2% year-on-year, still constituting the most solid basic base of this automaker. Looking down, Geely Galaxy sold 107,797 units, up 13% year-on-year; China Star Series sales were 90,145 units, up 15% month-on-month; ZEEKR deliveries were 35,837 units, a big jump of 111% year-on-year; Lynk & Co sales were 16,382 units, among which NEV products reached 14,069 units. The meaning of these numbers lies not in every brand having to become «Number One», but in different price bands, energy routes, and usage scenarios having relatively clear successors.
Let's look at Geely Galaxy first. It bears the scale task of the mainstream NEV market. Star Wish July sales were 55,105 units, up 24% year-on-year and 8% month-on-month, cumulative sales breaking 800,000 units. For a volume-selling car, the true test has never been whether it can create hype at launch, but whether it can still retain users after rapid product iteration and frequent price cuts by competitors. Continuous sales performance shows that Galaxy is not just hitting the rhythm in a certain window period; it has begun to possess the ability to output stably.
Next is ZEEKR. 35,837 units of monthly delivery and a 111% year-on-year increase are not just a number change in the high-end NEV market. It exactly shows that in the process of Geely Automobile moving upwards, it did not understand high-endization as «more expensive configuration sheets», but is strengthening the combined force of brand, technology, and product experience. Products such as ZEEKR 9X, Refreshed ZEEKR 009, and 7X have successively progressed for delivery, targeting different battlefields such as high-end SUVs, luxury MPVs, and global pure electric markets. Users of high-end cars are not insensitive to prices, but they care more about whether a car is complete enough—design, performance, intelligence, safety, and service cannot focus on just one item.
Compared to ZEEKR, Lynk & Co undertakes the group's «broader» task. It did not crowd into the same comfortable home-use track with all brands, but continues to strengthen sports and travel attributes. In July, Lynk & Co 07 GT went on sale and 10,000 large orders were broken in 27 minutes, although this data comes from the enterprise disclosure standpoint. But it at least reflects a trend: when NEV products gradually look more and more alike, products that can provide clear driving personality and scene value are actually easier to be remembered.
And besides NEV cars, don't ignore fuel cars. When many people talk about NEV transformation, they habitually view fuel businesses as «old burdens» that need to be discarded as soon as possible. But for an automaker pursuing operating quality, fuel cars are still important cash flow and user foundations. In this regard, Geely China Star continues to consolidate fuel car market competitiveness. China Star July sales reached 90,145 units, up 15% month-on-month; the Double Bin Family sales were 31,152 units, up 68% year-on-year. This means Geely Automobile did not use NEV to hard confront and replace all demand, but retained different user choice rights during the transformation process.
From here, it is not difficult to see that this is where the synergy of Geely's four brands is most valuable: Galaxy is responsible for deepening and expanding the mainstream NEV market, ZEEKR is responsible for breakthroughs in high-end value zones, Lynk & Co defends youthful, sporty, and personalized expressions, and China Star stabilizes the basic base of fuel car users. They are not four teams fighting independently, but jointly undertaking growth tasks in different segmented markets.
More importantly, the value of the matrix is not just «many cars». From the appearance of Galaxy TT and Galaxy Warship 700, to the successive deliveries of new ZEEKR and Lynk & Co products, to the product renewal of China Star, Geely is expanding product boundaries to more scenarios such as sedans, SUVs, MPVs, wagons, and NEV off-roading. If the new product rhythm of some automakers can ultimately be converted into continuous delivery and reputation, this matrix will be upgraded from «coverage» to «moat».
Thus, the answer to the question is already becoming clear. Geely Automobile's counter-trend is not relying on a single car suddenly exploding, but relying on a product system that relays to each other. When market demand becomes more fragmented and pickier, try not to let users flow elsewhere. What needs to be seen next is why this system can not only sell cars domestically but also extend growth overseas.
Exports Break 100,000 in Two Consecutive Months, From «Product Going Overseas» to «Value Going Overseas»
In the past, Chinese car exports were often understood as a business of «sending products overseas»: finding importers, laying out channels, grabbing market share. This road can be run fast, but not necessarily far. Because the competition for NEVs is not just battery capacity and screen size on the configuration sheet; it also has to face charging conditions, after-sales response, financial solutions, regulatory standards, and even user trust in the brand in different countries.
The difference in this round of Geely Automobile's overseas growth lies in it starting to do three things at once: using NEV products to open the mainstream market, using high-end brands to raise the value ceiling, and using local partnerships to turn one-time sales into long-term operations. The three lines are not fighting independently, but are jointly answering the same question: how to enter the core price band of the global car market without relying on low prices.
From the data perspective alone, Geely Automobile's overseas exports in July were 106,663 units, achieving month-on-month and year-on-month double growth for seven consecutive months, breaking the 100,000 unit threshold for two consecutive months. The export volume has accounted for 42% of total sales, supporting nearly half of the business. More含金量 (worthiness) is the export structure. Its NEV product exports in July were 62,604 units, surging 616% year-on-year, accounting for 59% of total export volume. In August, Star Wish will enter the broad A0-class Australian market, with a price of 124,000-146,000 RMB, and gross profit margin significantly higher than domestic.
From specific market performance, Geely Automobile's products have already established a foothold in multiple global markets. Geely Star Wish (Geely EX2) ranked first in Thailand EV sales, second in Brazil EV, and second in Mexico pure electric models; Star Ship 7 EM-i (Geely EX5 EM-i) ranked first in Poland C-class PHEV market single model sales, second in Mexico June PHEV segmented market sales, also topping the plug-in hybrid list in Slovenia, Bulgaria and other markets, and ranking second in Mexico plug-in hybrid segmented market.
The overseas expansion of high-end brands is also noteworthy. Since the launch of Lynk & Co 08, global cumulative deliveries have reached nearly 190,000 units, ranking in the top three of Mexico high-end plug-in hybrid SUV and Morocco mid-size plug-in hybrid SUV sales in the first half of the year; ZEEKR ranked first in Australian and Malaysian luxury pure electric brand sales in the first half of the year. ZEEKR 7X ranked first in multiple segmented markets including Australia mid-size SUV over 65,000 AUD, Malaysia luxury EV, Morocco luxury electric SUV, Egypt mid-size luxury electric SUV, and ZEEKR 009 firmly stays at the top of Thailand and Malaysia luxury pure electric MPV sales.
At the same time, ZEEKR's global territory is still expanding rapidly. Among them, ZEEKR 007GT officially landed in 16 European countries; ZEEKR 7X exceeded 1,000 pre-sale orders in South Korea, with high-middle and high-spec ratio as high as 94%; ZEEKR also became the first Chinese high-end automobile brand to land in East Malaysia, and channel networks continue to sink. Geely Automobile's overseas expansion has never been simply «selling cars abroad», but walking the route of localized operations, reducing risks and improving efficiency through win-win cooperation.
Besides product overseas expansion, Geely Automobile continues to promote localized operation capability construction. In July, Geely Automobile reached an agreement with Ford. The two parties will establish a joint venture company at Ford's Valencia, Spain factory to produce NEV models for the European market through capacity sharing. This light asset cooperation model can quickly cut into core European markets without building factories from scratch, and can effectively counter tariffs and geopolitical policy risks. Both domestic and overseas brokerages have consistently expressed看好 (look favorably). Additionally, on the channel end, Geely Automobile is also promoting simultaneously. Geely Automobile has formally signed with Pakistan comprehensive enterprise group Bestway Group, authorizing it as Geely Galaxy's official importer in Pakistan. It will officially enter the Pakistan market in Q3 this year, initially introducing two pure electric SUVs Galaxy E5 and Star Wish, continuously developing emerging markets.
As of July, Geely Automobile has completed 58% of its annual million-export goal, with pace far exceeding industry expectations. With ZEEKR 9X landing in the Middle East and i-HEV hybrid technology going overseas in the second half of the year, this second growth curve of globalization will continue to release profit potential and become an important support for Geely Automobile to traverse the domestic cycle.
Technical Moat
Why can Geely Automobile maintain profitability in an «bleeding» industry environment? Besides brand and market success, the fundamental reason lies in its deep technical moat. When price wars are fought fiercely, Geely Automobile chose a harder but more correct path: using technology premium to counter price involution.
In core NEV technology, Geely Galaxy released the world's first «Thunder 16-in-1 Smart Electric Drive», completing breakthrough iteration of NEV electric drive underlying technology. This system will be equipped on Geely Galaxy TT first, not only successfully winning «Lowest energy consumption record for mass-produced pure electric cars circling Qinghai Lake» and «Longest continuous dual-car drift on wet roads (electric vehicle)» Guinness World Records, but also controlling 100km/h electric consumption at a surprising level of 8.20kWh. This generational advantage in technology gives Geely Automobile absolute pricing power in the 100,000-200,000 mainstream market.
In the manufacturing field, two core technologies of Geely Automobile won the Second Prize of the 2025 National Science and Technology Progress Award. Whether «Heat-treated Quenching and Tempering Aluminum/Magnesium Alloy and Its Application Technology for Integrated Die Casting» or «Key Technologies and Industrialization of High Safety, High Fault Tolerance, High Efficiency Intelligent Electric Electric Chassis», they all broke the long-term monopoly of overseas enterprises in high-performance materials and high-end chassis fields. This means Geely Automobile can not only make good cars, but also make good cars at lower costs and higher efficiency. This manufacturing cost advantage is the confidence for it to dare to «not lose money» in price wars.
In intelligence, Geely Automobile always insists on safety as the bottom line. On July 21, Geely Automobile obtained the industry's first «Automobile Production Organization Combined Driving Assistance Safety Management System Certification Certificate». In today's era of intelligence driving systems flooding, Geely Automobile did not blindly pursue «futures» functions, but established an industry-leading safety standardization system through «Qianli Haohan» intelligence driving system. In the second half of the year, Geely Automobile will also set up a «2030 Lab» to tackle frontier fields such as acoustics, optics, digital chassis, embodied intelligence, etc. This «develop one generation, reserve one generation, apply one generation» technical rhythm ensures Geely Automobile products always lead by half a position.
Final Thoughts:
July 250,000 units, five consecutive months of double growth, overseas breaking 100,000 consecutive months, NEV penetration rate 64%. Geely Automobile's report card placed against the backdrop of the industry's overall decline speaks for itself.
But what is worth thinking about more than numbers is the way of growth. Geely Automobile did not participate in bottomless price wars or rely on pressing inventory to pump volume, but covered layered markets through multi-brand synergy, opened up incremental space through high-value overseas expansion, and built competitive barriers through underlying technology. This is a path of «high-quality growth». It is not about who loses less, but who has stronger blood-making ability. From multi-brand synergy to global layout, from technological innovation to product value improvement, Geely Automobile is building a systemic capability to traverse the cycle. As the industry elimination window approaches, this capability may be the hardest hand to stay at the table. Let us look forward to Geely Automobile bringing us greater surprises in the future!
The domestic car market in 2026 is undergoing a multi-round reshuffle cycle characterized by policy adjustments, market saturation, weak demand, and heated competition. The industry's overall growth momentum continues to weaken, and the overall environment is becoming increasingly severe.
With the continuous increase of entering car companies and the dense clustering of new models, homogeneous competition in the market has become increasingly intense. Endless price involution continues to compress industry profit margins. Meanwhile, consumer market confidence is insufficient, terminal purchasing power continues to decline, consumer willingness to purchase vehicles is low, and the mood of holding cash and watching is strong, further dragging down terminal vehicle sales. Multiple negative factors stacked, combined with the impact of earlier consumption overdrawn, peak summer off-season impact, and continuous shrinkage of the fuel vehicle market, the downward pressure on the 2026 car market is fully highlighted.
Data from the CPCA shows that retail sales of passenger cars nationwide from July 1st to 26th reached 1.123 million vehicles, a year-on-year decrease of 18% and a month-on-month decrease of 13%. Most car companies are trapped in a passive situation of "cutting prices to exchange for volume, scale to exchange for survival." Increasing revenue without increasing profit has become a common pain point in the industry, and the industry elimination race has fully accelerated. Against the backdrop of the entire industry bearing pressure and moving downward, Geely Automobile broke through the trend, presenting an outstanding performance sheet with strong cycle resilience: Overall sales in July broke through 250,000 vehicles, reaching 250,161 vehicles. For five consecutive months, sales achieved both year-on-year and month-on-month double growth. It is the only mainstream vehicle manufacturer currently continuing to grow steadily in the car market. Breaking out of independent growth trends in the industry winter, it fully demonstrates its solid system competitiveness and risk resistance ability. Unlike the common low-price involution tactics in the industry, Geely Automobile's sustained growth is not at the cost of sacrificing profits or overdrawing brands, but rather actively abandons disorderly price wars, firmly anchors the high-quality development strategy, focuses on the dual improvement of operational quality and profit quality, relies on the dual-wheel drive of going global and brand premiumization, completes the strategic leap from "scale leading" to "value leading", and provides a new model for car companies' long-term healthy operation and navigating the industry cycle. Explosive growth in the overseas market is the core incremental added value for Geely Automobile to hedge against domestic car market pressure and solidify the high-quality development base. In July 2026, Geely's overseas sales created a new historical high, reaching 106,663 vehicles, a huge year-on-year surge of 202%. For two consecutive months, it has firmly secured the tier of monthly sales of 100,000 units. Overseas sales account for a high proportion of 42% of total sales, and the effectiveness of the global layout has been fully realized. As of July, Geely has completed 58% of the annual export target of one million units. The pace of going overseas is far ahead of the industry average, becoming a benchmark for domestic car companies' global development.
Geely's overseas expansion is not simply product export, but high-value, high-quality global deep cultivation, completely getting rid of the industry common disease of low-end exports. Currently, Geely's multiple high-value-added models firmly rank on global mainstream market lists. Geely EX2 topped the Thailand EV monthly sales champion and firmly ranks at the front of Brazil EV and Mexico pure electric vehicle sales; Geely EX5 EMi swept the plug-in hybrid market champions in Poland, Slovenia, and Bulgaria, and firmly ranked TOP 2 in the Mexico plug-in hybrid market segment, relying on hardcore product strength to establish a foothold in overseas high-value markets. At the same time, Geely continues to optimize the overseas expansion mode. In July, it successfully acquired Ford's Spain factory, entering the European core market with an innovative model of light assets, low cost, and short cycle. This effectively avoids trade barriers and geopolitical policy risks and builds barriers for long-term global development. With Zeekr 9X landing in the Middle East in the third quarter and i-HEV Smart Engine technology going global in the fourth quarter, Geely's second growth curve of globalization is accelerating in formation, and the profit closed-loop capability is continuously strengthened.
If overseas expansion has opened up incremental space, then brand premiumization is the core engine for Geely to improve profit quality and jump out of industry involution. Currently, domestic car market homogeneous competition is intensifying. Most car companies are deeply trapped in the vicious cycle of configuration involution and price involution, and profit space is continuously compressed. However, Geely firmly promotes the premiumization strategy, achieving brand value leaps with technology and product strength. The premium brand Zeekr under the company delivered 35,837 vehicles in July, a 111% surge year-on-year, continuing steadily upwards, stabilizing its status as a benchmark for independent luxury brands.
From market reputation and industry data, Zeekr has truly established itself in the luxury brand camp. The Jielanlu Report shows that Zeekr consumer perception, brand confidence, and product recommendation rates are far exceeding the industry average. The flagship model Zeekr 9X, relying on standard 800V high-voltage architecture, LiDAR, and other hardcore configurations across the series, has retained the high-end large SUV sales champion for many consecutive months with an average price of over 530,000 yuan. Its NPS net recommendation value ranks first among all 500,000 yuan+ categories.
It is worth noting that the Zeekr 9X 5-seat version launched with a low-key "no press conference" stance. Relying not on marketing hype, nor participating in price involution, it achieved market breakthroughs with hardcore product strength. It has become a scarce, high-profit, premiumization sample recognized by the capital market, significantly increasing Geely's overall net profit per vehicle and brand premium ability.
In the domestic stock market, Geely also achieved steady growth with simultaneous volume and price increases, breaking through the industry's "price drop to move volume" predicament. In July, Geely's domestic sales were 143,498 vehicles, growing 4% counter-trend month-on-month, leading the industry in an environment where the overall car market plummeted. Relying on the joint effort of four brands and differentiated matrix layout, Geely achieved full coverage of segmented markets: Geely Galaxy firmly stays on the mainstream new energy track, Xingyuan cumulative sales exceeded 800,000 vehicles, continuously defending the Chinese all-category vehicle sales champion; Lynk & Co digs deep into the high-end sports market, new product launches explode the market immediately; The China Star Series continues to lead the fuel overall market, consecutively ranking first in Chinese brand fuel passenger vehicle sales for 9 consecutive years. Under the background of continuous shrinkage of the fuel vehicle market, it holds the basic board and explores new value.
Looking at the 2026 car market pattern, industry pessimistic expectations have been fully released at the valuation end, and the market is gradually entering the critical window period of bottoming out and recovery. In the current situation of accelerated industry reshuffle, short-term price involution can only exchange for temporary scale; only high-quality growth can navigate the cycle. Geely Automobile, relying on the dual-track strategy of "Overseas High-end Expansion + Local Brand Upward", avoided the homogenization involution trap, continuously optimized product structure and profit structure, achieving triple growth in sales, reputation, and profits. As the only Chinese vehicle stock with positive stock price growth among "A+H Shares" since the beginning of the year, Geely has been consistently favored by multiple domestic and overseas brokerages such as JPMorgan Chase, Morgan Stanley, and China Merchants Securities International, and is recognized as the core layout target for the auto sector in the second half of the year.
Behind the five consecutive months of growth defying the trend is Geely Automobile's strategic determination to adhere to long-termism and deepen high-quality development. In the new stage where the industry says goodbye to wild growth and enters a new stage of refined competition, Geely uses technology as the foundation, value as the core, and the global as the layout, completely getting rid of the low-efficiency competition of low-price involution, walking a path of sustainable, high-profit, and high-resilience development. Not only does it solidify the foundation for its own long-term development, but it also sets a new benchmark for the high-quality transformation and global breakthrough of China's automotive industry.
On August 1, Geely Automobile Holdings Limited (0175.HK) announced the latest sales data: July sales reached 250,161 units, with consecutive double growth month-on-month and year-on-year for 5 months, growing 5% year-on-year and 4% month-on-month. Regarding New Energy Vehicles, July sales (including Geely, LYNK & CO, ZEEKR) totaled 160,165 units, growing 23% year-on-year, accounting for 64% of new energy sales.
Globalization strategy is accelerating comprehensively, with overseas exports becoming an important growth driver. July overseas exports reached 106,663 units, a 202% increase year-on-year and 4% month-on-month, achieving consecutive double growth month-on-month and year-on-year for 7 months. New energy product export sales reached 62,604 units, a 616% surge year-on-year, accounting for 59%. Geely continues to promote local operation capabilities in overseas markets, established a joint venture with Ford Motor Company, and accelerated the implementation of the European localization strategy through production capacity sharing.
From the iteration of electric drive technology to the improvement of advanced manufacturing capabilities, and then to the construction of intelligent safety systems, Geely continues to strengthen the technical foundation and promote sales growth with product strength. Geely will establish the 2030 Lab to reserve forward-looking disruptive technologies for the future and achieve industry-leading intelligent experiences.
Diversified product matrix expands growth space Continuous breakthrough into high-value markets
Around different market and user needs, Geely builds a differentiated brand matrix through three major brands, forming a comprehensive product system covering mainstream to high-end, jointly supporting steady growth in enterprise sales.
ZEEKR continues to strengthen market competitiveness in the high-end, with multiple models topping the sales leader in high-end sub-sectors. July deliveries reached 35,837 units, a 111% increase year-on-year. ZEEKR 8X equipped with Qianli Haohan G-ASD H9 version began deliveries in July; ZEEKR 9X ranked first in sales of 500,000 Yuan+ models in the first half of 2026, the five-seat version was officially launched on July 28, and the Hyper version and above high-spec order share exceeds 75%; the refreshed ZEEKR 009 has topped the sales leader of pure electric MPVs above 400,000 Yuan for two consecutive months since its launch, the seven-seat Ultra+ Home Edition order share exceeds 60%; in July, ZEEKR 7X global delivery volume broke 10,000, with cumulative global deliveries nearing 180,000 units; ZEEKR Shooting Brake global delivery volume exceeded 390,000 units, July delivery broke 10,000, among which ZEEKR 007 GT won EuroNCAP for the highest score of the year, becoming the first five-star car of 2026.
LYNK & CO reinforces sports attributes, and new products create the ceiling experience for sports travel. July sales reached 16,382 units, with new energy product sales reaching 14,069 units. LYNK & CO 07 GT was officially launched on July 23, and exceeded 10,000 large orders within 27 minutes after launch. The new car is equipped with advanced configurations such as MRC magnetorheological suspension, Qianli Haohan H7 solution, etc.; equipped with factory original 100kg dynamic load roof rack, electric hidden tow hook, 6kW external discharge, etc., rich outdoor expansion configurations, one-stop satisfying camping, trailer, long-distance self-drive and other diverse travel needs. LYNK & CO continues to broaden the brand automotive sports competition map, LYNK & CO 07 GT rally car made a heavy debut, and will officially enter the rally race this August.
The Geely brand solidifies the high-quality growth foundation, July sales reached 197,942 units, a 2% increase year-on-year.
Among them, the mainstream new energy brand Geely Galaxy serves as the main抓手 for new energy transformation. July sales reached 107,797 units, a 13% increase year-on-year. Multiple core products continue to exert force: Geely Star Wish July sales reached 55,105 units, a 24% increase year-on-year and 8% month-on-month, with historical cumulative sales breaking 800,000 units; Geely Galaxy Starship 7 EM-i sales reached 15,236 units, a 70% increase year-on-year; Geely Galaxy E5 sales reached 11,479 units. Geely Galaxy A7 EM is the most capable electric hybrid sedan in the world, with an extreme driving mileage of 2608.360km, successfully creating the Guinness World Record for "Longest distance driven by a plug-in hybrid mass-produced sedan with full fuel and full electric without energy replenishment".
Multiple new cars from Geely Galaxy made their debut, further expanding the boundaries of new energy product categories. On July 6, the C-class AI pure electric sports sedan Geely Galaxy TT made its global premiere. The new car is empowered by Geely's all-new generation technology, featuring a fastback shape, speed-activated electric spoiler, front double wishbone + rear five-link suspension and other hardcore configurations. On July 21, Geely Galaxy TT Ultra officially started global pre-sale, with a pre-sale price of 209,800 Yuan, limited to 999 units.
As a new category for Geely to open up the new energy off-road track, Galaxy Battleship 700 debuted on July 24. The new car achieves million-level hardcore off-road capabilities through innovation in core technologies such as new energy, architecture, and intelligence, and further achieves an "enjoyment in city and wild" all-scenario travel experience with million-level texture.
Geely China Star continues to consolidate market competitiveness in fuel vehicles. July Geely China Star sales reached 90,145 units, a 15% increase month-on-month. Among them, the Dual Binyue Family grew steadily. July sales reached 31,152 units, a 68% increase year-on-year, and Binyue single-month sales exceeded 30,000 units.
Classic products continue to refresh. Geely China Star new wide-body flagship family sedan — Xingrui L PLUS made its global debut on July 10. The new car is equipped with CMA architecture and the global new generation i-HEV intelligent hybrid technology, achieving a comprehensive subversion in the five dimensions of energy saving, comfort, safety, intelligence, and handling, once again refreshing the new height of value in Chinese family sedans.
New Energy and High-End Products Accelerate Overseas Market Development, Globalization Strategy Moves Towards High-Value Overseas
With the continuous improvement of the globalization product matrix, as well as overseas channels and local systems continuing to optimize, Geely accelerates the promotion of the globalization process. In July, overseas export sales reached 106,663 units, achieving consecutive double growth month-on-month and year-on-year for 7 months, and exceeding 100,000 units in exports for two consecutive months.
New energy products have become an important support for overseas growth. In July, new energy product overseas export sales reached 62,604 units, a 616% surge year-on-year, accounting for 59% of total exports. In June, Geely Star Wish (Geely EX2) ranked first in Thailand EV sales, second in Brazil EV sales, and second in Mexico all-category pure electric sales; Xingjian 7 EM-i (Geely EX5 EM-i) took the first place in single-model sales in the Polish C-class PHEV market and second place in Mexico June PHEV sub-market sales.
International business continues to break through in high-value overseas. The global new energy high-end brand LYNK & CO continues to broaden overseas markets. Since its launch, LYNK & CO 08 cumulative global deliveries have reached nearly 190,000 units, ranking in the top three of Mexico high-end plug-in hybrid SUVs and Morocco mid-size plug-in hybrid SUVs in the first half of the year. ZEEKR anchors the global luxury technology brand positioning, and its influence continues to advance. It took the sales leader in the Australian and Malaysian luxury pure electric brand sales charts in the first half of the year. Among them, ZEEKR 7X topped the sales leader of mid-size SUVs above 65,000 Australian Dollars in Australia, the sales leader of luxury electric vehicles in Malaysia, the sales leader of luxury electric SUVs in Morocco, and the sales leader of mid-size luxury electric SUVs in Egypt; ZEEKR 009 firmly holds the sales leader of luxury MPV electric vehicles in Thailand and Malaysia pure electric MPV sales leader.
In addition, ZEEKR 007 GT was officially launched in 16 European countries; ZEEKR 7X pre-sale orders in the South Korean market broke 1,000 units, with high and medium specs accounting for 94%; ZEEKR expanded its authorized dealer network in Malaysia, becoming the first Chinese high-end automotive brand to land in East Malaysia layout.
In addition to product overseas exports, Geely continues to promote the construction of local operation capabilities, further opening up overseas market growth space by achieving win-win cooperation with local enterprises.
Regarding local production, in July, Geely Automobile reached an agreement with Ford Motor Company. The two parties will establish a joint venture in the Ford Valencia factory in Spain, creating new energy vehicle products for Geely and Ford brands for the European market through production capacity sharing, accelerating the implementation of Geely's European localization strategy.
Regarding sales channels, Geely Automobile and Pakistan comprehensive enterprise group Bestway Group officially signed a cooperation agreement, authorizing them to become the official importer of Geely Galaxy brand in the Pakistan market. It is planned to officially enter the Pakistan market in the third quarter of 2026, and will first release two pure electric SUVs — Galaxy E5 (Geely EX5) and Geely Star Wish (Geely EX2).
Relying on the globalization product matrix and industrial layout, Geely accelerates the promotion of high-value overseas, gradually perfecting local channels and production systems, and accelerating the implementation of the globalization strategy.
Core Technical Capabilities Solidify Growth Foundation, Reserve Forward-Looking Disruptive Technologies for the Future
The continuous improvement of product competitiveness is rooted in Geely's long-term technical accumulation and systematic innovation capabilities.
In new energy technology, Geely Galaxy's global first Thunder 16-in-1 intelligent electric drive was officially launched, completing a breakthrough iteration of new energy electric drive underlying technology, and achieving a comprehensive advancement in technical strength and user experience. This system will be first mounted on Geely Galaxy TT, and with the excellent results of actual test 100km electric consumption 8.20kWh and continuous drift exceeding 46km, successfully won the Guinness World Records for "Lowest energy consumption record for driving mass-produced pure electric sedan around Qinghai Lake" and "Longest continuous double-car drift on slippery road (electric vehicle)", bringing a more energy-saving, more performance, more reliable disruptive experience to users, and setting a new benchmark for global electric drive technology.
In manufacturing capabilities, two core technologies of Geely Automobile Group won the Second Prize of the National Science and Technology Progress Award for 2025. "Heat Treatment Free Toughening Aluminum/Magnesium Alloy and Its Application Technology for Integrated Die Casting" and "High Safety, High Fault Tolerance, High Energy Efficiency Intelligent Electric Chassis Key Technology and Industrialization" not only help the high-quality development of China's automotive industry, but also break the long-term monopoly of foreign enterprises in the core technology field of high-performance materials and high-end chassis. This award not only reflects Geely's deep accumulation in core automotive technology fields such as advanced body manufacturing and intelligent electric chassis, but also sets a new benchmark in the field of Chinese automotive high-end intelligent manufacturing.
In the process of intelligent development, Geely has always adhered to safety as the bottom line. On July 21, Geely obtained the industry's first Automobile Production Organization Combined Driving Assistance Safety Management System Certification Certificate. This not only means that Geely's assisted driving safety guarantee management capability has been recognized by national authoritative institutions, but also an authoritative recognition of Geely's extreme pursuit of product safety, and it also marks that Geely has established an industry-leading standardized system in the field of intelligent connected vehicle safety.
In the second half of this year, Geely will accelerate technology iteration with all-domain AI as the engine, establish the 2030 Lab, strengthen forward-looking technology innovation and research, and tackle frontiers such as acoustics, optics, all-domain safety, power semiconductors, digital chassis, embodied intelligence, data science, large models and agents, reserve forward-looking disruptive technologies for the 2030 strategy, and achieve industry-leading intelligent experiences.
From multi-brand synergy to global layout, from technology innovation to product value enhancement, Geely Automobile is continuously building growth capabilities for the future. In the future, Geely will further leverage systematic advantages, promote continuous improvement of technical strength, product competitiveness and global influence, and firmly move towards the leader of global intelligent safe automobiles.
Describing the 2026 Chinese auto market as "brutal" is hardly an exaggeration.
The density of new car launches is staggering — over 600 new models launched nationwide in the first half, averaging 3 new cars entering the market daily. However, in sharp contrast to the product explosion, the overall market continues to shrink. According to CPCA statistics, domestic passenger car retail in the first half reached 10.318 million units, a year-on-year decline of 6.2%; other data shows cumulative retail of approximately 8.75 million units, with a drop as high as 20%. Li Bin of NIO stated explicitly at the Chongqing Forum that the industry needs to prepare for a year-on-year decline in annual retail volume of 15% to 20%. Market downturn, price war intensification, elimination round acceleration — this is the true background of the first half of 2026.
However, precisely in such a headwind situation, automakers with true system capabilities stand out. Compared to the high-profile battles of new forces on the public opinion field, the strategies of traditional automakers are steadier and results more solid. Geely Automobile is the most typical representative.
Data from CPCA shows that in the first half of 2026, Geely Automobile's terminal retail sales in the domestic narrow passenger car market reached 1.021 million units, topping the Chinese passenger car domestic sales champion at once, and also being the only domestic brand to break the 1 million unit sales mark. Adding overseas markets, cumulative total vehicle sales for Geely from January to June reached 1.423 million units, setting a new historical high for the same period.
The gold content of this achievement lies in that it was not supported by a single hit product, but the result of four brand matrices exerting balanced effort and layered positioning.
First, look at the main position of new energy Geely Galaxy. Cumulative sales reached nearly 520,000 units in the first half, with single-month sales in June breaking through 108,000 units. Among them, Geely Star Wish sales in June exceeded 50,000 units, retaining the title of China all-brand all-category model sales champion. What does this mean? A 100,000-level home new energy vehicle with monthly sales of 50,000+, placed in the entire passenger car market, is a ceiling-level existence. More worthy of attention is Star Wish's global strategy - domestic sales volume amortizes costs, overseas relies on product power for high premium, priced at 160,000 to 180,000 Yuan in the Brazilian market, exports in June accounted for 40% of its own total sales. Star Wish has not only become a legend in China, but also won sales champions in sub-categories in multiple countries such as Mexico and Indonesia. This "domestic volume + overseas premium" dual-wheel drive is the key to Geely's new energy segment being able to continue profitable.
Look at the high-end brand Zeekr next. Deliveries exceeded 178,000 units in the first half, a year-on-year increase of 97%. Its luxury 9 Series flagship model delivered nearly 150,000 units cumulatively - for every 3 luxury Chinese cars sold above 500,000 Yuan, 1 is a Zeekr 9X. The average transaction price of the entire Zeekr series has approached 350,000 Yuan, tearing a hole in the luxury car market where BBA has long dominated. This is not share won by low prices, but solid product power completing brand positioning in the high-end market.
Lynk & Co sales exceeded 144,000 units in the first half, continuing to expand. In the 150,000 to 300,000 Yuan sporty, globalized sub-sectors, continuously widening layout. And the China Star Series sales exceeded 580,000 units in the first half, consecutively retaining the title of Chinese brand fuel passenger car sales champion for 9 years. In today when almost all automakers are "abandoning fuel for electricity", Geely not only did not let the fuel car base collapse, but instead made the China Star Series a banner for domestic brand fuel cars.
Running on two legs, fuel and new energy, this is extremely rare among current Chinese automakers. The problem facing the vast majority of brands is: new energy grew, but fuel cars collapsed. Geely did not sacrifice cash flow and the basic base for new energy transformation - Galaxy responsible for volume expansion, Zeekr responsible for brand upward, Lynk & Co responsible for high-end electrification, China Star responsible for stabilizing the fuel base. Four brands perform their duties, not fighting each other, jointly constituting the underlying support for Geely's 1.021 million unit sales.
From a more macro dimension, Geely's growth logic is clearer. In the first half, cumulative new energy sales reached 799,500 units, penetration rate reached 56%, June single-month penetration rate even surged to 67%. Overseas market became the biggest variable - June exports 102,900 units, breaking through the single-month 100,000 unit threshold for the first time, skyrocketing 157% year-on-year; first half cumulative exports 474,200 units, 158% year-on-year increase, already exceeding the total export volume of 2025. In the context of domestic market shrinkage, overseas effectively offset the downward pressure of the local market.
More worthy of mention is that Geely is not a champion rushed out by "trading price for volume". The terminal retail data of 1.021 million units reflects real market demand, rather than warehouse-pressing wholesale numbers. In terms of product structure, the mainstream price range of 100,000 to 200,000 Yuan constitutes the main body of sales; in terms of brand structure, the four blocks of Galaxy, Zeekr, Lynk & Co, and China Star all achieved positive growth or steady progress. This growth quality of "volume and price rising together" is far more convincing than simple sales numbers.
Looking forward to the second half, Galaxy TT and Galaxy Warship 700 are about to launch, and i-HEV hybrid model production capacity will also increase. Especially Galaxy Warship 700 - developed based on Geely's native new energy off-road architecture, equipped with three-motor four-wheel drive system and AI intelligent four-wheel drive technology - this tough plug-in hybrid SUV is expected to add another spark to the emerging off-road new energy track. And i-HEV intelligent dual-engine as the world's first application of "AI Cloud Power" oil-electric hybrid system, can reduce HEV model fuel consumption to 3L per 100km, which will further consolidate Geely's technical moat in the hybrid field.
In the first half of 2026, Geely proved one thing with the 1.021 million unit terminal retail data: In the cycle of major industry reshuffling, those who can truly cross the cycle are never reliant on one or two viral products, but on a mature, balanced, sustainable product matrix and brand system.
Geely Automobile Group CEO Fan Jiayue once systematically expounded Geely's strategic determination to adhere to "long-termism" in the AI era; Li Shufu explicitly proposed to "forge a management team and an enterprise culture capable of fighting a war of attrition strategically". From "quantity expansion" to "quality leap", from multi-brand tactics to "One Geely" system integration - this automaker that has walked for forty years is proving in the most pragmatic way: Enterprises adhering to long-termism often walk further and more solidly.
On June 1, Geely Automobile Holdings Co., Ltd. (shturl.) released May sales data, with sales reaching 237,637 units that month, achieving double-digit growth month-over-month and year-over-month for three consecutive months. New energy, overseas exports, and each brand segment delivered outstanding performance, demonstrating strong growth momentum.
Sales Rise Across the Board; New Energy Share Continues to Lead
In May, Geely Automobile's overall sales grew steadily, with its three core brands working in synergy:
Group new energy sales (including Geely, Lynk & Co, ZEEKR) reached 133,355 units, accounting for 56.1%, exceeding 50% for four consecutive months, showing significant results in new energy transformation.
Overseas markets achieved another breakthrough. May export sales reached 85,144 units, a new historical high. Among them, new energy product exports were 40,803 units, accounting for 47.9%, with global layout continuously deepening.
Multiple Brands Work in Unison; Product Matrix Continues to Upgrade
ZEEKR: Luxury Pure Electric Sales and Value Rise Together; Flagship New Product Leads with Power
The refreshed ZEEKR 009 officially launched on May 19, with a limited-time price starting at 413,800 yuan after benefits. The seven-seat Ultra+"Family Edition" order share exceeded 60%. The new car features a full-stack 900V high-voltage architecture, CLTC range of 720 km, adding 510 km of range in 10 minutes of charging, 0-100 km/h acceleration in just 3.9 seconds, paired with a 700 TOPS computing power Thor-U chip, achieving the pinnacle of intelligence and performance.
ZEEKR 7X global cumulative deliveries exceeded 160,000 units, expanding to over 40 regions in one year of going global; ZEEKR 9X cumulative deliveries surpassed 60,000 units, with shooting brake model confirmed orders continuously breaking 10,000.
Lynk & Co: Electrification Transformation Accelerates; Sports Performance Redefined
Lynk & Co May new energy model sales were 14,688 units, accounting for 70.8%. Lynk & Co 10 and Lynk & Co 10+ officially launched at the end of May and started the first batch of deliveries, redefining the standard for mid-to-large size sports pure electric sedans with ultimate driving control.
Coinciding with the brand's 10th anniversary, nearly 100 Lynk & Co stores nationwide completed image refreshes, and channel new energy transformation is landing on a large scale; meanwhile, signing Han Dongjun as the Automotive Sports Ambassador, with frequent race results, winning multiple championships in TCR China and CTCC events.
Geely Brand: Hit Models Frequently; Covering All Sub-segments
Dual Breakthrough in Globalization and Intelligence; Strengthening the Foundation for Development
Overseas markets bloomed in multiple points, with multiple ZEEKR and Geely Galaxy models topping sales lists in sub-segments in countries such as Australia, Mexico, and Malaysia; in May, Geely Automobile reached a strategic cooperation with the England team, continuously expanding the globalization "friend circle."
In the field of intelligence, Qianli Haohan assisted driving cumulative mileage reached 1.38 billion kilometers, activation rate 93.8%, year-on-year growth 215%, cumulative avoidance 8.9 million times, safety strength industry-leading. Geely Galaxy Starship 7 EM-i completed extreme collision tests, demonstrating Chinese automobile manufacturing strength with hardcore safety.
Based on the "One Geely" strategy, Geely Automobile will continue to deepen new energy and intelligence transformation, accelerate global layout, drive the Chinese automobile industry to continue upward with all-round upgrades in products, technology, and brands.
When it comes to domestic car brands, many people's impression may still be stuck at the stage of mainstream family cars. However, this is already old news from a few years ago. You should know that current domestic car brands not only beat joint venture brands in the domestic market, but have also surpassed foreign car brands on multiple tracks such as high-end development and overseas exports. Take the Geely Automobile we are talking about today for example.
Growth Momentum Leads the Industry
According to the latest data released by the official, Geely Automobile's cumulative sales in May reached 237,637 vehicles. It achieved double growth year-on-year and month-on-month for three consecutive months, leading the overall market with stable growth and impressive results. However, compared to this already excellent total performance, many industry insiders, after seeing the sales results of each brand under Geely Automobile, will be amazed that its quality is also getting higher.
As is well known, there are two hardest markets in the automotive industry: the luxury high-end market and the overseas export market.
Taking Geely Automobile as an example, its "Global Luxury Technology Brand" — Zeekr Automobile, reached deliveries of 34,377 vehicles in May, an 81.8% increase year-on-year and an 8.1% increase month-on-month, achieving double growth for four consecutive months. The average transaction price per vehicle also increased by 52.4% year-on-year. What is even more shocking is that the sales share of Zeekr 9 Series and 8 Series, which are priced as high as 400,000 to 500,000, accounts for nearly 50%!
Not only that, Geely Automobile's "Global New Energy High-End Brand" — Lynk & Co, also achieved May sales of 20,732 vehicles, with new energy vehicle sales accounting for 70.8%, and the brand's cumulative sales have broken 1.8 million. This shows that Geely Automobile's high-end models have not only won the recognition of a large number of consumers with excellent product power, but have also completed the transformation of volume and price rising together at the brand level.
Of course, as the undisputed leading automotive enterprise in China, Geely Automobile's focus is no longer limited to the domestic market. It chose to go global to challenge the more difficult overseas market. This is not the case, May's overseas export achievement of 85,144 vehicles set a new record for export sales. It is worth mentioning that the hot-selling products of Geely Automobile brands overseas are also mostly high-end or new energy vehicles.
For example, Zeekr has entered more than 50 countries and regions, and the cumulative global delivery volume of Zeekr 7X has exceeded 160,000 vehicles; Geely Galaxy Starship 7 EM-i remained the champion of new energy plug-in hybrid SUV sales in Kazakhstan for March and April; Geely Galaxy E5 remained the champion of pure electric SUV-C market sales in Australia, Argentina, UAE, Morocco, and Uruguay for the first quarter, and stayed in the top three in Brazil, Uzbekistan, and Indonesia new energy pure electric SUV-C models!
Hardcore Strength Creates Brilliance
Obviously, whether it is the rapid sales growth trend, or the hot sales in new energy, high-end market and overseas market, it is inseparable from hard strength as support. Taking Lynk & Co Automobile as the first car racing brand in China for example, top technology shouldn't just stay on the marketing level, but must be proven on the track. Therefore, it recently announced carrying 03+ TCR Racer, 03++ Racer, and 03 CUP EVO three racing cars to participate in TCR China, CTCC China Cup, and Lynk & Co Cup three major events simultaneously.
With hardcore strength, Lynk & Co naturally fears no high-difficulty tests. In the two-round finals of TCR China, the 03+ TCR Racer achieved the results of 4 championships, 1 runner-up, and 2 third-place finishes with its hardcore performance strength; in the CTCC China Cup, the Lynk & Co Zongheng Racing Team even achieved the results of 2 championships, 2 runner-ups, and 1 third-place finish. At the same time, in the 2026 Season FIA TCR World Tour opener, the Starri TCR Racer of Geely China Star Racing Team (Geely Cyan Racing) also won the race in the final and brought back the historical first win. This not only means that Starri TCR has world-class competitiveness, but also marks that Geely China Star Racing Team has officially completed the first chapter of the Geely Automobile Sports New Era.
At the same time, in technical levels such as intelligence and safety, the Haohan inherited Geely and Volvo safety heritage, assisted driving mileage grew by 215% in one year, leading the entire industry with the fastest growth rate. In the recent Euro NCAP official test, Geely Galaxy Starship 7 EM-i (Geely STARRAY EM-i) successfully completed the exceeding standard bilateral serial limit crash test at the France UTAC Laboratory. This not only intuitively confirms Geely's leading vehicle safety technology and mature systematic safety strength, but also lays a solid foundation for Chinese automotive safety technology to go international and participate in global industry standards!
Daxia Car Talk: I believe many people, after seeing Geely Automobile's sales data, will have the praise "It's too comprehensive" in mind. After all, car enterprises that can achieve impressive results in new energy, high-end, overseas exports, and even on the track at the same time, let alone in the independent domestic brand circle, you can't even find a few car enterprises in the global automotive industry that can achieve these things simultaneously!
