In the July new energy vehicle market, Deep Blue delivered a report card worth attention: global sales of 29,213 units, a year-on-year increase of 7.52%. Cumulative sales from January to July reached 193,369 units, a year-on-year increase of 13.48%. More critically, the brand's global cumulative sales have already surpassed 910,000 units, just one step away from the million milestone. S07 has cumulatively exceeded 300,000 units, S05 has cumulatively exceeded 250,000 units, breaking 30,000 units in a single month for 4 consecutive months. It is indeed rare for a new energy vehicle brand incubated within a central state-owned enterprise system to achieve such speed among Chinese brands. What did Deep Blue do right?

What does the state-owned enterprise system give Deep Blue?

To understand Deep Blue's growth path, one must look back to Changan's strategic layout. Deep Blue's predecessor can be traced back to Changan's "Shangri-La Plan" early exploration. In July 2022, the first model SL03 was launched, and Deep Blue thus became one of the first brands to land in Changan's new energy racing lane. In July 2025, Changan Automobile was officially elevated to Changan Automobile Group, becoming a new central state-owned enterprise. As one of the group's three major digital intelligence new energy brands, Deep Blue's positioning and resource allocation have gained new imaginative space.

The greatest advantage the state-owned enterprise system brings to Deep Blue is the room for error. The new energy vehicle industry is a long-distance race that requires continuous burning of capital. Private enterprises often have to pursue short-term returns in the face of patience in the capital market, while Deep Blue can make long-cycle investments in core technologies. The Origine Super Integrated Electric Drive has cumulatively produced over one million units, with working condition efficiency reaching 94.13%. This number is currently first in the world. The Golden Bell Cover battery won the Second Prize of the National Science and Technology Progress Award twice — this kind of technological breakthrough requiring long-term accumulation is hard to obtain such strong resource tilting in the decision-making logic of private enterprises.

It also did not miss the tactics of the new forces

With the confidence of the system, Deep Blue did not take the old path of traditional state-owned enterprises in products and marketing. The most obvious move was the cooperation with Huawei. Deep Blue S07 is equipped with Huawei Qiankun ADS SE intelligent driving system, becoming the only SUV in the 150,000 yuan-level segment equipped with Huawei intelligent driving. This positioning is very precise — the demand for intelligent driving among consumers in the 150,000 yuan-level segment is already very high, but there are almost none that can provide a Huawei intelligent driving solution at the same price level. Deep Blue made a layout here in advance, forming a differentiated advantage.

The all-new S05 was launched on August 6, with a starting price of 115,900 yuan. It comes standard with a LiDAR across the entire series. Equipping LiDAR starting from the entry-level version is rare in the same class. Deep Blue's thinking is very clear: not using configuration to create differences between high and low trims, but spreading intelligent driving capabilities as basic capabilities. In terms of technical reserves, in the second half of the year, pure electric models will be equipped with 800V high-voltage platforms and 6C supercharging technology.

Overseas layout is also accelerating. The Rayong factory in Thailand has officially started production. S05 ranked first in pure electric SUV registrations in Spain. The global map is advancing from Southeast Asia to Europe. There is also a detail easily overlooked: Deep Blue has announced achieving "phased profitability", being the first among state-owned new energy brands to do so. While most new energy vehicle companies are still struggling in the abyss of losses, Deep Blue has already run through the profitability model, indicating that its cost control and pricing strategy have found a balance point.

After one million, where is the ceiling?

910,000 units to one million units is just one step away, but after one million units, it is an even harder exam. Deep Blue's current main products are concentrated in the 100,000 to 200,000 yuan price range. This is the golden area for volume, but also the battlefield with the thinnest profits. The upward brand pull has not been truly established yet. In the high-end market above 300,000 yuan, Deep Blue has no cards to play. More subtly, within the Changan system, there is Avatr with a higher positioning, and cooperation with Huawei is deeper. How to maintain the brand distinction between Deep Blue and Avatr is a question that Changan Group needs to answer.

Final Thoughts

Looking back at Deep Blue's growth trajectory, its success is not accidental — the state-owned enterprise system's room for error gave the confidence for technical accumulation, the new force's product tactics ensured competitiveness on the market side, and the endorsement of Huawei intelligent driving supplemented the key short board of intelligence. With the superposition of the three, the achievement of today's 910,000 units was born. Deep Blue's sample value as a state-owned new force lies in proving one thing: the system is not a burden, the key lies in how to use it. After 910,000 units, one million units are within sight. What Deep Blue needs to do next is to build a deeper brand moat on top of the scale. On the road of state-owned new energy vehicles, Deep Blue has already walked out a sample worthy of reference.

Sisters! Deep Blue Auto is on fire again! July global sales skyrocketed 7.52%, overseas MoM surged 22.87%! Cumulative sales directly broke the 910,000 unit mark, crushing the million-user goal for this year is totally secured! 💪

Honestly, New Energy Vehicles are super competitive now, but what allows Deep Blue to break out? 📊

✅ Product is hardcore beyond compare: S09 range pulled straight to 1210km, completely cured my range anxiety! S05 pure electric 620km+ ultra-high cost-performance, sales skyrocketed 250,000 units! Not to mention S07 directly competing with Huawei Intelligent Driving, at the 150k range giving you LiDAR, this move really mastered 'technology democratization'! 👊

✅ Global layout exploding: Already entered 100+ countries, this month S07 just launched in Europe and Asia, S05 rushed into Indonesia and Greece, this expansion speed is like on double speed! 🌍

✅ Marketing is crazy engaging: Collaborating with JD.com, appearing at sports events, also hosting the Public Intelligent Driving Experience Camp, even Ding Junhui came to endorse! This move directly turns users from passersby into die-hard fans! ✨

Data doesn't lie, but Deep Blue understands what users want more — not flashy gimmicks, but solid technology + experience. Standing at the new starting point of 910,000 units, in the second half of this dark horse, I bet it will be even stronger! 🔥

👉Would you be swayed by Deep Blue's range or intelligent driving?

👉Overseas market is on fire, what do you think is the key for domestic brands going global?

Quickly chat your thoughts in the comments section! ⬇️

Recently, Deep Blue Automobile officially announced the newly upgraded Deep Blue S05.

As a star model that has already garnered over 240,000 users globally and has won the sales champion in its sub-segment for consecutive months, S05's new launch is obviously not just a routine product iteration.

In the 2026 Chinese New Energy market where competition has reached a fever pitch, how does a "hit" model maintain vitality? The upgrade logic of Deep Blue S05 might provide an answer worth pondering. The significance of this car has long surpassed the product itself — it serves as a key move for Deep Blue Automobile to transition from a "hit" to an "evergreen star," and a crucial stabilizing factor for Changan Automobile during the strategic integration window of its new energy sector.

From Functional to Eye-Catching

Looking back at the current Deep Blue S05, the key to its success lies in precise positioning — within a price range of 119,900 to 149,900 RMB, it precisely targeted the pain points of young family users with its dual power layout of pure electric + extended range, a 2880mm extra-long wheelbase, and the driving pleasure of rear-wheel drive. The monthly sales have stably exceeded 10,000 since its launch, which is enough to prove the success of its product definition.

The core logic behind the upgrade of the all-new Deep Blue S05 can be summarized in one sentence: building on existing advantages, patch the "intelligence" weakness and extend the "design" strength.

Intelligent driving is the most notable change in this upgrade. The new car is equipped with a LiDAR for the first time, paired with the upgraded driving assistance "Little Blue Light", achieving a qualitative leap in perception hardware. In the 100,000 to 150,000 RMB compact SUV market, the inclusion of LiDAR is currently still a scarce configuration. Deep Blue S05's move, in essence, substantially lowers the hardware threshold for high-level intelligent driving, allowing more mainstream users to enjoy more precise risk prediction and a more reassuring driving assistance experience. This is not only an improvement in product power but also a substantial implementation of the "technology for everyone" concept.

On the design front, the new S05 continues the brand's core concept of "Symbiotic Aesthetics" and deepens the interpretation of the "Interstellar Wings" design language. The closed front grille combined with slender light groups and "Deep Blue Eyes" petal lights further enhances recognition. The retention and optimization of youthful configurations such as frameless doors, semi-hidden door handles, and a 1.9㎡ panoramic sunroof continue to strengthen its "Trendy Electric SUV" product tag.

Inside, the new "Floating Starship" design language brings a more technological cockpit atmosphere. The 256-color floating surround ambient light supports rhythm with scenario modes. The combination of a large floating central control screen and HUD Head-Up Display further enhances the immersion of human-vehicle interaction. And the spacious rear space brought by the 2880mm wheelbase, combined with the storage combination of a 492L double-layer trunk and 159L front trunk, keeps this compact SUV competitively superior in terms of practicality.

In terms of power, the new car continues to offer dual power choices of pure electric and extended range. The pure electric version is equipped with a 272 hp rear single motor, offering two CLTC range versions of 520km and 620km; the extended range version has a CLTC pure electric range of 215km, with a comprehensive range reaching 1310km. It is worth noting that the CATL "Golden Bell" battery pack and 3C super fast charging technology adopted by the new car are at the leading level in their class in terms of energy replenishment efficiency and battery safety.

From "Hit" to "Evergreen", S05 is Critical for Deep Blue

The launch of the all-new Deep Blue S05 coincides with a key node in the development of the Deep Blue brand.

From sales data perspective, Deep Blue Automobile's cumulative global sales for the first half of 2026 have reached 164,156 units, a year-on-year increase of 14.6%, among which the monthly sales in June reached 33,625 units, breaking through the 30,000 unit threshold for 4 consecutive months. The overseas market performance was particularly bright, with cumulative overseas sales of 35,795 units in the first half of the year, a year-on-year increase of 141%. As for the Deep Blue S05 model alone, global sales in June reached 18,369 units, accounting for more than half of the brand's total sales, making it the undisputed "sales supporter" of Deep Blue.

For any car brand, excessive reliance on a single model is both glory and risk. Deep Blue Automobile clearly realizes this — models like L06 and S07 are growing rapidly, but S05's position as the brand's "basic floor" is hard to shake in the short term. The launch of the new S05 is precisely to consolidate this basic floor: through the integration of LiDAR and design iteration, ensuring this model which has already proven itself does not fall behind in the wave of intelligence, while maintaining a leading advantage over competitors.

From a brand positioning perspective, Deep Blue has always emphasized the brand tone of "Young, Tech, Sports". The simultaneous upgrades of the new S05 in appearance, interior, and intelligence dimensions resonate deeply with this tone. It is not only the best-selling model in the Deep Blue product matrix but also the most direct carrier of brand concepts — allowing young users to enjoy cutting-edge intelligent electric experiences at an affordable price.

From Fighting Alone to Strategic Synergy

Zooming out to the Changan Automobile level, the significance of the all-new Deep Blue S05 is even more profound.

In 2026, Changan Automobile is promoting an important strategic adjustment — strategic integration and coordinated development of Avatr and Deep Blue Automobile. The two brands after integration will form a mid-to-high-end brand group of 1.5 million+ level, among which Deep Blue's goal is annual sales of 1 million units by 2030. In front of this grand goal, Deep Blue needs a core model that is capable enough and durable enough to support the sales base — and S05 is the most suitable candidate for this role.

At the same time, the competitive landscape of the Chinese New Energy market is undergoing profound changes. In the first half of 2026, the pure electric market has entered the stock competition stage, and the extended range track also faces the pressure of structural adjustment. In this macro environment, a model with stable monthly sales exceeding 10,000 and which can maintain product competitiveness through continuous iteration is one whose strategic value cannot be overemphasized. The launch of the new S05 not only provides continuous momentum for Deep Blue's sales growth but also provides important support for the stable operation of the Changan new energy matrix.

More noteworthy is the role of S05 in the global layout. Currently, the Deep Blue S05 has been selling well in 73 countries and regions worldwide and has won international honors such as the German iF Design Award. Deep Blue Automobile has entered more than 110 countries and regions worldwide and established a right-hand drive factory in Thailand. The upgrade of the new S05 will undoubtedly further enhance the competitiveness of this "global car" in the international market, adding an important piece to the puzzle of Changan Automobile's "inclusiveness" global strategy.

Auto Net Review: The launch of the all-new Deep Blue S05, on the surface, looks like a mid-life facelift of a product, but in reality, it is a key step for Deep Blue Automobile to move from "Hit-Driven" to "Systematic Competition". The reduction of LiDAR, the evolution of design, the leap in space — behind these product power upgrades is a complete product definition logic: within the mainstream price range, making the intelligence, design sense, and practicality that users care about most to the extreme.

For Deep Blue Automobile, S05 is the critical stabilizer to stabilize the basic floor; for Changan Automobile, S05 is an important support during the new energy strategic integration period. In this key differentiation period of the industry in 2026, the launch of the all-new Deep Blue S05 might be the most solid step on the road from "Chinese Mainstream" to "Global Home Court" for Deep Blue.

On June 13, the 2026 Chongqing International Auto Show grand opening, Deep Blue Auto with "Fully Charged for the Game, Global Home Stage" as the theme, brought all-star models in series to a heavyweight appearance. Deep Blue Auto Smart Lifestyle Experience Ambassador Ming Dao personally attended the booth, jointly witnessing the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model launch announcement. This new Deep Blue S07 launches three versions: 230Max+, 230Ultra, 300Ultra, with a limited-time offer price of 154,900 yuan - 171,900 yuan, placing an order and enjoying 8 major value-added gift packs, with ultimate sincerity fulfilling the "Smart Parity + Electric Parity" commitment.

Practicing Smart Parity + Electric Parity, Establishing a 150,000 yuan Level Long-Range Huawei Qiankun Laser New Benchmark

As the embodiment of Deep Blue Auto's "Smart Parity + Electric Parity" mission, the launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model realizes full coverage of laser-assisted intelligent driving with both "Pure Electric + Extended-Range" power forms, breaking throughly bringing 300,000 yuan level laser intelligent assisted driving into the 150,000 yuan level mainstream market. Not only does it become the first SUV in this level to be equipped with Huawei Qiankun Laser Solution, but it also establishes a new benchmark for long-range Huawei Qiankun Laser in the same class. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition across all models, equipped with a 27-sensor fusion perception system composed of 1 LiDAR, 3 4D mmWave Radars, 11 HD cameras, and 12 Ultrasonic Radars, bringing "Active Safety" from technical parameters to daily commute: complex roundabout precise navigation, unprotected left turn active yielding, narrow road meeting intelligent speed control, making high-end intelligent assisted driving experience within reach.

The New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model continues the leading advantage of "The No.1 Super Extended-Range Vehicle", through technology iteration fully entering the "3.0 Era", redefining electrification standards in the sub-segment. As the first SUV in the industry to propose the concept of "Super Extended-Range", the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model is equipped with the Super Extended-Range 2.0 system, pressing fuel consumption per 100km in depleted battery state to 3.8L, supplemented by 3C Supercharging Technology, one coffee break time can quickly recharge; combined with CLTC pure electric range 300km, up to 1385km combined range, interprovincial long-distance travel go anytime. In addition, the new car comes standard with the only FSD+HRS Variable Adaptive Suspension in the same class, ensuring "No Nose Dive on Braking, No Roll on Cornering, No Jumping on Bumps, No Shaking on Rough Roads, No Bouncing in Potholes" steady quality always online.

The New Deep Blue S07 Huawei Qiankun Laser Edition integrates "True Top Smart Tech, King of Supercharge and Range, Stunning Looks, Million-yuan Comfort Cabin, Steady Driving Expert" five core advantages, will become a powerful competitor in the 150,000 yuan level mid-size family SUV market, providing consumers in this price range with choices with great quality-price ratio.

Cross-boundary Collaboration with Portugal National Team, Fully Charged Ramping on Global Stage

The 2026 USA-Canada-Mexico World Cup is under global attention. As the Portugal National Team Global Official Partner, Deep Blue Auto injects "Green Field Spirit" into the auto show venue.

Deep Blue Booth specially sets up Deep Blue Auto x Portugal National Team Theme Space, through featured car covers, Portugal National Team customized merchandise, and "Bluetooth" Coffee, Customized Football Ice Cream Blind Box and other diverse interactive experiences, concretely presenting the competitive passion of "Fully Charged to Play". Not only is the on-site atmosphere full, Deep Blue Auto's sincerity also extends to national stores. During the Portugal National Team competition period, anyone entering Deep Blue Auto stores to complete any model test ride can participate in the "Portugal Team Scores a Goal, Deep Blue Gives a Car (One Year Usage Rights)" activity, turning "Fully Charged to Play" into concrete user benefits.

Star Models All Assembled, Strongest Product Matrix Weighty Debut

This auto show, Deep Blue Auto brought 6 star models from the series, from 100,000 yuan level pure electric entry to 300,000 yuan level flagship six-seater, from city commute to outdoor crossing, Deep Blue Auto shows confidence and strength of conquering the global market with an all-dimensional product matrix.

"Global Fashion Electric SUV" Deep Blue S05 relies on 620km CLTC ultra-long range, all series CATL battery cells and 3C Supercharging, has successfully entered more than 70 countries and regions globally, cumulative global sales have broken through 220,000 vehicles since launch. At the same time, Deep Blue S05 won German iF Design Award, Thailand Auto of the Year Award and many other international authoritative honors, global hit product well-deserved. In May this year, Deep Blue S05 more with leading by a wide margin的成绩 forcefully took the top of pure electric compact SUV sales, taking monthly sales "Three Consecutive Titles".

Known as "Road Maglev, Smart Driving Expert" Deep Blue L06, equipped with 3 million yuan level luxury car same model magnetorheological suspension, restoring pure sport driving fun, letting young people effortlessly own pure-blood driving control coupe. In May this year, Deep Blue L06 took away 130,000-200,000 yuan new energy mid-size car monthly sales champion. Deep Blue L07 deeply understands the way of technology smart enjoyment, bringing class-jumping experience to mid-size sedan users pursuing quality.

Deep Blue S09 and G318 further expand upward. Deep Blue S09 positioned "Smart Flagship Large Six-Seater SUV", with "Super Power Range King, Smart Driving Ceiling, Comfortable Large Flat, Million-yuan Luxury Car Chassis, Fortress-level Body Safety" and other core advantages, perfectly balancing family travel and business reception; Deep Blue G318 Worry-free Crossing Version created "Tech New Hardcore" category, achieving perfect fusion of outdoor crossing and city comfort.

Core Technologies Gathered, Solidify "Tech Deep Blue" Tag

Since its establishment, Deep Blue Auto has been deeply cultivating intelligent and electrification tracks, dedicated to breaking through industry technical bottlenecks.

In the intelligent field, Deep Blue Auto relies on Changan "Tianshu Navigation" and "Huawei Qiankun" dual empowerment, brought consumers rich intelligent product experiences. This auto show, models that won domestic first batch L3 Level Autonomous Driving Formal Dedicated License Plates last December were also exhibited simultaneously, showing off brand technology accumulation and innovation strength.

In the electrification field, Deep Blue Auto independent R&D Power Super Integrated Drive,历经 four generations of technology iteration, only used 45 months to achieve one million units off-line, this speed leads the industry. Its system assembly working condition efficiency up to 94.13%, firmly ranking global No. 1, bringing users super saving, super cool, super safe driving experience. And Golden Bell Battery also relied on 600,000 km degradation imperceptible, one million units zero overheat extreme performance, won Second Prize of National Science and Technology Progress Award, jointly casting full lifecycle safety barrier.

Relying on the adherence to "Smart Parity + Electric Parity" mission, Deep Blue Auto constantly converts frontier technology into travel value perceived by users, currently has built a powerful global growth pattern. As Changan "Haina Plan" vanguard, Deep Blue Auto has layout 5 major regions, covering global 100+ countries and regions, with global unified high quality won extensive trust.

In order to thank user favor, Deep Blue Auto specially launched "Summer Car Buying Season" activity, gathered up to 10,000 yuan Summer Car Buying Gift, up to 5,000 yuan Super Trade-in Gift, up to 8,000 yuan Old-for-New Gift, 618 Big Promotion Gift, and Chongqing Auto Show Exclusive Benefits and other multiple surprises, with full sincerity helping users "Fully Charged to Play".

The launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model, not only solidified new height of value in the same class market, but also marks the further perfection of Deep Blue Auto product matrix. With this as foundation,配合 global strategy deepening and top-tier sports IP empowerment, Deep Blue Auto is accelerating leap from "Product Export" to "Technology Export", converting technology advantages into global mainstream market scale competitiveness. In future, Deep Blue Auto will continue with technology as core, promote more frontier technology popularization, letting Chinese Smart Manufacturing's high-end travel value benefit every consumer globally.

May 29 to June 7, the 30th Greater Bay Area Auto Show was held at the Shenzhen World Exhibition and Convention Center (Bao'an). Deep Blue Auto showcased 6 star models from its lineup with a grand display

On May 22, Deep Blue Auto officially announced its partnership as the Global Official Partner of the Portuguese National Team. At the announcement event in Lisbon, the capital of Portugal, Deep Blue Auto delivered its global flagship model, Deep Blue S05, to the team, and simultaneously launched the 1,000 km European long-distance test vehicle launch ceremony.

Since 2026, Deep Blue Auto's market momentum has continued to surge. Sales in March and April exceeded 30,000 for two consecutive months, with several mainstay models firmly holding leading positions in their sub-segments. To date, global cumulative deliveries of Deep Blue Auto have exceeded 800,000 vehicles, solidifying its position as the sales champion among central enterprise new energy vehicles. This is not just a report card, but also market recognition of Deep Blue's technology route, providing consumers in the Greater Bay Area with solid confidence in car buying.

The Greater Bay Area is a core market for domestic new energy vehicle consumption and also a strategic area where Deep Blue Auto focuses its layout. At this auto show, Deep Blue Auto not only fully showcased its technical foundation for all-scenario mobility but also introduced exclusive June car buying benefits for Greater Bay Area consumers. By offering real discounts, it lowers the car buying threshold, allowing citizens to visit the show, choose cars, and enjoy major benefits all in one step.

During the event period from May 29 to June 14, users can enjoy extra exclusive gifts in addition to the manufacturer's original basic benefits: placing an order instantly gifts a Sapphire valued at 1,000 yuan on Deep Blue Mall, which can be used to redeem original factory vehicle accessories customized at will. Additionally, car buying users in the Shenzhen region can additionally enjoy the welfare of free compulsory traffic insurance.

Deep Blue S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product built by Deep Blue Auto for the global market, Deep Blue S05 has achieved dual success in market performance and reputation. Not only has its monthly sales exceeded 10,000 since its launch, but global cumulative sales have exceeded 200,000 units. It has also won multiple international authoritative honors such as the German iF Design Award and Thailand Auto of the Year Award, making it a globally best-selling model that truly lives up to its name. This car is equipped with CATL battery cells and Golden Bell Battery technology across all trims, ensuring maximum safety protection and adapting to Shenzhen's hot and rainy summer climate. The 620 km CLTC ultra-long range is sufficient to meet daily commuting needs. Paired with 3C supercharging technology, the battery can be topped up from 30% to 80% in just 15 minutes, making weekend self-driving trips to surrounding Bay Area cities like Huizhou and Zhuhai stress-free.

Deep Blue L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

The Deep Blue L06 Max, which focuses on an ultimate driving control experience, thanks to its outstanding product performance, has maintained high sales for two consecutive months and is favored by young users seeking driving pleasure. The model is equipped with a 3 million-level supercar-same magnetorheological chassis, with precise steering and excellent vibration filtering performance. Whether navigating Shenzhen urban main roads or speeding on Pearl River Delta mountain roads, it brings a smooth and effortless driving feeling. The Golden Bell Battery standard across all trims has cumulatively been installed in 700,000 units, maintaining a zero spontaneous combustion record and safeguarding every journey with reliable quality.

New Deep Blue S07 Huawei Qiankun Laser Version: High-End Perception Hardware Made Accessible, Calmly Traversing Complex Road Conditions

The new Deep Blue S07 Huawei Qiankun Laser Version breaks the price barrier of high-end intelligent assisted driving and popularizes high-end laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Version and All-Dimension Anti-Collision System, capable of calmly coping with Shenzhen Futian CBD rush hour traffic morning and evening, Nanshan Park dense roads, and narrow streets in the old city, etc., complex road conditions. Paired with 630 km CLTC long range and efficient energy replenishment technology, it ensures worry-free range for inter-city travel and comprehensively meets the diverse travel needs of Bay Area users.

Deep Blue S09: Smart Flagship Large 6-Seater, All-Round Capability for Business and Home

Positioned as a flagship large 6-seater SUV, Deep Blue S09 precisely matches the vehicle usage needs of high-net-worth groups in the Bay Area, balancing family outings and business reception in two major scenarios. The vehicle has an all-electric range of 310 km, equipped with 5C supercharging technology, requiring only ten minutes to complete a 30%-80% charge, with energy replenishment efficiency leading the same class. The entire vehicle standardizes Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit across all trims, achieving full-dimensional intelligence in driving assistance and human-vehicle interaction. Industry-first middle-row horizontally sliding dual zero-gravity seats and integrated smart mobile center console, paired with variable space modes, whether weekend family camping leisure or business travel picking up and dropping off guests, deliver comfortable and luxurious riding experiences.

Deep Blue L07: Benchmark Smart Family Sedan, Good Companion for Commuters

'Tech Smart Enjoyment Mid-size Sedan' Deep Blue L07 integrates trendsetting design, powerful power, and global intelligence into one. It is a powerhouse in the 150,000 yuan-level sedan market. It is equipped with the new-generation Yuanli Super Integrated Electric Drive and Intelligent Range-Extended System, with abundant power and excellent energy consumption performance. As a sedan in the same price range standardizing Huawei Qiankun Intelligent Driving across all trims, its intelligent driving coverage on highway sections exceeds 99.2%. When driving on inter-city highways like Guangzhou-Shenzhen and Dongguan-Shenzhen, it can effectively alleviate long-distance driving fatigue. Combined with the 20-direction all-dimension anti-collision system, layered protection guards daily commute safety, perfectly fitting the vehicle usage demands of Bay Area commuters.

Deep Blue G318 Worry-Free Crossing Version: Outstanding All-Terrain Capability, Explore Outdoors as You Wish

Deep Blue G318 Worry-Free Crossing Version breaks the boundary between rugged models and city vehicles, capable of handling outdoor crossing and also adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks, and an all-terrain driving system, with outstanding passability and trapped vehicle recovery capability, easily conquering complex road conditions such as northern Guangdong mountain areas and outdoor wilderness. And the same class's unique air suspension, CDC damping, and active magic carpet system also allows the vehicle to maintain smooth and comfortable driving on city roads. Whether it's a weekend team hiking and crossing to the East-West Chong coastline or a long holiday long-distance self-driving, this model can accompany throughout and unlock diversified travel fun.

Currently at the golden period for mid-year car buying. Whether preferring sports driving control, intelligent technology, home practicality, or outdoor off-roading, you can find an adapted solution here. Welcome to visit Shenzhen World Exhibition and Convention Center (Bao'an) Deep Blue Auto Booth 7-09 to experience the hardcore strength of the entire series of models up close, seize the good opportunity for car buying, and start a brand new smart travel life.

May 29 to June 7, the 30th Greater Bay Area Auto Show was held at the Shenzhen World Exhibition and Convention Center (Bao'an). Deep Blue Auto showcased 6 star models from its lineup with a grand display

On May 22, Deep Blue Auto officially announced its partnership as the Global Official Partner of the Portuguese National Team. At the announcement event in Lisbon, the capital of Portugal, Deep Blue Auto delivered its global flagship model, Deep Blue S05, to the team, and simultaneously launched the 1,000 km European long-distance test vehicle launch ceremony.

Since 2026, Deep Blue Auto's market momentum has continued to surge. Sales in March and April exceeded 30,000 for two consecutive months, with several mainstay models firmly holding leading positions in their sub-segments. To date, global cumulative deliveries of Deep Blue Auto have exceeded 800,000 vehicles, solidifying its position as the sales champion among central enterprise new energy vehicles. This is not just a report card, but also market recognition of Deep Blue's technology route, providing consumers in the Greater Bay Area with solid confidence in car buying.

The Greater Bay Area is a core market for domestic new energy vehicle consumption and also a strategic area where Deep Blue Auto focuses its layout. At this auto show, Deep Blue Auto not only fully showcased its technical foundation for all-scenario mobility but also introduced exclusive June car buying benefits for Greater Bay Area consumers. By offering real discounts, it lowers the car buying threshold, allowing citizens to visit the show, choose cars, and enjoy major benefits all in one step.

During the event period from May 29 to June 14, users can enjoy extra exclusive gifts in addition to the manufacturer's original basic benefits: placing an order instantly gifts a Sapphire valued at 1,000 yuan on Deep Blue Mall, which can be used to redeem original factory vehicle accessories customized at will. Additionally, car buying users in the Shenzhen region can additionally enjoy the welfare of free compulsory traffic insurance.

Deep Blue S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product built by Deep Blue Auto for the global market, Deep Blue S05 has achieved dual success in market performance and reputation. Not only has its monthly sales exceeded 10,000 since its launch, but global cumulative sales have exceeded 200,000 units. It has also won multiple international authoritative honors such as the German iF Design Award and Thailand Auto of the Year Award, making it a globally best-selling model that truly lives up to its name. This car is equipped with CATL battery cells and Golden Bell Battery technology across all trims, ensuring maximum safety protection and adapting to Shenzhen's hot and rainy summer climate. The 620 km CLTC ultra-long range is sufficient to meet daily commuting needs. Paired with 3C supercharging technology, the battery can be topped up from 30% to 80% in just 15 minutes, making weekend self-driving trips to surrounding Bay Area cities like Huizhou and Zhuhai stress-free.

Deep Blue L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

The Deep Blue L06 Max, which focuses on an ultimate driving control experience, thanks to its outstanding product performance, has maintained high sales for two consecutive months and is favored by young users seeking driving pleasure. The model is equipped with a 3 million-level supercar-same magnetorheological chassis, with precise steering and excellent vibration filtering performance. Whether navigating Shenzhen urban main roads or speeding on Pearl River Delta mountain roads, it brings a smooth and effortless driving feeling. The Golden Bell Battery standard across all trims has cumulatively been installed in 700,000 units, maintaining a zero spontaneous combustion record and safeguarding every journey with reliable quality.

New Deep Blue S07 Huawei Qiankun Laser Version: High-End Perception Hardware Made Accessible, Calmly Traversing Complex Road Conditions

The new Deep Blue S07 Huawei Qiankun Laser Version breaks the price barrier of high-end intelligent assisted driving and popularizes high-end laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Version and All-Dimension Anti-Collision System, capable of calmly coping with Shenzhen Futian CBD rush hour traffic morning and evening, Nanshan Park dense roads, and narrow streets in the old city, etc., complex road conditions. Paired with 630 km CLTC long range and efficient energy replenishment technology, it ensures worry-free range for inter-city travel and comprehensively meets the diverse travel needs of Bay Area users.

Deep Blue S09: Smart Flagship Large 6-Seater, All-Round Capability for Business and Home

Positioned as a flagship large 6-seater SUV, Deep Blue S09 precisely matches the vehicle usage needs of high-net-worth groups in the Bay Area, balancing family outings and business reception in two major scenarios. The vehicle has an all-electric range of 310 km, equipped with 5C supercharging technology, requiring only ten minutes to complete a 30%-80% charge, with energy replenishment efficiency leading the same class. The entire vehicle standardizes Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit across all trims, achieving full-dimensional intelligence in driving assistance and human-vehicle interaction. Industry-first middle-row horizontally sliding dual zero-gravity seats and integrated smart mobile center console, paired with variable space modes, whether weekend family camping leisure or business travel picking up and dropping off guests, deliver comfortable and luxurious riding experiences.

Deep Blue L07: Benchmark Smart Family Sedan, Good Companion for Commuters

'Tech Smart Enjoyment Mid-size Sedan' Deep Blue L07 integrates trendsetting design, powerful power, and global intelligence into one. It is a powerhouse in the 150,000 yuan-level sedan market. It is equipped with the new-generation Yuanli Super Integrated Electric Drive and Intelligent Range-Extended System, with abundant power and excellent energy consumption performance. As a sedan in the same price range standardizing Huawei Qiankun Intelligent Driving across all trims, its intelligent driving coverage on highway sections exceeds 99.2%. When driving on inter-city highways like Guangzhou-Shenzhen and Dongguan-Shenzhen, it can effectively alleviate long-distance driving fatigue. Combined with the 20-direction all-dimension anti-collision system, layered protection guards daily commute safety, perfectly fitting the vehicle usage demands of Bay Area commuters.

Deep Blue G318 Worry-Free Crossing Version: Outstanding All-Terrain Capability, Explore Outdoors as You Wish

Deep Blue G318 Worry-Free Crossing Version breaks the boundary between rugged models and city vehicles, capable of handling outdoor crossing and also adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks, and an all-terrain driving system, with outstanding passability and trapped vehicle recovery capability, easily conquering complex road conditions such as northern Guangdong mountain areas and outdoor wilderness. And the same class's unique air suspension, CDC damping, and active magic carpet system also allows the vehicle to maintain smooth and comfortable driving on city roads. Whether it's a weekend team hiking and crossing to the East-West Chong coastline or a long holiday long-distance self-driving, this model can accompany throughout and unlock diversified travel fun.

Currently at the golden period for mid-year car buying. Whether preferring sports driving control, intelligent technology, home practicality, or outdoor off-roading, you can find an adapted solution here. Welcome to visit Shenzhen World Exhibition and Convention Center (Bao'an) Deep Blue Auto Booth 7-09 to experience the hardcore strength of the entire series of models up close, seize the good opportunity for car buying, and start a brand new smart travel life.

Did you notice that recently there seem to be more and more Deep Blue Autos on the road. This isn't an illusion. The latest data shows that in March 2026, the market share of this brand reached 1.2%, setting a new record high since its establishment. In the new energy vehicle track where competition has reached a frenzy, behind this number lies a growth story worth watching.

A Solid Report Card

First, let's look at a few key figures: Deep Blue Auto's global sales in March reached 31,742 units, up 30% year-on-year, with the month-on-month growth even reaching 87.8%. In the new energy vehicle sub-market, its market share returned to above 2%. Numbers speak, this "monthly exam result" is indeed eye-catching.

More worth a close look is that the growth was not achieved through a single-point breakthrough by a certain model, but rather three main models forming a synergy. Deep Blue S05, S07, and L06, like three horses pulling a cart, were advancing synchronously in the domestic and overseas markets. Especially the S05, which has already entered 70 countries and regions worldwide. Its global sales in March alone were close to 18,000 units. Not only did it take the sales champion in the new energy compact SUV category in the domestic market, but it also ranked first in pure electric SUV registrations in Spain for two consecutive months.

The Logic of Product Power Behind the Awards

Sales are votes cast by the market with orders, while authoritative awards are scores given by the industry with professional eyes. This year, Deep Blue Auto became an "award harvester".

Deep Blue S05 won the first place in J.D. Power China New Energy Vehicle New Car Quality Study at the same level, Thailand Auto Grand Prix, German iF Design Award and many other honors in one go. S07 also won the Thailand Auto Grand Prix. L06, with its intelligent driving experience, won the CCTV Cloud 2025 Annual Control Car Grand Prix.

These awards come from quality, design, market performance, technical innovation and other dimensions. They all point to one thing: Deep Blue's product power has received full recognition. In the current era where consumers are increasingly rational and information is more transparent, this solid product power is the real foundation for sustainable growth.

Two Clear Strategic Paths

Analyzing Deep Blue Auto's recent performance, we can see two clear strategic paths.

One is intelligence does not take the ordinary path. Deep Blue L06 provided an interesting observation sample: it comes with LiDAR as standard across the whole range. Its total distance of intelligent assisted driving has already exceeded 30 million kilometers. Crucially, this accounted for 51.8% of the total driving distance of the vehicle. This ratio is very convincing—it means that for the users of this car, intelligent driving is not an occasional "toy" to taste, but a truly high-frequency "tool". The upcoming S07 Huawei Qiankun LiDAR version is clearly continuing to increase the investment in this technology route.

The second is local wisdom in globalization. Deep Blue's overseas expansion seems very "down to earth". For example, when entering the UK market, it specially launched a right-hand drive version. This respect for local user habits seems to be a detail, but often it is the key to whether a brand can truly integrate into the local market. So far, its models have entered 70 countries and regions. This steady step of globalization has opened up a larger growth space for it.

Zhang Guan Commentary

Deep Blue Auto's market share hitting a new high is a victory of a brand stage and also a slice of the development of China's new energy vehicle industry. In the restructuring of the global automotive industry map, the opportunity for Chinese brands lies in persistence in technology, respect for products, and understanding of different global markets "down to earth". This road has only just begun.