喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拎 Proton X50 同 Kia Sportage 嚟做比較。

價錢同版本

Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，一共會有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300） 等。

Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共會有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639） 等。

從價錢嚟睇，Proton X50 嘅起價確實比 Kia Sportage 平咗 RM 39,839。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。不過都要留意，平嗰幾千蚊，可能在配備上會取舍，具體要看你嘅需求。

動力同油耗

Proton X50 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。

Kia Sportage 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

動力方面，Kia Sportage 嘅 1.5L Turbo 比 Proton X50 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。

安全配備

Proton X50 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。

Kia Sportage 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Drive Wise。

兩款車嘅安全評級一樣，喺呢個級別裡面安全配備都算畀得好齊全咗。而家嘅新車安全性都唔差，唔使太擔心呢一點。

配備同科技

Proton X50 採用 4WD 驅動方式。

Kia Sportage 採用 FWD 驅動方式。

Proton 嘅 4WD 同 Kia 嘅 FWD 喺操控上有唔同感覺，建議試駕對比。

適合邊種人

Proton X50 同 Kia Sportage 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，咁就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先至最重要。

總結

總體嚟講，Proton X50 同 Kia Sportage 都係馬來西亞市場幾好嘅車型。揀邊部，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。

In Malaysia's SUV market, many buyers compare Proton X50 and Honda HR-V when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time on research.

Price and Variants

The Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 variants, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.

The Honda HR-V OTR price in Malaysia is RM 115,900 - 143,900, with a total of 4 variants, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.

From a pricing perspective, the Proton X50's starting price is indeed RM 26,100 cheaper than the Honda HR-V. If your budget is limited, Proton's entry-level version can already meet daily needs. However, also note that the cheaper few thousand dollars might involve trade-offs in features, which depends on your specific requirements.

Power and Fuel Economy

The Proton X50 is equipped with a 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.

The Honda HR-V is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.

In terms of power, the Honda HR-V's 1.5L Turbo has 35 more horsepower than the Proton X50's 1.5L 4-cyl. However, for daily city driving, both cars have enough power and won't feel underpowered.

Safety Features

The Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).

The Honda HR-V safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).

Both cars have the same safety rating, and safety features are quite comprehensive within this segment. New cars nowadays have good safety standards, so there is no need to worry too much about this.

Configuration and Technology

The Proton X50 uses 4WD drive type.

The Honda HR-V uses FWD drive type.

Proton's 4WD and Honda's FWD will feel different in handling, test drive comparison is recommended.

Ideal For Whom

Both the Proton X50 and Honda HR-V are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you may prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, as personal experience is most important.

Summary

Overall, both the Proton X50 and Honda HR-V are very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test driving to make a final decision. Buying a car is a big matter, spending time on research will never go wrong.

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Perodua Aruz 同 Kia Sportage 嚟比較。這兩款車喺價位同定位上都好接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省做功課嘅時間。

價錢同版本

Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。

Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639） 等。

從價錢嚟睇，Perodua Aruz 嘅起價確實比 Kia Sportage 平咗 RM 56,739。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。不過亦都要注意，平嗰幾千蚊，喺配備上可能有取舍，具體要睇你嘅需求。

動力同油耗

Perodua Aruz 配備 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。

Kia Sportage 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

動力方面，Kia Sportage 嘅 1.5L Turbo 比 Perodua Aruz 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。

配置同科技

Perodua Aruz 採 FWD 驅動方式。

Kia Sportage 採 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。

保養同維修

Perodua Aruz 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。

Kia Sportage 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。

適合邊種人

Perodua Aruz 同 Kia Sportage 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，嗰就揀配備更豐富嗰款。最後都建議兩款都去試駕，親自體驗先係最重要。

總結

總括嚟講，Perodua Aruz 同 Kia Sportage 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 Proton X70 嚟做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅對比，幫你省咗做功課嘅時間。

價錢同版本

Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。

Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。

從價錢睇，Perodua Ativa 嘅起步價確實比 Proton X70 平咗 RM 44,300。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都係要注意，平咗嗰幾千蚊，可能喺配備上會有取舍，具體要睇你嘅需求。

動力同油耗

Perodua Ativa 配備 1.5L 4-cyl，馬力 105 匹。官方油耗 6.0 L/100km。

Proton X70 配備 1.5L Turbo，馬力 140 匹。官方油耗 7.0 L/100km。

動力方面，Proton X70 嘅 1.5L Turbo 比 Perodua Ativa 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。

空間同舒適度

Perodua Ativa 車身長 4400 mm，行李廂 400 L。

Proton X70 車身長 4400 mm，行李廂 400 L。

兩款車嘅尺寸差唔多一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。

適合咩樣嘅人

Perodua Ativa 同 Proton X70 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。

總結

總體嚟講，Perodua Ativa 同 Proton X70 都係馬來西亞市場幾唔錯嘅車型。揀邊輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候都會拿 Hyundai Palisade 同 Mercedes-Benz GLE 嚟做比較。今日我哋從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。

價錢同版本

Hyundai Palisade 喺馬來西亞嘅 OTR 售價係 RM 368,838 - 399,838，一共有 4 個版本，包括 2023 3.8L 2WD Luxe 7 Seats Petrol（RM 399,838）、2023 2.2T 4WD Executive 7 Seats Diesel（RM 389,838）、2023 3.8L 2WD Luxe 8 Seats Petrol（RM 378,838）等。

Mercedes-Benz GLE 喺馬來西亞嘅 OTR 售價係 RM 544,888 - 544,888，一共有 1 個版本，包括 Standard（RM 544,888）等。

由價錢睇嚟，Hyundai Palisade 嘅起步價確實比 Mercedes-Benz GLE 平咗 RM 176,050。如果你預算有限，Hyundai 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，可能喺配備上會有取捨，具體要看你嘅需求。

動力同油耗

Hyundai Palisade 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。

Mercedes-Benz GLE 搭載 3.0L Turbo，馬力 350 hp。官方油耗 12.0 L/100km。

動力方面，Mercedes-Benz GLE 嘅 3.0L Turbo 比 Hyundai Palisade 嘅 2.0L Turbo 多咗 130 匹馬力。不過日常喺市區開嘅話，兩款車嘅動力都夠用，唔會覺得唔夠力。

空間同舒適度

Hyundai Palisade 車身長 4400 mm，尾箱 400 L。

Mercedes-Benz GLE 車身長 4400 mm，尾箱 400 L。

兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。

保養同維護

Hyundai Palisade 保用 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。

Mercedes-Benz GLE 保用 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。

總結

總括嚟講，Hyundai Palisade 同 Mercedes-Benz GLE 都係馬來西亞市場好唔錯嘅車款。揀邊一輛，關鍵始終都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.

The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.

Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.

The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.

The high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.

The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.

Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.

In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.

Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.

May marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.

From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.

As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.

【導語：2026 年 5 月，比亞迪交出逾 38 萬輛嘅銷量成績單，其中海外銷量首破 16 萬輛；然而，比亞迪嘅單月銷量歷史峰值留在 2024 年 12 月嘅 51.48 萬輛，當月出口 5.72 萬輛。兩組數據，折射出坐喺新能源頭把交椅上嘅比亞迪正經歷住結構性變化。搶到出海紅利嘅比亞迪，出口量節節攀升；與此同時，國內車巿經歷住由增量到存量甚至將可能到縮量嘅變化，即使是比亞迪亦唔能夠倖免內捲嘅陣痛，呈現出行業領跑者嘅「雙面人生」，一半順遂、一半坎坷。】

作者：李溯婉

比亞迪一直喺努力論證「中國新能源汽車品牌不僅喺國內領先，喺海外都可以做到」嘅論點。近日，呢間車企又交出一份新論據。

據韓國進口汽車協會（KAIDA）發佈嘅 4 月進口新車註冊數據，中國品牌喺當月喺韓國市場註冊量首次超越日系品牌，躋身韓國進口車國別銷量前三。值得關注係，比亞迪以 2023 輛嘅銷量，超過咗雷克薩斯（1079 輛）、豐田（829 輛）同本田（66 輛）三大日系品牌嘅合計銷量（1974 輛）。韓媒普遍將此次排名視為韓國進口車市場格局轉變嘅重要信號。

直掛雲帆濟滄海，比亞迪今年 5 月海外市場繼續保持高速增長，乘用車及皮卡海外銷售 160177 輛，同比增長 80.7%，創歷史新高。海鷗、宋 PLUS、元系列等車型持續熱銷，SHARK 皮卡連續兩個月量突破 4000 輛。隨著產品矩陣不斷豐富同全球佈局持續深入，比亞迪全球化進程快速推進。

得益於海外市場拉動，比亞迪今年 5 月總銷量同比微增 0.26%，結束咗此前連續 8 個月嘅同比下滑，以 383453 輛嘅銷量繼續斬獲中國車企新能源汽車銷量冠軍。至此，比亞迪已連續 60 個月穩居國內新能源汽車月度銷量榜首。

憑藉從技術、生產、渠道到品牌嘅「體系化生態出海」戰略，比亞迪喺海外市場越戰越勇。不過，比亞迪此時嘅人生境地，好似硬幣嘅兩面，喺海外市場長驅直入，喺國內市場卻遭遇殘酷嘅新考驗，而家喺國內嘅月銷量同高峰時期相比差唔多腰斬。結構性嘅調整喜憂參半，比亞迪又一次站喺關鍵嘅十字路口。

比亞迪能焊住高光時刻嗎？

喺新能源賽道上，比亞迪係全國乃至全球當之無愧嘅「迪王」，截至而家，其累計新能源汽車銷量已超 1650 萬輛。近幾年，喺一眾國際傳統車企巨頭朝電動化轉型過程中失利時，「迪王」等龍頭企業帶動中國汽車工業加速彎道超車。

比亞迪掌門人王傳福嘅戰略眼光超前，令呢間車企接住咗新能源同出海兩個風口嘅紅利。倚靠刀片電池、DM-i 超級混動、e 平台等全棧自研體系，比亞迪透過垂直整合產業鏈，構築咗眾多車企難以逾越嘅成本護城河，快速搶佔純電同混動市場，逐漸喺 10-20 萬元主力車型市場掌握較強嘅定價權，並以規模效應進一步攤薄研發同生產成本，不斷將成本優勢推向極致。

舉住「價格屠刀」喺國內車巿擴張嘅同時，比亞迪亦加快將其全產業鏈佈局、全棧自研以及成本等优势向海外市場延伸，以全價位產品矩陣精準適配全球多元市場嘅需求。喺東南亞/南美/中東市場，元 PLUS（ATTO3）、海鷗主打入門代步，性價比碾壓日系燃油小车，比亞迪喺巴西電動車市占率超 70%；喺歐洲等市場，海豹、宋 PLUS、海獅 07EV 構成對大眾 ID 系列、特斯拉 Model 3/Model Y嘅核心競爭矩陣。比亞迪旗下高端車型則正逐漸打破咗海外市場對「中國車靠低價」嘅刻板印象，例如騰勢主攻歐洲中高端細分市場。仲有，比亞迪商乘協同，電動大巴、叉車同步出海，例如喺新加坡電動巴士市占率超 60%，乘用車 + 商用車雙向拉動本地口碑。

唔僅係產品走出去，比亞迪仲加快全球化嘅本地化生產，破解關稅同交付難題，佢喺泰國、巴西、匈牙利、烏茲別克斯坦四大整車工廠已投產，馬來西亞、柬埔寨喺建。此外，比亞迪自建滾裝船隊保障穩定出海運力，解決行業海運卡點，以及簽約各國本土頂級汽車集團做代理商，喺歐洲、東南亞、中東、拉美逐漸建成數千家品牌直營 + 授權門店。隨住一攬子組合拳出击，比亞迪出海明顯提速。

繼 2025 年出口量同比增長約‌1.4 倍‌並首破百萬輛大關之後，比亞迪今年喺海外銷量繼續攀升，很大程度上緩衝咗比亞迪喺國內車巿銷量下滑嘅壓力。不過，比亞迪要焊住高光時刻甚至衝刺更高嘅目標，勢必經得起而家國內價格戰反噬、技術優勢收窄同品牌向上受阻等殘酷考驗，打破「防守者」嘅困境。

能否搵到價值向上嘅鑰匙？

今年嘅國內車巿，點一個「難」字了得。據乘聯會週報，5 月全國乘用車市場零售 154.5 萬輛，同比下跌 20%，今年前 5 個月累計零售 715 萬輛，同比下跌 19%。

由於消費疲軟同車巿縮水，車企為搶市場份額被迫降價，幾十款車型集體降價，以價換量攤薄咗利潤。與此同時，車企仲遭遇上游碳酸鋰、有色金屬等原材料價格上漲等不利因素。價格戰、高成本同需求疲軟，好似三座大山，進一步擠壓汽車行業嘅利潤空間。‌2026 年 1-4 月，汽車行業利潤率 3.4%，利潤總額 1119 億元，同比下跌 17%，盈利壓力依然較大。‌‌‌‌喺這樣嘅大環境下，身為盟主嘅比亞迪亦無法獨善其身。今年第一季，該公司歸屬於上市公司股東嘅淨利潤為 40.85 億元，較上一年同期嘅 91.55 億元大幅下降 55.38%。

喺全球最捲嘅中國車巿，喺白熱化嘅競爭中，比亞迪面對吉利銀河等競品近乎「像素級」對標，加零跑、小米等新勢力猛烈嘅進攻，要破局嘅難度唔少，例如吉利銀河旗下嘅星願 2025 年就搶走咗海鷗喺 10 萬以下細分市場嘅銷冠，喺 10 萬到 20 萬元呢個核心腹地，比亞迪仲遭遇零跑等多個品牌更猛烈嘅圍剿。此前，比亞迪憑藉刀片電池同超級混動笑傲江湖，但而家吉利有雷神 EM-i 超級電混，上汽有 DMH，加上寧德時代嘅麒麟電池、神行電池、驍遙電池等技術同產品賦能喺眾多車企，新能源領域百花齊放，比亞迪嘅技術不再一枝獨秀。此外，比亞迪仲面臨住用戶需求迭代嘅挑戰，隨著新能源滲透率超 50%，市場從「嘗鮮」進入「挑剔」階段，消費者購車邏輯亦喺轉變。比亞迪喺智能座艙、底盤調校等細節方面有待提升，而佢嘅網約車形象亦難以支撐更高嘅品牌溢價。

如何破局？比亞迪打出組合拳，除咗加快推動全球化進程，更重要嘅舉措係練內功，加快各項技術迭代升級。喺智能化方面，截至 5 月 28 日，比亞迪搭載輔助駕駛車型保有量已超 315 萬輛，天神之眼每日生成數據超 2 億公里。5 月 28 日，比亞迪宣布推出城市領航安全兜底服務，成為全球首個同時實現城市領航同智能泊車「雙兜底」嘅車企。發布會後三日內，搭載天神之眼 A、B 輔助駕駛系統車型嘅城市領航日活躍用戶量提升 50%。此前智能泊車安全兜底推出後，功能使用率已從 21% 提升至 90% 以上。王傳福表示：「敢兜底，先至係真安全。」

喺動力技術領域，隨著第二代刀片電池及閃充技術發佈後，比亞迪正緊鑼密鼓咁將技術創新持續轉化為產品競爭力，第三代元 PLUS、方程豹豹 5 閃充版、豹 8 閃充版、騰勢 N9 閃充版等車型陸續上市。同時王朝網大唐將於 6 月中旬上市，騰勢 N8L 閃充版、海豹 08、海獅 08 亦將會陸續上市，進一步擴充比亞迪閃充產品矩陣。

此外，比亞迪加大高端化嘅力度，騰勢、方程豹以及仰望逐漸有起色，5 月方程豹、騰勢合計銷售 46489 輛。其中，方程豹銷售 30186 輛，同比增長 139.7%，創年內新高；騰勢銷售 16303 輛，繼續保持增長態勢；仰望銷售 286 輛，同比增長 105.8%。三大高端品牌合力，終將打破佢哋喺比亞迪總銷量中佔比唔到一成嘅瓶頸。

儘管殘酷嘅事實係如果剔除出口量，比亞迪 5 月喺國內市場嘅銷量同高峰時期依然相去甚遠，但其總銷量同比止跌微升都係一個積極嘅信號。比亞迪正透過第二代刀片電池及閃充等新技術對產品賦能，隨著被稱為全尺度市場最狠「價值刺客」、手握 10 萬預售訂單嘅大唐即將上市，以及其他新車型相繼上市，比亞迪正發動新一輪價值向上嘅攻勢，佢又嚟到一個關鍵嘅十字路口，需要以同過去唔一樣嘅耐心、智慧同魄力，嚟應對這場從「規模優先」到「價值至上」嘅深刻轉變，甚至唔限於造車領域。近日，比亞迪宣布造人形機器人，或許係開始喺汽車擁堵嘅空間之外加快朝科技公司探路同轉型，欲抓住 AI 新風口。

點評

而家，國內車巿下行，車價下降，車企利潤下滑。喺這樣嘅大環境入面，以比亞迪為首嘅車企喺面對嚴峻挑戰嘅同時，開啓咗中國新能源汽車產業持續向上嘅新一輪探索，出海係突圍路徑之一，但更關鍵係喺中國呢個最捲嘅市場入面點樣透過技術創新等方法搵到價值向上嘅鑰匙。

（呢篇文章係《禾顏閱車》原創，未經授權，唔得轉載）