On October 11, 2026, the Avatr T09 flagship concept vehicle completed its global debut in Paris, France. As the opening work of the Avatr brand's flagship sequence, the new vehicle relies on the combined core technologies of Changan, Huawei, and CATL, features a new flagship design language, and officially enters the 500,000-level luxury SUV market with its original appearance and interior design, advanced intelligent technology, and flagship-grade craftsmanship quality. The new vehicle is expected to officially launch within 2026. After this debut, the Avatr T09 will showcase alongside main models such as the 06T and 07L at the Paris Auto Show held from October 12 to 18, centrally displaying the systematic technical achievements of Chinese brands in automotive original design and intelligent connectivity on the world's top automotive stage.

With the formal launch of the T09 concept version, Avatr completes its product matrix strategic upgrade, building a dual product layout of Digital Series and Flagship Series. Chen Zhuo, Chairman of Avatr Technology, stated that the brand's Digital Series focuses on casual luxury, targeting the vanguard consumer group with elegant, sporty, and personalized design styles; the new Flagship Series focuses on respectful luxury, focusing on the noble and calm flagship temperament. The two product sequences originate from the same source and continue the brand's persistent original design and high-end quality concepts.

Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated that the T09 concept version carries the brand's VISION XPECTRA vision concept, transforming the free design language into a calm and confident respectful temperament, developing a new dimension of "Respectful Luxury" on the basis of the original "Casual Luxury". The two product temperaments are differentially arranged, both unified under the brand's core design philosophy of "Emotional New Luxury".

Upholding the "Emotional New Luxury" design concept, the Avatr T09 takes architectural aesthetics as the design core, integrating design traits of daring confidence, harmonious ingenuity, and vibrant personality into the overall vehicle details, which is a high-level landing result of the brand's design philosophy. The new vehicle fully realizes the production of the VISION XPECTRA concept concept, reshaping the luxury standards of high-end flagship SUVs from appearance styling, spatial layout to intelligent configuration.

In terms of appearance, the new vehicle has a calm and solemn overall atmosphere, combined with exquisite details. The front face uses a architectural three-dimensional relief grille, with 362 brand logo elements of different heights arranged in an orderly manner, rich light and shadow layers; the crystal diamond array headlight group adopts a double-layer diamond cutting process, adapted to the full-size SUV body volume, with outstanding light texture. A 2.1㎡ super large clamshell hood combines with raised lines on both sides, integrating calm temperament and dynamic tension. The vehicle side lines are neat and sharp, the waist curvature and expanding volume form a visual contrast, shaping a vehicle posture combining power and precision. Details such as the floating roof and crystal door handles further enhance the overall vehicle luxury texture. The rear integrated crystal diamond taillights echo the front headlight group, with a double-layer cutting design that creates distinct layers when lit, combining technology and recognizability.

The cockpit design continues the brand's core concept, with tranquility, inclusiveness, and connectivity as the core, creating an immersive high-end driving space. The new vehicle is equipped with the industry-exclusive Vortex Emotional Vortex interaction system. Relying on the 360° seamless reverse curved surface lifting structure and 118 RGB LED matrix light sources, it realizes the linkage of all vehicle functions and status. Combined with a silent mechanism and anti-clamping design, it makes intelligent interaction more temperature. At the same time, the entire vehicle is equipped with a 10.25-inch driver instrument, dual 17.2-inch central control and passenger immersive triple screens. The screens and air conditioning outlets are seamlessly fused. Combined with NFC one-touch connectivity function, the interaction experience is smooth and convenient, letting intelligent configuration get rid of function stacking and achieving a travel experience of human-machine empathy.

In terms of technology, the T09 is the current production vehicle with the highest technical density in Avatr, deeply equipped with Huawei Kuangqin Smart Driving System and the new Taihang Smart Control Technology, with control precision and driving quality benchmarked against million-level luxury vehicles. The power system is equipped with a 2.0T hybrid engine and three-motor distributed electric drive. The system total power exceeds 1000 horsepower, with strong power performance; it is matched with CATL 71.24kWh Xiaoyao Super Hybrid Battery. The CLTC pure electric range exceeds 400km at most, fully covering daily commuting, long-distance travel and other all-scenario vehicle use needs, balancing performance, range, and safety.

This Paris debut is also an important step in Avatr's global layout. It is reported that the brand plans to officially enter the European market in 2027, using Europe, the birthplace of luxury automobiles, as a fulcrum to impact the first echelon of global luxury brands. Currently, Avatr's overseas business has covered 70 countries and regions, with an average product selling price exceeding 300,000 yuan, achieving stable profitability, and ranking among the top of high-end electric vehicle sales in markets such as Egypt and Thailand. According to the plan, in 2030 the brand's business will expand to more than 110 countries and regions, with overseas sales accounting for more than 50%.

Relying on a perfect product and service system, Avatr will continue to enrich the global product matrix, with models such as the 06T and 07L to deepen the European market. Relying on standardized and localized overseas service systems, high-quality new luxury travel experiences will be provided to global users, continuously promoting the brand's high-end and global upgrade.