August 12, Global Quality Pure Electric SUV Fengyun T7 officially started pre-sale. The new car comes in 3 trims, with a pre-sale guide price ranging from 109,900 yuan to 129,900 yuan. The three configurations are: 600km Enjoy Edition at 109,900 yuan, 600km Comfort Edition at 119,900 yuan, and 600km Smart Edition at 129,900 yuan.

The special aspect of Fengyun T7 is — it is not a vehicle made in China first and then sold abroad. The homologous model Lepas L6 has already started pre-sale in South Africa, launched in Thailand on July 24, with Indonesia to follow in August, the EU in September, and Australia, New Zealand, and the UK in October. A single vehicle must meet the regulatory standards, climate conditions, and road characteristics of so many countries and regions simultaneously, meaning the R&D cycle cannot be short — 2 years of planning, 3 years of R&D.
This 5-year "slowness" allowed Fengyun T7 to achieve differentiation on key dimensions.

On the safety front, Fengyun T7 is designed to benchmark the 2026 version E-NCAP five-star safety standards. The 2026 version E-NCAP breaks safety down into four pillars: safe driving, collision avoidance, collision protection, and post-collision safety. The body is built using 80% high-strength steel and 18.84% hot-formed steel, creating a nine-horizontal, five-vertical cage structure; all models come equipped with the Rhino Battery, where IP68 waterproofing is 96 times the national standard.

On the range front, Fengyun T7 comes standard with 65.05kWh Rhino Battery across all trims, offering a CLTC range of 600km. Actual tested range exceeds 667km, charging from 30% to 80% takes only 20 minutes. Equipped with global integrated thermal management dual-source wide-temperature heat pump AC + high-voltage PTC, covering an ultra-wide temperature range from -40°C to 55°C.

On the design front, relying on Chery's 10 Global Design Centers, over 5,000 domestic and overseas users co-created throughout the entire process. The homologous model Lepas L6 appeared at the Milan Design Week and received international recognition. Interior trims offer Warm Black-Brown and Extreme Night Obsidian styles.

On the intelligence front, equipped with a 15.6-inch 2.5K floating central control screen and Qualcomm SA8775 cockpit-integrated chip. The entire vehicle is equipped with the Falcon 500 assisted driving system, featuring 22 high-precision sensors.

During the pre-sale period, paying a 1000 yuan deposit enjoys 7 car-buying benefits: 1000 yuan offsets 2000 yuan car payment; Blazing Orange and Mountain Smoke Purple car colors worth 6000 yuan are free for a limited time; whole vehicle includes lifetime warranty on the 3-electric system; power battery safety guarantee and smart driving accident guarantee; additionally, a 666 yuan lifetime basic maintenance package can be purchased.

Conclusion:
Fengyun T7 packs globally verified quality, solid 600km range, and five-star safety standards into a price range of 109,900 yuan to 129,900 yuan. This car was "slow" for 5 years, but the market no longer needs to wait. South Africa has run it, Thailand is selling it, and the EU is ready — simply put, this car first tested all global roads for us before coming back to the domestic market. Buying it is about peace of mind: a car that can withstand worldwide trials, put in your own home, how could you not feel at ease?

汽车是仅次于房产的大宗消费,是身份认同的延伸,是技术实力的象征。在汽车行业,“便宜”从来都不是一个可以长期依赖的标签。

8月12日,零跑汽车扔下了一枚价格炸弹。
A05正式上市,起售价6.39万元。这个价格像是一台大号的“老头乐”,但它搭载了激光雷达、高通8650芯片、8295座舱,CLTC续航510公里,16分钟完成30%-80%补能,43项辅助驾驶功能,88.4%的得房率——把这些配置拿给三年前的消费者看,他们大概会以为这是15万级别的车型。
但零跑把它卖到了6.39万。
消息发布的那一刻,社交媒体上炸开了锅。“这还让不让人活了?”“友商连夜开会改PPT”“零跑这是要把新能源车拉到5万以内吗?”各种评论铺天盖地。
这不是零跑第一次让市场震惊。从2024年的默默无闻到2025年首次实现全年盈利,再到2026年一季度全球交付11万辆、海外销量同比暴涨442%,零跑用“低价高配”的优衣库模式,硬生生在新能源汽车的红海中杀出了一条血路。
然而,鲜花与掌声背后,一个危险的信号正在闪烁:2026年一季度,零跑毛利率骤降至9.4%,相比去年同期的14.9%大幅下滑5.5个百分点;归母净利润亏损3.9亿元,终结了此前连续三个季度的盈利纪录;单车平均售价跌至9.8万元,创下近两年新低。
资本市场对零跑的低价策略早已持谨慎态度。A05上市后,零跑的股价表现平淡,宛如一面镜子,照出了它褪去热度光环后的真实模样。
卖得多,亏得也多。这个曾经让零跑引以为傲的“性价比公式”,似乎正在逼近它的极限。
下沉市场杀出的黑马要讲零跑的故事,得先回到那个“造车新势力”还被等同于“烧钱无底洞”的年代。
当蔚来、理想、小鹏在30万以上的高端市场厮杀时,零跑选择了一条截然不同的路——下沉。创始人朱江明带着三十余年的电子工程技术积累,把“自研自造”刻进了零跑的基因里。核心零部件自研自造比例占整车成本60%,包括三电系统及智能化系统。
这意味着零跑可以把成本压到竞争对手难以想象的程度。当别家还在依赖供应商的电池包和电机时,零跑已经实现了从芯片到电驱的垂直整合。这种“电子厂思维”让零跑在价格战中拥有了别人没有的底牌。
2025年,零跑全年毛利率达到14.5%,较2024年的8.4%大幅提升,第四季度更是高达15.0%。那是零跑的高光时刻——销量逼近60万辆,首次实现全年盈利,与Stellantis集团的合资公司“零跑国际”正式运转,海外渠道迅速铺开。
2026年,零跑更是定下了全年100万辆销量、50亿元净利润的宏伟目标。一季度,海外销量达到4.09万辆,占总销量的37.1%,同比增长惊人的442%。在欧洲,零跑一季度在16个国家的上牌量达2.33万辆,同比增长726.5%;在意大利,纯电市占率高达33.5%。
一时间,零跑成了中国新能源汽车出海的标杆,成了资本市场眼中的“新势力黑马”,成了消费者口中“真香”的代名词。
但神话的背面,是不断被压缩的利润空间。
当性价比成为双刃剑2026年一季度的财报,给零跑的低价策略敲响了警钟。
毛利率9.4%,整车毛利率仅7%左右。每卖出一辆车,零跑赚到的毛利可能还不够覆盖销售费用和管理费用。一季度经营活动现金净额为-66.1亿元,自由现金流缺口高达74亿元。
零跑副总裁、CFO李腾飞在财报电话会上解释,毛利率下滑主要有三个原因:一是产品组合变动,低价B系列车型占比提升;二是产能利用率下降导致单台制造成本增加;三是战略合作业务减少。
翻译成人话就是:为了冲销量,零跑卖了更多便宜车,而这些便宜车的利润薄得可怜。
这是一个典型的“规模陷阱”——你以为卖得多就能摊薄成本,但当价格战打到极致,规模效应会被不断下降的单车利润吞噬殆尽。李腾飞坦言,目前零跑单车平均亏损约4000元。
零跑的身后,原材料价格也在步步紧逼。碳酸锂、芯片、贵金属价格在2026年持续走高。李腾飞透露,公司去年已针对主要原材料进行备货,基本能覆盖一季度的生产使用,但这终究不是长久之计。如果三季度至四季度原材料价格继续上涨,在终端售价不变的前提下,将对零跑毛利率构成较大影响。
而零跑的选择是什么?继续降价。
A05的6.39万元,已经比很多同级别燃油车还便宜。接下来呢?5万元?4万元?当一辆搭载激光雷达的智能电动车卖到和一台iPhone差不多的价格时,我们不得不问:这到底是工业带来的福报,还是已经被内卷逼至极限?
出海叙事零跑的海外故事,听起来很美好,但细品之下另有滋味。
2026年一季度,零跑海外销量4.09万辆,欧洲市场增长迅猛。但支撑这些销量的,依然是“好而不贵”的性价比策略。在欧洲15万-20万元的价格带,零跑填补了本土车企在平价电动车领域的空白。
这让人想起上世纪80年代的日本车、90年代的韩国车,它们也是靠性价比敲开了欧美市场的大门。但不同的是,丰田用了三十年时间把“精益生产”变成全球标准,现代起亚用设计和品质完成了品牌跃迁。它们最终都走出了低价泥潭,建立起了品牌溢价。
零跑呢?它在欧洲卖得好,很大程度上是因为Stellantis的渠道加持。零跑借助Stellantis的全球销售网络,在40多个国家建立了近千家销售及服务网点。在西班牙,零跑计划通过Stellantis的工厂实现本地化生产,以规避欧盟对中国电动车最高37.6%的反补贴税。
这确实是一种聪明的出海策略。但问题是,当欧洲消费者走进Stellantis的展厅,他们买的是“零跑”这个品牌,还是“Stellantis渠道里那辆便宜的中国电动车”?
对比一下真正的出海标杆:比亚迪在欧洲卖的是刀片电池和DM-i技术,吉利靠的是沃尔沃和极氪的品牌矩阵,小鹏押注的是智能驾驶,奇瑞则在海外建立了完整的本地化研发和制造体系。它们出海的核心竞争力,是技术、品牌和产品力,而不是单纯的价格优势。
零跑在海外市场的成功,目前更多体现为“渠道的成功”和“价格的成功”。如果哪天Stellantis的合作生变,或者欧盟的关税政策进一步收紧,零跑的品牌护城河在哪里?
香港投资者的冷眼在港交所,零跑汽车的股价走势透露了资本市场的真实态度。
尽管销量屡创新高,零跑的股价却并未出现相应的暴涨。投资者们在欢呼销量的同时,也在计算那本越来越薄的毛利账。
2026年一季度亏损3.9亿元,让全年50亿元的净利润目标显得遥不可及。按照李腾飞的测算,一季度已完成销量目标的11%,下半年需要交付约64万辆才能实现百万目标;而利润方面,距离50亿元目标尚有约54亿元的差距需要填补。
财通证券在研报中指出,零跑Q1经营整体承压,但业绩符合预期。受到Q1行业需求下行影响,公司销量同比增速放缓,销量矩阵出现结构性下行,C系列销量占比下滑至45.1%,导致毛利率和ASP双杀。
国金证券则认为,零跑一季度毛利率同环比降低,主要由于整车产品组合变动、销量规模效应未充分释放及产能利用率相对较低。
投资者们心里其实很清楚,零跑现在是在用利润换规模,用短期亏损换长期空间。这个逻辑在资本充裕、行业高速扩张的时候行得通。但当行业进入“新能源车2.0时代”,渗透率已经过半、增速放缓、竞争从增量转向存量,单纯的规模逻辑还能撑多久?
一位不愿具名的港股基金经理对我说:“零跑的问题不是能不能卖车,而是能不能赚钱。现在它每卖一辆车都在失血,如果行业价格战再持续两年,它的现金储备还能撑多久?306亿听起来很多,但一季度就烧了74亿自由现金流。”
这不是危言耸听。2026年1-2月,我国汽车行业利润率仅为2.9%,相对于下游工业企业5.8%的平均水平明显偏低。当整个行业都在失血,零跑的低价策略就不再是突围之道,而是在透支自己的未来。
新能源车2.0时代让我们把视野从零跑身上移开,看看整个中国新能源汽车产业正在发生什么。
2026年,中国新能源汽车渗透率已经突破50%,市场从“增量博弈”进入“存量博弈”。这个阶段的竞争关键词不再是“谁更便宜”,而是“谁更有技术壁垒”“谁的品牌更值钱”“谁能在智能化下半场胜出”。
比亚迪有刀片电池和全产业链垂直整合;华为系有智能驾驶和生态赋能;小米有流量和品牌势能;理想有精准的产品定义和家庭用户心智;小鹏在纯视觉智驾上All in;蔚来用换电和服务建立护城河。
零跑有什么?自研能力确实强,成本控制确实狠,但这些东西在“1.0时代”是核心竞争力,在“2.0时代”只是入场券。
更关键的是,零跑的品牌形象正在被“低价”固化。当A05卖到6.39万,当B系列成为销量主力,当单车均价跌到9.8万,零跑在消费者心智中正在变成“便宜车”的代名词。这对一个想要长期发展的汽车品牌来说,是一道无形的天花板。
李腾飞透露,零跑正在规划第二品牌,定位30万元以上市场,预计2027年下半年上市。同时,D99旗舰MPV将于6月开启预售,D19车型被寄予厚望,目标是稳定月销1万辆。
这些高端化举措能否成功,将决定零跑能否跳出“低价陷阱”。但品牌向上的路从来都不好走。看看五菱宏光试图用“银标”系列冲击高端时的艰难,就知道消费者的心智一旦形成,改变起来有多难。
优衣库模式的终极拷问有人说,零跑是中国汽车界的优衣库——用极致的性价比,让普通人也能享受到科技进步的红利。这个比喻乍看很贴切,但卖衣服和卖车,终究是两套逻辑。
优衣库能在全球成功,是因为它卖的是“不会出错的日常消费选择”。汽车不一样。汽车是仅次于房产的大宗消费,是身份认同的延伸,是技术实力的象征。在汽车行业,“便宜”从来都不是一个可以长期依赖的标签。
更何况,优衣库的利润来自极致的供应链管理和规模效应,而零跑的利润正在被不断压缩。
零跑曾经很辉煌。它用短短几年时间,从一家名不见经传的二线新势力,成长为月销7万辆、海外扩张迅猛的行业黑马。它证明了“中国制造”可以把智能电动车的成本压到令世界惊叹的水平。
但辉煌属于过去。在新能源车2.0时代,中国汽车工业需要的是品牌、技术、创新和全球化运营能力,而不是无休止的价格内卷。奇瑞、吉利、比亚迪、小鹏们已经用海外市场的成功证明,中国汽车可以靠产品力赢得世界尊重,而不是靠“便宜”两个字。
低价可以赢得一时,但赢不了一世。零跑的下一章,能否继续领跑,答案不在价格标签上,而在它能否讲出一个关于品牌、技术和未来的新故事。
毕竟,汽车工业的百年历史上,从来没有一家伟大的公司,是靠“最便宜”三个字载入史册的。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿 Proton X90 同 Honda WR-V 嚟做比較。這兩款車喺價位同定位上都好接近,今日我哋就從多個方面做一個詳細嘅比較,幫你慳晒做功課嘅時間。
Proton X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800,一共有 4 個版本,包括 2026 1.5T Prime X(RM 122,800)、2026 1.5T Prime(RM 116,800)、2026 1.5T Lite(RM 106,800)等。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900,一共有 4 個版本,包括 2023 1.5L V(RM 99,900)、2023 1.5L E(RM 95,900)、2023 1.5L S(RM 89,900)等。
由價錢嚟睇,Honda WR-V 嘅起步價比 Proton X90 平咗 RM 16,900。實講,喺呢個價位段,幾千塊嘅差額其實唔算大,關鍵始終係睇整體嘅性價比同長期使用成本。

Proton X90 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
Honda WR-V 搭載 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
動力方面,Proton X90 嘅 1.5L Turbo 比 Honda WR-V 嘅 1.5L 4-cyl 多咗 35 匹馬力,中段加速更有信心,尤其係行高速公路超車嘅時候。不過 Honda WR-V 嘅油耗可能更抵用,日常市區通勤差別唔會太大。

Proton X90 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 Honda SENSING。
兩款車嘅安全評級一樣,喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都唔差,唔使太擔心呢一點。

Proton X90 車身長 4400 mm,後行李廂 400 L。
Honda WR-V 車身長 4400 mm,後行李廂 400 L。
兩款車嘅尺寸幾近一樣,車內空間差別唔大。呢個級別嘅車,日常使用完全夠用。

Proton X90 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
Honda WR-V 保修 5 年/無限制里程,保養間隔 每 10,000km 或 6 個月。

總體嚟講,Proton X90 同 Honda WR-V 都係馬來西亞市場幾好嘅車型。揀邊一輛,關鍵始終係要睇你嘅個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最後決定。買車係件大事,花少少時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿 Proton X70 同 Mazda CX-3 嚟做比較。呢兩款車喺價位同埋定位上都幾接近,而家我哋就從多個方面做一個詳細嘅比較,幫你省返做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300,一共有 3 個版本,包括 1.5L Standard 2WD(RM 106,800)、1.5L Executive 2WD(RM 115,800)、1.5L Premium 2WD(RM 122,300)等。
Mazda CX-3 喺馬來西亞嘅 OTR 售價係 RM 126,159 - 139,159,一共有 2 個版本,包括 2023 2.0L High(RM 139,159)、2023 2.0L Plus(RM 126,159)等。
睇返價錢,Proton X70 嘅起步價確實係比 Mazda CX-3 平咗 RM 19,359。如果你預算有限,Proton 嘅入門版已經可以滿足日常需求。但都要注意,平嗰幾千塊,可能喺配備上有取捨,具體要睇你嘅需求。

Proton X70 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Mazda CX-3 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 i-Activsense。
兩款車嘅安全評級一樣,喺呢一個級別入面安全配備都算好齊全。而家嘅新車安全性都唔算差,唔使太擔心呢一點。

Proton X70 採用 FWD 驅動方式。
Mazda CX-3 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有太大分別。

Proton X70 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
Mazda CX-3 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣,呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格,建議去車友群問下真實車主嘅經驗。
總體嚟講,Proton X70 同 Mazda CX-3 都係馬來西亞市場好唔錯嘅車款。揀邊一部,關鍵都要睇返你嘅個人需求同預算。建議大家做足功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

喺馬來西亞嘅SUV市場,好多買家喺揀車嗰陣都會拿 Chery Tiggo Cross 同 Subaru Crosstrek 嚟作比較。呢兩部車喺價位同定位上都好接近,今日我哋就從多個角度做個詳細嘅比較,幫你節省做功課嘅時間。
Chery Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750,總共 2 個版本,包括 2025 HEV 1.5L CSH(RM 99,750)、2025 1.5T Standard(RM 88,750)等。
Subaru Crosstrek 喺馬來西亞嘅 OTR 售價係 RM 145,000 - 160,000,總共 1 個版本,包括 2.0L e-Boxer(RM 150,000)等。
睇返價錢,Chery Tiggo Cross 嘅起價確實比 Subaru Crosstrek 平咗 RM 56,250。如果你預算有限,Chery 嘅入門版已經可以滿足日常需要。不過都要留意,平嘅嗰啲幾千蚊,可能喺配備上會做取捨,具體就要睇你嘅需要。

Chery Tiggo Cross 配備 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
Subaru Crosstrek 配備 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
動力方面,Subaru Crosstrek 嘅 1.5L Turbo 比 Chery Tiggo Cross 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區行,兩部車嘅動力都夠用,唔會覺得唔夠力。

Chery Tiggo Cross 車身長 4400 mm,行李廂 400 L。
Subaru Crosstrek 車身長 4400 mm,行李廂 400 L。
兩部車嘅尺寸幾乎一樣,車內空間差別唔大。呢個級別嘅車,日常使用完全夠用。

Chery Tiggo Cross 保修 3 年/100,000km,保養間隔 每 10,000km 或 6 個月。
Subaru Crosstrek 保修 3 年/100,000km,保養間隔 每 10,000km 或 6 個月。
兩部車嘅保修條件一樣,呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格,建議去車友群問下真實車主嘅經驗。

總體嚟講,Chery Tiggo Cross 同 Subaru Crosstrek 都係馬來西亞市場好唔錯嘅車型。揀邊一部,關鍵仲係要睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,先再去試駕做最後決定。買車係件大事,花少少時間做功課絕不會錯。

車型概覽

廣汽GS8 值唔值得睇,第一步唔係望牌子或者外形,而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講售價未落實前點樣先篩選,幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認,買家可以先把佢放入候選名單,等價格落實後再同同級車逐項比較。
購車價格指南
廣汽GS8 目前售價仍未清晰,較理性嘅做法係先睇版本、車身大小同動力形式,等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀,可以先將 2025 2.0T 兩驅版(價格待確認)、2025 2.0T 四驅版(價格待確認) 放喺同一張清單。日常通勤重視舒適同易用,家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點

睇 廣汽GS8 嘅規格,重點唔係背數字,而係理解佢喺香港用車場景會帶嚟咩分別。
渦輪增壓、4 個 汽缸、1991 mL 排量 嘅動力底子,重點係市區跟車夠唔夠順、高速巡航會唔會吃力。 252 Ps / 185 kW、400 N·m 嘅輸出,對滿載、上斜同超車都比單睇馬力數字更有意思。 車長 4980 mm、車闊 1950 mm、車高 1780 mm、軸距 2920 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 手自一體(AT)、前置前駆 / 前置四駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
廣汽GS8 嘅優點唔需要講到天花龍鳳,真正有價值係佢能唔能夠令日常用車更省心:動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係,香港停車場同窄路使用要留意車身闊度、售價未清晰前唔應該太早用性價比落結論。呢啲唔一定係缺點,但係落訂前應該先諗清楚。
買家常見問題
買 廣汽GS8 之前,真正要問嘅唔係單一規格,而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「廣汽 GS8 於香港的落地價大約係幾多?」簡單講,廣汽 GS8 於香港的落地價大約介乎 320,000–400,000 港元,視乎版本而定。 放到實際用車,就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 廣汽GS8 放入同級車清單時,唔建議只用外形或者品牌光環決定。比較順序可以係:先等售價落實,再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活:平日塞車、商場泊車、周末去新界、甚至一家人出入,先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 廣汽GS8 唔係買車一刻就完結,之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行,視野、低速順滑度同泊車輔助會好影響心情;如果經常行高速或跨區,座椅舒適度、隔音同動力從容感會更重要。

BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.

The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.

Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.
The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.
Fang Cheng Bao Year-on-Year Surges 139.7%, Brand Upward Positioning Takes EffectThe high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.

The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.

Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.

In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.
Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.
Intelligent Driving Empowers Product Iteration, H2 New Products Prepare to Surge VolumeMay marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.
From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.
As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.
