Paris, the 'heartland' of the global luxury car industry. On October 11, 2026, a Chinese flagship SUV achieved its global debut here — the Avatr T09 Concept. It not only revealed its interior for the first time but also announced it will hit the market within 2026, targeting the 500,000-yuan tier flagship luxury SUV market. From October 12 to 18, it will also grace the Paris Motor Show, appearing on stage alongside Avatr 06T, 07L, and other models.

T09 relies on a new flagship design language, integrating the technical synergy of Changan, Huawei, and CATL.

In terms of appearance, the new car's front face is rich with architectural sense: a 3D embossed structure grille, with 362 Avatr LOGO elements of different 3D heights arranged neatly; the crystal diamond array lighting groups use inner and outer double-layer diamond cutting, forming a diamond brilliance texture; the 2.1 m² super-large clamshell hood, combined with island-like ridges on both sides, exudes authority without anger. The side blade lines, waisted curves, floating roof, crystal door handles, and DToF sensor islands shape power and sculptural aesthetics. The rear integrated crystal diamond taillights echo the front lights, appearing crystal clear when lit.

The interior is revealed for the first time. Continuing the VISION XPECTRA concept, the cockpit centers on tranquility, generosity, and connectivity. The industry-exclusive Vortex Emotional Vortex adopts a 360° seamless two-stage anti-curved surface and liftable design, built-in 118 RGB LED matrix light sources, capable of linking with the whole vehicle ambient lighting, and optimized with silent motors and anti-pinch design. Immersive integrated triple screen: 10.25-inch driver instrument cluster paired with dual 17.2-inch central screens and passenger screens, seamlessly blending with air vents on both sides, built-in NFC tap-to-connect.

On the technology front, T09 is the mass-produced model with the highest technical density Avatr has produced to date. Deeply integrating HUAWEI Qiankun Smart Driving, HarmonyOS Cockpit, and new Taizhi Intelligent Control technology; powertrain equipped with new intelligent super hybrid, 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeding 1000 horsepower; equipped with 71.24 kWh CATL Xiaoyao super hybrid battery, CLTC pure electric range highest over 400 km, balancing long range with high safety.

On the brand front, Avatr Technology Chairman Chen Zhuo stated that with the launch of T09, Avatr has formed two product sequences: Digital and Flagship. The Digital sequence features casual luxury, the Flagship sequence features noble luxury, sharing the same persistence in originality and taste. Executive Vice President and Chief Designer Nader Faghihzadeh stated that the T09 Concept translates the VISION XPECTRA concept into a steady, confident noble temperament, opening a new world of 'Noble Luxury'.

In terms of global layout, Avatr accelerates going global with Paris as a fulcrum. It will officially enter Europe in 2027. Avatr 06T and 07L will enter markets such as Norway and Spain as the first batch of core products. Currently, overseas business has expanded to 70 countries and regions, the average selling price of products exceeds 300,000 yuan, and profitability has been achieved; Egypt's high-end EV market share reaches 10%, Avatr 11 ranks first in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for more than 50% of total sales.

Emotional new luxury, rising naturally. From Paris debut to Europe implementation, Avatr is moving towards becoming a global new luxury intelligent electric vehicle leading brand with original design and top-tier technology.