If we draw a curve of the past 20-plus years of Chinese automotive overseas expansion, the earliest comparison was "whether there is one", later it was "how many", and by today, the real question separating the competition has become: Is a Chinese car first built domestically and then sold globally, or is it defined from the very first day of project initiation according to global users, global regulations, and global environments?

These are two completely different concepts. The former is exports, testing channel, cost, and product competitiveness; the latter is true globalization, testing whether a car manufacturer can build a cross-market operating system in R&D, design, testing, manufacturing, services, and even local operations.

At the newly opened 2026 Chengdu Auto Show, Chery once again took the theme "Chinese Cars, Global Champions", with Chery, Exeed, Zongheng, Jetour, and iCAR five major brands and 38 models collectively appearing. Compared to the massive product lineup, what is more noteworthy is that this time Chery repeatedly emphasized one keyword—"Global Car".

From Fengyun T7 and Fengyun A9 to the all-new QQ3 and Arrizo 7, the role these products bear is no longer just that of "export vehicles", but they are trying to answer a new question: After Chinese cars enter the deep waters of globalization, what kind of car deserves the three words "Global Car"? This question is important because Chinese car overseas expansion has reached a stage where standards must be redefined.

In the past few years, the scale of Chinese car exports grew rapidly, "how many countries to sell to" and "how many vehicles exported" were once the most intuitive indicators of globalization. But sales can prove market breakthroughs but not necessarily equal global capability.

A true global car, first of all, cannot just be "domestic version + overseas adaptation". The differences between different markets are far more complex than left-hand/right-hand drive conversion and language switching. European consumers are used to high-speed driving, the Middle East faces long-term high temperatures, Southeast Asia is humid and rainy, and the Nordic region has extreme cold, darkness, and icy environments; consumers in different countries have obvious differences in steering feel, physical buttons, interior materials, lighting methods, and even parking habits. That is to say, the real difficulty of a global car is not "selling the same car to more places", but how to use a product system to respond to the real needs of different markets simultaneously.

Fengyun T7 is a relatively typical example. According to the definition given by Chery, it does not modify for overseas markets after development is completed domestically, but unfolds according to global needs from the product project initiation phase. The project researched global regulations two years in advance, designed benchmarking the 2026 version E-NCAP standards, and conducted surveys around 15 typical countries and more than 5,000 global users, incorporating real needs from different regions into product definitions in advance.

Some details particularly explain the problem. For example, Thai users prefer a heavier steering feel, so the vehicle increases steering force accordingly; Indonesian road conditions have many bumps, so the steering wheel return feel is optimized; Southeast Asia, South Africa, and Australia/New Zealand regions have intense sunlight, so low-reflection materials are used in the steering wheel and center control area; Turkish and Israeli users are more used to physical operations, so physical buttons are retained for high-frequency functions; European users more often park nose-first, so the vehicle automatically displays the front camera when approaching obstacles.

Looking at these functions individually, it is hard to call them "showing off technology", and they might not even appear in a core parameter table. But it is precisely these seemingly insignificant differences that constitute the true threshold of a global car. Because the essence of globalization is not to require global users to adapt to a Chinese car, but for the product to actively understand users in different markets.

This logic also permeates the vehicle verification phase. Fengyun T7 accumulated test mileage exceeding 6 million kilometers, covering 100-plus types of environments and road conditions such as the EU, Australia/New Zealand, Middle East, South Africa, Mexico, Brazil, and others. From Southeast Asian rainy seasons and Middle Eastern high temperatures to Siberian low temperatures, Brazilian gravel roads, and Mexican cobblestone roads, the meaning of testing has gone beyond simply proving whether a vehicle "is durable", but rather trying to move the real environments a vehicle might face in the future into the R&D cycle as much as possible.

This actually also indicates that Chinese automotive globalization is crossing a new threshold. In the past, Chinese brands overseas expansion relied on "product power + cost-effectiveness"; what will increasingly determine how far a brand can go in the future is global regulations, global quality, global verification, and global user understanding capabilities. In other words, sales prove whether you have entered a market, while system capability determines whether you can stay in that market long-term.

What Fengyun A9 represents is another dimension of globalization. For a long time, Chinese cars have faced a problem in design: how to establish their own cultural expression while avoiding falling into excessive symbolization; how to conform to global aesthetics without becoming followers of mature luxury brand design languages.

The "Oriental Originality, Global Aesthetics" emphasized by Fengyun A9 is exactly trying to answer this question. Taking Oriental aesthetics as a starting point, but not simply stacking so-called traditional elements, it attempts to translate the Oriental understanding of lines, proportions, and artistic conception into a more modern and universal automotive design language. Winning the 2026 German Red Dot Product Design Award, of course, is only an external certification, but the significance behind it lies in: Chinese brands beginning to attempt moving from "adapting to global aesthetics" to establishing their own global aesthetic expression.

This step is not easy. Technical parameters can be caught up, configurations can be downgraded, but design recognition and brand awareness require longer accumulation. A truly global brand must eventually not only have product output but also possess its own aesthetic and cultural expression.

Beyond this, the all-new QQ3 provides another observation sample. QQ was once one of the most representative products in the Chinese small car market. Today, the all-new QQ3 re-emphasizes personality, fashion, and user expression, and is gradually entering markets in Southeast Asia, South Asia, South Africa, etc., cumulatively winning global 1.6 million users, bearing a role beyond just a commuting tool.

Europe has MINI and Fiat 500, Japan has its own K-Car culture, and Chinese small cars were more often given the label of "economical and practical" in the past. Today, the QQ series is outputting personalized, youthful lifestyles to the global market again, which is in a certain sense also a microcosm of Chinese automotive culture beginning to go global. Because a truly mature automotive industry ultimately outputs not only vehicles but also the lifestyle and cultural identity formed around automobiles.

Arrizo 7 has taken the matter of "Global Car" to a more mainstream price range. This new car positioned for the 100,000 yuan tier market, developed according to global standards from the very beginning of project initiation, and simultaneously provides fuel and hybrid powertrains. The important signal it releases is: global standards should not belong only to high-end models, nor should it only be the value-added nature of export products. Only when global safety, global verification, global aesthetics, and global quality gradually enter the mainstream market accessible to ordinary consumers, can "Global Car" truly have the opportunity to change from a brand label to a common product capability.

And the fact that Chery can take "Global Car" as today's core proposition is also inseparable from more than 20 years of overseas accumulation.

As of the end of July 2026, Chery Group's cumulative global users have broken through 20.16 million, of which overseas users exceed 6.99 million; in July this year, the group's single-month exports exceeded 200,000 vehicles, January to July cumulative exports broke 1.14 million vehicles, products entered more than 130 countries and regions globally.

But what is more noteworthy than export scale is the change in Chery's globalization method. Currently, Chery's overseas employees exceed 20,000 people, of which local employees account for 85%. From Spain to South Africa, Chery is promoting local production, local employment, and local supply chain construction. This means that the relationship it has with overseas markets is gradually moving from the past simple "produced in China, sold overseas" to deep integration of R&D, manufacturing, talent, supply chain, and market operations.

This is also the real problem that Chinese automotive globalization's next stage must face. Export volume is still important, but it is increasingly like a result. What truly determines a company's global competitiveness is whether it can convert global user needs into product definitions, transform regulations of different countries into R&D standards, turn complex environments into verification systems, and then incorporate local manufacturing, local talent, and local operations into the same global system.

In this sense, "Global Car" has never been a model label, but the ultimate projection of a car manufacturer's global capabilities. In the past more than 20 years, Chinese automobiles have completed the transition from "going out" to "selling out"; but today, the real competition has become how to move from "selling globally" to "built for the globe".

Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years, giving it enough long-term global market experience. But what is more noteworthy than "exports first" is that it is trying to take the more than 20 years of globalization accumulation and re-settle it into a standard that can enter product definitions, R&D, and manufacturing systems.

So looking at "Chery is a Chinese car, but more importantly a global car" today, what it really wants to express might not be so simple as "Chinese cars have gone global". More importantly, Chinese cars are beginning to answer a question that long-term defined by multinational car companies in their own way: What kind of car can truly belong to the globe.

2026 Chengdu International Auto Show, Chery, with the theme "Chinese Cars, Global Champions", gathered 38 models from five brands: Chery, Exeed, Jaecoo, Jetour, and iCAR in Hall 5. On the exhibition stand, heavy-hitting models such as Fengyun T7, Fengyun A9, the All-New QQ3 Modern Edition, and Arrizo 7 all made their appearance. Technology exhibits like the Rhino Battery, Kunpeng Power, and Flying Fish Digital Intelligence Chassis shone alongside the "Ruixiang Life" ecosystem zone. But what is even more worth pondering than the lineup is the proposition Chery threw out this time — "Chery is a Chinese car, but more importantly, it is a global car".

"The three words 'Global Car' are no longer new nowadays in the automotive circle. Many brands sell cars overseas and crown them with the name 'Global Car'. But what Chery did is clearly not just this simple. They believe that a true Global Car is not just built first and then figuring out how to sell it, but from the very first day of product definition, incorporating global users, road conditions, regulations, and aesthetics into consideration. For example, the Chery Fengyun T7 is exactly the sample of this logic.

As the first 'Native Global Car' in the Smart Electric Era, the Fengyun T7 faces a test paper that is much more complex than in China: European unrestricted highways, 50-degree high temperature sun exposure in the Middle East, rainy season wading in Southeast Asia, Siberia extreme cold low temperatures, Brazilian gravel roads, Mexican cobblestone roads, etc. To this end, Chery pre-researched global regulations two years in advance, designing benchmarking the 2026 E-NCAP standard; deeply surveyed over 5,000 global users, covering 15 typical country scenarios for needs assessment; invested 81 dedicated durability vehicles for simultaneous road testing, total vehicle cumulative testing mileage exceeded 6 million km, covering over 100 extreme road condition environments. More uniquely, over 80 localization habit adaptations, such as: adding one level of steering force for Thailand right-hand drive users who prefer heavy steering feel, retaining physical buttons for Turkish users who prefer hard switches, setting 70cm automatic front camera for European habit of driving the front of the car into the garage. These details are not sexy, yet precisely the most hardcore footnote of a 'Global Car'. Currently, Fengyun T7 has been listed in South Africa and Thailand, next will land on China, Indonesia, European Union, Australia/New Zealand markets according to schedule, global map is being unfolded.

If Fengyun T7 represents the 'breadth' of global standards, Fengyun A9 gives a Chinese answer on the 'height' of global aesthetics. This 'Long-Range Smart Beauty Coupe' completes the modern interpretation of Eastern aesthetics with Lingfeng Aesthetics, sweeping the 2026 German Red Dot Product Design Award. From 2001 the first generation Fengyun line breaking the joint venture family sedan price monopoly, to Fengyun A9 as a global 20 million milestone vehicle opening a new era of pure electric, one car strings together Chery's leap from 'building affordable good cars for the people' to 'defining global high-quality pure electric standards'.

Global cars do not only belong to high-end prices. The All-New QQ3 incorporates the Neo Retro concept in Square and Circle Aesthetics, enabling small cars to have a light luxury feel. Currently the All-New QQ3 sales exceeded 10,000 for four consecutive months, overseas launch first month broke 10,000, Indonesia, Thailand have been listed, South Asia, South Africa, etc. will also land successively. Small cars carry the emotional expression of young consumers, and Chery gave the world's small car culture its first spot for a Chinese brand.

Look again, Arrizo 7 premiered at this Chengdu Auto Show even downgraded the 'Global Car' standard to the 100,000 RMB class mainstream family sedan market. It draws inspiration from 'Natural Power Aesthetics', equipped with Kunpeng Fuel and Super Power Electric Hybrid two powertrains, expected to launch in Q4 this year. When global quality is no longer the patent of high-priced cars, Chinese brand sedan breakout upwards only then has the true value benchmark.

Obviously, behind the models is Chery's over 20 years of globalization hard power. July 2026, Chery single monthly exports 202,533 units, year-on-year growth 70.1%, consecutively five months refreshed records, becoming China's first single monthly exports breaking 200,000 vehicles enterprise. January to July cumulative exports exceeded 1.14 million units, global users broke 20.16 million, among them overseas users nearly 7 million. First half of 2026, Chery with 4.1% global sales share tied with US Ford for ninth, with BYD, Geely together let global top ten first appear 'Three Chinese Seats'.

Their breakthrough in high-end market is more persuasive: Europe first half sales broke 174,000 units, year-on-year growth 212%; UK firmly held runner-up spot on monthly sales total list for three consecutive months; Australia continuous 22 months positive growth, JAECOO J5 pure electric sales second only to Tesla Model Y; officially entered Canada in May, becoming the first batch of Chinese vehicle enterprises to layout North America. Quality level, Chery in J.D. Power 2026 New Vehicle Quality, Product Appeal, Buying Experience, After-sales Service, Reliability Research all captured independent brand first, becoming the only 'Five Grand Slams' independent brand this year; cumulative 71 car models received global five-star safety certification, quantity ranks first among Chinese brands.

Final Thoughts:

Back to Chengdu Auto Show Chery exhibition stand, Rhino Battery zone battery cells soaked in fish tanks and punctured and squeezed; Ruixiang Life ecosystem zone strings 'People, Car, Home, Life' into a complete scenario. All this is explaining the same thing: Chery's 'Global', is not a marketing label, but from R&D, manufacturing, supply chain to talent, service, ecosystem full-domain capability.

When Chinese automobiles move from 'Product Export' to 'Brand Export', the definition of 'Global Car' is being rewritten. Chery's answer is: a true Global Car, first is a Chinese car, carrying Eastern aesthetics and wisdom; then more importantly is a global car, standing up to the world's most picky road conditions, standards, and gazes. Chery is a Chinese car, more than that, a global car, this is not a slogan, but a fact voted out by 20.16 million global users.

August 21, 2026, Hall 5 of Chengdu Auto Show, Chery showcased 38 models from its five major brands: Chery, Exeed, Zhongheng, Jetour, and iCAR, with the theme 'Chinese Cars, Global Champions'. Against the backdrop of the rapid reshaping of the global automotive industry landscape, Chinese automobiles are moving from 'product exporting' to the new stage of 'brand exporting'. The setting of this theme points to Chery's assessment of its own role—it is not only an automotive brand born in China but also a participant competing with multinational enterprises in the global market.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., said on site: 'A true global car is not developed domestically and then modified for export, but is anchored to the global market from the start of R&D.' This sentence highlights Chery's core logic of globalization: not building Chinese cars first and then selling them overseas, but from the first day of product definition, designing one car to face different market conditions simultaneously, such as high-speed roads in Europe, high temperatures in the Middle East, high humidity in Southeast Asia, and severe cold in Northern Europe.

Global Car Matrix: Four Models, Four Globalization Paths

This logic was specifically presented on the exhibition stand at the Chengdu Auto Show.

Fengyun T7, as the most representative product under the 'Born Global' concept, writes 'Global' into its genes across multiple dimensions. It pre-researched global regulations 2 years in advance, designed to directly benchmark the 2026 version E-NCAP standards, anchoring the strictest global safety requirements; conducted user research in 15 typical countries, wrote 80+ local habit adaptations into initial parameters rather than post-event remediation; 7 categories of extreme environment verification, cumulative vehicle testing mileage exceeded 6 million kilometers, covering 100+ extreme road conditions, allowing the same car to simultaneously adapt to complex conditions in different markets. Fengyun T7 will be launched in China and Indonesia in August, enter the EU in September, and land in Australia and New Zealand, UK, and Malaysia in October.

If Fengyun T7's globalization lies in standard synchronization and technical verification, then Fengyun A9 answers another question: Whether the aesthetics of Chinese cars can be recognized by the world. The acquisition of the 2026 German Red Dot Product Design Award allowed 'Lingfeng Aesthetics' to complete a modern translation of Eastern aesthetics, not deliberately catering to Western aesthetics, nor sticking rigidly to Eastern symbols. As the milestone model for Chery's 20 millionth vehicle off the line, Fengyun A9, from the first generation Fengyun in 2001 breaking the price monopoly of joint venture family sedans, to now possessing the ability to define products under the global standard system, has completed the role upgrade from market disruptor to global competitor.

Different from Fengyun A9's 'upward breakthrough', the all-new QQ3 takes another path, connecting with global users through emotion. QQ has cumulatively gained 1.6 million global users. The all-new QQ3 sales exceeded 10,000 in the first month of its overseas launch. It has already entered the Indonesia and Thailand markets, and will enter South Asia, South Africa, and other regions in the future. The modern version showcased this time was led by a domestic team that won four Red Dot Design Awards, integrating the Neo Retro concept based on the aesthetics of square and round design, blending classic elements with technology of the smart electric era, giving the world small car culture a place for Chinese automobiles.

Arrizo 7 made its global debut at the Chengdu Auto Show, positioned as a 'New Benchmark for Global Quality Family Sedans', anchoring the 80,000 to 100,000 level market. The design draws inspiration from the Eastern wisdom of 'Supreme goodness is like water', transforming the flow and inclusiveness of water into styling language. When stationary, it spreads out steadily; when moving, the surface flows with momentum, allowing global users to understand at a glance and fall in love at first sight. The new car is equipped with Kunpeng Fuel and Super Energy Hybrid electric forms, expected to be launched in the fourth quarter of 2026. Its value lies in: downgrading the global car standards to the mainstream price range, letting 'Global Cars' no longer be exclusive to the high-end market.

Beyond the four models, Chery's globalization product layout further expanded at the brand level. At this Auto Show, the iCAR brand brought three models: V23, V25, and V27, among which V25 was the global premiere. iCAR focuses on youthfulness and personalization, forming a brand hierarchy with Exeed's high-endization, Jetour's off-road travel, and Zhongheng's hardcore off-roading, jointly covering the market demand for different regions and different consumption levels globally. The five major brands with 38 models on the same stage is itself a concentrated presentation of globalized product combination capabilities.

Four models, four paths, plus the hierarchical coverage of five major brands, point to the same conclusion: Chery's globalization is not a single-point breakthrough, but a complete product matrix covering standards, aesthetics, emotion, and the market. Every Chery heading towards the world is proving to users in different ways — Chinese cars, but even more so global cars.

Technical Foundation: Triple Support of Safety, Energy Efficiency, and Intelligence

Behind the globalization of products is the globalization capability of the technical system. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' themed space, focusing on two technical scenarios — batteries and intelligence.

The Rhino Battery exhibition area displayed three layers of technical defense for battery safety. At the material level, high enthalpy change separator, active defense electrolyte, and composite current collector improve cell stability from the source; at the cell level, cells after puncture and extrusion are directly placed in a fish tank for soaking; at the system level, 400Wh/kg solid-state batteries and solid-state modules represent the next-generation technology route. The exhibition site set up a 'Stepping Challenge', where audiences can transform into battery safety verifiers, sensing technical strength through fun experiments.

At the intelligence level, Chery Lingxi Smart Cockpit is equipped with the Carmind large model, integrating billion-parameter central dispatch and agent ecology. It debuted the Doubao End-to-End Voice Model 'Xiao Qi Chat', possessing accurate understanding of fuzzy intent, 550ms ultra-fast semantic response, 3 seconds patient listening without interruption, interacting with users with human-like tone, logic, and emotion, supporting multi-dialect, multi-language, multi-style dialogue. At the function level, Lingxi Smart Cockpit can call over 2000 types of in-vehicle tools, covering audio-video entertainment, car book interpretation, nearby recommendations, navigation, etc., full-scenario car use closed loop. AI Agent 'Xiao Qi Classmate' understands your needs, making every trip have a telepathic connection — this consistency of experience is exactly the core expectation of global users for smart cockpits.

The Flyfish Digital Intelligence Chassis, through the integration of AI algorithms and chassis control, actively adapts to different road conditions. From gravel roads in Brazil to cobblestone roads in Mexico, from European highways to bumpy roads in Southeast Asia, the chassis' adaptability determines the driving and riding quality of vehicles in different markets.

The meaning of the 'Tech Ecosystem Island' lies in: the essence of globalization competition is the competition of technical standards. Whoever can simultaneously meet the strictest global requirements in the three dimensions of safety, energy efficiency, and handling will have the qualification to compete with any opponent in the global market.

Market and Ecosystem: User Choices, Extension of Life

The final tester of technology, aesthetics, and product combinations is the market.

In terms of sales, Chery ranked in the top ten global sales in the first half of 2026. By the end of July, global cumulative users broke through 20 million, with overseas users approaching 7 million. July single-month exports broke through 200,000 vehicles, setting a new record for Chinese automobile brand monthly exports. European market performance was particularly outstanding, selling 174,000 vehicles in the first half of the year, up 212% year-on-year, with new energy vehicle models growing by 385%. In markets such as the UK, Spain, and Australia, Chery ranks among the top Chinese brands. In May 2026, Chery officially entered the Canadian market, and the North American market also achieved a breakthrough.

Behind the user's choice is the continuous recognition by third-party institutions. From June to July 2026, in J.D. Power's five core studies on New Car Quality, Product Appeal, Purchase Experience and After-sales Service, and Vehicle Reliability, Chery won first place in all categories among independent brands. 71 model types received global five-star safety certification, ranking first among Chinese brands. This set of market performance indicates that Chery's globalization is not a self-declared label by the enterprise, but a trust vote cast by users and institutions with their choices.

When automobiles evolve from travel tools to lifestyle carriers, Chery's globalization capabilities also extended beyond products. The 'Ruixiang Life Ecosystem Zone' at the Chengdu Auto Show, with 'Home' as the core, constructs a 'Human · Car · Home · Life' full chain, from modified premium products to outdoor camping, from smart technology to IP culture, covering 418 products. What the auto show presents is not just a set of products, but a brand arena that can dialogue with global users.

Summary

When Chery hung 'Chinese Cars Global Champions' on the top of the Hall 5 exhibition stand at the Chengdu Auto Show, it was actually saying one thing: this automotive enterprise that started in Wuhu, Anhui, has found its position on the global industrial map. The trust of 20 million users, the accumulation of 71 five-star safety models, the recognition of J.D. Power 'Five Grand Slams' — these are not the end point, but a footnote for Chinese automobiles going from 'going out' to 'going in'.

Written by Zhao Yun

August 21, Hall 5 of the 2026 Chengdu Auto Show, Chery Group rented the entire exhibition hall, showcasing a total of 38 car models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng. Among them, the Chery brand brought 12 car models – the Fengyun A9 and Fengyun T7 'Aesthetic Twin Stars' debuted together, the QQ3 Modern Edition started the early trial experience, and the global quality sedan benchmark Arrizo 7 made its global premiere. From pure electric, hybrid to fuel, from entry-level family sedans to flagship sports coupes, from individual small electric cars to rugged off-roaders, Chery is passing three clear signals to the outside world with an unprecedented 'Global Car' matrix.

01

Saying Goodbye to 'Modify for Export', Chery Aims to Define New Standards for 'Native Global Cars'

For a long time, the export path of Chinese automakers has mostly been 'Domestic R&D, Domestic Launch, Then Modified for Export'—making adaptation adjustments to products developed for the Chinese market and then launching them overseas. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., explicitly denied this path at the auto show: "True Global Cars are not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

Fengyun T7 is exactly the implementation sample of this concept. As Chery's first native global model in the Smart Electric Era, it was developed for the global market from the first day of product definition. What does this mean? A car must face European highways, Middle East heat, Southeast Asia humidity, and Nordic severe cold simultaneously, meeting the passenger space requirements for tall Europeans, driving habits of Southeast Asian users, and parking and operation preferences of different countries. To this end, Chery pre-researched global regulations two years in advance and designed against the 2026 E-NCAP standards; invested 81 exclusive durability cars for simultaneous road testing, with a cumulative test mileage of over 6 million kilometers; covering 100 types of extreme road conditions including EU, ANZ, Middle East, South Africa, etc. Fengyun T7 pre-sale orders exceeded 16,787 units in 9 days, scheduled to officially launch on August 26 according to plan, followed by a landing in markets such as Indonesia, EU, UK, Australia, etc.

This 'Native Global' car-making logic is the key turning point for Chinese automobiles moving from 'Product Export' to 'Brand Export'. When Chinese auto exports are expected to break through the 10 million unit scale in 2026, relying solely on trade-based exports is not enough—whoever can first establish the system capability of 'facing the global market from R&D', who can truly win long-term trust in the global market.

02

Technical Foundation is not 'Showing Off Skills', but 'Hard Currency' for 'Global Cars'

In the Smart Electric Era, technology is the hardest hand of cards for auto companies. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' theme exhibition hall, turning frontier technologies such as Rhino Battery, Kunpeng Power, AI Intelligence, etc., from parameters into touchable experiences. Extreme safety demonstrations such as battery puncture and cell soaking after squeezing were set up on site, where visitors can see with their own eyes: 10-pin Puncture (10x National Standard), cells do not smoke, do not catch fire; after bottom squeeze deformation 50% (3x National Standard) then 3-pin puncture, still no fire.

Battery safety is the bottom line that New Energy Vehicles cannot compromise. Chery Rhino Battery builds a complete defense line from three dimensions: Material, Structure, and Smart Control—Rhino Crystal, Rhino Shield, Rhino Cloud three layers of protection. The manufacturing end is even more harsh: Five Demagnetization Steps (industry generally three to four), Grade 100 Clean Room (reaching Medical Operating Room Standard, far higher than the industry Grade 1000), over 8,000 process control points, over 300 quality gates.

Supporting these technologies is the system capability accumulated by Chery during the globalization process. To date, Chery has 71 car models obtained Five-Star Safety Certification in global markets such as China, Europe, Australia, ASEAN, etc., with the number of Five-Star Safety models ranking first among Chinese brands. In June and July this year, Chery won first place among domestic brands in four core studies by J.D. Power: New Car Quality, Product Appeal, Purchase Experience, and After-sales Service.

If 'Native Global Cars' is Chery's product philosophy, then this complete technical system from material to manufacturing, from testing to certification, is the hard strength to support the implementation of this philosophy. Technology is not 'Showing Off Skills', it is the passport for 'Global Cars'.

03

Youthification is not Just Slogans, It's Dialoguing in the Youth's Way

At this Chengdu Auto Show, the most intuitive change in the Chery exhibition booth is 'getting younger'. Fashion Influencers and Trend Bloggers gathered on the booth, young high-value domestic and foreign product presenters and Baristas shuttled between them. On August 22 'God-tier Beauty Theme Day', audiences can take fashion photo shoots in the Fengyun A9 Most Beautiful Combo Zone and QQ3 Supermodel Combo Zone, and free experience Celebrity Same Makeup. The nearby Ruixiang Life Ecosystem Space integrates Trend Modification, Camping, Smart Tech, and Lifestyle Market into one.

Behind these seemingly 'flashy' marketing actions is Chery's sober cognition of user structure: 73.6% of Fengyun A9 users are young people under 35, and the female user ratio is 42.7%; 65% of Fengyun T7 users are young people under 35; among the first batch of delivery users for the new QQ3, users aged 20 to 35 account for 41%. The choice of young consumer groups is becoming one of the core factors to measure brand global recognition.

Product-level youthification is equally clear. Fengyun A9 won the 2026 German Red Dot Design Award; the new QQ3 Modern Edition was designed by a Domestic Red Dot Design 4-Award Team, blending classic elements with technology in the Smart Electric Era; Arrizo 7 drew inspiration from changes in Water Movement and Stillness. Enlisting a Global Young Designer Team, deeply linking with over 10,000 young users, cumulatively collecting over 21,000 survey questionnaires—Chery 'brought young people into the Meeting Room' in the product definition phase.

Conclusion: Chery's Breakout Logic

In the first half of 2026, Chery's global market sales share reached 4.1%, ranking 9th globally alongside US Ford; cumulative exports from January to July reached 1.146 million units; single month exports in July reached 202,533 units, becoming China's first auto company to break through 200,000 units in single month export. As of the end of July, global cumulative car users broke 20.16 million, overseas users exceeded 6.99 million.

Behind these numbers, Chery is walking a globalization path different from any Chinese automaker before—not selling domestic products overseas, but building cars for the globe from Day 1; not relying on a single hit to conquer the world, but building a moat with a complete technical system and product matrix; not doing branding in traditional ways, but dialoguing with global users in the youth's context.

From 'Chinese Cars' to 'Global Champions', what Chery presented at the Chengdu Auto Show is not only a product show, but a complete global breakout logic. As the global automotive industry landscape accelerates reshaping, Chery has chosen the hardest but most correct path—making true 'Global Cars'.

By Kong Wenqing

When the lights at Hall 5 of the China Western International Expo Center turned on, a name rewriting the global automotive landscape shone brightly—Chery. On August 21, the first day of the 2026 Chengdu International Auto Show, this Chinese automaker declared with a shocking premiere titled 'China's Automotive Global Champion': Chinese cars are not only powering up in their home market but are also leading the race in the global arena.

One minute, 200,000 units, a brand new milestone for going global

Just before the auto show opened, Chery just released a performance report that caught the industry's attention: July exports broke 200,000 units for the first time in a single month, with a 'Chery-made' vehicle heading overseas every 16 seconds on average—this pace is almost equivalent to the time it takes for the audience to take a photo at the booth, several Chery vehicles have already embarked on their global journey.

Cumulative exports from January to July exceeded 1.14 million units, a year-on-year increase of 71.2%; cumulative global users broke through 20.16 million, including nearly 7 million overseas users. More worth noting is that in the first half of 2026, Chery's global sales share reached 4.1%, tying with Ford for the ninth spot globally, joining BYD and Geely to see the 'Three Chinese Seats' appear in the global top 10 lineup for the first time.

'Highest Globalization Content'—this label is being repeatedly verified: products enter over 130 countries and regions, with over 20,000 overseas employees and a localization rate as high as 85%. From revitalizing a national brand in Spain to completely retaining more than 690 local employees at the South Africa factory, Chery's 'going global' has long been more than simple vehicle exports; it is a comprehensive implementation of the industry chain, talent, and supply chain.

Global cars gather to make an appearance, every model is 'intensely competitive' to the extreme

Walking into the booth, 38 show cars and five brands share the stage, the heaviest hitter being the Fengyun T7, positioned as a 'Native Global Car'. Its answer is: Global quality is not 'a label attached after selling globally, but starts from the first day of product definition'.

To this end, Chery pre-researched global regulations two years in advance, benchmarked against the 2026 version of E-NCAP standards; delved into 5,000+ global users and 15 typical national scenarios for upfront requirement analysis; invested in 81 exclusive durability vehicles with cumulative testing exceeding 6 million kilometers; completed over 80 local adaptations for Thai right-hand drive preferences, Indonesian bumpy road conditions, European front-end parking habits, etc. European highways, Middle East high heat, Southeast Asia high humidity, Nordic severe cold—Fengyun T7 must satisfy all simultaneously.

The Fengyun A9 appearing on the same stage won the 2026 German Red Dot Product Design Award, becoming a footnote to Eastern aesthetics moving towards becoming global design trend definers. The all-new QQ3 Modern Edition was led by a domestic team that won four Red Dot design awards, integrating classic elements with intelligent electric era technology, with sales exceeding 10,000 for four consecutive months and breaking 10,000 in its first overseas month—the happiness of 1.6 million QQ users globally is spreading to more countries.

The debut Arrizo 7, with a 'Fluid Water Flow' design language, offers dual power choices of C-DM Super Energy Hybrid and Kunpeng Fuel Edition, launching an assault on the 'New Benchmark for Global Quality Family Sedans'.

Young people are 'redefining' Chery

Data better explains the change: among Fengyun A9 users, those under 35 account for 73.6%, and females account for 42.7%; young users make up 65% of Fengyun T7; among the first batch of all-new QQ3 deliveries, 20-35 year old users reached 41%.

Young people are voting with their feet. On the booth, post-95s and post-00s designers and engineers in the Fengyun A9 R&D team participated deeply, connecting with over 10,000 young users cumulatively over the full cycle, landing more than 330 co-creation sessions, and refining more than 7,800 valid suggestions. After the all-new QQ3's OTA upgrade, users developed more play styles themselves—remote control of courier services via APP, voice calls to create surprises, and automatic parking usage rate as high as 96.3%.

Marketing methods are also breaking boundaries: In July, Fengyun A9 crossed over into fashion with a 'Tech Aesthetics Show', and the initiated duet challenge made this coupe a street snap trend item. The 'Stunning Looks' theme day of this auto show further made the booth a spot for fashion influencers to check in and take photos—from free makeup changes to celebrity looks, to merchandise of celebrities like Yang Zi and Yu Shi, Chery is conversing with young people using young people's context.

Battery safety 'cannot be rushed at all', but hardcore enough to be 'stepped on'

The hardest core area of the booth belongs to the Rhino Battery 'Tech Ecosystem Island'. A battery stepping challenge was set up on-site, allowing audiences to personally verify the ultra-high strength of the 'Rhino Shield O-Grid Structure'. The exhibits were even more direct: After the cell bottom was extruded and deformed by 50% (3 times the national standard) followed by 3 needle pricks, no smoke or fire; 10 needle pricks (10 times the national standard) were equally safe; after the end-side extrusion deformation of 40% and full submersion in water, it still discharged stably.

Behind this is a system nearly 'obsessive': from the material end Rhino Crystal, structure end Rhino Shield, to the intelligent control end Rhino Cloud, building three lines of defense; designed according to the 2026 new national standard, five stages of demagnetization achieve level-hundred ppb magnetic foreign matter control (industry average 200ppb), level-hundred purification workshop reaches medical operating room standard; 8,000+ control points, 300+ quality gates, 20 years of big data traceability, covering the full lifecycle.

At the vehicle level, the Rhino Battery has endured a 95°C extreme temperature difference from 55°C high heat to -40°C severe cold; salt erosion strength is 1.7 times the national standard, collision is 3 times, scraping bottom is 4 times the national standard, cumulative verification exceeds 25 million kilometers. As of now, Chery has 71 models awarded global 5-star safety certification, ranking first among Chinese brands.

Technology 'showcasing their core capabilities', the moat gets wider and wider

The Flying Fish Digital Intelligence Chassis i attracted attention at its premiere—four-wheel independent wire-controlled braking, wire-controlled steering, hub motors, and active suspension integrated into a 4-in-1 intelligent driving unit, achieving lateral driving with 90° wheel angle, '0' meter turning for on-site steering, and highest over 90 km/h Moose test vehicle speed.

Lingxi Smart Cockpit Carmind large model first integrates the Doubao end-to-end voice model, with 550ms ultra-fast response, 3 seconds of patient listening without interruption, precise understanding of fuzzy intent, achieving 2,000+ in-car tool calls and scenario closure.

At the power end, Kunpeng Sky Engine reached the industry peak with 48.57% thermal efficiency (λ=1), matching the Golden Extended Range System with fuel-to-electric conversion efficiency exceeding 4.0 kWh/L. Axial flux dual motor power density reached 18.4 kW/kg, variable flux motor increased whole-vehicle high-speed range by 10%. Solid-state battery exhibit energy density reached 400 Wh/kg, while needle prick and electric drill produced no smoke or fire.

Setting off from Chengdu, Chery conveys a clear signal to the world: Chinese automobiles are becoming global champions. And this auto show is merely a wonderful moment on its path to accelerate running.

Chery Group July new energy vehicle sales hit a new high again, reaching 129,067 units, with a year-on-year increase of 97.5%, approaching a doubling. From January to July, Chery Group cumulatively sold 604,305 new energy vehicles, a year-on-year increase of 42.3%, breaking 100,000 units in a single month for four consecutive months. According to data released by the China Passenger Car Association, Chery has ranked in the top three in the industry for new energy wholesale volume for four consecutive months.

Scaled development enters a boom period, ranking in the top three in the industry for wholesale volume for four consecutive months

From stabilizing at 100,000 units to successively breaking through 110,000 and 120,000 units, and then approaching 130,000 units, Chery Group new energy vehicles maintain high-speed growth, and scaled development has entered a boom period. So far this year, Chery Group has cumulatively sold over 604,000 new energy vehicles.

According to the July passenger car main manufacturer new energy wholesale volume sales bulletin released by the China Passenger Car Association, Chery ranked third in the industry. Thus far, Chery has ranked in the top three in the industry for new energy wholesale volume for four consecutive months this year.

New energy transformation accelerates, domestic penetration rate exceeds 60%

New energy has become a new label for Chery Group. In July, Chery Group's total sales were 276,820 units, of which new energy vehicle sales were 129,067 units, and the overall new energy penetration rate steadily climbed to 46.6%.

New energy is already the absolute main force of Chery Group in the domestic market. In July, Chery Group's domestic new energy sales were 46,044 units, with a new energy penetration rate of 62.0%. For every three vehicles sold by Chery Group in the domestic market, two are new energy.

Figure: Fengyun A9

Figure: New QQ3

New energy is also an important growth pole for Chery Group's expansion into overseas markets. From January to July, Chery Group's new energy exports grew by 175.7% year-on-year, more than double the overall export growth rate. In the first half of the year, Chery sold 86,000 new energy vehicles in Europe, a year-on-year increase of 385%, accounting for about half of the sales in Europe, meaning Chery's new energy penetration rate in Europe is already around 50%.

Hit product matrix formed, winning global user love

More and more global users are choosing Chinese new energy products, choosing Chery new energy vehicles. Chery has currently formed a new energy hit product matrix both domestically and overseas:

In the domestic market, the new QQ3 broke 10,000 sales for four consecutive months; Fengyun A9 pre-orders exceeded 31,000 units in 15 days; iCAR V27 firmly held the monthly sales champion in the 200,000-level extended-range SUV segment; the high-end new energy MPV Luxeed V9 delivered over 10,000 units in a single month.

In the overseas market, JAECOO 7 topped the UK monthly all-market sales first place, JAECOO 5 was the champion in the Australian BEV small SUV market, Indonesian and Thai BEV markets, iCAR V23 took the first place in the box-style SUV sub-segments in South Africa, Thailand, and Nepal.

Luxeed V9 single-month delivery exceeded 10,000 units

Figure: JAECOO 7 New Energy Vehicle Model

Consolidating the "Battery Pillar", building a strong new energy safety and charging foundation

The dual growth of sales and penetration rates cannot be separated from the continuous breakthrough of new energy core technologies. Chery's "Battery Pillar" is being continuously consolidated. Currently, Chery's battery layout covers two material systems: ternary lithium and lithium iron phosphate, three cell structures: short blade, prismatic, and large cylindrical, and three product series: dedicated hybrid, dedicated pure electric, and dedicated solid-state. Chery's Rhino solid-state battery cell energy density has reached 400Wh/kg, aiming for 600Wh/kg. By the end of 2025, Chery Rhino battery-equipped vehicles have cumulatively driven over 1.2 billion kilometers, with the highest single vehicle at 160,000 kilometers, delivering a market report of "0 spontaneous combustion, 0 battery safety incidents".

Chery has won continuous authoritative recognition in the battery safety field. In July, at the National New Energy Power Battery Safety Warning Algorithm Competition hosted by the Technical Innovation Center of the State Administration for Market Regulation, Chery Group won three first prizes in both ternary lithium and lithium iron phosphate tracks; meanwhile, it passed the industry's first six-vehicle major serial extreme tests implemented by the China Automotive Technology and Research Center, verifying safety capabilities in extreme environments.

Figure: Fengyun A9 undergoing whole-vehicle six major serial extreme tests

Battery safety is the bottom line, while charging efficiency is key to user experience. Chery's "Xunlong Instant Charge" energy technology is promoting the transformation of new energy vehicles from transportation tools to mobile energy nodes; Rhino batteries support charging for 8 minutes with a range of 500 kilometers, ready to set off after a cup of coffee. Chery plans to build over 20,000 charging stations supporting V2G functionality before 2029.

From ranking in the top three in the industry for new energy wholesale volume for four consecutive months to domestic penetration rate exceeding 60%; from a complete hit product matrix both domestically and overseas to continuous battery technology breakthroughs, Chery Group is entering the fast lane of brand elevation with a high-quality new energy transformation.

In the first half of 2026, competition in the automotive industry continued to intensify, and market structures accelerated iteration. Chery Group, relying on clear strategic layouts, deep independent technology accumulation, and a mature global operation system, achieved comprehensive breakthroughs in four dimensions: sales scale, quality reputation, globalization progress, and frontier technology layout. It continuously achieved landmark results such as record-breaking sales figures, industry-recognized quality certifications, global production and sales milestones, and a spot on the Fortune Global 500 list, delivering a highly valuable report on high-quality development for the first half of the year with stable growth resilience, leading business performance, and diversified technology layout.

From the perspective of market sales volume, in the first half of 2026, Chery Group's cumulative vehicle sales reached 1.3575 million units, a year-on-year increase of 7.7%, refreshing the highest sales record for the same period since the brand's establishment and solidifying its status as a top-tier independent brand. Behind the outstanding data, exports and new energy businesses form the core dual engines driving growth, becoming Chery's core advantage distinguishing it from most peers. In the first half, Chery's total overseas export volume reached 943,800 units, a significant year-on-year increase of 71.5%. On average, one Chery vehicle is shipped to various global destinations every 17 seconds. Relying on solid product strength, the brand continued to achieve breakthroughs in market share in global high-regulation standard markets such as Europe, the UK, and Australia. Currently, Chery's global overseas user scale is approaching 7 million, accounting for 35% of the brand's total user base. The overseas market has become the core foundation supporting the brand's long-term development.

At the level of going global model, Chery has long moved beyond the primary trade mode of simply exporting vehicles, building a unique 'Integrative Going Global' paradigm. Currently, Chery has laid out six core overseas manufacturing nodes in Spain, South Africa, Brazil, Russia, Thailand, and Iran, building a localized production network covering key global markets. Among them, the Spain EBRO plant deepens into the European local market, and the South Africa Roslyn plant takes over the capacity of a century-old automotive manufacturing base. All major overseas factories adhere to deep localization operations, hiring a large number of local employees, cultivating local upstream and downstream supply chains, complying with local regulations, and implementing various public welfare projects. They abandoned the simple replication of domestic factory expansion ideas, achieving a model upgrade from 'simply selling cars' to 'rooting locally and co-developing', providing replicable and referenceable industry samples for the globalization development of Chinese brands.

At the level of product and service quality, Chery achieved a landmark industry breakthrough in 2026, sweeping first place in four core research independent brand categories of J.D.Power New Car Quality IQS, Product Appeal APEAL, Purchase Experience PXI, and After-sales Service CSI. It became the first domestic automotive enterprise to achieve the 'Grand Slam' of this evaluation. The four authoritative evaluations cover vehicle factory quality, driving product experience, terminal purchase service, and after-sales maintenance full life cycle. Leading evaluation results in all dimensions fully verify Chery's long-term adherence to the quality manufacturing system implementation, achieving a benign development pattern of 'steady sales growth and simultaneous consolidation of reputation'. Meanwhile, Chery's frontier intelligent industry layout has yielded results. Its Moji Robotics business has completed global scaled implementation. Products have entered more than 60 countries globally, covering hundreds of commercial and industrial scenarios. Until the first half of the year, global cumulative sales exceeded 2,000 units. The humanoid robotics business has officially become Chery's new technology going global business card, marking Chery's transition from a traditional complete vehicle manufacturing enterprise to a multi-track technology group.

From the first half of 2026 to July, Chery continuously welcomed two key milestones worthy of being recorded in the brand's development history. The first milestone was reaching a global cumulative sales breakthrough of 20 million units on July 25. Looking back on the 29-year development process, Chery has always stuck to the independent R&D route, breaking industry inherent prejudices such as 'no joint venture, difficult to develop' and 'low volume cannot independently develop core technology', paving a completely independent and controllable Chinese automotive development path. 20 million units is not the end of development, but a brand new starting point. Currently, Chery has simultaneously laid out frontier tracks such as high-level intelligent driving, flying cars, embodied intelligence robots, '3G Strategy', and even controlled nuclear fusion. It continues to break the industry boundaries of traditional car companies, evolving steadily into a global high-tech group.

Another heavyweight milestone is Chery Automobile successfully listing on the 2026 Fortune Global 500 list as an independent listed company entity, ranking 383rd, and also being the only complete vehicle enterprise newly listed in mainland China this year. At the level of business performance, Chery's Return on Equity (ROE) exceeded 36%, ranking 30th globally among this year's Fortune 500 enterprises, and first among all listed Chinese enterprises. Different from many enterprises that rely on revenue volume to be listed, Chery listed this year as an independent listed entity, reflecting the comprehensive maturity of the enterprise's modern governance system and market-oriented operation mechanism. It further broke the single evaluation standard of the industry competing only on production and sales scale, proving that besides scale growth, Chery simultaneously possesses industry-leading profitability and efficient asset turnover capabilities, completing the key strategic turnaround from simple scale expansion to high-quality benefit growth.

The accumulation of multiple outstanding results fully demonstrates Chery's all-round, multi-level comprehensive competitiveness in the first half of 2026. Standing at the six-month development node, relying on a huge global user base, perfect overseas manufacturing network, industry-leading quality endorsement, and diversified frontier technology reserves, Chery's growth momentum continues to be sufficient. In the second half of the year, Chery will continue to amplify the dual growth curve advantages of exports and new energy, relying on 20 million global user accumulation and Fortune 500 platform momentum. It will continuously deepen independent core technology innovation, deepen global localization ecological layout, steadily promote the construction of a global high-tech group, continuously consolidate the foundation of high-quality development of independent brands, and convey the core force of Chinese automotive industry upward breakthrough to the global market.

On July 25, 2026, Chery Group's global cumulative sales officially broke through 20 million units. On the same day, Fengyun A9, which went on sale, was officially delivered to users as the 20 millionth car of Chery Group.

Chery Group's 20 millionth car landing on Fengyun A9 is a call across time: Fengyun is the first car created by Chery, and also Chery's first global car to go overseas, now it has been fully refreshed into new energy intelligent vehicles. Fengyun A9 is positioned as "Long-Range Intelligent Beauty Pure Electric Coupe", not an ordinary new car, but the representative work of Chery's entire product system and quality system comprehensive upgrade, representing what Chery "Sets Off Towards Beauty" looks like, and also representing Chery's sincerity of "In China, For The World".

Starting from zero to the 20 millionth unit, Chery used a 29-year entrepreneurial journey to personally experience and witness the upward path of Chinese automobile innovation development, and also explored a path of Chinese automobile globalization "In China, For The World".

29 Years and 20 Million Units: The Upward Path of Chinese Automobiles

This July coincides with the 70th anniversary of the roll-off of the first automobile in New China. In the 70-year history of China's automobile industry, Chery's 29-year entrepreneurial journey has a special sample significance.

In the 1990s, two assertions prevailed in the industry: "No prospect without joint venture with multinational corporations" and "Cannot do independent R&D without a scale of 1 million". Chery broke these assertions, insisting on the path of independent brands, independent R&D, and independent development, becoming the first Chinese brand car company to master the core technologies of the "Three Major Components".

In 2007, Chery became the first Chinese brand car company to break through 1 million cumulative sales, and afterwards was the first to cross the 2 million, 3 million, 5 million unit milestones, until today breaking through 20 million units.

Image shows Chery Rhino Battery

Image shows Chery Mo-Jia Robot

Nowadays, Chery's globalized industry covers diverse fields such as complete vehicle manufacturing, core components, automotive finance, embodied intelligent robots, modern services, intelligent technology, etc. Chery's "Super Technology Shelf" has reserved more than 400 advanced technologies, including Rhino Battery, Falcon Smart Driving Large Model, Lingxi Smart Cockpit 2.0, Ark Amphibious System, Kunpeng Tianqing 48.57% Thermal Efficiency Engine, etc., covering the "Land, Sea, and Air" technology spectrum.

In the latest announced 2026 Fortune China 500 List, Chery Automobile appeared on the list for the first time as a listed company, ranking 87th, Return on Equity (ROE) ranked first in the automotive industry.

Over 1/3 Owners Overseas: The Chinese Car Company with the Highest "Globalization Content"

This May, Dragos Stan from Romania, driving a Chery car, spent 25 days, traveling 12,000 kilometers, crossing 8 countries on the Eurasian continent, arriving at Chery's Wuhu Headquarters with zero failures. "Trust Made in China." This was a sentence Dragos said repeatedly on the road.

Image shows Dragos Stan crossing the Eurasian Continent

Similar trust is gathering into scale globally. In the first half of this year, Chery Group cumulatively exported 943,800 automobiles, a year-on-year increase of 71.5%; for four consecutive months, it broke the Chinese automobile single-month export record, with one "Made by Chery" vehicle heading overseas every 17 seconds. Now, Chery products sell well in over 130 countries and regions, with overseas users close to 7 million, accounting for about 35% of the global 20 million users—for every 3 Chery owners, 1 is overseas.

Recognition from high-regulation markets verifies the quality of user choices. January-June, Chery sold 174,000 units cumulatively in Europe, a year-on-year increase of over 212%; for four consecutive months, it ranked in the top two of the new car sales list for all markets and all brands in the UK, and JAECOO 7 even won the single-month sales champion for all markets and all brands.

Image shows Chery vehicles going overseas are about to board the ship

"Tree Planter" Logic: Wherever, For Whoever

On July 3, 2026, Pretoria, the administrative capital of South Africa. Chery announced that it will transform and upgrade the Rosslyn Plant acquired from foreign enterprises to resume production, promising to retain all original 692 employees, and drive nearly 3,000 employment jobs upstream and downstream. When the news was announced, cheers broke out on site.

Image shows Chery South Africa Rosslyn Plant Launch

Wherever Chery goes globally, it represents the image of Chinese brands. It cannot be a "Wind Tumbleweed" that moves for profit, but must be a "Tree Planter" rooted locally—wherever, for wherever, becoming part of the local community.

At home, behind Chery's 20 million cars are industrial chains, linking the industrial development, employment jobs, taxes, and livelihood projects of national bases. Only in Wuhu, Chery drives the clustering of over 3,000 supporting enterprises upstream and downstream, attracts more than 30 Fortune 500 companies to settle down, and further helps Anhui become a major automobile province稳居 "Top Three in the Nation" for automobile production, new energy vehicle production, and automobile exports.

Image shows Chery Wuhu Manufacturing Base

Overseas, Chery has also upgraded from "Product Going Overseas" to "Ecosystem Going Overseas." In 2024, Chery cooperated with Spanish EV MOTORS to revive the Spanish national brand EBRO, creating over 1,000 employment jobs, praised by both governments and the public as the "Model of China-Spain Cooperation." Currently, Chery Group has 150,000 employees globally, among which overseas employees exceed 20,000, further driving millions of employment jobs upstream and downstream.

Beyond industry rooting, the public welfare green shade of the "Tree Planter" is also extending globally. Chery practices ESG sustainable development concepts, with the carbon footprint coverage rate of models on sale reaching 100%; conducts long-term cooperation with the International Union for Conservation of Nature (IUCN), investing in Mediterranean seagrass bed restoration, Malaysia mangrove protection, and Spain, South Africa key natural protection area projects; as a global partner of the United Nations Children's Fund, since 2023, cumulatively promised to donate $12 million, to support global education projects.

Image shows Chery joins IUCN for Mediterranean seagrass bed restoration environmental protection activity

After 20 Million Units: From "Building Cars" to "Creating Beautiful Lifestyle"

After 20 million units, where does Chery go? The answer Chery gives is: Chery's mission is to help Chinese brands get stronger from big, help Chinese automobiles change the world automobile industry; Chery is not only a car company, but also a tech ecosystem company that through technological innovation, continuously breaks energy constraints, travel boundaries, and industrial bottlenecks, continuously creating beautiful lifestyles for global users—what Chery is to face is the ultimate topic of human sustainable development.

The answer has already shown its prototype: Falcon Driving Assist, Lingxi Smart Cockpit are now on main models, L3/L4 Level Autonomous Driving is accelerating mass production; eVTOL Flying Cars successfully test flight, Mo-Jia Robots have been sold to 60 countries and regions, continuously expanding travel boundaries; Rhino Solid-state Battery energy density reaches 400 Wh/kg and is sprinting towards 600 Wh/kg; Controllable Nuclear Fusion "Artificial Sun" research has also started strategic layout. Focusing on the front-line layout of cells and high computing power chips (2C Technology), Robotaxi and Mo-Jia Robots (2R Technology), green materials, green energy, green computing power (3G Technology), and spare parts boutique ecosystem, digital content subscription ecosystem (2E Ecosystem), constitutes Chery's technology foundation facing the future.

Image shows Chery Representative Technology Ecosystem Layout

70 years ago, China's automobile industry started from zero; 29 years ago, Chery Automobile started from the wasteland. 20 million units is a milestone on this entrepreneurial road, and also a new starting point for Chery's next leg.

Facing the upcoming "Standing at thirty" in 2027, Chery wants to go from "Building Cars" to "Creating Sustainable Beautiful Lifestyle"—this is the topic of Chery's "Standing at thirty", and also the agreement between this 29-year-old Chery and the "Century Chery"!