Deep Blue L07

The statistics chart shows that Deep Blue's cumulative sales volume in the Thailand market is 19,235 units, accounting for up to 61% of the cumulative overseas sales volume. Specifically, sales volume in the Thailand market was 5,617 units in 2024, 7,824 units in 2025, 5,794 units in the first half of this year, with a monthly average stable at 800-1,000 units. The two models, Deep Blue L07 and S07, have successfully validated the business model in the Thailand market, and brand awareness has been initially established.

CNMO Tech learned that besides the Thailand market, the remaining overseas markets are still in the early volume expansion stage. Israel ranks second with 4,227 units (share 13%); the UK and Spain rank afterwards with 1,770 units (share 6%) and 1,753 units (share 6%) respectively. Australia and Norway cumulative sales are 1,218 units and 1,108 units, with shares of 4% each. Another 11 countries have sales volumes under 1,000 units each, presenting the characteristic of "wide country coverage, low sales per country". Worth noting is that the European markets such as Spain, UK, and Norway are gaining volume in the first half of 2026, but the absolute scale remains limited.

According to the blogger's analysis, Deep Blue adopted the "single-point breakthrough + regional replication" overseas expansion strategy, first concentrating resources to penetrate the Thailand market, then expanding outward. From the data, this strategy has been initially verified in Thailand, and the key for the follow-up lies in whether the European market can be advanced from "having sales" to "having scale".