2026 Chengdu Auto Show: Why is Half the Auto Industry Watching Chery?

(Auto Hundred / Juanzi Talks Cars Wei Huijuan)

"Chinese Cars, Global Champions" — this is not a slogan; it is the reputation Chery has built over 23 years of export leadership, monthly overseas sales of 200,000 units, and 20.16 million global users.

On August 21, 2026, at the Chengdu Auto Show Hall 5, Chery Group, with its five major brands — Chery, Exeed, Zhongheng, Jetour, and iCAR, bringing a total of 38 models, made a strong landing. While you were still debating which hall or which vehicle to look at, Chery already told you what the true center stage of an auto show is with an entire "Tech Eco Island".

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes that true global cars are not developed domestically and then modified for export, but are anchored to the global market from the start of R&D. Chery persists in building true native global cars targeted at the global market from the beginning of product definition. At this Chengdu Auto Show, Chery once again confirmed the new pattern that "the global automotive industry has entered China's Time" with a new energy era global model matrix that offers global same-models meeting diverse global needs.

[Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., speaking on site]

The Weight of Champion: Every 16 Seconds Globally, a "Chery-Made" Vehicle Heads Overseas

Before talking about cars, we must first talk about Chery's reputation.

In July 2026, Chery Group sold 276,820 vehicles, of which 202,533 were exported, a year-on-year increase of 70.1%, becoming China's first vehicle enterprise to break 200,000 monthly exports. Globally, one Chery vehicle goes overseas every 16 seconds. Cumulative exports from January to July exceeded 1.14 million units, a year-on-year increase of 71.2%, overseas users exceeded 6.99 million, and global cumulative users exceeded 20.16 million.

Even more hardcore is that Chery has consecutively ranked first in Chinese brand passenger car exports for 23 years, with products sold to over 130 countries and regions, continuously breaking through in high-end markets such as Spain, the UK, and Australia. This is not "product export," but "all-around export" of brand, industry, and supply chain — Chery's globalization is a True Global Champion.

Five Brands 38 Models, Which Ones Are Most Worth Highlighting?

Chery Brand: Fengyun T7 Launches August 26, Arrizo 7 Global Premiere

Fengyun T7is the absolute traffic magnet at this auto show. As the first "Native Global Car" of Chery's Smart Electric Era, it was anchored to the global market from the first day of R&D. It is not "finish domestically then modify for export," but a product truly defined by global regulations, global aesthetics, and global scenarios. 65.05kWh Rhino Battery, CLTC range 600km, integrated cockpit-drive 8775 chip, Falcon 500 Smart Driving, Fortress Body + 9 Airbags — pre-sale price 109,900 - 129,900 RMB, pre-sale orders over 16,787 units within 9 days, and officially launched on August 26, with limited-time benefit price starting from 94,900.

Arrizo 7completed its global premiere in the attitude of "Most Beautiful Global Car", positioned in the 80,000-100,000 level family sedan market, providing C-DM Ultra-Energy Hybrid and Kunpeng Fuel dual powertrains, expected to launch in Q4 2026.

[New Benchmark Global Quality Family Sedan Arrizo 7]

Fengyun A9L ULTRA 4WD Versionintegrates Snow Leopard 4WD, front double wishbone + rear five-link, and Falcon 700 Smart Driving, representing Chery's sincere masterpiece for attacking the C-Class flagship segment.

[True Global C-Class Flagship Fengyun A9L ULTRA 4WD Version]

New QQ3 Modern Editionis designed by the Red Dot Design Award team, incorporating Neo Retro Futurism design. It is already open for pre-order at the auto show; pay 99 Yuan to lock benefits.

[QQ3 Modern Edition]

Exeed: The "Chinese Answer" to Premiumization

Exeed ES, EX7, ES7 GT, and X-CONCEPT concept car appeared together, continuously attacking the high-end market.

Zhongheng: Hardcore Blind Orders for Off-Road Players

F700 RV Edition, G700 Dinghuo Mingdi Edition/Zhijing Qiankun Edition/Moab Edition and other 7 models cover the all-scenario off-road ecosystem from Grassland Wolf Herding to Supreme Voyage.

Jetour: Advancement for Travelers

World Rover, Traveler 7, New Shanhai T1 4WD, Freerider, etc. 10 models continue to solidify the "Travel+" strategy.

iCAR: V25 Global Premiere

V23, V25, V27 three personalized pure electric SUVs appeared. Among them, V25 made its global premiere, targeting young players' personalized needs.

Internationalization + Youthfulness: Chery is Redefining "Chinese Cars"

If Chery in the past was a "Technical Engineering Guy", today Chery has evolved into a trendy brand that global young people willingly choose proactively.

73.6% of Fengyun A9 users are under 35, and 63% of Fengyun T7 users are under 35. Chery has recruited a Global Young Designer Team. Fengyun A9 won the German Red Dot Design Award, QQ3 Modern Edition masters retro trends, the booth created a "God-Tier Looks Theme Day" — celebrity merchandise, trendy rap, free makeup, good-looking guides, thoroughly breaking the stereotype of traditional auto companies "piling specs, reciting scripts".

Regarding internationalization, Fengyun T7 has launched in Thailand and South Africa, launched in China/Indonesia in August, entering the EU in September, landing Australia/New Zealand, UK, Malaysia in October. QQ3 has launched in Indonesia and Thailand, and will land in South Asia and South Africa in the future. Every new Chery car is a vivid footnote to "Chinese Cars Are Also Global Cars".

Core Tech: Rhino Battery, Kunpeng Sky Engine, Flying Fish Chassis

[Chery "Tech Eco Island" Theme Booth]

At this auto show, Chery brought the "Tech Eco Island" into the booth. The Rhino Battery demonstrated 10-needle nail penetration, bottom crushing + immersion, and other extreme tests on-site; 400Wh/kg solid-state batteries, Kunpeng Sky Engine (thermal efficiency 48.57%), Flying Fish Intelligent Chassis i (supporting 90° lateral travel, "0"m turn), and other hardcore technologies were showcased. From materials, structure to smart control, Chery is re-defining industry standards with brand-level battery system safety.

--- [Rhino Battery Cell Crushing & Water Immersion Safety Demo]

Post-Show Highlights: These Models Coming Soon to You

The auto show is not the end, but the beginning. Models and time nodes worth focusing on next:

Final Words

While other brands still use "exhibition quantity" to show presence, Chery is already bringing safer, smarter, and more personalized travel experiences for global users with the matrix depth of 38 models, globalization height of 200k monthly exports, and tech thickness of Rhino Battery and Solid-State Battery, building a "New Chery" belonging to the Smart-Electric Era.

On August 26, Fengyun T7 officially launched; in Q4, Arrizo 7 is ready to launch. On August 31, the lights of Chengdu Auto Show Hall 5 will extinguish, but Chery's Global Champion Journey is accelerating.

Chinese Cars, Global Champions. These eight words, Chery can carry.

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Under the calm surface of this year's Chengdu Auto Show, there are underlying currents.

Among them, it must be mentioned that Chery, with the theme of "Chinese Automotive Global Champion", brought 38 models from five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng to Hall 5. Among them, the "Beauty Twin Stars" Fengyun A9 and Fengyun T7 appeared on stage together. The global quality family sedan new benchmark Arrizo 7 made its global debut, and Chery's new QQ3 Modern Edition opened the first user experience.

On one side of the stand was a whole "Technology Wall". Chery built a "Tech Eco Island" themed stand in the center of Hall 5. Through physical disassembly, immersive experiments, and interactive participation, those obscure technical parameters were transformed into visible, tangible, and perceptible experiences. In the Rhino Battery zone, the audience can not only see the battery raw materials intuitively, but safety experience lanes were also set up on-site, including battery puncture, cell extrusion followed by water immersion, etc., allowing the audience to perceive the safety limits of the battery under extreme operating conditions on-site. The Kunpeng Power Zone displayed powertrains such as Kunpeng Tianqing, variable flux motors, axial flux dual motors, and more.

From battery raw materials to solid-state batteries, from electric drive systems to AI chassis, Chery laid out the entire technology chain before the audience.

Even more worth mentioning is the Ruixiang Life Eco Zone, filled with Chery coffee from all over the world—coffee cups in five languages: Chinese, English, Spanish, Thai, and Indonesian. One cup of coffee, five languages, a small detail, but it is the most vivid footnote to Chery's globalization.

The Ruixiang Life Eco Zone is centered around "Home", planning five major theme areas: Trend Modification Streets, Smart Control Zones, Life Markets, Wild Interest Camps, and Comfortable Pods. 418 ecological products cover all scenarios from modification kits to outdoor camping, from smart homes to pet life... turning the "Human · Vehicle · Home" ecology from a slogan into a perceptible, tangible real-world scene.

This is not the first time Chery has "booked the entire hall" at a large auto show, but in 2026 when the industry is generally declining, it has a completely different weight. More importantly, Chery is not just displaying products, nor just exhibiting the ecosystem, but under the theme of "Global Champion", it completed an identity declaration from "Chinese Car" to "Global Car".

This also proves: The globalization of Chinese automakers is not about telling stories, it's about making products. It means not only winning in the Chinese market but also winning respect in the global market.

1."Native Global Car" behind, is Chery accumulated 23-year system strength

Why does Chery dare to take "Chinese Auto Global Champion" as the theme of the Chengdu Auto Show? The answer is hidden in those "Global Cars" on the stand.

For a long time, the overseas path of Chinese automakers has mostly been "Domestic R&D, Domestic Launch, Then Modify for Export", making adaptive adjustments to products developed for the Chinese market and then pushing them overseas. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., clearly denied this path at the show site: "A real global car is not developed domestically and then modified for export, but anchored globally from the start of R&D."

Fengyun T7 is exactly the landing sample of this concept. As the first native global model of Chery's Intelligent Electricity Era, it was developed for the global market from the first day of product definition.

What does this mean? A car must face European highways, Middle East high temperatures, Southeast Asia high humidity, and Nordic severe cold simultaneously, satisfying European large-size seating space, Southeast Asia users' driving habits, and parking and operating preferences in different countries.

To this end, Chery pre-researched global regulations two years in advance, designed according to the 2026 E-NCAP standard; invested in 81 exclusive durability cars for synchronized road tests, with the whole vehicle cumulative test mileage exceeding 6 million kilometers; covered more than 100 kinds of extreme road conditions including the EU, Australia/New Zealand, Middle East, South Africa, etc.; conducted user research in 15 typical countries and wrote 80+ local habit adaptations into initial parameters.

Currently, Fengyun T7 has been listed in South Africa and Thailand first, landed in the Chinese and Indonesian markets in August, entered the EU in September, and will be listed in the UK, Malaysia, Australia, etc. in October. In other words, the new cars bought by Chinese consumers and those bought by European, Southeast Asian, and Oceanian users are the same "Global Car".

At the product power level, Fengyun T7 is equipped with a 65.05kWh Rhino battery, CLTC range of 600km, combined with wide temperature range heat pump air conditioning and high-voltage PTC system, actual test range can reach 667km. In terms of safety, it has Rock body + 9 airbags + master-level tuned chassis; intelligence uses Cockpit-Drive Integrated 8775 chip + Lingxi Smart Cockpit 2.0 + Falcon 500 Driver Assistance System. Pre-sale price from 109,900 to 129,900 RMB, pre-sale 9 days orders broke 16,787 units.

The Fengyun A9L ULTRA 4WD version that appeared on the same stage is positioned as a C-class flagship, equipped with an electric speed-control spoiler, front double-wishbone + rear five-link suspension, powered by a Snow Leopard 4WD system and Falcon 700 driver assistance. The high-strength steel and aluminum ratio of the body reaches 88%, also adopting a combination of 9 airbags and Rhino Battery.

In addition, the new benchmark for global quality family sedans, Arrizo 7, also made its global debut. The new car anchors the 100,000-level family sedan market, drawing inspiration from the movement and stillness changes of water, forming a unique "Dynamic Water" design language, providing C-DM Super Energy Electric Hybrid and ICE Kunpeng Fuel versions as two power options, downgrading the global car standards to the mainstream price band, making "Global Car" no longer exclusive to the high-end market.

Chery's all-new QQ3 Modern Edition, designed by a German Red Dot Design Award-winning team, also made its debut. It integrates the Neo Retro design concept, merging classic elements from a hundred years of automotive industry with technology of the Intelligent Electricity Era. It is reported that the new QQ3 has sold over 10,000 units continuously for four months after listing, and overseas sales exceeded 10,000 units in the first month of listing. The QQ series has even won the favor of over 1.6 million users globally.

Behind good global products lies the globalization capability of the technical system.

So far, Chery has obtained five-star safety certification from global markets such as China, Europe, Australia, ASEAN for 71 car models, ranking first among Chinese brands in the number of five-star safety models. From June to August this year, Chery won the first place among independent brands in all five core research areas of J.D. Power - New Car Quality (IQS), Product Appeal (APEAL), Purchase Experience (PXI), After-sales Service (CSI), and Vehicle Reliability (VDS), becoming the only automaker in the industry this year to achieve "Five Grand Slam".

Therefore, behind the "Native Global Car" is Chery's 23-year accumulated system strength, as well as the determination, patience, and courage to deepen the overseas market. I think, this is the most worthy place for the industry to learn and think about.

2.From "Going Out" to "Going Up", what did Chery do right?

Against the background of product power being recognized by global consumers, one month ago, Chery just obtained a report card sufficient to rewrite the narrative of China's automotive industry.

In the first half of 2026, Chery Group's global sales share reached 4.1%, tied with US Ford for ninth place globally, and for the first time ranked among the top ten global automaker sales. BYD, Geely, and Chery, three Chinese automakers, entered the top ten global sales list for the first time simultaneously.

From January to July this year, Chery's cumulative exports have reached 1.146 million units, a year-on-year increase of 71.2%. Only in July, Chery's single-month exports reached 202,533 units, a year-on-year increase of 70.1%, becoming the first automaker in China to break 200,000 units in a single month of exports. In conversion, on average, one "Made by Chery" vehicle heads towards the world every 16 seconds.

Chery's global users also cumulatively broke 20.16 million by the end of July, among which overseas users exceeded 6.99 million, accounting for about 35%. In other words, for every 3 Chery owners, 1 is from overseas.

In the European market, Chery's expansion came particularly rapidly. In the first half of this year, Chery's cumulative sales in 24 European countries reached 174,000 units, a year-on-year increase of 212%; among which, new energy models were 86,000 units, surging 385% year-on-year, accounting for nearly half.

In the Spanish market, Chery's underlings OMODA & JAECOO brands since entering the market in 2024, cumulative sales have exceeded 50,000 units, only selling 19,802 units in the first half of 2026. In the UK market, Chery has held the second place on the monthly sales total list for three consecutive months since March. In Australia, Chery has maintained positive sales growth for 22 consecutive months. In May 2026, Chery officially entered the Canadian market.

This means that Chery is not only present in most parts of the world, but is also accelerating into the highest regulatory markets with the strictest global standards, becoming a down-to-earth global automaker.

But Chery's globalization is far more than just selling cars.

In 2024, Chery cooperated with Spanish EV MOTORS to restart the former Nissan factory in Barcelona, producing EBRO brand models. The factory's resumption of operations directly created over 1,000 local jobs. On April 8, 2026, Chery officially inaugurated its European Operations Center in Barcelona, Spain, establishing a Spanish Research Institute simultaneously. In June 2026, the joint venture factory M1 production line officially went into production.

Nowadays, Chery is not simply exporting complete vehicles, but has achieved localized implementation of industry, talent, and supply chain.

On August 20, the semi-annual report released by Chery shows: Chery Automotive achieved revenue of 143.280 billion yuan in the first half of the year, among which overseas market revenue was 98.968 billion yuan, a year-on-year increase of 51%, accounting for about 69% of total revenue. The net profit margin in the first half of the year reached 6.3%, while the average profit margin of the national complete vehicle manufacturing link was only about 1.5% during the same period.

Behind this report card is Chery's 23-year accumulated system capability of going overseas: from "Product Overseas" to "System Overseas", from complete vehicle exports to localized manufacturing. Therefore, Chery Chairman Yin Tongyue dared to make a public statement at the Fengyun A9 launch event: "After 20 million units, we no longer participate in 'involution', we no longer only pursue sales, but we pursue brand upward, pursue value greater creation, pursue more technology breakthroughs, pursue greater customer satisfaction improvements."

Not competing on price but competing on quality, this is Chery's clear judgment as a leading private automaker. In the first half of the year, Chery actively "squeezed out the water" in the domestic market, reducing shipment by 150,000 units; R&D expenses reached 6.672 billion yuan, a year-on-year increase of 28.3%. While most automakers were still struggling in the quagmire of "trading price for volume", Chery has already been the first to complete the strategic switch from "Scale Priority" to "Scale + Quality".

Conclusion

From the first "Fengyun" vehicle rolling off the line in 1999 to the global cumulative sales breaking 20 million units in 2026, Chery took a full 27 years to complete the transformation from "China's First Export Car" to "Chinese Automaker with the Highest Globalization Content".

This year, with more and more Chinese automakers focusing on the overseas market, hidden worries are also emerging. Because, if the domestic "trading price for volume" thinking is simply copied to overseas, then the reputation of "Chinese Cars" that car people built up with hard work in a generation may be destroyed within a few short years.

And this is exactly where Chery's globalization methodology is most worthy of the industry to ponder deeply. For more than 20 years, Chery has walked through 130 countries and regions, experienced the ups and downs of various markets, and witnessed the long climb of Made in China from "cheap" to "reliable". It knows better than anyone: the overseas market is not afraid of your price being high, it is afraid of your value not being worth it; it is not afraid of your novelty, it is afraid of your instability. A quality accident may take five years to win back trust; an irresponsible low-price dumping may label the entire Chinese brand in a certain market, making it difficult to turn over.

Yin Tongyue said "no more involution", not that there is no competition, but to change the way of competition - not competing on price, competing on quality; not competing on short-term scale, competing on long-term reputation; not taking that domestic strategy out, but using global standards to require oneself. This is the cornerstone for Chinese cars to stand firm in the overseas market, and it is the necessary path for Chinese brands from "Going Out" to "Going Up".

On August 21, the 29th Chengdu International Automobile Exhibition kicked off. The Chery Group, taking "China Auto, Global Champion" as the theme, brought 38 models from its five sub-brands Chery, Exeed, Jetour, iCAR, and Zhengzong to Hall 5. Among them, the Chery brand presented 12 models, with the Fengyun A9 and Fengyun T7 "Design Twin Stars" appearing together, the Arrizo 7 making its global premiere, and the QQ3 Modern Edition launching pre-sales.

In the context of cumulative domestic passenger car retail sales dropping about 20% year-on-year in 2026, Chery's product offensive centered on the "Global Car" narrative points not only to exhibition booth heat, but also to a strategic logic for coping with the dual propositions of internal demand contraction and global expansion.

Sales Share Surges to 9th Globally, Exports Become Largest Variable

In the first half of 2026, Chery's global market sales share surged to the 9th position, with Chinese brands occupying three spots in the top 10. By the end of July, Chery's global cumulative car users exceeded 20.16 million, of which overseas cumulative users exceeded 6.99 million, ranking first in Chinese automobile brand exports for 23 consecutive years.

From January to July this year, Chery's cumulative car exports reached 1.146 million units, a year-on-year increase of 71.2%. July saw 202,533 units, making Chery China's first car enterprise to break 200,000 units in a single month in exports.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated at the auto show site: "Chery firmly believes that a true global car is not developed domestically and then modified for export, but anchored globally from the start of R&D." "The global automotive industry has entered 'China Time'."

This judgment is supported by data. In July, Chinese passenger car exports reached 918,000 units, up 87.8% year-on-year, with new energy passenger car exports at 540,000 units, up 147.8% year-on-year. As domestic demand continues to contract, overseas markets have changed from "icing on the cake" to a growth pole that many car enterprises must seize. Chery's July export contribution to total sales exceeded 70%.

The Strategic Value of "Native Global Cars", from "Modify and Export" to "Born Global"

At this Chengdu Auto Show, Chery pushed the core concept of "Native Global Cars"—developed for the global market from the beginning of product definition. Fengyun T7 is the first landing model of this strategy.

Fengyun T7 is positioned as a global quality pure electric SUV, equipped with a 65.05kWh Rhino Battery, CLTC range 600km, equipped with cockpit-driving integrated 8775 chip, Lingxi Smart Cockpit 2.0, and Falcon 500 driving assistance system. Pre-sale price 109,900 to 129,900 yuan, pre-sale orders in 9 days broke through 16,787 units.

According to official disclosure, Fengyun T7 has been launched in South Africa and Thailand, landed in China and Indonesia in August, entered the European Union market in September, and landed in the UK, Malaysia, Australia, etc. in October.

This "China Premiere + Global Synchronization" rhythm forms a sharp contrast with the traditional car enterprise model of "selling domestically for two years before modifying and exporting". In the current increasingly heated competition of the 100,000 to 150,000 yuan pure electric SUV market, Fengyun T7's differentiation does not lie in the leading of a single parameter, but in the system capability of "one set of products simultaneously meeting multiple national regulations, multiple terrain conditions, multiple climate conditions". Behind this is the concentrated output of Chery's global R&D, supply chain and testing systems—also the underlying assets accumulated by its 23 consecutive years of export first place.

Every Model is a Capable Competitor

Global quality family sedan Arrizo 7 made its first public appearance at this auto show. The new car draws inspiration from the dynamic changes of water, forming a "Dynamic Water" design language—steady and comfortable when stationary, dynamic flow when moving. It offers C-DM super-energy electric hybrid and Kunpeng fuel versions as two power choices.

In the trend where conventional sedans "die out" at auto shows, the appearance of Arrizo 7 is quite meaningful. The family sedan market is experiencing a drastic transition between new energy and traditional fuel, and a family sedan product providing both hybrid and fuel dual powertrains, aimed at the global market, is both Chery's defensive layout for the stock market and a precise response to the demand for fuel cars in emerging overseas markets. Its "Global Same Model" design logic attempts to use one aesthetic language to appeal to family users in different markets such as China, Southeast Asia, Middle East, and Latin America simultaneously.

Fengyun A9L ULTRA 4WD version is positioned as C-segment flagship, equipped with Snow Leopard 4WD, front double wishbone + rear multi-link suspension, Falcon 700 driving assistance, 88% high-strength steel aluminum ratio. QQ3 Modern Edition launched pre-orders with retro-futurism design.

The common feature of these two products is: no longer taking "practicality" as the only selling point, but placing looks, performance, and self-expression in equally important positions. In the industry trend where domestic brands seek incremental growth in the market above 300,000 yuan, Chery is using Fengyun A9L and QQ3 Modern Edition to test young users' acceptance of "Self-pleasing" products.

At this Chengdu Auto Show, Chery created a "Tech Eco Island" themed booth, converting technical parameters into perceptible experiences through extreme safety demonstrations such as battery puncture, cell squeezing and soaking. The booth also set up a "Chery Future Classroom" science popularization space, Ruixiang Life Eco Space's trendy modification block and wild interest camp. On August 22 "Stunning Looks Theme Day", Fengyun A9 Most Beautiful Photo Zone and QQ3 Supermodel Photo Zone, matching professional lighting sets, turned the booth into a trendy studio.

This play reflects the change in auto show functions—from product display to system display, from one-way output to two-way interaction. When the auto show's "selling cars" attribute is diverted by online channels, the brand needs to provide users with a reason "worth visiting specifically".

Final Words

What Chery presented at the Chengdu Auto Show is not only a group of new cars, but also a competitive logic of "feeding back local market with global capabilities". When the domestic car market enters stock competition and the marginal utility of price wars diminishes, Chery chooses to use the scale effect of global R&D to spread costs, use overseas market profits to support domestic investment, and use "Global Same Model" quality perception to establish brand premium.

Standing on the new starting point of 20.16 million global users, Chery continues to promote the all-round upward movement of brand, product, technology, and experience with global systems, forward-looking technology, and youthful expression. When "China Auto, Global Champion" changes from a booth slogan to market reality, this Chengdu Auto Show might just be the footnote to that turning point.

The Future of Chinese Cars is the Global Car.

Author | Niu Li

Producer | Car Traveller

The 2026 Chengdu International Auto Show officially kicked off on August 21.

Chery and BYD were the only two automakers to occupy the entire pavilion at this year's auto show, which has become a popular topic of conversation.

On the facade of the Hall 5 occupied by Chery, the theme "Chinese Cars, Global Champions" was very prominent. At first glance, it might be unclear what it means, but when you walk into the exhibition hall and carefully finish viewing the brands, display cars, and technology exhibits brought by Chery, you will have a deeper understanding of this theme.

At this auto show, the Chery Group showcased a total of 38 models from its five brands: Chery, Exeed, Zongheng, Jetour, and iCAR.

From global models like Fengyun T7 and Arrizo 7, to the Rhino Battery and Kunpeng Power technology zones, and finally to the Ruixiang Ecosystem Space covering lifestyle, it can be said to be a panoramic presentation of Chery's more than twenty years of globalization accumulation.

When "Going Overseas" has become a collective keyword for the Chinese automotive industry, and when most automakers are still studying "how to sell cars abroad", Chery is already exploring deeper answers:

True globalization has never been about simply selling Chinese cars overseas; it is about building "Native Global Cars" that are oriented towards the global market in R&D, design, quality, and ecosystem.

From ranking first in Chinese brand passenger car exports for 23 consecutive years to joining the top ten global automakers in sales, Chery's globalization path provides a reference sample of long-termism for Chinese cars going overseas.

01

Native Global Car: Anchoring Global Standards from the First Day of R&D

"A true global car must be anchored globally from the start of R&D, not developed domestically first and then modified for export."

At the launch of this auto show, Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., explained Chery's understanding of global cars.

This sentence precisely pinpoints the core difference between Chery's globalization and the industry's common model.

For a long period in the past, Chinese automakers going overseas mostly adopted the path of "Localizing Domestic Models for Modification": completing the whole vehicle R&D targeting the Chinese market first, and then making regulation adaptation and configuration adjustments for the export market after launch.

This model has low R&D costs and a fast pace, but it naturally has the problem of "adaptation compromises"—chassis tuning, safety standards, and function design are all centered on domestic needs, making it difficult to fully meet the differentiated needs of overseas users.

And the "Native Global Car" strategy being promoted by Chery has reconstructed the R&D logic from the root.

As the first Native Global Car model of the Smart Electric Era, Fengyun T7 has thought and planned from the product definition stage from the perspective of the global market.

For example, at the regulation level, the team pre-researched safety and emission regulations in different parts of the world 2 years in advance, directly benchmarking the whole vehicle design against the 2026 Edition E-NCAP standards to avoid compliance risks later from the source;

At the user demand level, Chery surveyed more than 5,000 users globally, covering car usage scenarios in 15 typical countries, integrating body differences, driving habits, and usage preferences of different regions into the product definition in advance.

To adapt to the complex and diverse car usage environments globally, Fengyun T7 completed rigorous verification covering 7 major categories of extreme environments: 500mm off-road wading in the Southeast Asian rainy season, electronic equipment heat protection under Middle East high-temperature sun exposure, odor control in Indonesian high-humidity environments, wiper blade lifespan reinforcement in Siberian extreme cold weather, interior lighting optimization in Nordic polar nights, battery connector protection on Brazilian gravel roads, and durability noise verification on Mexican cobblestone roads.

Chery invested in 81 dedicated durability test vehicles for simultaneous road trials, with the whole vehicle cumulative test mileage exceeding 6 million kilometers, of which 1.45 million kilometers were dedicated durability actual tests, covering more than 100 extreme road condition environments such as the EU, Australia/New Zealand, Middle East, and South Africa.

It is precisely for this reason that Fengyun T7 was able to achieve a global simultaneous launch rhythm: launched first in South Africa and Thailand, landing in China and Indonesia markets in August, entering the EU in September, and covering Australia/New Zealand, UK, Malaysia and other regions successively in October. During the pre-sale phase, orders for this car exceeded 16,787 units in just 9 days, with users under 35 years old accounting for 65.2% and female users accounting for 35.7%, confirming the universal appeal of global native design to users in different markets.

Also following the logic of Native Global Cars is the Arrizo 7, making its global debut at this auto show.

As a landmark model in Chery's forward-looking development, the Arrizo series has been carrying Chery's global sedan dream since its birth in 2013. The first-generation Arrizo 7 was the first independent model in China to adopt the international common "V-shaped" forward-looking development process.

Now the all-new Arrizo 7 sets out again. From the first day of the project, it was positioned for global development and global adaptation, conducting R&D simultaneously around roads, climates, and car usage needs in more than 70 countries globally.

In design, the core language is "Momentum of Moving Water", transforming the Eastern philosophy of "The highest goodness is like water" into an aesthetic expression that global users can empathize with;

In terms of power, it offers two choices: Kunpeng Fuel and C-DM Super Power Electric Hybrid, with one car dual energy adapting to different countries' energy structures;

In terms of safety, it is designed according to global five-star standards, covering evaluation systems in multiple regions.

The return of Arrizo 7 is both the inheritance of Chery's forward-looking development genes and the extension of its Native Global Car strategy to the sedan category.

02

Oriental Design Breaking Boundaries: Chinese Cultural Expression in Global Aesthetics

If native R&D is the underlying skeleton of global cars, then design and cultural identity are the soul of global cars.

A true global car must not only meet global regulations and quality standards, but also trigger resonance among global users at the aesthetic and emotional levels. In this regard, Chery has taken a path of "Oriental Originality, Global Resonance" in design.

The Fengyun A9, which appeared side-by-side at this auto show, is a typical representative of this path.

This model, positioned as a long-range Smart Beauty Coupe, takes "Lingfeng Aesthetics" as the design core, integrating the introversion and tension of Oriental aesthetics into the whole vehicle shape, and won the 2026 German Red Dot Product Design Award with its highly original design language.

In the current industry trend where everyone follows cloning and excessively pursues exaggerated shapes, Fengyun A9 used highly confident Oriental original design to get backing from international top design authorities.

Behind this is the transformation of the role of the Chinese automotive industry: In the past, we were participants in global manufacturing, following overseas design standards; now, Chery is becoming one of the definers of global design trends, using modern expressions of Oriental aesthetics to influence global car aesthetics.

If Fengyun A9 is the upward breakthrough in high-end design, then the all-new QQ3 is the global empathy of mass culture.

In the history of the global automotive industry, small cars have never been just transportation tools, but cultural symbols carrying emotional expression among young groups—Europe has the Beetle and Mini Cooper, which transcend the product itself and become spiritual labels for young people of a generation. And in the process of Chinese cars going global, the QQ series is taking on such a role.

Even before the launch of the all-new QQ3, Chery Group Chairman Yin Tongyue stated at the launch event that he hoped QQ could become "China's Beetle, Mini Cooper".

Since its birth, the QQ series has accumulated 1.6 million users globally, and has become the first car for many young people with its affordable price and personalized shape.

After the launch of the all-new QQ3, domestic sales broke 10,000 for four consecutive months, and orders broke 10,000 in the first month after landing in Indonesia and Thailand markets, showing strong attraction across regions.

To meet users' personalized modification needs, Chery launched the QQ3 Modern Edition at this auto show. Taking retrofuturism as the concept, it fuses classic elements of a hundred years of automotive industry with the technological feel of the Smart Electric Era. Houndstooth interior, mirror chrome wheels, retro color block decals, this understanding of small car culture and empathy for young users knows no national borders.

From Fengyun A9's Oriental aesthetics winning international awards, to the QQ series becoming a cultural symbol for global young people, Chery is proving: Good design never needs to deliberately cater to one market. Standing on local culture and挖掘 human common aesthetics and emotions, it naturally wins the recognition of global users.

03

From "Going Out" to "Taking Root": Localization Philosophy of the 23-Year Export Champion

To measure an automaker's degree of globalization, it's not enough to just see how many cars were exported, but more importantly to see if it has truly integrated into the local market to become part of the local industry and society.

Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years, and this relies not only on product power, but also on the localization business philosophy of "Wherever it is, for there, becoming a part of the locals".

Latest data shows that in July 2026, Chery Group exports reached 202,533 vehicles, a year-on-year increase of 70.1%, making it the first automaker in China to exceed 200,000 vehicles in a single month's export, equivalent to one Chery car being driven overseas every 16 seconds. From January to July 2026, Chery's cumulative exports reached 1,146,350 vehicles, a year-on-year increase of 71.2%, quickly breaking the million-unit level. As of the end of July, Chery's global cumulative car users have broken 20.16 million, among which overseas users exceed 6.99 million, with products sold to more than 130 countries and regions.

Behind the eye-catching sales figures is Chery's "Going Deep" globalization strategy.

Unlike many automakers' models centered on complete vehicle export, Chery has long completed the upgrade from "Product Going Overseas" to "Industry Going Overseas".

Currently, Chery's overseas employees have exceeded 20,000, with overseas factory local staff accounting for 85%, achieving full localization of talent, supply chain, and production.

In Spain, Chery rejuvenates local national car brands through joint venture factories, creating more than 1,000 local employment positions;

In South Africa, after the new factory officially started, it fully retained the original more than 690 employees and drove more than 3,000 employment opportunities up and downstream.

This deeply integrated local economic and social model makes Chery not just a "foreign brand that sells cars", but a participant and contributor to local industrial development.

It is precisely relying on this solid localization layout that Chery has continued to achieve breakthroughs in the global high-end market.

From January to June 2026, Chery's cumulative sales in Europe exceeded 174,000 vehicles, a year-on-year increase of 212%, among which new energy vehicle sales reached 86,000 vehicles, a year-on-year surge of 385%, with the new energy ratio approaching half.

In Spain, Chery's brand cumulative sales exceeded 50,000 vehicles, a year-on-year increase of more than 90% in the first half of 2026, ranking among the top three Chinese brands;

In the UK, Chery has consistently ranked second in the monthly sales total list for three consecutive months since March;

In Australia, Chery has maintained positive sales growth for 22 consecutive months, and the sales of some pure electric models are second only to Tesla Model Y;

In May 2026, Chery officially entered the Canadian market, becoming one of the first Chinese automakers to layout the North American market.

From emerging markets to Europe, America, and Australia developed markets, from complete vehicle export to local production, Chery has walked out a steady and stable globalization path in 23 years.

04

Quality and Technology Dual Support: The Confidence of Long-termism in Globalization

Of course, whether the path of globalization can be walked for a long time eventually has to return to the product and technology itself.

Global market competition, in the end, is a competition of quality and technology. Chery can stand firm in more than 130 countries, relying not on low-price strategies, but on product quality and technical strength that can withstand global market testing.

At the quality level, Chery's global quality has been repeatedly verified by authoritative institutions.

In June-August 2026, in the five core studies released by J.D. Power: New Vehicle Quality, Product Appeal, Buying Experience, After-sales Service, and Vehicle Reliability, Chery took the first place among all independent brands, becoming the only independent brand to take the "Five Grand Slam" in the year.

At the safety level, Chery has accumulated 71 models obtaining five-star safety certification in global markets such as China, Europe, Australia, and ASEAN, ranking first among Chinese brands in the number of five-star safety models.

Accumulating small steps, one can reach a thousand li.

These achievements were not blown out by marketing, but are polished and accumulated by on-site testing and verification of one car after another, and by grinding out point by point with global unified R&D and verification standards.

Chery has currently deployed 8 major R&D centers globally, building a R&D system covering the globe. Every global model must undergo extreme environment verification such as high temperature, extreme cold, plateau, and high humidity, using unified standards to guarantee that global users can obtain consistent quality experiences.

At the technology level, Chery is also continuously supplying ammunition for globalization.

The technical results exhibited at this auto show, such as Rhino Battery, Kunpeng Power, Flying Fish Digital Intelligent Chassis, etc., are a concentrated presentation of Chery's technology system.

Taking Rhino Battery as an example, breakthroughs were achieved in safety and energy density through technological innovations such as high enthalpy change separators, active defense electrolytes, and composite current collectors, and 400Wh/kg solid-state batteries have also entered the exhibition stage.

The Kunpeng Power system covers multiple technical routes of fuel, hybrid, and pure electric, and emerging technologies such as variable flux motors and axial flux dual motors continue to land. The continuous iteration of these underlying technologies provides solid support for the product power of Chery's global models.

It is precisely relying on the dual foundation of quality and technology that Chery's industry status in the global market continues to rise.

In January-June 2026, Chery Group's global sales share reached 4.1%, ranking ninth globally. In the list of the top ten global automakers in sales, Chinese automakers BYD, Geely, and Chery appeared for the first time, and Chery is the one with the highest degree of globalization and the deepest overseas layout among them.

Viewpoint:

The Future of Chinese Cars is the Global Car

Looking back from the new starting point of 20.16 million global users, Chery's more than twenty years of globalization path is exactly a microcosm of the Chinese automotive industry going overseas.

From initially earning foreign exchange through complete vehicle export, to later building factories for local operation, and now to Native Global Cars and global unified standards, Chinese cars' going overseas is moving from "Product Output" to a new stage of "Brand Output, Standard Output, Cultural Output".

And Chery has already grown into the complete appearance of a global enterprise:

8 major R&D centers covering the globe, a production and supply chain system rooted locally, a product matrix sold to more than 130 countries, and more than 20 million global users.

It is not just a Chinese automaker, but a true global automaker.

"Chinese Cars, More than Global Cars", this sentence placed on today's Chery, is no longer a slogan, but a fact that is happening.

It can be foreseen that with the continuous improvement of the overall strength of the Chinese automotive industry, and with the continuous perfection of Chery's globalization system, more native global cars like Fengyun T7 and Arrizo 7 will be driven to all corners of the world in the future, and as a pioneer on this road, Chery will also occupy a more important position in the new pattern of the global automotive industry.

August 21, 2026, the Chengdu Auto Show officially opened. The Chery brand showcased 12 products, covering pure electric, hybrid, and fuel powertrain forms. Among them, the most attention-grabbing are the Fengyun T7, launching on August 26, and the Arrizo 7, returning after many years.

Photos of multiple new Chery cars in real vehicle shots

Fengyun T7: 600km Range Across Full Lineup, Pre-sale Starting at 109,900 Yuan

The Fengyun T7 is positioned as a pure electric compact SUV. Pre-sales have already started, with a price range of 109,900 to 129,900 yuan. The entire series is equipped with 65.05kWh LiFePO4 Rhino batteries, with CLTC range unified at 600km. Fast charging from 30% to 80% takes approximately 20 minutes. The powertrain adopts a rear single-motor layout, with a maximum power of 178kW and peak torque of 275N·m.

Fengyun T7 Real Vehicle - Cockpit

Configuration gradient differences are mainly reflected in intelligent configurations. The top trim features the Qualcomm 8775 chip (4nm process, 72 TOPS computing power) and Falcon 500 driver assistance system, supporting highway NOA pilot and over 300 automatic parking scenarios. Middle and low trim cockpits use the 8155 chip; high-order intelligent driving functions are limited to the top trim, and LiDAR is not equipped.

T7 Real Vehicle - Rear Space

Fengyun T7 Real Vehicle - Trunk Space

As the brand's first "global car", Fengyun T7 is designed according to the 2026 version E-NCAP five-star safety standard. The body uses 80% high-strength steel and 18.84% hot-formed steel, with 9 airbags as standard. The homologous model has already launched in South Africa and Thailand. After launching domestically on August 26, it will undergo global synchronous sales. In the 100,000 to 150,000 yuan pure electric SUV market, the new car may compete with models like BYD Yuan PLUS, Deepal S05, AION AION Y, etc. The 600km range across the full series and the starting price of 109,900 yuan are its main differentiating features, but the wheelbase is at an average level among peers.

Arrizo 7: Fastback Coupe Style Returns, Dual Power Options Available

Arrizo 7 Real Vehicle Body

Arrizo 7 Real Vehicle - Rear Space

Arrizo 7, which was discontinued in 2017, makes its debut for the new generation at this auto show. The new car adopts a fastback coupe body shape, continuing the large-sized polygonal front grille design, and the rear is equipped with a full-width light group and diffuser decoration. According to official information, C-DM Super Energy Electric Hybrid and Kunpeng Fuel two power versions will be provided. The fuel version is expected to be equipped with a 1.5T engine, matched with CVT or dual-clutch transmission. Expected to launch in the fourth quarter of 2026.

Fengyun A9 and Fengyun A9L: Pure Electric and Hybrid, Covering Mid-Size and Large-Size Sedans

Pure electric mid-size coupe Fengyun A9 launched on July 25. This car is equipped with 70.11kWh Rhino battery, CLTC pure electric range 655km; equipped with 12-in-1 high-power electric drive system, peak power 175kW; cockpit uses 3nm process high-performance chip, middle trim and above equipped with 23-speaker sound system, high trim offers passenger seat zero-gravity seat option and Falcon driving assistance system (27 high-precision sensors, including 1 LiDAR).

The Fengyun A9L ULTRA four-wheel drive version displayed at the same time is equipped with Kunpeng Super Energy Electric Hybrid CDM 6.0, CLTC pure electric range 260km, system maximum power 470kW, 0-100km/h acceleration 4.9 seconds. The chassis adopts a front double wishbone plus rear high-level five-link structure, equipped with CDC electromagnetic suspension and road active preview system.

QQ3 Modern Edition: Personalized Factory-Modified Mini Car

QQ3 Modern Edition, as the first official modified version of QQ3, adopts Neo Retro design concept, combining retro elements with two exclusive colors: British Green and Milk Coffee. QQ3 EV powertrain offers two motors of 58kW and 90kW, using rear-engine rear-drive layout, CLTC range comes in 310km and 420km versions. Cockpit equipped with Qualcomm 8155 chip and 15.6-inch 2.5K central control screen, supporting L2 level assisted driving and 540° panoramic image.

QQ3 EV Modern Edition Real Vehicle - Cockpit

QQ3 EV Modern Edition British Green Real Vehicle - Wheels

QQ3 EV Modern Edition British Green Real Vehicle - Trunk Space

Market Differentiation and Competition under Multi-Channel Layout

From the product line perspective, Fengyun T7 enters the 100,000 level pure electric SUV market with a 600km range standard across the full series and global verification system; Arrizo 7 covers family sedan users with dual power forms; Fengyun A9 and A9L form complementarity in pure electric and hybrid sedan fields respectively; QQ3 Modern Edition explores the boutique small car market segment with personalized design.

Chery's global R&D system and multi-energy parallel strategy provide wider market coverage capabilities. The Rhino battery safety verification standards and the global synchronous development mode of models constitute product endorsement. However, all models face fierce competition in their respective market segments. There are already multiple mature products from emerging brands and joint venture brands in the market. The brand premium capability of Fengyun and Arrizo series is still in the accumulation stage.

As these models launch one after another, Chery's product density in the new energy era will further increase. Whether its global standards can translate into market acceptance by end-users still needs to observe subsequent delivery performance and user feedback. (Editor: Xiaozhou)

On August 21, the 2026 Chengdu International Auto Show officially opened. Chery Group showcased 38 models from its five major brands: Chery, Exeed, Jetour, iCAR, and Vantech. Among them, the Chery brand brought 12 models. Fengyun A9 and Fengyun T7, the "Visual Twin Stars", appeared on stage together; the QQ3 Modern Edition started its early tasting experience; the new benchmark for global quality family sedan, Arrizo 7, welcomed its global debut.

In 2026, Chery arrived at a new historical coordinate in the global automotive industry landscape. In the first half of 2026, Chery's global sales share jumped to 9th position globally. Among the top ten, Chinese brands occupied three spots. By the end of July, Chery's global cumulative car users broke 20.16 million, among which overseas cumulative users exceeded 6.99 million. It has ranked first in Chinese car brand exports for 23 consecutive years. From January to July this year, Chery's cumulative vehicle exports reached 1.146 million, with a year-on-year growth of 71.2%. In July, with an achievement of 202,533 vehicles, it became China's first automaker to break 200,000 vehicles in monthly exports.

Behind the sales numbers is Chery's re-anchoring of the definition of "Global Car". Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes that real global cars are not developed domestically then modified for export, but are anchored to the global market from the start of R&D. Chery insists on creating true native global cars facing the global market from the initial product definition. At this Chengdu Auto Show, Chery presented a global model matrix of the new energy era with global same-spec models meeting diverse global needs, re-validating the new pattern of "Global cars have entered China Time".

As Chery's first native global model in the Smart Electrification Era, the global quality pure electric SUV Fengyun T7 is the absolute focus of this auto show. The new car adopts "Wind-riding Aesthetics" exterior design, integrating Eastern heritage with global mainstream aesthetics. In terms of power, it is equipped with a 65.05kWh Rhinoceros Battery, combined with a wide-temperature range heat pump air conditioning and high-voltage PTC system, achieving CLTC 600km pure electric range. In terms of safety, it relies on the Fortress Body, 9 airbags, and master-level tuned chassis to build a solid overall vehicle safety base; in terms of intelligence, it is equipped with an Integrated Cockpit and Driving 8775 Chip, Lingxi Smart Cockpit 2.0, and Falcon 500 Driver Assistance System.

In terms of market, Fengyun T7's pre-sale price is 109,900 yuan to 129,900 yuan. Within 9 days of pre-sale, orders broke 16,787 units. According to plans, the new car will officially launch on August 26. In addition, Fengyun T7 has already entered South Africa and Thailand markets. It will enter China and Indonesia markets in August, launch in the EU market in September, and enter the UK, Malaysia, Australia, and other places in October.

The True Global Class C Flagship — Fengyun A9L ULTRA 4WD Version appeared together. The car features Yunzheng Exterior, Fengchen Interior, three-color light-up grille, and electric speed-control spoiler, combined with Snow Leopard 4WD and Front double wishbone + Rear five-link suspension, meeting the dual pursuit of performance and looks by young users; meanwhile, it is equipped with Falcon 700 Driver Assistance, Lingxi Smart Cockpit 2.0, the overall vehicle high-strength steel and aluminum ratio reaches 88%, equipped with 9 airbags and Rhinoceros Battery.

Particularly worth noting is that the new benchmark for global quality family sedan Arrizo 7 welcomed its first public debut at this Chengdu Auto Show. This classic compact sedan that was silent for years officially completed its generation update and returned. Arrizo 7 draws inspiration from the dynamic changes of water, integrating the calmness of still water and the power of moving water into the overall vehicle design, forming a unique "Power of Moving Water" design language — when stationary, the body is relaxed and steady; when moving, the model surface flows dynamically. Besides global aesthetic design, the new car also provides C-DM Super Electric Hybrid and ICE Kunpeng Fuel Version two power choices, meeting differentiated needs of users in different global regions for performance and energy consumption.

In addition, the new QQ3's No. 001 official modification version — QQ3 Modern Edition also started early order taking at the auto show. The car incorporates Neo Retro design concept, paying tribute to classics with Retro-Futurism, integrating classic elements from 100 years of automotive industry with Smart Electrification era technology.

This year is Chery's "Electrification Transformation" product year, and also its technical year embracing Smart Electrification Era and continuously deepening new energy strategy. At this auto show, Chery brought frontier technology achievements in multiple fields such as Rhinoceros Battery, Kunpeng Power, AI Intelligence. As a major highlight of the booth, Chery created "Tech Ecology Island" themed booth, through forms of physical dismantling, immersive experiments, interactive participation, etc., transforming technical parameters into vivid experiences that audiences can see, touch, and perceive. A Rhinoceros Battery Safety Experience Line was set up on site. Visitors can observe solid-state battery exhibits up close, and watch extreme safety demonstrations of battery puncture, cell squeeze and water immersion.

At this Chengdu Auto Show, Chery presented a global model matrix of the new energy era with global same-spec models meeting diverse global needs, re-validating the new pattern of "Global cars have entered China Time".

On August 21, the 2026 Chengdu International Auto Show officially opened. Chery Group, with the theme "Chinese Cars, Global Champions", brought 38 models from its five major brands Chery, Exeed, Jetour, iCAR, and Traverse to Land at Hall 5 of China Western International Expo City. Among them, the Chery brand displayed 12 models, with Fengyun A9 and Fengyun T7 "Beauty Twin Stars" appearing on stage together, the QQ3 Modern Edition starting a trial experience, and the global quality family sedan new benchmark Arrizo 7 welcoming its global premiere.

Fengyun T7: Pre-sale orders break 16,000 in 9 days, officially launched on August 26

As Chery's first original global model in the smart electric era, the Fengyun T7 is positioned as a "Global Quality Pure Electric SUV". The new car adopts a "Wind-Taming Aesthetics" exterior design, equipped with a 65.05 kWh Rhino Battery, combined with a wide temperature range heat pump air conditioning and high-voltage PTC system, achieving a CLTC pure electric range of 600 km. Regarding intelligence, it is equipped with a Cockpit-Driving Integrated 8775 Chip, Lingxi Smart Cockpit 2.0, and Falcon 500 Driving Assistance System.

The pre-sale price of the Fengyun T7 is 109,900 yuan to 129,900 yuan. Official data shows pre-sale orders broke 16,787 units in 9 days. According to the plan, the new car will be officially launched on August 26. Regarding the launch rhythm, the Fengyun T7 has already been launched in South Africa and Thailand, will land in China and Indonesia markets in August, enter the EU in September, and land in the UK, Malaysia, Australia, etc., in October.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated at the press conference: "Chery believes that a true global car is not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

[Global Quality Pure Electric SUV Fengyun T7]

Arrizo 7 Global Premiere: The "Dynamic Water Momentum" of the 80,000-level Family Sedan

The classic family sedan Arrizo 7, silent for many years, officially returned at this auto show, welcoming its global public premiere. The new car is positioned as a "Global Quality Family Sedan New Benchmark", anchoring the 80,000 to 100,000 level market.

The most noteworthy thing about this car is the design. Arrizo 7 draws inspiration from the dynamic and static changes of water, forming the "Dynamic Water Momentum" design language—when stationary, the body is spread out and steady; when moving, the surface flows with momentum. Regarding power, the new car provides C-DM Super Power Electric Hybrid and Kunpeng Petrol Version choices. According to official information, the Arrizo 7 is expected to officially launch in Q4 2026.

[Global Quality Family Sedan New Benchmark Arrizo 7]

Fengyun A9L Sports Edition On Display: 4WD 470kW, 0-100 4-Second Level

The Fengyun A9L Sports Edition appeared simultaneously at the auto show. The new car is equipped with a full set of exclusive performance upgrade kits, including blacked-out front ventilation outlets, spoiler components, 20-inch wheel rims, six-piston fixed calipers, and FNC-coated large ventilated slotted brake discs.

Regarding power, the new car is equipped with the Kunpeng Super Power Electric Hybrid CDM 6.0 System. The 4WD version has a combined power of 470 kW, peak torque of 854 N·m, 0-100 acceleration enters 4-second level, and combined range exceeds 2,000 km. The chassis adopts a front double wishbone + rear multi-link suspension structure. The data level is indeed impressive. However, the top-spec pricing at the 230,000 yuan level, in this price segment, the competitors faced are not only Chinese brands, but also Tesla Model 3 and Volkswagen ID. series. Whether this positioning as "Global True C-Class Flagship" can be accepted by the market at the terminal, still needs continuous sales to answer.

[Global True C-Class Flagship Fengyun A9L ULTRA 4WD Version]

QQ3 Modern Edition: Neo Retro Futurism

The QQ3 Modern Edition is another interesting product on the Chery stand. The No. 001 official modified version, Neo Retro design concept, fuses classic elements of the automotive industry with the tech feel of the smart electric era. Essentially, it is making friends with young people using design language.

The new QQ3 sold over 10,000 units monthly for four consecutive months, broke 10,000 units in the first month overseas. The QQ series has a global cumulative 1.6 million users, with users aged 20-35 accounting for 41%. In the global market, small car categories often carry emotional value beyond transportation tools. The logic of the QQ3 Modern Edition is very close to this logic: it sells not just a commute tool, but a form of personality expression.

[QQ3 Modern Edition]

Rhino Battery and Three Major Core Technologies

The Rhino Battery zone is the core of this technology showcase. A safety experience special line was set up on site, where the audience can watch extreme demonstrations of battery puncture and cell extrusion followed by water soaking.

[Rhino Battery Cell Squeeze and Water Soak Safety Demo]

The logic of the Rhino Battery is "Three Defense Lines": Rhino Crystal (Material/Cell)—Cathode standard strict 16%, Anode strict 20%, Separator strict 14%, Electrolyte strict 20%; Rhino Shield (Pack Structure)—31 layers of protection, 980DP high-strength steel underbody guard; Rhino Cloud (BMS Smart Control)—7x24h cloud monitoring.

Several tests shown on site: 10-needle puncture (10x national standard) no smoke no fire; bottom extrusion 50% (3x national standard) then 3-needle puncture no smoke; end-side extrusion 40% then fully soaked in water then discharged no smoke. 400Wh/kg sulfide all-solid-state battery was displayed simultaneously, according to official plan mounted on cars in 2026, mass market in 2027.

Manta Smart Intelligent Chassis i is another forward-looking technology. 4-in-1 Smart Driving Unit, integrating brake-by-wire, steer-by-wire, hub motor, active suspension, can achieve 90° wheel turn angle lateral driving, "0" meter turn in place, Elk test ≥ 90 km/h. But the cost, regulations, and supply chain maturity of the brake-by-wire chassis are still in the early stage, mass production landing takes time.

Regarding Kunpeng Power, Kunpeng Tianqing thermal efficiency 48.57%, oil-electric conversion efficiency > 4.0 kWh/L; Variable flux motor CLTC efficiency 96.7%, high-speed range increased by 10%. Lingxi Smart Cockpit-Carmind Large Model integrated 10 billion parameters, 550ms semantic response, supports 2,000+ in-car tool calls.

Final Thoughts:

At the 2026 Chengdu Auto Show, Chery used 38 models, 5 major brands, and a string of hard data to give its answer to "Global Cars".

From Fengyun T7's original R&D logic, to Arrizo 7's Oriental aesthetics expression, to QQ3 Modern Edition's youthful attempt, to Rhino Battery's systematic safety—Chery is doing something rarely done by Chinese brands: defining products with global standards, supporting overseas expansion with technical capabilities, and communicating with the world through design language.

This logic has been preliminarily validated by the market in the past few months: July single-month exports first broke 200,000 vehicles, global share rose to ninth in the first half of the year, January-July cumulative exports 1.146 million vehicles. And the achievement of 16,000 orders for Fengyun T7 in 9 days of pre-sale, also indicates that this "Original Global Car" logic is being accepted by more users.

Of course, from "Chinese Cars" to "Global Cars", from "Going Out" to "Going Up", there is still a long road ahead. But at least at Hall 5 of the Chengdu Auto Show, Chery has already shown people a clear direction—not selling Chinese cars to the world, but making global cars come from China. This direction is worth continued attention.