
10 月 16 日,長安汽車公佈公告,朱華榮繼續擔任中國長安汽車集團有限公司(以下簡稱「中國長安汽車」)黨委書記、董事長,從集團層面統籌旗下汽車業務嘅整體規劃同長遠發展,不再擔任長安汽車及控股子公司任何職務。原長安汽車總裁趙非升任董事長,原常務執行副總裁葉沛升任總裁。
如果只看人事變動,這似乎只係一次管理層嘅崗位調整。但放喺中國長安汽車集團成立一週年、汽車央國企改革持續深化嘅背景下,這次調整真正值得關注嘅,可能係一個更深層嘅問題:當集團化整合完成初步嘅組織搭建之後,點樣進一步捋順集團同上市公司嘅關係,令戰略統籌同市場化經營各自發揮作用,又形成更有效嘅協同?
資料圖:朱華榮參加 2023 世界互聯網大會烏鎮咖荟·汽車夜話活動
回看中國長安汽車成立之初,朱華榮就曾表示:「新長安唔係換咗個招牌、整合搞咗個架構咁簡單,我哋要喺機制度做實驗,喺央企邏輯下打造適應市場節奏嘅作戰能力。」
如今,呢場改革正從組織架構層面,進一步走向運行機制層面。早前,寰球汽車喺同國企管理智庫副理事長、首席專家李錦交流時,佢曾提出,新一輪汽車國企改革,真正重要嘅已經唔單止係規模上嘅重新組合,更喺資源重新配置之後,係咪能夠產生新嘅「化學反應」。
呢種「化學反應」,首先體現喺企業能力嘅重塑上。今日判斷一家汽車企業嘅競爭力,已經唔能只看產銷量、資產規模呢啲傳統指標,更要睇佢有無能力持續形成新嘅能力。呢度嘅創新,唔單止係技術突破,仲包括產品點樣定義、組織點樣協同、用戶點樣營運、供應鏈點樣整合,以及商業模式點樣隨市場變化不斷調整。邊個能夠更快形成呢啲能力,邊個就更有機會喺下一階段佔據主動。
而呢啲能力嘅形成,離唔開組織同機制嘅支撐。中國長安汽車方面對呢次調整嘅解釋,提供咗一個重要切入點。集團成立初期,為咗保障新央企平穩組建、長安汽車正常經營,採取咗多人兼任嘅管理模式。隨著集團治理逐步完善,點樣進一步強化集團嘅戰略引領作用,同時提升上市公司嘅獨立經營能力,成為這次調整需要解決嘅核心問題。
資料圖:趙非參加 2025 世界互聯網大會烏鎮咖荟·汽車夜話活動
從調整後嘅安排嚟睇,集團同上市公司嘅職責邊界進一步明確。朱華榮專注於中國長安汽車集團層面嘅戰略統籌,趙非兼任集團總經理同長安汽車董事長,負責銜接集團戰略同上市公司發展,葉沛則擔任長安汽車總裁,進一步聚焦上市公司嘅經營管理。
呢背後,實際係集團戰略統籌同上市公司市場化經營之間關係嘅重新校準。對於中國長安汽車集團而言,需要從更高嘅戰略維度統籌業務佈局、資源配置同產業協同,推動集團整體發展同國家戰略要求相銜接。對於長安汽車呢樣嘅上市公司而言,核心任務就係直面市場競爭,更快響應用戶需求,喺產品、技術、營銷同經營效率上形成突破。兩者之間既需要清晰嘅權責劃分,也需要高效嘅協同機制。
正如李錦教授所指咗出,新能源汽車產業嘅發展,已經唔單單係一個行業嘅問題,而係關係到整個國家經濟發展質量嘅問題。喺佢睇嚟,未來央企必須從全球競爭嘅大格局出發進行深度調整,而唔係簡單追求規模擴張。呢種調整,既包括技術上嘅創新,也包括機制嘅變革。

長安汽車正經歷住嘅,正正係呢樣嘅變化。從技術積累看,長安汽車 2025 年研發投入佔比達到 7.67%,擁有 7500 名以上智能化人才,累計搭建超過 40 萬個虛擬仿真測試場景,全棧自研嘅「天樞領航」智能駕駛輔助系統開始實現規模化商用。長安啟源 Q06 上市 24 小時內累計訂單突破 3.5 萬輛,說明技術能力正喺加快向產品同市場表現轉化。
從全球化佈局看,長安嘅步伐亦喺進一步加快。目前,佢嘅業務覆蓋 149 個國家同地區,泰國新能源整車工廠已經投產,並喺巴西等 8 個國家建成 17 個 KD 工廠,海外產能達到 44.6 萬輛。據管理層透露,長安今年海外銷量有望達到 90 多萬輛,明年則計劃推動自主品牌海外銷量實現倍增。
呢啲成績說明,長安已經具備咗技術積累同全球化基礎。但全球化越係向縱深推進,對企業整體營運能力嘅要求也就越高。換句話說,隨著長安從產品出海走向體系化全球佈局,競爭已經唔再局限於單一產品或單一業務嘅表現,而係整個組織能夠唔能夠圍繞市場需求高效運轉。集團化之後,能否形成更強嘅體系能力,正成為長安下一阶段發展必須回答嘅問題。

長安汽車方面提出嘅「兩級組織、一級效率」,正正係對呢一問題嘅回應。集團同上市公司雖然承擔唔同職責,但組織層級嘅劃分唔能成為效率損耗嘅來源。重大事項需要集團統籌,具體業務就要盡量貼近市場、快速決策。透過信息直達、壓縮流程、減少不必要嘅內部流轉,令集團嘅戰略引領同上市公司嘅市場響應形成合力,而唔係讓兩級組織各自運轉。
與治理架構調整相配套嘅,仲有管理團隊嘅優化。呢次調整中,楊大勇升任常務執行副總裁,鄧承浩升任執行副總裁,部分管理人員嘅職責亦作出相應調整。按照官方解釋,呢次調整唔單止涉及專業結構,亦兼顧年齡結構同經歷結構。佢嘅目的並非簡單追求管理團隊年輕化,而係進一步優化班子配置,讓具備唔同專業背景、熟悉產業發展規律嘅人才承擔相應職責,喺保持戰略連續性嘅同時,增強組織活力同執行能力。
如果將視野再放大一啲,呢次調整亦可以放喺汽車央國企改革持續深化嘅背景下觀察。無論係「三大三小」嘅產業佈局,定係中國長安汽車提出嘅「新汽車、新部件、新服務、新生態」四大業務方向,改革都唔能夠停留喺組織架構嘅重新組合上,更加重要嘅係讓唔同業務之間形成有效協同。

李錦教授曾指出,新能源汽車市場已經從純粹嘅擴張階段進入優勝劣汰嘅競爭階段,央企、國企點樣發揮帶頭作用、優化市場佈局,將直接影響整個行業嘅未來。呢係當前汽車央、國企改革需要回答嘅問題。
正如朱華榮咁講,中央要求央企喺激烈競爭中「殺出一條血路」。喺佢睇嚟,這唔單止係銷量目標上嘅突圍,更加係向世界一流企業進軍。身處高度競爭嘅汽車產業,央國企必須打造高效率嘅市場化機制同營運能力。對中國長安汽車而言,體制唔可以改變,但機制可以持續優化。中央層面亦明確提出,機制仍有優化空間。
換句話講,對於汽車央、國企而言,服務國家戰略同參與市場競爭並唔矛盾。相反,越係面對激烈嘅全球競爭,越需要透過機制優化,進一步捋順權責關係、提升資源配置效率。改革嘅意義,唔單止喺優化產業佈局,更喺建立一套能夠適應市場變化、支撐長期競爭嘅運行機制。
組織整合解決嘅係資源點樣組合,機制變革要回答嘅則係資源點樣產生價值。對長安而言,真正嘅考驗,係點樣透過今次調整,令集團嘅戰略統籌能力同上市公司嘅市場化經營能力形成合力。從呢個意義上嚟講,架構調整只係起點,點樣令組織更有效率、讓資源更好地服務市場,先係呢場改革真正要交出嘅答卷。

In the Malaysian SUV market, many buyers often compare the Honda CR-V and GWM Haval H6 when choosing a car. These two cars are quite close in terms of price and positioning. Today we will do a detailed comparison from multiple aspects to help you save time on research.
The Honda CR-V OTR price in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including the 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
The GWM Haval H6 OTR price in Malaysia is RM 139,750 - 139,750, with a total of 2 versions, including the 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.
In terms of price, the GWM Haval H6's starting price is RM 38,450 cheaper than the Honda CR-V. To be honest, in this price range, a difference of a few thousand is actually not that big; the key is to look at the overall value for money and long-term usage costs.

The Honda CR-V is equipped with a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
The GWM Haval H6 is equipped with a Hybrid, 170 hp. Official fuel consumption 4.5 L/100km.
In terms of power, the GWM Haval H6's Hybrid has 0 more hp than the Honda CR-V's 2.0L 4-cyl. However, for daily city driving, both cars have sufficient power, you won't feel a lack of power.

The Honda CR-V's safety rating is 5★ (ASEAN NCAP), with active safety system including Honda SENSING (ACC, CMBS, LKAS, RDM).
The GWM Haval H6's safety rating is TBD, with active safety system including Basic.
Regarding safety features, both cars have received good ratings. However, the Honda SENSING (ACC, CMBS, LKAS, RDM) on the Honda CR-V and the Basic on the GWM Haval H6 have some differences in functionality. If you value active safety more, you can carefully compare the feature lists of both.

Honda CR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
GWM Haval H6 warranty 7 years/150,000km, maintenance interval every 10,000km or 6 months.
Both the Honda CR-V and GWM Haval H6 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can consider prioritizing the one with a better reputation; if you care more about value for money and features, then choose the one with richer configurations. Ultimately, it is recommended to test drive both models; hands-on experience is the most important.
In summary, the Honda CR-V and GWM Haval H6 are both excellent car models in the Malaysian market. Which one to choose depends on your personal needs and budget. We recommend everyone do their homework, compare quotes from several dealerships, and then go for a test drive to make a final decision. Buying a car is a big deal, spending time doing research will never go wrong.

In Malaysia's SUV market, many buyers compare Honda HR-V and Chery Tiggo 7 Pro when choosing a car. These two models are quite similar in price and positioning, so today we will conduct a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Honda HR-V in Malaysia is RM 115,900 - 143,900, totaling 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The OTR price of Chery Tiggo 7 Pro in Malaysia is RM 123,750 - 123,750, totaling 2 versions, including 1.6L Turbo Standard (RM 125,000), 1.6L Turbo Premium (RM 140,000), etc.
In terms of price, the starting price of Honda HR-V is indeed RM 7,850 cheaper than Chery Tiggo 7 Pro. If your budget is limited, Honda's entry-level version can already meet daily needs. However, note that the savings of a few thousand might involve trade-offs in features, depending on your specific needs.

Honda HR-V body length is 4500 mm, trunk 450 L.
Chery Tiggo 7 Pro body length is 4400 mm, trunk 400 L.
In terms of space, the Honda HR-V body is 100 mm longer than Chery Tiggo 7 Pro, and the interior seating space is slightly more spacious, especially the rear legroom. If you often carry family members or need to fit a stroller, the larger body is indeed more practical.

Honda HR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Chery Tiggo 7 Pro warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.

Both Honda HR-V and Chery Tiggo 7 Pro are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, then choose the one with richer configuration. Ultimately, it is recommended to test drive both, as experiencing it firsthand is the most important.
In general, both Honda HR-V and Chery Tiggo 7 Pro are very good models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. We recommend doing your homework, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a major decision, spending time doing research will never be wrong.
