In the SUV market in Malaysia, many buyers compare Proton X90 and Chery Tiggo 8 PHEV when choosing a car. These two cars are quite close in price and positioning, so today we make a detailed comparison from multiple aspects to help you save time on research.

Price and Versions

The Proton X90 OTR selling price in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.

The Chery Tiggo 8 PHEV OTR selling price in Malaysia is RM 159,750 - 159,750, with a total of 2 versions, including 1.6L Turbo Standard (RM 130,000), 1.6L Turbo Premium (RM 145,000), etc.

From a price perspective, the Proton X90's starting price is indeed RM 52,950 cheaper than the Chery Tiggo 8 PHEV. If your budget is limited, the Proton entry-level version already meets daily needs. However, note that the savings of a few thousand ringgit may come with trade-offs in features, depending on your specific needs.

Power and Fuel Consumption

The Proton X90 comes with a 1.5L Turbo engine, producing 140 hp. Official fuel consumption is 7.0 L/100 km.

The Chery Tiggo 8 PHEV is equipped with a Hybrid system, producing 170 hp. Official fuel consumption is 4.5 L/100 km.

In terms of power, the Chery Tiggo 8 PHEV's Hybrid system has 30 more horsepower than the Proton X90's 1.5L Turbo. However, for daily city driving, both cars have sufficient power and won't feel underpowered.

Safety Features

The Proton X90's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).

The Chery Tiggo 8 PHEV's safety rating is TBD, active safety systems include Basic.

Regarding safety features, both cars have received good ratings. However, Proton X90's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo 8 PHEV's Basic differ in functionality. If you prioritize active safety, you can compare the feature lists of both carefully.

Maintenance and Service

The Proton X90 comes with a 5-year/150,000 km warranty, with service intervals of every 10,000 km or 6 months.

The Chery Tiggo 8 PHEV comes with a 3-year/100,000 km warranty, with service intervals of every 10,000 km or 6 months.

Who is it suitable for?

Proton X90 and Chery Tiggo 8 PHEV are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer specifications. Ultimately, it is recommended to test drive both, as personal experience is most important.

Conclusion

In general, Proton X90 and Chery Tiggo 8 PHEV are both very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. We suggest doing your homework, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time doing homework will definitely not go wrong.

In 2026, Chery's all-new QQ3 landed in Southeast Asia under the overseas name Chery Q, sequentially launching in the Thai and Indonesian markets and delivering phenomenal order results. It has become the benchmark model for Chery QQ's globalization strategy, awakening 20-year-old local nostalgia for the national commuter car, and establishing a new height for Chinese pure electric small cars going global with globally unified quality.

In 2006, the old QQ officially entered the Thai and Indonesian markets, accompanying two generations of Southeast Asian users in growth and accumulating deep national sentiment. Twenty years later, the all-new QQ3 renewed its global launch, building a "dual-engine" hot-selling pattern in Southeast Asia. The Thai market completed its Southeast Asian global premiere at the March Bangkok International Auto Show and opened pre-sales; within ten days of sales, orders exceeded 1,000, and on June 24, the price of 449,900-519,900 Thai Baht was officially announced. On the launch day, cumulative orders exceeded 3,000 units, and bulk delivery started in July; the Indonesian market completed the model name release on May 18, and launched for sale at the GIIAS Indonesia International Motor Show on July 31, with a guide price of 239.9 million - 264.9 million Indonesian Rupiah. As of the end of July, orders exceeded 6,000 units, with the first batch of vehicles to be officially delivered in September. Domestic and overseas markets formed a linked wave, with domestic launch orders exceeding 56,000 units in the first month, as users at home and abroad jointly voted for Chinese premium pure electric small cars.

Unlike the overseas exclusive and downgraded global launch models of most brands, Chery Q adheres to "One Model Ready, Global Standard", practicing Chery's "Happiness Equality" globalization concept. Chery Automobile Vice President Zhang Hongyu clearly stated that the all-new QQ3 domestic and overseas models share the native intelligent pure electric platform, with chassis, battery, and body architecture adopting unified standards, only completing right-hand drive localization calibration targeting Southeast Asian regulations, strengthening IP68 battery waterproofing and high-temperature heat dissipation adaptation, and never doing overseas downgraded exclusive supply. Chery Indonesia CSI General Manager Assistant Zeng Shuo also emphasized that Chery has always prioritized quality over profit in the Indonesian market.

At the product level, the all-new QQ3 relies on four core values: "High Appearance, Grand Layout, Strong Body, Better Understanding of You", possessing 10 same-class unique features and 13 same-class leading cross-class configurations, fully synchronized with the domestic version configuration. The design is created by the team that won the double German Red Dot Design Award, featuring a square-round aesthetic body paired with 7 original factory paints and a 36-color DIY roof, adopting a Ferrari-sourced 6-layer high-quality paint process to achieve ten-year long-term paint surface newness protection. In terms of space, the 2700mm super-long wheelbase brings B-class driving and riding space, with an 85% ultra-high efficiency rate, equipped with a class-unique 70L eight-mode electric front trunk and 38 storage spaces throughout the car, accommodating diverse scenarios such as commuting and camping.

Safety and tri-electric strength build a hardcore body. The whole vehicle adopts a five-vertical eight-horizontal cage body, 82% high-strength steel, 16% hot-formed steel, equipped with 1300MPa integrated hot-formed door rings. The self-developed Rhino battery features 360° high-strength armor protection, IP68 highest waterproof grade, single cell independent explosion-proof valves to prevent thermal runaway, and the whole vehicle passes six-dimensional electric safety authoritative certification. Charging performance is class-leading, 30%-80% fast charging takes only 16.5 minutes, 6.6kW high-power external discharge meets outdoor travel needs. In the intelligent domain, it is equipped with Qualcomm 8155 automotive chips, 15.6-inch 2.5K Lingxi Cockpit, Carmind large model supports AI painting and natural voice interaction, unique outside-vehicle voice and shouting functions; L2-level Falcon Smart Driving covers 15 assist functions, 100+ scenario automatic parking significantly lowers urban commuter driving thresholds.

Behind the eye-catching orders is the full explosion of real word-of-mouth from Southeast Asian users. 62% of orders in the Thai market come from female users; the compact body fits Bangkok's narrow streets and alleys, the electricity cost is only 5 Thai Baht per 100 kilometers with ultra-low usage costs, and the high appearance has become the core reason for user selection, with many young users spontaneously sharing on social platforms. In the Indonesian market, middle-aged and elderly families concentrated on pre-ordering due to nostalgia for the old QQ, and the ultra-high safety configurations dispelled concerns about electric vehicles among local consumers. Local authoritative automotive media such as Thailand's Autolife Thailand and Indonesia's OtoDriver tested and reviewed, stating that Chery Q has a breakthrough lead in product power within the same price range, directly benchmarked against local mainstream competitors.

Relying on 20 years of market accumulation and globally unified car-building standards, the all-new QQ3 has successfully built a "World's Three Little Ones" global small car cultural pattern with German SMART and British MINI, making Chinese commuter small cars a core force in the global micro pure electric market. Chery stated that it will continue to deeply cultivate the Southeast Asian new energy sector, improve local delivery and after-sales systems, and with consistent global quality, bring affordable, safe, and smart pure electric travel experiences to more young, female, and family commuter users globally, continuously outputting Chinese automobile globalization competitiveness.

喺馬來西亞嘅 SUV 市場，好買家喺揀車嘅時候都會用 Proton X90 同 Honda CR-V 作比較。這兩款車喺價位同定位上都好接近，而家我哋就由多個方面做一個詳細比較，幫你省返做功課嘅時間。

價錢同版本

Proton X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，總共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800）等等。

Honda CR-V 喺馬來西亞嘅 OTR 售價係 RM 178,200 - 195,900，總共有 4 個版本，包括 2026 e:HEV 2.0L 2WD RS（RM 195,900）、2026 1.5T 4WD V（RM 181,900）、2026 e:HEV 2.0L 2WD E（RM 178,200）等等。

由價錢睇落，Proton X90 嘅起步價確實比 Honda CR-V 平咗 RM 71,400。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。不過都要注意，便宜嗰幾千蚊，可能喺配備上會有取捨，具體睇你嘅需求。

動力同油耗

Proton X90 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

Honda CR-V 配備 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。

動力方面，Honda CR-V 嘅 2.0L 4-cyl 比 Proton X90 嘅 1.5L Turbo 多咗 30 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得冇力。

安全配備

Proton X90 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。

Honda CR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。

兩款車嘅安全評級一樣，喺呢個級數入面安全配備都算畀得好齊全啦。而家嘅新車安全性都唔差，唔使太擔心呢一點。

空間同舒適度

Proton X90 車身長 4400 mm，後尾箱 400 L。

Honda CR-V 車身長 4500 mm，後尾箱 450 L。

空間方面，Honda CR-V 嘅車身比 Proton X90 長咗 100 mm，乘坐空間更有優勢。不過 Proton X90 喺城市入面泊車會靈活啲，各有取捨。

適合邊種人

Proton X90 同 Honda CR-V 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你有更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更著眼性價比同配備，嗰就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先至係最重要。

總結

總體嚟講，Proton X90 同 Honda CR-V 都係馬來西亞市場幾唔錯嘅車型。揀邊架，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

On July 24, Great Wall Motor Chairman Wei Jianjun officially unveiled two major new models through his personal social media accounts — the ORA 5 GT and the ORA 5 Sport. These two differentiated hatchback sports coupes are set to launch in the domestic market, with plans to be exported globally in tandem, filling the gap in the independent Chinese brand hatchback performance vehicle segment.

For a long time, joint venture models have firmly occupied the niche market for hatchback sports coupes, while the supply of similar domestic products has been scarce. Wei Jianjun stated directly that Great Wall had already initiated long-term R&D iteration for this category. This launch of twin models aims to carve out a niche for independent brands in this track, creating a national sports car that balances aesthetics and handling to achieve "good looks and great performance". The positioning of the two new cars is clear, covering different young consumer segments with two distinct sports aesthetics schemes. These are not short-term trend-chasing products, but an important achievement of Great Wall's proactive R&D strategy implementation.

Both models share the ORA family's retro sports design language, but their exterior styles are distinctly different. The ORA 5 GT focuses on extreme track performance, factory-equipped with a full set of aerodynamic kits, including a wind-cutting front splitter, sports side skirts, and a vented rear wing, all included. Matching competition-exclusive high-saturation body colors, red brake caliper accents, and a quad-exhaust exhaust style, it achieves "factory standard is bespoke", maximizing the visual combat feel. Track feedback shows the chassis tuning is solid, cornering lateral support is ample, and steering response is crisp, specifically crafted for performance enthusiasts who pursue pure driving dynamics and refuse compromise.

The ORA 5 Sport version leans more towards urban trendy daily life. It features a fresh contrasting two-tone body paired with a lightweight sports body kit and red brake calipers. A LiDAR is mounted on the roof, balancing trendy aesthetics with high-level intelligent driving capabilities. The overall temperament of the vehicle is gentle and versatile, adapting to all scenarios including commuting, suburban trips, and friend gatherings, precisely capturing urban young users who favor light sports styles. Currently, this version has arrived in batches at offline stores nationwide, and consumers can visit the stores to view the actual vehicles.

Aside from the domestic market layout, the two new cars bear the heavy responsibility of ORA's globalization expansion. Wei Jianjun clearly stated that both the ORA 5 GT and the Sport version are developed and manufactured according to global standards, and will be exported overseas in batches subsequently, allowing Chinese independent coupes to walk on global streets. ORA's current globalization performance is brilliant: in June 2026, brand sales reached 10,806 units, a year-on-year surge of 229.15%; the ORA 5 Base version in Thailand exceeded 5,000 cumulative orders, the Brazil launch sold out its 24-hour orders, it has now landed in Spain and Italy, and is continuously expanding into Australia, South Africa, Southeast Asia, and over 50 countries in Central and South America. The dual new cars will further enrich the overseas product matrix.

Relying on a mature vehicle platform, the ORA 5 series covers multiple powertrain forms including pure electric, hybrid, and fuel, adapting to energy infrastructure and driving needs in different regions worldwide. The launch of these twin sports models not only fills the gap in domestic hatchback performance coupes but also continues to help ORA achieve brand upgrades from "Made in China" to "Global Cool". According to official news, the ORA 5 GT and ORA 5 Sport versions will officially announce pricing and launch recently. For more powertrain and configuration details, please follow ORA's official announcements.

喺馬來西亞嘅 SUV 市場，好多買家揀車嗰陣都會將 Perodua Ativa 同 Honda WR-V 做比較。呢兩款車喺價位同定位上都幾接近，而家我哋就由多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。

價錢同版本

Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400）等。

Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，一共有 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900）等。

從價錢嚟睇，Perodua Ativa 嘅起步價確實比 Honda WR-V 平咗 RM 27,400。如果你預算有限，Perodua 嘅入門版已經足夠滿足日常需要。但都要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體睇你嘅需要。

動力同油耗

Perodua Ativa 裝載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。

Honda WR-V 裝載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。

兩款車用緊同一套動力系統，日常開落嚟嘅感覺基本冇乜分別。油耗方面都差唔多，唔使太糾結呢一點。

安全配備

Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。

Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING。

兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算給得好齊全。而家嘅新車安全性都幾唔錯，唔使太擔心呢一點。

空間同舒適度

Perodua Ativa 車身長 4400 mm，後尾箱 400 L。

Honda WR-V 車身長 4400 mm，後尾箱 400 L。

兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。

配備同科技

Perodua Ativa 採用 FWD 驅動方式。

Honda WR-V 採用 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。

總結

總體嚟講，Perodua Ativa 同 Honda WR-V 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲要睇你個人嘅需要同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會將 Perodua Aruz 同 Toyota Yaris Cross 作比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細比較，幫你省做功課嘅時間。

價錢同版本

Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900）等。

Toyota Yaris Cross 喺馬來西亞嘅 OTR 售價係 RM 99,900 - 109,900，一共有 2 個版本，包括 2026 1.5L Standard（RM 99,900）、2026 HEV 1.5L Standard（RM 109,900）等。

從價錢來看，Perodua Aruz 嘅起價確實比 Toyota Yaris Cross 平咗 RM 27,000。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需要。但亦要注意，平嗰幾千蚊，可能會喺配備上面有取舍，具體要看你嘅需要。

配備同科技

Perodua Aruz 採用 FWD 驅動方式。

Toyota Yaris Cross 採用 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。

保養同維修

Perodua Aruz 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。

Toyota Yaris Cross 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。

適合邊種人

Perodua Aruz 同 Toyota Yaris Cross 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，那就揀配備更豐富嗰款。最後始終建議兩款都去試駕，親身體驗先係最重要嘅。

總結

總體嚟講，Perodua Aruz 同 Toyota Yaris Cross 都係馬來西亞市場幾唔錯嘅車款。揀邊一部，關鍵始終係睇你個人嘅需要同預算。建議大家做好功課，多比較幾間車行之報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 BMW X1 同 Mercedes-Benz GLB 來做比較。這两款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省返做功課嘅時間。

價錢同版本

BMW X1 喺馬來西亞嘅 OTR 售價係 RM 252,800 - 252,800，總共 2 個版本，包括 sDrive18i（RM 220,000）、sDrive20i（RM 250,000） 等。

Mercedes-Benz GLB 喺馬來西亞嘅 OTR 售價係 RM 299,888 - 352,888，總共 1 個版本，包括 Standard（RM 299,888） 等。

由價錢嚟睇，BMW X1 嘅起步價確實比 Mercedes-Benz GLB 平咗 RM 47,088。如果你預算有限，BMW 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，喺配備上可能会有取舍，具體要睇你嘅需求。

動力同油耗

BMW X1 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。

Mercedes-Benz GLB 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。

兩款車用緊同一套動力系統，日常行街嘅感覺基本冇分別。油耗方面都差唔多，唔使太糾結呢一點。

配備同科技

BMW X1 採用 FWD 驅動方式。

Mercedes-Benz GLB 採用 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。

保養同維修

BMW X1 保養 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。

Mercedes-Benz GLB 保養 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。

適合邊種人

BMW X1 同 Mercedes-Benz GLB 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更介意性價比同配備，那就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先至最重要。

總結

總括嚟講，BMW X1 同 Mercedes-Benz GLB 都係馬來西亞市場幾好嘅車款。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，攞啲時間做功課絕對唔會錯。

藏唔住喇，近期爆紅嘅騰勢 Z9 GT 蕭邦版，將比亞迪嘅高定之路推向全新高度。

作為全球獨此一臺嘅頂級高定孤品，呢部車亮相戛納 amfAR 慈善晚宴，並以 70 萬歐元（約 552.56 萬人民幣）高價落槌成交，令中國汽車高定工藝，正式獲得全球頂奢圈層嘅認可。

作為參考，騰勢 Z9 GT 內地售價 26.98 萬起，喺歐洲售價 11.75 萬歐元（約 92.75 萬人民幣）起。

Chopard 蕭邦始於 1860 年，主營高級腕表及珠寶設計製作，以其精湛嘅工藝同時尚動感嘅設計風格而聞名。同 Chopard 蕭邦聯手打造，騰勢 Z9 GT Chopard 亦成為「行駛中嘅珠寶藝術品」。

【騰勢 Z9 GT Chopard】

騰勢 Z9 GT Chopard 喺外觀加入蕭邦專屬金色飾條點綴，自帶頂級珠寶嘅流光質感。

內飾鑲嵌蕭邦同源珍貴紫水晶，光影流轉間盡顯奢華。

此外，座椅頭枕採用精緻手工刺繡，鐫刻蕭邦標誌性「C」字標識；迎賓光毯、無線充電面板、中控主題界面等細節，亦全面融入蕭邦品牌專屬元素。

此外，Chopard 蕭邦特別呈獻兩枚腕表，組成「His & Hers」專屬腕表套裝。

兩枚腕表皆採用玫瑰色 18K 金打造，共同演繹咗精準、優雅同當代奢華。

其中，Happy Sport 系列 36 毫米腕表嘅錶盤以雪花鑲嵌工藝點綴璀璨鑽石，並融入騰勢 Z9GT 圖案；Alpine Eagle 雪山傲翼系列 41 毫米腕表採用復古簡約經典設計，並喺錶背融入騰勢專屬元素。

此外，皮具設計師 Shiro 仲為佢手工打造專屬箱包套裝，令 Z9GT 超越車輛本身，成為完整奢華生活方式同藝術願景嘅一部分。

【漸入佳境】

由今年 4 月 Z9GT 喺巴黎歌劇院上市，到今次出現喺戛納 amfAR 慈善晚宴，騰勢喺歐洲市場，並非只講配置同參數，而是以奢華生活方式為紐帶，叩開歐洲名流圈層大門。

而 70 萬歐元嘅天價成交，更加係對中國高端新能源汽車實力嘅最好印證。

當然，我哋都知道，騰勢 Z9 GT Chopard 並唔係比亞迪喺高定市場嘅首次嘗試。

作為仰望汽車嘅巔峰之作，仰望 U9 Xtreme 全球限量 30 輛，售價超 2000 萬元，一出世便被全球頂級收藏家搶購，泰國私人收藏家 Pratarnwong Phornprapha 先生、巴西知名賽車手萊奧·桑切斯國際名流均係佢嘅車主。

當國產高端車型能夠喺國際市場拍出高價，當中國品牌嘅定製能力比肩世界頂級，屬於中國汽車嘅高端時代，已然到來。

從仰望 U9 Xtreme 以極致性能打造收藏級超跑，再到騰勢 Z9 GT 蕭邦版以國際聯名登頂全球頂奢圈層，比亞迪嘅高定之路層層遞進、清晰堅定，未來亦必將綻放更多東方奢華嘅精彩。

Have you ever seen the roads in India?

I've seen them online.

The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".

However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.

According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.

Some netizens commented: Did the three Japanese car companies have too much money?

In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.

Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.

So, it wasn't that Japanese car companies chose India, but because they had no choice.

The Pain of Japanese Car Companies

Past Japanese cars were truly the envy of others.

Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...

Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.

With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".

Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.

According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.

You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.

Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.

Apart from China, Japanese cars are also not doing well in the US.

On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.

This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.

Looking at Japan itself, it is actually not easy either.

Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.

Executives looking at the reports, their backs went cold, only to find a new growth curve.

So, Japanese car companies didn't fall in love with India, there was nowhere else to go.

Deep Thought on Choosing India

So, what magic does India have, to make Japanese car companies invest heavily?

The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.

The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.

The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.

So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.

The Nikkei also believes that India is expected to become its global car supply center.

The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.

But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.

Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.

So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.

But, is the Indian market really that easy to mix?

The Hard-to-Bite Indian Market

Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.

First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?

India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.

Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?

Isn't this a version of the Thai market?

Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.

If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.

Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.

This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.

So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.

Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.

Epilogue

Japanese cars this trip to India, not go for tourism, is go to make a living.

Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.

Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.

As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.

But no matter how, this play just started, we slowly watch is okay.

Anyway India's story, never bored.