These days, breaking 100,000 units in single-month domestic sales is already big news. But for Geely's overseas market alone, 110,094 units were sold in August, a year-on-year surge of 205%. If only one month looked impressive, it could be attributed to luck. But maintaining sales above 100,000 units for three consecutive months indicates only one thing: Geely's globalization has truly hit the accelerator. Even more exciting, Geely casually raised its 2026 overseas sales target from 640,000 to 920,000 units, aiming to surge past 1 million. Some feel this stride is too big, but after analyzing the overseas battle reports, my conclusion is: This isn't a bluff, it's confidence.

I. Behind Breaking 100,000 Exports, New Energy is the Ace

Checking Geely's August export bill, the most impactful part isn't the total volume, but the structure: New energy exports hit 70,629 units, surging 446% year-on-year, accounting for a high 64% of exports. This means what Geely sells best overseas isn't "cheap and generous" low-end fuel cars, but NEVs with higher technical content. Overseas market response is direct enough: From Jan-July, ZEEKR topped Australia's luxury pure electric sales chart, and sat firmly as the luxury pure electric sales champion in Malaysia; Lynk & Co 08 took the top spot in Tunisia for high-end PHEV sales; Geely Xingyuan won the championship in Thailand and Jordan, and also broke into the top three in Mexico's pure electric market. Look at data before discussing going global, this is globalization that can fight, not just raising a fuss with low prices.

II. From Selling Cars to Rooting Down, Geely Plays a Big Game

Geely's current going-global strategy is long past the days of just dragging cars to the port and calling it a day. In the European direction, it officially announced entry into Austria, sales outlets in Spain broke 50, and Xingyuan also stormed into France; In the Latin America direction, Lynk & Co landed in Argentina, Lynk & Co 01 launched in Chile, and local business was converted to Geely Auto Chile Co., Ltd. direct operation, grabbing service initiative in its own hands; In the Middle East and Africa, ZEEKR 9X started pre-sale, Lynk & Co moved into Jordan, and the first D-segment SUV global car Monjaro EM-i premiered in Egypt. Looking at it this way, it's clear: single-point trial has upgraded to a systematic layout, sales, service, channels, and racing all link together. Lynk & Co boosted brand awareness with CRC champion titles, ZEEKR opened the high-end market with luxury products, Geely main brand used the Galaxy series to seize new energy mindshare—three brands going global synergistically, the speed is naturally different.

III. Target Raised to 920,000, Where Does the Confidence Come From

Someone might ask: With such a large overseas frontline, can the funds withstand it? Geely just released its mid-2026 interim performance in mid-August, total revenue 173.6 billion yuan, core net profit attributable to parents 9.68 billion yuan, sales, price, profit all went up collectively. To put it plainly, fighting overseas needs continuous blood transfusion from domestic markets, and Geely's current cash flow is thick enough to support the global frontline. Plus exports breaking 100,000 for three consecutive months has already run through this going-global model, raising the target isn't a whim. Looking at Jan-July performance, ZEEKR 7X took the Australia medium luxury SUV sales champion, Galaxy Starship 7 EM-i took the Poland C-segment PHEV sales champion and Spain C-segment SUV first, blockbuster models fully possess the ability for global replication. 920,000 units looks like a bold slogan, actually it's just amplifying the already validated tactics further.

Many are used to understanding China car exports as "selling to developing countries", Geely's answer is: Hit developed countries with new energy, deepen emerging markets with systems, build reputation with quality and intelligence. August exports of 110,094 units is a milestone, but definitely not the end. When a Chinese auto company dares to set annual export targets to 920,000 units, then surge to 1 million, the old structure of the global auto industry has started to loosen.

September 1, Geely Automobile Holdings Limited (0175.HK) announced the latest sales data: August sales were 270,194 units, with year-on-year and month-on-month increases for six consecutive months, increasing by 8% year-on-year and 8% month-on-month. Regarding new energy vehicles, August sales (including Geely, Lynk & Co, and Zeekr) totaled 175,877 units, up 19% year-on-year, with the new energy sales share accounting for 65%.

Geely moves towards the "Systematic Globalization" stage, with overseas exports reaching a new high again. August overseas export sales reached 110,094 units, up 205% year-on-year and 3% month-on-month, achieving year-on-year and month-on-month growth for eight consecutive months. New energy product share continues to exceed half, with August new energy product export sales reaching 70,629 units, a surge of 446% year-on-year, accounting for 64%.

Behind the steady growth in sales is the achievement of Geely accelerating the transformation of technological innovation results into product competitiveness. From August 21 to August 30, Geely Automobile Group, bringing Zeekr, Lynk & Co, Geely Galaxy, and the Geely China Star brand matrix, participated in the 2026 Chengdu International Auto Show. More than 49 intelligent products made a collective appearance, covering all energy series including pure electric, hybrid, and fuel, comprehensively showcasing the technological ecosystem and future vision of the "Leader of the AI-Integrated Intelligent Automobile Domain".

Sales and Brand Value Rise Simultaneously; Three Brands Continuously Release Growth Potential

The three brands steadily climb, with main force models performing brightly, jointly promoting the continuous improvement of sales scale and brand value.

The global luxury technology brand Zeekr continues to move upward. August delivery volume reached 36,981 units, up 110% year-on-year. Multiple models lead the sub-market: Zeekr 7X August sales continued to break through 10,000, with global orders exceeding 200,000; Zeekr Shooting Brake sales exceeded 10,000 for 3 consecutive months, with global deliveries exceeding 400,000; Zeekr 9X ranked first in sales of vehicles over 500,000 from January to July; Zeekr 8X ranked first in cumulative sales of hybrid SUVs between 300,000 and 500,000 yuan after three months since listing, and first in reputation for all categories over 300,000 yuan; Zeekr 009 won the dual crown of sales and reputation for pure electric MPVs over 400,000 yuan in mainland China for 3 consecutive months.

On August 21, the Chengdu International Motor Show officially opened. The Zeekr brand brought together 14 products including Zeekr 009, Zeekr 9X, and Zeekr 8X, forming a luxurious product lineup to attract numerous viewers to visit and experience.

The global new energy premium brand Lynk & Co continues to expand. August sales reached 17,027 units, up 4% month-on-month, with new energy product sales of 15,504 units, up 10% month-on-month. Lynk & Co promotes the layout of product width, sports width, and experience width, focusing on developing the sub-market. On August 21, the all-new Lynk & Co 20 appeared at the Chengdu International Auto Show, creating a refined trendy travel new choice for urban users; the all-new Lynk & Co 20 Fly version appeared simultaneously, further strengthening sports attributes with a large carbon fiber rear wing and aerodynamic sport kit.

At the same time, newly listed models such as Lynk & Co 10 and Lynk & Co 07GT were exhibited alongside the Lynk & Co GT concept car Time to Shine, showcasing Lynk & Co's product layout covering multiple energy forms, adapting to diverse travel scenarios, and ultimate performance aesthetics.

Lynk & Co's automotive sports map expanded from track racing to rally racing, starting a new exploration of Chinese brand hybrid rally sports. From August 28 to 30, Lynk & Co took the 07GT Rally Academy Racer to the 2026 China Automotive Rally Championship (CRC) · Huairou Station. Speed Partners-NANA / Speed Partners-Jacky drove this racer to win the CRC S7 Class & Lynk & Co Automotive Rally Challenge Championship.

The Geely brand solidified the foundation of high-quality growth, with August sales of 216,186 units, up 5% year-on-year and 9% month-on-month.

Among them, the mainstream new energy brand Geely Galaxy August sales reached 119,115 units, up 8% year-on-year and 10% month-on-month. Geely Xingyuan August sales reached 60,955 units, with sales exceeding 50,000 for 3 consecutive months, cumulative sales nearing 900,000 units, delivering 1 unit per minute on average, selling more than 1,200 units per day. In addition, in August, Geely Galaxy E5 sales reached 14,132 units.

At the same time, while Geely Galaxy solidifies the mainstream market, multiple new cars reinforce competitive advantages with product power. On August 13, the all-new C-Class AI Pure Electric Sports Sedan Galaxy TT opened for pre-sale, starting from 145,900 Yuan, redefining the value benchmark for 200,000 Yuan class pure electric sports sedans. On August 21, Geely's first AI All-Terrain Hardcore SUV -- Galaxy Warship 700, appeared at the Chengdu International Auto Show. As an embodiment of Chinese-style luxury off-road in the new energy era, it became the focus of the entire show, fully demonstrating the benchmark-level strength of Chinese hardcore off-road, and will open for pre-sale in September.

In the fuel car market, Geely China Star further strengthened its leading position, with August sales of 97,071 units, up 8% month-on-month. Among them, the Twin Bin Family reached 33,515 units, the China Star premium series reached 25,802 units, and the Boyue Family reached 16,656 units.

The fuel car HEV strategy continues to land, with classic products continuously refreshed. The all-new Fourth-Generation Boyue L i-HEV Series landed at the Chengdu Auto Show. The new car is equipped with China's third-generation fuel hybrid technology i-HEV Smart Engine Hybrid, the strongest hybrid dedicated 1.5TD engine in its class, LiDAR, and Qianli Hanhai H5 ADAS solution. With "Great Energy Saving, Great Performance, Great Intelligence" three cross-level strengths, it redefines fuel SUVs, further consolidating Geely Boyue's fuel SUV sales champion status.

On August 31, the all-new flagship model under Geely Automobile -- Xingyue L PLUS was officially announced to appear. The new car adopts a 5-Seat Layout, positioned as a Mid-to-Large Flagship Smart Hybrid SUV, making comprehensive advances in hybrid systems, intelligent configurations, chassis handling, and seating comfort, further consolidating Geely China Star's voice and champion status in the fuel car market, and will debut on September 5.

Accelerate Full-Domain AI Transformation; Inject Growth Power with Technological Innovation

Geely continues to promote full-domain AI transformation, having integrated full-domain AI into the design, R&D, manufacturing, and after-sales full links, achieving "Full-Domain Intelligence", and accelerating the landing of new products and technologies.

On August 28, 2026, Geely Automobile Group officially launched AI New Energy Off-road Technology, gathering GTA Native New Energy Off-road Architecture, AWD AI Electric Hybrid Thunder EM-T, and AI All-Terrain Digital Chassis, three globally first technologies, achieving comprehensive innovation breakthroughs in body structure, power system, intelligent chassis, and full-domain safety, completing systemic reshaping from the technical foundation.

GTA Native New Energy Off-road Architecture breaks the physical space bottlenecks and comfort experience limits of traditional ladder frame structures. With high-rigidity design, it has lightweight advantages, bringing disruptive off-road driving comfort compared to traditional off-road vehicles; AWD AI Electric Hybrid Thunder EM-T combines surging power and precise control, able to calmly cope with various off-road conditions, plus Star Wisdom AI Cloud Power's AI Scenario Engine, providing precise matching of optimal fuel-electric plans, energy consumption optimization of more than 15%; relying on the "AI All-Terrain Digital Chassis" built on the world's first Quantum-level AI Electronic Architecture EEA 4.0, it can identify road conditions ahead through AI, automatically switch intelligent scenario modes, and adjust torque, suspension, and body posture.

New technologies are first mounted on Galaxy Warship 700, breaking traditional off-road technology boundaries and redefining the benchmark for global smart new energy off-road technology.

Accelerate Systematic Globalization Pace; Sprint towards Million Export Sales Target

In August, overseas export sales were 110,094 units, achieving year-on-year and month-on-month growth for eight consecutive months, with exports exceeding 100,000 for three consecutive months. New energy product overseas export sales reached 70,629 units, surging 446% year-on-year, accounting for 64% of total exports.

The three brands continue to break through the global market, topping the front of many sub-markets. Zeekr topped the Australian 1-July luxury pure electric sales list, and also firmly stayed at the Malaysia luxury pure electric brand sales champion for 1-July; Lynk & Co ranked first in Tunisia July premium PHEV brand sales; Geely brand won Panama 1-July and July single-month Chinese brand sales champion, and entered the top three of Ecuador July pure electric brands.

Core model global competitiveness is further显现。January-July, Zeekr 7X topped the Australian mid-size luxury SUV sales champion, Malaysia pure electric luxury SUV first, Zeekr 009 won Thailand and Malaysia pure electric MPV model market first, Singapore luxury pure electric MPV sales champion. Lynk & Co 08 won July Tunisia premium PHEV sales first; Lynk & Co 900 took July Egypt premium new energy market sales first. In July, Geely Xingyuan (Geely EX2) topped Thailand EV sales champion, Jordan pure electric model first, Mexico all-category pure electric sales second; Galaxy Starship 7 EM-i (Geely EX5 EM-i) topped Poland C-Class PHEV sales champion, Spain C-Class SUV first and PHEV second, Mexico PHEV SUV top.

Geely accelerates the globalization pace in multiple markets including Europe, Latin America, Southeast Asia, Middle East, and Africa, continuously improving local sales networks and product layouts.

Regarding the European market, Geely officially announced landing in the Austria market, launching the Austria channel network; Spain market development has entered a rapid growth stage, with national sales network exceeding 50; further deepening cooperation with UK's largest car salary replacement service provider Tusker, enriching Geely Xingyuan's sales channels in the UK market; Geely Xingyuan listed in France.

Regarding Latin America and Southeast Asia, Lynk & Co officially landed in Argentina, with Lynk & Co 01, Lynk & Co 08, and Lynk & Co 06 three models appearing simultaneously; Lynk & Co 01 listed in Chile, and Lynk & Co Chile operations entered a new stage, cultivated by Geely Automobile Chile Company direct operation, achieving comprehensive upgrade from product to service; Lynk & Co 02 (Z20) and Lynk & Co 03 officially landed in the Vietnam market, improving Lynk & Co's full-power product matrix in Vietnam.

Regarding Middle East and Africa markets, Chinese flagship Zeekr 9X landed in the Middle East, and pre-sale has already started; Lynk & Co officially entered the Jordan market, with Lynk & Co 900 appearing as the core model. In addition, Geely's first D-SUV global car Geely Monjaro EM-i started global listing at the end of August, launching the Egypt market, steadily laying out globally.

Out of long-term confidence in overseas growth, Geely Automobile raised the 2026 overseas sales target from 640,000 units to 920,000 units, and sprinting towards an annual sales of 1 million units.

Technical strength and global capabilities continue to advance, with Geely Automobile's operating scale and profit quality steadily improving. On August 17, Geely Automobile released 2026 Mid-Year Performance, with total income of 173.6 billion Yuan, core net profit attributable to parent company reaching 9.68 billion Yuan, achieving "Volume, Price, and Profit All Rise". Relying on the "One Geely" strategy, Geely Automobile will fully leverage the "Leader of the AI-Integrated Intelligent Automobile Domain" momentum, accelerate the full industry chain intelligent transformation, and traverse the cycle with high-quality development determination.

Halfway through 2026, the NEV penetration rate in China's auto market continues to climb, with almost all major automakers reducing fuel vehicle R&D and accelerating electrification transitions.

However, real sales data presents a different picture: From January to May this year, domestic fuel passenger car cumulative sales reached 3.87 million units, accounting for a still-high 52%. More than 25,000 fuel vehicles are still being delivered to users daily, with over 200 million fuel vehicles running on roads nationwide.

In this "unpromising" market, a fuel SUV presented a report card no one could ignore—4th Gen Boyue L, dominating the sales chart for all-brand fuel SUVs for 5 consecutive months in 2026, claiming A-class fuel SUV sales champion for 11 consecutive months, with monthly sales exceeding 30,000 units, meaning a new owner chooses it every 1.08 minutes.

While most automakers choose to reduce fuel vehicle R&D and accelerate the "stop fuel" transition, Geely took a different path: Persisting in a "Multi-Energy Parallel" strategy, continuously injecting smart fresh blood into fuel vehicles. The dominance of 4th Gen Boyue L is a victory of strategic patience.

Persist in doing difficult but correct things

For the past two to three years, almost all traffic, capital, and public opinion have flowed towards new energy, with many automakers explicitly announcing schedules to stop selling fuel vehicles, with fuel vehicle R&D budgets significantly cut.

But Geely's choice was completely different. In Geely's view, fuel vehicles, hybrids, and pure electric vehicles are not replacement relationships, but long-term coexistence relationships. Over 200 million fuel vehicles in domestic inventory, nearly 10 million annual fuel new vehicle demands, these figures behind are countless real users' travel necessities, not a market that can be easily "skipped". So Geely did not follow the trend to "abandon oil for electricity", but proposed a "Multi-Energy Parallel" strategy—no matter which energy form, Geely will do it the best.

This stability requires huge courage and resource support. Relying on five global R&D centers, Xingrui Intelligent Computing Center 2.0, and industry-leading large AI models, Geely systematically empowered fuel vehicles with intelligent capabilities originally belonging to electric vehicles. GEEA 3.0 Electronic and Electrical Architecture, Xingrui AI-Drive Digital Tuning Technology, FlymeAuto Smart Cockpit... these technologies sounding like "new forces" were used by Geely without hesitation on the 4th Gen Boyue L.

Data doesn't lie. Currently, Geely's L2 and above assisted driving vehicle inventory exceeds 7.5 million units, cumulative assisted driving mileage exceeded 10 billion kilometers, with a significant portion coming from fuel vehicle users. This means Geely not only didn't abandon fuel vehicles, but instead relied on the huge fuel vehicle user group to build China's leading smart driving data pool for automakers.

Conversely, some automakers in the industry rushing to reduce fuel vehicle business and promote stop-sale plans, faced many challenges such as user group continuity and single technical route during transition. Geely proved with action: Not following trends, not having weaknesses, doing every technical route well is the greatest respect for users.

How to concentrate the release of "Multi-Energy" advantages?

Strategic stability must ultimately land on products. The reason 4th Gen Boyue L can dominate against the trend is because it is no longer a "traditional fuel vehicle", but an "all-rounder" gathering the best of Geely's multi-energy technology system.

First look at smart driving. 4th Gen Boyue L Small Blue Light Edition is equipped with Qianli Haohan H3 Assisted Driving Solution, becoming the only fuel SUV within 120,000 yuan equipped with high-end smart driving. This system is based on Horizon Journey J6M high computing power chip, computing power reaches 128 TOPS, matching 3 millimeter-wave radars, 11 high-sensitivity cameras and 12 ultrasonic radars, can achieve Highway and Elevated High-level Navigation Assisted Driving (HNOA), Urban Congestion Cruise (ICC), Multi-scenario Parking Assist and other functions. Pure Visual Map-Free Solution covers 380,000 km highway and 30,000 km elevated roads nationwide, can drive new roads, can drive with network.

User feedback data is more intuitive: Small Blue Light Edition smart driving activation rate is as high as 75%, single user longest assisted driving mileage exceeded 50,000 kilometers, single vehicle cumulative parking times up to 2,091 times. From "curious try" to "can't leave daily", Boyue L truly brought fuel vehicle smart driving experience into users' lives.

Second look at smart cockpit. FlymeAuto system standard on all series, along with Huawei HarmonyOS, Xiaomi HyperOS known as three giants of domestic cockpits. 15.4-inch 2.5K HD Full Screen, 16-speaker FlymeSound audio (1000W independent amplifier, 7.1.2 surround sound), 25.6-inch AR-HUD head-up display... these configurations put on any 200,000 yuan level new energy vehicle are not out of place, but Boyue L brought them to the 120,000 yuan level fuel vehicle market.

More importantly, based on GEEA 3.0 Electronic and Electrical Architecture, Boyue L supports full-domain FOTA upgrade, often used often new like electric vehicles. Users don't need to worry "become outdated after buying home", because its intelligence will evolve with OTA.

Mechanical quality is equally not vague. CMA Global Premium Architecture is same source as Volvo, Lynk & Co, brought 79 km/h Moose Test score and 35.8-meter racing-grade braking distance. 2.0TD engine max power 160kW, peak torque 325 N·m, 0-100 km/h acceleration 7.4 seconds, fuels with 92 octane gasoline can be used, usage cost is 8% lower than peer models.

In space, 84.27% same class maximum space utilization rate, 2,785 mm wheelbase, flat rear floor, let family sit comfortably; 650L super large trunk plus two-layer magic partition, snowboards, strollers can be easily loaded.

4th Gen Boyue L fully transplanted pure electric intelligence, architecture, experience originally belonging to pure electric onto fuel vehicles, letting users enjoy the cutting-edge product power of the times without changing energy habits. This is the power of Multi-Energy Strategy—not betting on one road, but letting every road lead to good products.

The secret of Boyue Family 10 years long success

Stretching the timeline, you will find that since Boyue Family 1st Gen model launch in 2016, after 9 years 4 iterations, global cumulative sales exceeded 2.4 million units. It took 25 months to exceed 500,000 units, 52 months to reach 1 million units, 82nd month to exceed 1.5 million units, 99th month to exceed 1.8 million units, February 2025 to exceed 2 million units, now standing at the high ground of 2.4 million units. In China SUV market, models capable of maintaining such long-period, high-intensity hot sales momentum are few.

So, why was Boyue able to and how could it cross the cycle?

1st Gen Boyue "Hello, Boyue" pioneered China's SUV smart connectivity, letting voice interaction no longer be a plot in sci-fi movies; 2nd Gen Boyue focused on smart safety, changed AEB Pre-collision System from luxury car patent to standard of people's cars; 3rd Gen Boyue based on CMA Architecture, first brought NOA Highway Navigation Assist into fuel vehicle field, broke monopoly of "High-end Smart Driving = Electric Vehicles"; to 4th Gen Boyue L, directly opened "Fuel Vehicle AI Intelligence Equality Era", GEEA 3.0 Architecture, Xingrui AI-Drive, FlymeAuto... every generation upgrade, Boyue was not following trends, but doing out things users "want but haven't spoken" in advance.

Behind this capability is Geely's deep insight into user needs and long-termism of technical investment. Boyue Family has now received true choice of 2.4 million users, these users come from over 60 countries and regions. In Belarus, Malaysia, Boyue achieved localized production, becoming China's first SUV model realizing product, technology, management full export. In Costa Rica, Moldova and other countries, Boyue ranks first in Chinese brand sub-market. It can be said, it has become a true Chinese SUV global name card.

Back to "Multi-Energy Strategy", Boyue Family's long success, precisely proves Geely strategy's foresight. When other automakers all "stop fuel", Boyue kept deepening in fuel vehicle market, won users' long-term trust with generations of evolution. January to May 2026 fuel SUV sales champion, not a surprise from the sky, but the result of Geely persisting for ten years like one day, the result of those abandoned fuel vehicle users voting with feet.

More importantly, fuel vehicle business's steady performance, provided continuous cash flow and user data for Geely's huge R&D investment in electrification, intelligence. 7.5 million smart driving vehicles, 10 billion kilometers driving mileage, these data feed back Geely's AI algorithms and smart driving models, letting every Geely car, no matter burning oil or electricity, get smarter the further it drives. From this meaning, cannot say "Multi-Energy" is conservative, rather it is a more advanced offensive posture.

At the crossroads of industrial transformation, following trends betting is easy, staying focused is hardest. Users never care what name your energy strategy is called, only care if your car is easy to drive, easy to park, easy to use. Geely proved, as long as products are strong enough, fuel vehicles can also become leaders of the times.

Dominating charts for 5 months might just be the start, with 4th Gen Boyue L continuing hot sales, overseas market accelerating expansion, and Geely in intelligence, global field continuous deepening, Boyue Family's legendary story, is still accelerating上演。And that phrase "Oil vs. Electric debate will end, standards for good cars will never go out of date", maybe that is the best annotation for this era.