8月1日，国际米兰与曼城在香港启德体育园展开巅峰对决，这场"比亚迪德比"不仅是绿茵场上的豪门较量，更是全球新能源汽车冠军与两大足球豪门的强强联手。比亚迪作为国际米兰与曼城的双料官方合作伙伴，持续以顶级足球IP撬动海外市场，深化品牌全球化布局。

2025至2026赛季，曼城拿下英格兰联赛杯、足总杯国内双冠，国际米兰斩获意甲联赛、意大利杯意大利本土双冠，两大豪门以赛季双冠王战绩与蝉联全球新能源销量冠军的比亚迪完成冠军联袂。曼城作为百年英超顶级豪门，全球球迷超2亿，创下英超史无前例的四连冠；国际米兰作为意甲传奇豪门，队史21座意甲奖杯，3次登顶欧冠，是意甲唯一从未降级的球队。比亚迪则连续多年蝉联全球新能源汽车销量冠军，2025年汽车销量进入全球前五，海外销量超104.9万辆，同比增长145%。2026年上半年海外销量78.94万辆，同比增长约70%。在英国、意大利销量远超特斯拉，多个车型登顶当地新能源细分榜首。

启德赛场边，来自中国足球小将及新疆伊犁、陕西宁陕、贵州兴仁等偏远县域的山区足球少年成为亮眼风景线。比亚迪持续利用优质足球资源赋能中国青少年足球发展，已邀请足球少年奔赴欧洲杯、意甲、世界杯等国际顶级赛事现场，并助力青少年远赴德国、日本、西班牙等地比赛交流，覆盖超200人次，海外比赛超30场。比亚迪坚信"足球少年有梦想，中国足球才有未来"。

足球作为全球第一大体育运动，已成为比亚迪品牌全球化出海的重要战略抓手。2024年比亚迪接替大众成为欧洲杯官方赞助商，短短两年内搭建起覆盖洲际大赛、欧洲豪门俱乐部、多国本土联赛及国家队的完整体育营销矩阵，合作IP涵盖欧洲杯、美洲杯、曼城、国际米兰、巴黎圣日耳曼、泰国联赛及国家队等。目前比亚迪已合作英超曼城、意甲国米、法甲巴黎圣日耳曼三大联赛顶级强队，未来欧冠、世俱杯还将诞生多组比亚迪德比豪门对决。比亚迪体育营销正从简单冠名赞助升级为IP联动，通过引入国内青训公益实现1+1大于2的传播效果。

In the Malaysian SUV market, many buyers compare Proton X70 and Toyota Yaris Cross when selecting a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.

Price and Versions

The OTR price of Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.

The OTR price of Toyota Yaris Cross in Malaysia is RM 99,900 - 109,900, with a total of 2 versions, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.

From a price perspective, Toyota Yaris Cross's starting price is RM 6,900 cheaper than Proton X70. Honestly, in this price segment, a difference of a few thousand isn't really significant; the key is to look at the overall cost-performance ratio and long-term usage cost.

Power and Fuel Consumption

Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.

Toyota Yaris Cross is equipped with a 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.

In terms of power, Proton X70's 1.5L Turbo has 35 more horsepower than Toyota Yaris Cross's 1.5L 4-cyl, providing more confidence in mid-range acceleration, especially when overtaking on highways. However, Toyota Yaris Cross's fuel consumption might be more friendly, with little difference in daily city commuting.

Maintenance and Upkeep

Proton X70 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.

Toyota Yaris Cross warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.

Who Is It Suitable For

Both Proton X70 and Toyota Yaris Cross are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with a better reputation; if you care more about cost-performance and features, choose the one with more configurations. Ultimately, it is recommended to test drive both, as personal experience is most important.

Conclusion

Overall, both Proton X70 and Toyota Yaris Cross are very good car models in the Malaysian market. Which one to choose depends on your personal needs and budget. It is recommended to do your homework, compare quotes from multiple car dealers, and then test drive to make the final decision. Buying a car is a big deal, taking time to research will never be wrong.

喺馬來西亞嘅 SUV 市場，好多買家在揀車嘅時候都會拿 Proton X70 同 Honda WR-V 嚟做比較。呢兩部車喺價位同定位上都幾咁接近，而家我哋就從多個方面嚟做一次詳細嘅對比，幫你節省咗做功課嘅時間。

價錢同版本

Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，總共 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。

Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，總共 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900）等。

從價錢睇落去，Honda WR-V 嘅起步價比 Proton X70 平咗 RM 16,900。講真喺呢個價位段，千幾塊嘅差距其實唔算大，關鍵始終係睇整體嘅性價比同長期使用成本。

安全配備

Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。

Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING。

兩部車嘅安全評級一樣，喺呢個級別入面安全配備都算配得好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。

空間同舒適度

Proton X70 車身長 4400 mm，尾箱 400 L。

Honda WR-V 車身長 4400 mm，尾箱 400 L。

兩部車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。

配置同科技

Proton X70 採用 FWD 驅動方式。

Honda WR-V 採用 FWD 驅動方式。

兩部車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。

總結

總體嚟講，Proton X70 同 Honda WR-V 都係馬來西亞市場幾不錯嘅車款。揀邊一部，關鍵始終係要睇你嘅個人需求同預算。建議大家做好功課，多問幾間車行之報價，先去試駕先至做最終決定。買車係件大事，花少少時間做功課絕對唔錯。

7 月 21 日，汽車圈有件大嘢——長城歐拉將全球嘅投資人請到保定老家，舉辦一場聲勢浩大嘅歐拉「家庭派對」——海外全球投資人峰會。這唔係一次簡單嘅會議參觀走訪，更似一場中國智造嘅「超級路演」。當睇慣咗奔馳、寶馬嘅海外投資人喺徐水試車場對住一輛中國車頻頻點頭時，反映咗其實係一個無可爭辯嘅事實：中國汽車出海嘅故事，真係翻篇咗。

小標題：當全球投資人走進保定，佢哋睇到咩？

7 月嘅保定，因為呢場峰會變得特別火熱。來自全球各地嘅投資人，冇去五星级酒店度假，而係直奔長城嘅技術中心同徐水試車場，展開一場超級「硬核」嘅造車版圖「長城」深度遊。

對於呢啲見慣咗大場面嘅投資人嚟講，PPT 上嘅參數遠唔如賽道上嘅實測嚟得真實具體。喺徐水專業試車場，佢哋深度體驗咗本次活動嘅 C 位主角——長城歐拉 5。更關鍵嘅係，長城歐拉 5 亮出咗「一車多動力」嘅王牌：純電、混合動力、燃油三個版本一字排開，任君挑選。

小標題：點解一款車要搞「一車多動力」？呢係歐拉品牌嘅全球大局觀

好多朋友可能會問，而家唔係都喺度講純電嗎？點解長城歐拉 5 仲要大費周章搞燃油同混合動力？

呢正係歐拉最聰明嘅地方——佢讀懂咗全球市場嘅差異。

我哋來看看數據：長城歐拉 5 喺巴西，首批 2,000 輛 24 小時售罄；喺泰國，訂單突破 5,000 輛且混合動力版供唔應求。巴西同泰國嘅基礎設施能好似中國一線城市一樣遍地超充樁嗎？唔得。所以，歐拉冇固執咁只推純電，而係依托「歸元平台」嘅強大兼容性，推出咗「一車多動力」。

呢種戰略被形象咁稱為「按需定制，自由出行」：

· 純電版（480km/580km 續航），搭載 Coffee OS 3 智能座艙，主打「超級智能」，劍指歐洲等成熟嘅純電市場；

· 混合動力版，搭載 Hi2 智能混合動力系統，實現「三擎六模」智能切換，主打「省 + 順」，精準狙擊東南亞、南美等正在轉型中嘅市場；

· 燃油版，則覆蓋基建尚在完善嘅新興市場。

簡單嚟講，長城歐拉 5 唔再係一款車打天下，而係一個平台，衍生出三種動力，精準卡位不同國家嘅能源政策同消費習慣。呢種靈活嘅身段，正係佢撬動全球市場嘅「芝麻開門」金鑰匙。

小標題：從「中國製造」到「全球品質」，歐拉做咗啱咗乜？

過去，中國車出海總係畀人留下「低價走量」嘅印象。但今次峰會，我哋明顯感覺到風向變咗。

6 月份，歐拉品牌銷量暴漲 229.15%，突破萬台大關。這唔僅係銷量嘅勝利，更係品牌溢價嘅勝利。喺西班牙，歐拉聯手 ACB 籃球聯賽搞體育營銷；喺意大利，長城歐拉 5 開啟浪漫之旅。歐拉正用高顏值嘅設計、唔輸豪華車嘅底盤調校，同越級嘅智能體驗，告訴世界：中國車唔再係「廉價」嘅代名詞，而係「質優價美」嘅「Right Car」。

呢種底氣，來源於長城歐拉 5 對全球品質嘅堅持。無論係銷往巴西、泰國仲係歐洲，長城歐拉 5 都共享同樣嘅設計語言、同樣嘅智能座艙同同樣嘅舒適標準。呢種「無差別嘅高品質」，正係打破海外用戶固有偏見嘅最強武器。

小標題：年輕人嘅第一台車，點解唔可以係「全球車」？

最後，我哋把視角拉返返去國內。好多年輕人覺得，剛上班買個代步車，將就一下得咗。

長城歐拉 5 告訴你，唔使將就。佢擁有極簡圓潤嘅「自然美學」外觀，一眼驚艷；佢擁有唔輸高端電車嘅智能座艙同大模型語音系統；最關鍵嘅係，你可以根据自己嘅錢包同充電條件，選擇純電、混合動力或燃油。佢既係年輕人嘅第一台高顏值座駕，亦係家庭嘅增購換購首選。

車尚語錄：

當全球投資人排隊試駕、紛紛點贊中國智駕時，長城歐拉 5 已經唔僅僅係一款車，佢代表咗中國車企出海嘅新範式——唔盲目追隨，唔閉門造車，而係用「全球品質」去適應「全球需求」。

7 月起，長城歐拉 5 即將落地上澳洲、南非、印尼……#長城歐拉 5 全球車全球讚# 這唔僅係一個話題，更係中國汽車工業走向世界舞臺中央嘅鏗鏘腳步聲。這盤全球化嘅大棋，歐拉唔僅落子無悔，而且落子落得靚！

In Malaysia's SUV market, many buyers compare the Proton X50 and Mazda CX-5 when choosing a car. These two models are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.

Price and Versions

The Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300) etc.

The Mazda CX-5 OTR price in Malaysia is RM 135,469 - 166,760, with a total of 3 versions, including 2025 2.0L AT 35th Anniversary (RM 316,154), 2025 2.0L AT (RM 296,154), 2025 2.0L MT (RM 294,154) etc.

From a price perspective, the starting price of the Proton X50 is indeed RM 45,669 cheaper than the Mazda CX-5. If your budget is limited, the Proton entry-level version can already meet daily needs. However, note that the cheaper few thousand might involve trade-offs in features, depending on your specific requirements.

Safety Features

Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).

Mazda CX-5 safety rating is 5★ (ASEAN NCAP), active safety systems include.

Both cars have the same safety rating, and safety features are quite complete in this class. New cars nowadays generally have good safety, no need to worry too much about this.

Space and Comfort

Proton X50 body length 4400 mm, trunk 400 L.

Mazda CX-5 body length 4500 mm, trunk 450 L.

In terms of space, the Mazda CX-5 body is 100 mm longer than the Proton X50, offering more passenger space. However, the Proton X50 is a bit more flexible for parking in the city, each has trade-offs.

Maintenance and Upkeep

Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.

Mazda CX-5 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.

Both cars have the same warranty conditions, no need to worry about this aspect. Actual maintenance costs depend on the brand's service network and parts prices, it is suggested to ask real owners in car owner groups for their experience.

Suitable for Whom

Both Proton X50 and Mazda CX-5 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is most important.

Summary

Overall, both Proton X50 and Mazda CX-5 are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from multiple dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending time on research will never be wrong.

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拎 Subaru Outback 同 Audi Q7 做比較。呢兩款車喺價位同定位上都相當接近，今日我哋就從多個方面做一个詳細嘅對比，幫你省返做功課嘅時間。

價錢同版本

Subaru Outback 喺馬來西亞嘅 OTR 售價系 RM 260,000 - 280,000，總共有 2 個版本，包括 2025 2.4T R-Touring EyeSight（RM 310,340）、2025 2.5L Touring EyeSight（RM 280,340） 等。

Audi Q7 喺馬來西亞嘅 OTR 售價系 RM 462,222 - 462,222，總共有 1 個版本，包括 Standard（RM 462,222） 等。

從價錢來看，Subaru Outback 嘅起步價確實比 Audi Q7 平咗 RM 202,222。如果你預算有限，Subaru 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千塊錢，可能在配備上會有取舍，具體要看你嘅需求。

安全配備

Subaru Outback 嘅安全評級系 TBD，主動安全系統包括 Basic。

Audi Q7 嘅安全評級系 5★ (Euro NCAP)，主動安全系統包括 Premium ADAS。

安全配備方面，兩款車都拿到唔錯嘅評級。不過 Subaru Outback 嘅 Basic 同 Audi Q7 嘅 Premium ADAS 喺功能上有啲差異，如果你比較睇重主動安全嘅話，可以仔細對比下兩者嘅功能列表。

空間同舒適度

Subaru Outback 車身長 4400 mm，後備箱 400 L。

Audi Q7 車身長 4400 mm，後備箱 400 L。

兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全足夠。

保養同維護

Subaru Outback 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。

Audi Q7 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。

適合邊種人

Subaru Outback 同 Audi Q7 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都建議兩款都去試駕，親身體驗先至係最重要嘅。

總結

總體嚟講，Subaru Outback 同 Audi Q7 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵始終係要看你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.

The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.

Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.

The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.

The high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.

The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.

Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.

In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.

Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.

May marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.

From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.

As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.

你睇過印度嘅馬路嗎？

我喺網上見過。

畫面通常係咁，一輛轎車俾牛尾擋住，旁邊仲有亂竄嘅摩托，甚至周圍仲有賣奶茶嘅小夥，嗰叫一個“乾淨又衛生”。

然而，喺呢啲睇完好多人覺得生理不適嘅地方，豐田、鈴木、本田等日本車廠，卻決定將籌碼押落印度。

據印度“品牌質量基金會”網站顯示，三家車廠將喺印度投資近110 億美元建廠、提產能、搞出口。

對此有网友表示，三家日本車廠係咪錢多到無處花？

事實上，佢哋唔係錢多到花唔完，亦唔係被印度嘅咖哩蒙蔽咗心竅，呢啲日本車廠高層遠比我哋清醒。

而家嘅日系車，營業額、市場份額都喺下滑，原材料成本仲係升得飛起，打開世界地圖，搵一個能夠容納產能、拓充份額、競爭溫和嘅市場，唔係咁容易嘅事。

所以，唔係日本車廠選擇咗印度，而係因為冇得揀。

日本車廠之痛

曾經嘅日系車，嗰時妥妥係人哋個仔。

你問下十幾年前開過日系車嘅老司機，一提起日系車，幾乎就冇唔豎大拇指嘅，價錢平、省油、耐用又抵撞……

甚至好多日系車，仲要加價購買，但邊個諗到，呢個鐵打嘅江山，短短幾年時間就俾佢哋打得找唔著北。

隨著新能源汽車浪潮嚟到，電動化、智能化變成好多自主車廠“彎道超車”嘅目標，依托於中國強大嘅新能源汽車產業鏈優勢同車廠自身對研發、技術嘅堅持，中國自主品牌迅速實現咗“彎道超車”。

曾經被人吐槽嘅國產車，而家喺馬路越來越多人，甚至份額超越咗合資。

根據乘聯會嘅數據，喺2026 年4 月，自主品牌嘅份額已經高達62.5%，遠超日系嘅13.1%。

要知道，中國汽車市場係全球最大嘅汽車市場，喺中國市場失速，就相當於丟咗一塊巨大嘅蛋糕。

同時，中國市場近年嚟嘅主旋律依舊係價格戰，捲配置、捲價格、捲服務已經成為一種常態，亦對日系車嘅利潤產生咗巨大嘅影響。

除咗中國，日系車喺美國過得亦唔太好。

2025 年 1 月 20 日，特朗普宣誓就職第 47 任美國總統，自此開啟咗一連串搞搞震，其中就包括以國家安全為理由徵收額外嘅汽車關稅，導致進口日本汽車嘅關稅稅率一度高達 27.5%，雖然後嚟有所降低，但亦遠高於最初嘅稅率。

呢個操作，直接導致七大日本車廠喺2025 財政年度嘅關稅損失超2 萬億日元。

再睇日本本土，其實亦唔容易。

中東地緣衝突導致霍爾木茲海峽航運受阻，運輸成本、原材料成本暴漲，日本車廠都有苦難言。

高管們看著報表，背後發涼，只能尋找全新嘅增長曲線。

所以，日本車廠唔係愛上印度，係冇地方去。

揀選印度嘅深思熟慮

咁，印度點解咁有魔力，先至令日本車廠重資投入呢？

第一個優勢就係大。喺2025 年，印度汽車市場取得咗551.7 萬輛嘅新車銷量，同比增長 6%，刷新咗歷史紀錄，位居全球第三大汽車市場，已经连续四年超越日本，僅次於中國同美國。

呢個含金量唔使多講啦，而印度取得呢一成績，主要係因為印度一直喺推動減稅政策，促進消費，這導致國內消費意願出現咗明顯增強。

第二個優點係近，就係離日系車賣得動嘅地方近，如非洲等其他地區。

所以，印度對於日本車廠，更似一個建喺十字路口中央嘅便利店，你唔使將車分別運去八個國家，只需要喺印度呢站造好，然後一船一船甩去，就能削減唔少成本。

《日本經濟新聞》亦認為，印度有望轉變為佢哋全球嘅汽車供應中心。

第三個優點係穩。要知道，日系車嘅優勢就係燃油車，畢竟引擎、變速箱、底盤三大件，佢哋已經玩咗好多年，技術積累喺全球都係數一數二。

但係中國汽車市場已經全力推動電動化、智能化發展，導致日系車嘅優勢越來越弱，根本無法發揮出嚟，但印度唔一樣，佢擁有充電樁少、電動化進程緩慢嘅特點，印度老百姓買車，都仲係盯住平、省油、易修，而呢三點正係日系車嘅老本行。

尤其係鈴木，一直係印度汽車市場嘅常青樹，幾乎年年穩坐暢銷車型寶座，口碑好，勝過任何廣告。

所以，日本車廠大力佈局印度市場，顯然是經過深思熟慮嘅。

但，印度市場真係咁好混咩？

難啃嘅印度市場

當然，印度亦唔係完美得似個香口格，佢嘅缺點同佢嘅優點一樣明顯，而且每一個都夠日本車廠喝一壺。

先講電動化，冇錯，眼睇下印度充電樁少、電動車賣唔動，確實係日系燃油車嘅避風港。但你得諗諗，呢個“避風港”能避幾耐？

印度此前可係喊出咗 2030 年電動車佔新車 30% 嘅口號，雖然聽落似吹水，但抵唔住人哋真補錢、真建充電站。

試諗下，萬一有日印度突然開竅，開始大力推動電動化、搞基建，充電樁似雨後春筍咁冒出來，嗰日系車唔就傻眼？

呢唔係泰國市場嘅翻版咩？

當年日系車喺泰國都係躺贏，整個東南亞市場，都被稱為日系車嘅後花園，結果泰國率先推動電動化，中國電動車一嚟，直接就成咗香口格，再睇日系車，喺泰國嘅市場份額嘩嘩嚟咗落。

如果印度係電動化一加速，歷史大概率會重演，而而家呢次，日系車連逃嘅地方都快冇咗，點樣預防，將成為日本車廠嘅首要問題。

再講政策，印度嘅政策就似一鍋咖哩，你永遠唔知下一口食到係雞肉定係馬鈴薯。

呢個魔幻嘅國家，今日係低關稅鼓勵建廠，明日就可能罰你一筆巨款，更令人頭痛嘅係強制合資，外國車廠想喺印度賣車，要搵本地夥伴搭檔，等你工廠建好咗、供應鏈搭完咗，印度直接背刺你，到嗰陣無論係加錢定撤資，換嚟嘅都係心痛。

所以你看，印度呢個市場，就好似一個睇落好甜嘅芒果，咬落去第一口仲行，再啃幾口就摸著硬核。

日系車而家嘅算盤係，趁住核都未硌牙，趕緊多啃幾口，但核遲早會硌到，只係唔知係邊一日。

尾聲

日系車呢趟印度之旅，唔係去旅遊，係去搵食。

中國同東南亞嘅飯桌更擁擠，生產、運輸嘅成本又提高咗，放眼全球，就印度呢口鍋仲冒住熱氣，哪怕入面煮嘅係咖哩味嘅石頭，都要硬著頭皮啃落去。

日本車廠想擴大市場，印度想嘅係拉動經濟、解決就業，雙方都有各自嘅心思。

至於結局係日系車喺印度重新封神，定係好似當年嘅部分友商一樣灰溜溜走人，那就唔知啦。

但無論點樣，呢場戲先至開始，我哋慢慢睇就得啦。

反正印度嘅故事，從來唔會悶。