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November 6, Hangzhou, Geely Galaxy turned a 'One Million Achievement' press conference into a user carnival. According to Geely's disclosure, Geely Xingyuan's cumulative sales exceeded 1 million units within 24 months of launch, selling one unit in less than a minute, becoming the fastest NEV globally to achieve 1 million sales.
Of course, 1 million sales is a sufficiently prominent milestone. But if we only view it as a marketing celebration, we might miss more interesting parts: In the A0-level pure electric small car market long defined by 'commuting' and 'low price', why could Geely Xingyuan reach 1 million units in two years? The answer lies not only in the spec sheet, nor just in the price.
In my view, Geely Xingyuan's 1 million units deserve breakdown on at least three levels: the stable rhythm behind the speed, the user-centric thinking behind the product, and the long-term quality evidence behind the sales figures.
I. One Million Units Is Not a Single Month Spike, But a Consistently Stable Championship Rhythm
The small car market never lacks hits; what it lacks is stable output across multiple sales cycles.
Geely Xingyuan launched in October 2024, with cumulative sales exceeding 1 million units in two years. More noteworthy is its sales curve: After winning the China market's overall category sales champion in 2025, it sold 249,418 units in the first half of 2026, a 21% year-on-year increase, retaining the title of best-selling model in the Chinese market; entering the second half, August and September single-month sales continuously exceeded 60,000 units, and October exceeded 70,000 units, setting a new all-time high for single-month sales.
The value of this data lies in that it is not reliant on promotions in a single month to boost volume, but maintaining rhythm across multiple sales cycles. Furthermore, Geely Xingyuan's champion identity is unrestricted by brand, energy type, or class—in an extremely competitive market, this 'undecorated' lead is harder than being a champion in a pure new energy sub-segment.
Outside the domestic market, Geely Xingyuan has landed in over 30 countries worldwide, ranking TOP 2 in China new energy hatchback exports for January-June 2026; it took the EV sales champion in Thailand, held the A&B class pure electric sales champion in Egypt for 2 consecutive months, ranked second in all-category pure electric in Mexico for 3 consecutive months, and won the Hatchback pure electric sales champion in Australia just two months after launch.
This shows that Geely Xingyuan's 1 million units is not just an 'internal cycle hit' in the Chinese market, but is starting to become a calling card for 'Made in China' in the global small car market. Speed is the result, the system is the cause.
II. New STAR Limited Series: Not Stacking SKUs, But Responding to Users' 'Personalized Necessities'
1 million users mean 1 million lifestyles. Geely Xingyuan this time launched two new versions of the STAR Limited Series — STAR Ace and STAR Chill, with a limited-time rights price of 88,800 yuan.
Among them, STAR Ace offers three car colors: Worry-Free Green, Pepsi Orange, and Flowing Silver; STAR Chill uses Salted Milk Beige color and matches new interior. Both new versions simultaneously equip the only electric front trunk and EVA robot in their class, putting personal expression and daily convenience into the same driving experience. Regarding purchase rights, users buying the two new versions can enjoy a 3,000 yuan super trade-in subsidy, and have a limited-time opportunity to get a STAR exclusive gift pack worth 4,099 yuan.
More worth mentioning is the synchronized 'One Million Achievement Fan Service Rights': Users log into Geely Galaxy App to participate in a draw, having a chance to get Grandpa Does Not Brew Tea milk tea vouchers, Geely Xingyuan 1 Million Sales Commemorative Badge, Geely Xingyuan In-car Ecosystem Products, Capybara Healing IP Merchandise, and Charging Service Fee Discount Vouchers, etc.
The unit price of these rights may not be stunning, but the touchpoints are dense: a cup of milk tea, a badge, an in-car product, a charging discount, all are brand touchpoints users perceive daily. Service is not stacking prizes high, but making 1 million users feel seen. For a national-level small car, this high-frequency, lightweight, sustainable user relationship is more valuable than a one-time big gift pack.
III. 220,000 KM On-Sold Vehicle Field Test: Quality Is Not a Slogan, But Verifiable Evidence
If sales and rights are the 'visible' parts, then Geely Xingyuan's harder move this time was putting quality to the test of time and mileage.
Geely Xingyuan partnered with CATARC to conduct a field test on an on-sold 310km Dream Edition vehicle driven by users for 220,000 km. Under energy-saving mode and with AC off in complex road conditions, the on-sold vehicle achieved a range achievement rate of 99.7%; Reindeer Test result was 78.1km/h, handling stability superior to most new cars in the same class. This is supported by CATL battery cells and liquid-cooled temperature control systems, rear-engine rear-drive layout, front MacPherson and rear multi-link independent suspension, and Lotus tuning.
Regarding battery safety, the on-sold vehicle underwent six major battery extreme serial tests, covering battery health at the pack level, high-temperature baking, seawater immersion, as well as low-temperature charge/discharge, bottom impact, and dual-needle puncture at the vehicle level. Results showed that after 220,000 km of high-intensity use, battery health was 91.19%, far exceeding the national standard of 70% after 200,000 km. God Shield Battery Safety System, I-shaped aluminum alloy battery protection compartment, double-well rear subframe, and liquid-cooled temperature control system with BMS3.0 Battery Doctor, form multiple guarantees from structure to operation.
New car parameters can be caught up, the state after long-term use is hard to accelerate. For A0-class pure electric small car users, what they care about most is often not 0-100 acceleration, but whether the range remains stable, battery remains safe, and chassis remains intact after three, five, or 220,000 kilometers. Geely Xingyuan used an on-sold 220,000 km vehicle for testing, actually turning 'quality' from communication rhetoric into verifiable evidence.
IV. From 'Our Xingyuan' Season 3, Seeing Another Side of Million Users
1 million units are not just transaction records, they can also be a social expression completed by users together.
Geely Xingyuan's 'Our Xingyuan' public welfare project has reached Season 3. Season 1 and 2 were in Sichuan Daliangshan and Guizhou Qiannan, where Geely Xingyuan and owners built basketball courts and football fields for children together; Season 3 came to Masan Village, Simeng County, Pu'er, Yunnan, focusing on 'Little Sparrow Choir', a group of children who love low singing. Geely Xingyuan donated to build 'Our Xingyuan Music Classroom', and invited the children to Hangzhou to perform with Lang Lang on stage, Lang Lang also conducted music guidance face-to-face and opened masterclasses.
The value of this matter lies not in 'hiring stars', but in that it originates from owners' wishes and is completed jointly by the brand, users, and children. For 1 million users, public welfare is not a unilateral image project of the brand, but a sense of participation: the car they chose is also participating in some specific and subtle beauties.
1 Million Units Is Speed, 220,000 KM Is the Answer
Geely Xingyuan's 1 million units in two years are easily summarized as 'fast'. But what truly supports this speed is the stable output champion rhythm, continuously refreshed product response, verifiable long-term quality, and the ability to extend user relationships from transactions to daily rights and public welfare co-creation.
The next stage competition for A0-class pure electric small cars will not just be 'who is cheaper', but 'who can continuously deliver reliability and sincerity in front of 1 million users'. Standing at the new starting point of 1 million units, Geely Xingyuan no longer needs to answer 'how to become a hit', but 'how to make the 1 millionth user believe just like the 1st user'.
From this perspective, 1 million sales is a milestone, 220,000 km on-sold vehicle field test is the confidence. Speed makes people see, quality makes people stay.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會用 Mazda CX-3 同 GWM Haval H6 嚟做比較。這兩款車喺價位同定位上都喺啲近，今日我就從多個方面做一個詳細嘅對比，幫你省做功課嘅時間。
Mazda CX-3 喺馬來西亞嘅 OTR 價係 RM 126,159 - 139,159，一總共有 2 個版本，包括 2023 2.0L High（RM 139,159）、2023 2.0L Plus（RM 126,159） 等。
GWM Haval H6 喺馬來西亞嘅 OTR 價係 RM 139,750 - 139,750，一總共有 2 個版本，包括 1.5L Turbo Standard（RM 140,000）、1.5L Turbo Premium（RM 155,000） 等。
由價錢嚟睇，Mazda CX-3 嘅起步價真係比 GWM Haval H6 平咗 RM 13,591。如果你預算有限，Mazda 嘅入門版已經可以滿足日常需要。但亦都要留意，平嗰幾千蚊，喺配備上可能有取舍，具體就要睇你嘅需要。
Mazda CX-3 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 i-Activsense。
GWM Haval H6 嘅安全評級係 TBD，主動安全系統包括 Basic。
喺安全配備方面，兩款車都拿到唔錯嘅評級。不過 Mazda CX-3 嘅 i-Activsense 同 GWM Haval H6 嘅 Basic 喺功能上有少少分別，如果你比較重視主動安全嘅話，可以仔細對比下兩者嘅功能清單。
Mazda CX-3 採用 FWD 驅動方式。
GWM Haval H6 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。
Mazda CX-3 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
GWM Haval H6 保修 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。
總嚟講，Mazda CX-3 同 GWM Haval H6 都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵始終都要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試車做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In the SUV market in Malaysia, many buyers compare Toyota Harrier and Porsche Macan when choosing a car. These two cars are quite close in price and positioning, so today we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Toyota Harrier in Malaysia is RM 289,000 - 289,000, with a total of 1 version, including 2026 HEV 2.5L Standard (RM 289,000) and others.
The OTR price of Porsche Macan in Malaysia is RM 469,000 - 469,000, with a total of 4 versions, including 2025 55 quattro S line (RM 467,285), 2025 50 quattro Advanced (RM 361,135), PMT 1874, Lorong IKS BukitTengah 14000 Bukit Mertajam (RM 296,610) and others.
From the price perspective, Toyota Harrier's starting price is indeed RM 180,000 cheaper than Porsche Macan. If your budget is limited, Toyota's entry version can already meet daily needs. However, also note that the savings of a few thousand might involve trade-offs in features, depending on your specific needs.
Toyota Harrier's safety rating is 5★ (ASEAN NCAP), with active safety systems including Brand ADAS.
Porsche Macan's safety rating is 5★ (Euro NCAP), with active safety systems including InnoDrive.
Regarding safety features, both cars received good ratings. However, there are some differences in functionality between Toyota Harrier's Brand ADAS and Porsche Macan's InnoDrive. If you value active safety, you can compare the feature lists of both in detail.
Toyota Harrier body length is 4400 mm, trunk 400 L.
Porsche Macan body length is 4400 mm, trunk 400 L.
The dimensions of both cars are almost identical, with little difference in interior space. For this class of car, it is fully sufficient for daily use.
Toyota Harrier warranty is 5 years / unlimited mileage, service interval every 10,000km or 6 months.
Porsche Macan warranty is 3 years / 100,000km, service interval every 10,000km or 6 months.
Both Toyota Harrier and Porsche Macan are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configurations. Ultimately, we recommend test-driving both, as personal experience is the most important.
In general, both Toyota Harrier and Porsche Macan are excellent models in the Malaysian market. Which one to choose depends primarily on your personal needs and budget. We suggest doing your research, comparing quotes from several dealers, and then test-driving to make the final decision. Buying a car is a major decision, spending time on research will never go wrong.
In Malaysia's SUV market, many buyers compare Toyota Harrier and Mercedes-Benz GLB when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time on research.
The OTR price of Toyota Harrier in Malaysia is RM 289,000 - 289,000, with a total of 1 version, including 2026 HEV 2.5L Standard (RM 289,000), etc.
The OTR price of Mercedes-Benz GLB in Malaysia is RM 299,888 - 352,888, with a total of 1 version, including Standard (RM 299,888), etc.
In terms of price, the starting price of Toyota Harrier is indeed RM 10,888 cheaper than Mercedes-Benz GLB. If your budget is limited, Toyota's entry-level version is already sufficient for daily needs. However, also note that the difference of a few thousand might involve trade-offs in features, which depends on your specific needs.
Toyota Harrier is equipped with 2.0L Turbo, 220 hp. Official fuel consumption 9.5 L/100km.
Mercedes-Benz GLB is equipped with 2.0L Turbo, 220 hp. Official fuel consumption 9.5 L/100km.
Both cars use the same powertrain system, and the daily driving feel is basically the same. Fuel consumption is also similar, so there is no need to worry too much about this.
Toyota Harrier's safety rating is 5★ (ASEAN NCAP), active safety systems include Brand ADAS.
Mercedes-Benz GLB's safety rating is 5★ (Euro NCAP), active safety systems include Premium ADAS.
Regarding safety features, both cars have received good ratings. However, there are some differences in functions between Toyota Harrier's Brand ADAS and Mercedes-Benz GLB's Premium ADAS. If you value active safety, you can compare their feature lists carefully.
Toyota Harrier body length 4400 mm, trunk 400 L.
Mercedes-Benz GLB body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, with little difference in interior space. For cars in this class, they are more than enough for daily use.
Toyota Harrier adopts FWD drive mode.
Mercedes-Benz GLB adopts FWD drive mode.
The drive mode of both cars is the same, both are FWD, there will not be much difference in daily driving feel.
Overall, both Toyota Harrier and Mercedes-Benz GLB are very good models in the Malaysia market. Which one to choose mainly depends on your personal needs and budget. We suggest doing your homework, comparing quotes from several dealerships, and then test driving to make a final decision. Buying a car is a major matter; spending time on research is never wrong.
喺馬來西亞嘅 SUV 市場，好幾買家喺揀車嘅時候都會拿 Toyota Fortuner 同 Kia Sportage 嚟做比較。呢兩款車喺價位同定位上都相當接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省做功課嘅時間。
Toyota Fortuner 喺馬來西亞嘅 OTR 售價係 RM 195,880 - 241,880，合共有 3 個版本，包括 2024 2.8T VRZ Diesel（RM 241,880）、2024 2.7L SRZ Petrol（RM 202,880）、2024 2.4L Standard Diesel（RM 195,880）等等。
Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，合共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639）等等。
從價錢嚟睇，Kia Sportage 嘅入門價比 Toyota Fortuner 平咗 RM 66,241。老實講，喺呢個價位段，幾千蚊嘅差距其實唔算大，關鍵係睇整體嘅性價比同長期使用成本。
Toyota Fortuner 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括。
Kia Sportage 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Drive Wise。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算係好齊全。而家嘅新车安全性都唔差，唔使太擔心呢一點。
Toyota Fortuner 保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Kia Sportage 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Toyota Fortuner 同 Kia Sportage 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更重視性價比同配備，那就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要。
總體嚟講，Toyota Fortuner 同 Kia Sportage 都係馬來西亞市場好唔錯嘅車型。揀邊輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花點時間做功課絕對唔會錯。
在刚刚过去的九月份，小鹏集团交付新车4.13万台，环比增长5%，这不仅是今年以来的最佳月销量，更重要的是助力小鹏跻身新势力销量榜第一梯队，超过了蔚来、理想等友商。今年第三季度小鹏累计交付达到11.84万台，环比增长15%，增速同样领跑。小鹏集团能够稳步向前，得益于主力车型精准满足了用户需求，产品阵容愈发完善，很好地开拓了年轻客群尤其是年轻女性客群的市场。
MONA L03单月交付1.4万台，小鹏受年轻人欢迎
具体车型来看，MONA系列依然是小鹏的销量主力。轿车产品MONA M03稳定发挥，在10-15万元纯电市场保持领先身位；SUV产品MONA L03更是交付1.4万台，登陆中国香港、菲律宾、澳大利亚、印度尼西亚等地区，随着产能爬坡以及口碑积累，其交付成绩还会越来越出色；旗舰SUV小鹏GX单月交付继续超过7千台，连续两个月位列30万元以上大型SUV销量前三；此外还有30万元级智驾MPV小鹏X9，以及刚刚上市的全球车型G9L定位黄金大五座科技旗舰，都将帮助小鹏在中高端市场保持旺盛的生命力。
小鹏汽车能够受到越来越多年轻用户认可，主要原因在于其产品兼顾到了时尚颜值、智能科技、亲民价格等特点，比如MONA L03，前法拉利设计师操刀，轿跑SUV的时尚运动风格拉满，丰富的配色和精致的车漆质感，尤其惹人喜爱。小鹏本就拥有智能科技方面的优势，现在MONA系列产品上，13万级别的版本就能给到用户城区NOA智驾体验，满足了当下年轻客群注重智驾体验的需求。图灵AI芯片以及第二代VLA大模型的下放，让更多消费者轻松拥有超强算力带来的科技价值。
产品阵容愈发完善，MONA L05上市在即
在刚才提到的产品阵容方面，小鹏不仅加速新品上市，也凭借“一车双能”的策略优化阵容结构，纯电+增程双动力布局，给了消费者更丰富的选择，既能满足日常城市纯电通勤的需求，也让长途出行场景没有续航焦虑。除了已经登陆海外市场的MONA L03之外，小鹏G9L也马上要亮相巴黎车展，登陆全球64个国家和地区，这也有助于小鹏集团迎来更多销量增长。
接下来，小鹏还将上市一款具有爆款潜力的新车——小鹏MONA L05。这是MONA家族首款面向家庭用户的中型大五座SUV，延续时尚、智能特色的同时，提升空间表现，也提供纯电、增程双动力选择，更适合家庭多人出行。参考小鹏MONA L03目前12-15万元的价格区间，新车MONA L05或许会瞄准14-18万元的市场，吸引年轻家庭用户的关注。
写在最后
整体来看，小鹏集团9月销量成绩已经证明，它不再依赖单一爆款，而是在10万级家用市场，以及20万元级、30万元级的中高端市场，在国内和海外，都有了更强的竞争力。相信随着G9L登陆全球市场，以及MONA L05即将上市，小鹏还将吸引更多客群，在新能源市场中占据更重要的位置。
“Bring In” and “Go Out”, China’s Auto Industry Starts Reaping Benefits from Both Ends
40 years ago, China’s auto industry traded market access for technology; joint venture factories installed foreign engines and transmissions; model updates and pricing required external approval. Now, this trend is reversing at both ends.
China’s auto industry begins “Bring In” and “Go Out”.
The “Bring In” dimension involves taking models released and verified overseas back to sell domestically, moving extreme working conditions, design talent, and certification standards back together.
The “Go Out” dimension involves selling smart driving, cockpits, chips, chassis, and the entire industry chain; Toyota, Volkswagen, Mercedes-Benz, and Stellantis have all started buying Chinese solutions.
The position of China’s auto industry in the global division of labor has adjusted, shifting from the party receiving blueprints to the party providing them, from products defined by others to participating in product definition.
However, the profit structure of domestic brands has not been effectively improved with adjustments in production, sales, and supply chains. Data from the China Association of Automobile Manufacturers (Jan-Sept not yet released) shows exports from Jan to Aug were 7.153 million units, a YoY increase of 66.7%, exceeding last year’s full-year 7.098 million units; but the industry profit margin in the first half was about 3.8%, with the vehicle manufacturing segment at only 1.5%, a new low for the past decade.
Scale and technology are two different things, money is the third thing; the more sold in exports, the more profit isn’t necessarily higher.
"Overseas Returns" have become a popular strategy
When the Chery Fengyun T7 launched, Chery presented not a spec sheet but a verification list: 81 dedicated durability test cars ran 1.45 million km of special durability tests; overall vehicle comprehensive road tests reached 6 million km; temperature range from minus 40°C to 55°C. This car launched domestically only on August 26, while its homologous model Lepas L6 had already been sold in South Africa and Thailand earlier, entering Indonesia, the EU, and the UK from August. The conditions in the list are also overseas data: high-speed bumps in Brazil, high-curvature bends at 180 km/h on German Autobahns, 40°C scorching sun in the Middle East. For detailed content, read our special feature article "Chery Fengyun T7 Returns from Global Trial, Exclusive Swap Price from 94,900 Yuan for Official Launch".
BYD Denza Z launched at the Goodwood Festival of Speed in the UK on July 9, with pre-sales opening domestically only on July 13. Overseas price ranges from 142,900 to 172,900 GBP, roughly triple the domestic price. The Fang Cheng Bao Shark earlier premiered globally as the BYD SHARK 6 at the Mexico launch in May 2024, later entering Australia, Brazil, and the Middle East, only appearing in MIIT declarations and being incorporated into Fang Cheng Bao this July. The domestic version max speed reaches 180 km/h, one level higher than the overseas version’s 160 km/h; what is brought back is the strengthened version, not a downgraded one. Geely’s Lynk & Co Z20 followed the same path, making its global debut in Milan in October 2024 and announcing its European launch, priced at 35,495 Euros, brought back to the domestic market within a year.
Why bring things back? Chery’s own sales volume speaks most plainly. In the first three quarters of 2026, Chery Group exported about 1.55 million units, a 65.6% YoY increase; September single-month exports reached 208,000 units, a new record for single-month exports by Chinese automakers, with exports accounting for over 70% of total sales; domestic sales calculated as total sales minus exports were about 656,000 units, a drop of about 40% YoY. First-half revenue from the Chinese market dropped from 76.055 billion yuan to 44.312 billion yuan; overseas revenue was 98.968 billion yuan, accounting for 69.1% of total revenue. Domestic is dropping, overseas is rising; bringing back brands and products established overseas has become the most hassle-free path. OMODA and JAECOO, which focus on overseas markets, are also planning to return; selling products that have been fully verified and achieved success overseas in the domestic market is also highly topical in marketing.
Previously, export-turned-domestic sales were for clearing inventory; now, what was honed overseas has become a selling point domestically; R&D sequence has changed; Chinese automakers can finally treat global standards as a starting point rather than an endpoint.
It’s not just vehicle models that are being brought in
Hainan established China’s first export vehicle type approval and humid-warm road test base on July 9. 40% steep slopes and bumpy roads simulating Mexican road conditions were brought in; equivalent testing can be done without leaving the country; testing costs dropped by nearly half, effectively moving the entire overseas humid-warm working condition segment back domestically.
BYD’s foreign design iron triangle is equally clever. Former Audi Design Director Ettinger, former Mercedes-Benz Interior Design Director Paganetti, former Ferrari Exterior Design Director Lopez; Ettinger output the Dragon Face design language within less than half a year of joining. What Chinese brands paid for wasn’t just a few renderings, but the qualification to participate in defining global aesthetics.
Results from overseas R&D centers are also turning back; Chery set up the Raunheim R&D Center near Frankfurt. Yin Tongyue’s view is he hopes cars from Chery there are more German than German cars. What Lynk & Co brought back from the track is equally hardcore; starting WTCR in 2019, accumulating 9 championships in 7 years by 2025; released the world’s first mass-produced TCR racing car of a Chinese brand, Lynk & Co 03+ TCR, in December 2025, priced at 1.4 million yuan, started the Nürburgring 24 Hours in 2026. Data and driver feedback from the races and teams were systematically fed back to the R&D department.
Easier to understand when applied to products; BYD made a K-Car RACCO for the Japanese market with integrated tray tables in the seat back.
Whether global stories can be directly converted into sales figures is currently hard to say. CACSI 2025 data from the China Association for Quality shows the weight of high brand awareness in purchase consideration factors has dropped for three consecutive years, declining 6 percentage points in 2025 compared to 2023. The driving effect of perceived quality on satisfaction exceeded brand image for the first time since 2017. Awareness can be raised through storytelling; satisfaction must rely on perceived quality.
Chinese Parts Installed in Joint Venture Factories
Laying out the parts list for GAC Toyota Bozhi 3X reveals it is hard to say which country this car is from. There are 106 Chinese brand suppliers, accounting for 65%. Among all 1,009 parts, imported parts account for only 1%. Voice is iFlytek Spark, LiDAR is Hesai ATX, Smart driving algorithm is Momenta, Domain controller is Desay SV.
The proportion of Chinese parts in this car, according to the Nikkei Asian Review quoting analysts, is speculated to be close to 90%, but Toyota denies it. The situation with the bZ7 is even more complex; according to Nikkei, its Japanese parts account for 30%, an increase rather than a decrease compared to the previous generation, but looking at intelligent configurations, it is indeed more aggressive, using Huawei Harmony Cockpit, Huawei Motors, and Xiaomi Human-Car-Home ecosystem. On September 16, Honda China Executive Vice President Hiroshi Ito said that the localization procurement rate for models launched in China in 2028 is planned to rise to over 99%; strategic cooperation agreements have already been signed with Momenta and Huawei respectively, to be introduced starting with 2027 models. Hiroshi Ito added a limitation to this statement himself; 99% is just a target, Honda is not fixed on the number itself, local suppliers are not limited to Chinese companies; as long as they can provide cost competitiveness locally in China, they are within scope. GM’s localization rate in China’s supply chain has already exceeded 95%; Volkswagen’s localization parts rate exceeds 90%. Lexus Shanghai factory started construction in June, production starts autumn 2027; total investment about 14.6 billion yuan. This is Toyota’s first overseas 100% wholly-owned integrated base for pure electric vehicles and batteries; target local parts usage rate is over 95%.
In terms of intelligence, it is even more thorough; cars sold by foreign brands in China are beginning to replace smart driving and large models with Chinese ones. Audi splits into two lines here; four-ring branded Q6L e-tron, A5L, and Q5L are equipped with Huawei Qiankun; A5L Sportback is the world’s first fuel vehicle equipped with Huawei Qiankun; alphabetic branded AUDI E5 Sportback and E7X are entrusted to Momenta; cockpits access ByteDance’s Doubao large model. Mercedes-Benz’s approach is similar; the MB.OS of the all-new pure electric GLC SUV deeply integrates Doubao AI large model; smart driving uses Momenta’s solution. When the two parties signed a upgrade cooperation memorandum in Beijing in February 2026, German Chancellor Merz test-rode the new S-Class, leaving a comment: “Glad to see the tight integration between German manufacturers and Chinese technology.” Mercedes-Benz’s performance in the domestic market is elaborated in detail in “Lost and Self-Salvage, Mercedes-Benz at the Crossroads of the Chinese Market”.
These parts are not only used in China; Toyota promoted Chinese interior material supplier Wuhu Yuefei in Thailand; the two enterprises had already set up a joint venture company in Thailand in January 2025. Toyota plans to start purchasing Chinese parts on new electric vehicles in Thailand from 2028, and also recommends Japanese suppliers adopt products from Zhejiang Kaihua Mold and Kingfa Science & Technology. Chinese supply chains are going overseas with the foreign enterprise’s global map, which is much bigger than grabbing Japanese orders in China.
Whether reverse adoption can continue, analyst Tadashi Nakanishi of China-West Automotive Industry Research gave another explanation; Japanese vehicle factories increasing Chinese parts intends to awaken Japanese parts manufacturers, allowing them to be exercised. If true, this is just phased pressure, not a permanent shift. Although there are examples of Japanese companies taking Chinese orders in reverse, Toyota has already received airbag orders from IM Motors. Nissan N7 is another reminder; GLOCAL mode, China team led development, Momenta smart driving, Qualcomm 8295P cockpit, orders in 1 hour after launch 10,138 units, but monthly sales dropped from 10,148 units in August 2025 to 928 units in August 2026; changing the supply chain alone cannot save product strength.
If parts can enter foreign factories, the next step is whether the technology itself can be sold.
Japanese Brands Installed with Chinese Chips
On February 20, Nikkei disclosed that Toyota and Suzuki have confirmed adopting Horizon Robotics’ Journey 6B in global markets outside China; replaced are Renesas R-CAR and Mobileye EyeQ. Suzuki implemented first in India, Toyota plans scaled promotion from 2028 to 2029. This path relies on Tier 1 endorsement; Bosch changed the main control chip of the next-generation multi-function camera from Renesas to Horizon Robotics; Horizon Robotics and Denso jointly adapt to the Toyota system. This is the first time Chinese smart driving chips enter Toyota and Suzuki’s overseas supply chains; Japanese brands using Chinese chips in the Chinese market has long happened.
Harder evidence than Japanese media is in Horizon Robotics’ semi-annual report. Journey 6B achieved global premiere production on GAC Toyota models; lifecycle fixed points broke through 20 million units; already obtained fixed points from over 25 mainstream global automakers; forward-looking integrated machine based on Journey 6B secured a global platform fixed point from a certain major German automotive group, sold to Australia, New Zealand, and India. Getting an order for one model and being written into the other party’s platform architecture have completely different gold content; the latter means this Chinese supplier walks with the other party’s global models together.
Volkswagen goes deeper than Japanese brands. Co-engineering program established in November 2023; CARIAD and Horizon Robotics hold 60% and 40% stakes respectively. July 22 deepened to white-box authorization; Volkswagen obtained Horizon Robotics AI base large model underlying architecture permissions for self-developed L3 and L4. Hesai supplying Mercedes-Benz has been officially announced; Q1 report on May 19 confirmed becoming Mercedes-Benz LiDAR strategic partner, supplying its L3 autonomous driving vehicles, covering Europe and China; capacity provided by Thailand Galileo Manufacturing Center. Horizon Robotics indeed has more ideas “After 15 Million Chips, Horizon Robotics Wants to Sell More Than Just Chips”, this article details the cooperation details between Horizon Robotics and Volkswagen and Horizon Robotics’ thoughts.
Regarding cockpits, Ecarx obtained Volkswagen Group fixed point in March 2025, supplying global models for Volkswagen and Skoda; first batch landed in Brazil and India. iFlytek secured Honda’s overseas interaction project in Thailand in May; this is the first time overseas Japanese car companies are provided with smart cockpit solutions by Chinese AI enterprises.
On September 30, JAC Motors released an announcement on abnormal stock price fluctuation; after verification, the company and Huawei, Stellantis indeed have cooperation intentions, but cooperation content, form, etc., are not yet confirmed, nor any binding formal agreements signed; future promotion exists with great uncertainty. Rumors circulated for nearly a month; this is the first official document from the parties involved. According to Reuters and Italian media, the discussed solution is to install Huawei Harmony Smart Cockpit platform into Maserati; JAC relies on Hefei’s Zunjie factory to undertake manufacturing; China market挂着 Zunjie, overseas market挂着 Trident; target to launch the first joint-development mass-produced vehicle by end of 2027. Stellantis APAC Communications Vice President Wang Chao stated twice to the outside world that they do not comment on market rumors; Maserati’s complete strategy will be announced only on December Modena Investor Day.
An Italian ultra-luxury brand wants to turn around by borrowing China’s smart driving platform and manufacturing platform; from selling a single chip to selling a whole car platform; what separates them is not just technology.
How to Collect Money from Selling Technology
XPeng holds the most complete financial sample currently; service and other revenue rose from 5.037 billion yuan in 2024 to 8.341 billion yuan in 2025; Q2 2026 single quarter 2.7 billion yuan; gross margin 75.1%; service business gross profit in the quarter was about 2.03 billion yuan, already close to the same period’s car selling gross profit of 2.06 billion yuan. In March 2026, He Xiaopeng announced Volkswagen became the first customer for XPeng’s second-generation VLA; a detail he mentioned is more interesting than numbers; before investing in XPeng, Volkswagen bought an XPeng car, drove about 500,000 km, then dismantled it, watched thoroughly, then came back to talk.
CATL is taking another path; LRS model invests no money, holds no equity, only outputs technology licenses, engineering training, and manufacturing process support; collects patent licensing fees and technical service fees. After Ford’s European electric vehicle project adopted this model, battery costs dropped 22% compared to self-developed solutions. Zeng Yuqun’s statement is: “We will sell Chinese products to the whole world, and we will also promote technology and standards to the whole world.” Panshi Chassis cooperation with Turkey’s Togg opened a new dimension; signed April 29; jointly developed 3 B-class cars; first mass-produced in 2027; CATL’s own qualitative definition is the first project in China’s auto industry to supply integrated intelligent chassis hardware overseas.
Leapmotor and Stellantis have used the joint venture model from 40 years ago in reverse. In October 2023, Stellantis acquired about 21% of Leapmotor for 1.5 billion euros, established LPMI held 51% by Stellantis, enjoying exclusive sales and manufacturing rights outside Greater China; deepened further in May this year; Zaragoza factory added production line to produce Opel C-class pure electric SUV based on Leapmotor architecture; development cycle less than two years; Leapmotor International has achieved profitability. Zhu Jiangming spoke more plainly; 40 years ago China developed auto industry hoping foreign automakers would joint venture operate; now we go out, also adopt this model. SAIC-GM’s contract extension signed until 2047, signed August 5, 2026; cooperation focus shifted from technology introduction, scale manufacturing to local decision making, capability co-building, from meeting China market to serving global market; landing point is Buick Zhijing E7 officially exported overseas in October 2026.
Audi simply moved the R&D center here; Innovation Technology Center AITC established September 3, 2026; about 300 people; this is Audi’s first overseas intelligent electric technology center; results are reversely supplied to Audi global model R&D system.
Technology service fees are not affected by price wars, not constrained by production capacity, nor limited by tariff barriers; for the first time, money of this nature appears in the revenue structure of Chinese automakers.
Making Money Going Overseas is Not Easy
First half of 2026 China auto industry overall profit margin about 3.8%; vehicle manufacturing segment low to 1.5%, new low for nearly ten years, while 2017 profit margin was still 8%.
Domeestic market is getting more competitive; going overseas is an inevitable choice; can boost sales volume, and also rely on healthier overseas competition environment to bring better profit margins.
However tariffs and technology barriers are rising simultaneously; Brazil in August raised electric and hybrid vehicle import tariffs to 35% cap; EU countervailing final ruling rates: SAIC 45.3%, Geely 28.8%, BYD 27%; January 2026 China-EU reached consensus on price commitment; July plans to expand scope from pure electric to plug-in hybrid; US BIS connected car rules software from 2027 model, hardware from 2030 model comprehensive prohibition. MIT calculated that if completely divest Chinese supply chain, single vehicle comprehensive cost rises 30% to 50%.
Cultural shock is hidden in finer places; in University of Leeds 2026 survey of eight countries, 93% of Chinese respondents held positive attitudes towards autonomous driving, skeptics only 1%; UK and US each had 40% and 41% people holding skeptical attitudes.
If one enterprise has problems, the impact may not be on a single enterprise, but on the entire China auto industry brand.
Sharp Perspective: The Second Half of Going Overseas is Reaping Benefits from Both Ends
Cars and technology are simultaneously moving back and out; the market-for-technology from 40 years ago is being rewritten in reverse; Toyota is using Chinese chips; Volkswagen is using Chinese architectures.
What Chinese auto enterprises can offer now is different from ten years ago; on development cycle, McKinsey’s data says Chinese automakers 20 to 24 months, Western automakers 40 to 50 months; on cost, material and capital expenditure are both about 30% lower; behind stands the world’s largest verification field. Volkswagen’s R&D cycle in China shortened 30%; platform development cost reduced 50%; this is admitted by Oliver Blume himself.
Scale has arrived, system has not yet; after-sales, cross-cultural marketing, high-end brand accumulation are the three weaknesses of Chinese brands overseas.
Volkswagen’s Oliver Blume says China is like a gym for the auto industry; nowhere else can see such fast technology iteration and demand changes. Whether things trained in this gym can be sold to the whole world depends on whether in the next three to five years we can turn selling products into building systems.
In the Malaysia SUV market, many buyers often compare Toyota Corolla Cross and Kia Sportage when choosing a car. Both cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Toyota Corolla Cross in Malaysia is RM 133,800 - 148,800. There are 3 versions in total, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800), etc.
The OTR price of Kia Sportage in Malaysia is RM 129,639 - 179,320. There are 4 versions in total, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
From a price perspective, the starting price of Kia Sportage is RM 4,161 cheaper than Toyota Corolla Cross. Honestly, in this price range, the difference of a few thousand is actually not significant; the key is still looking at overall value for money and long-term usage costs.
Toyota Corolla Cross body length is 4400 mm, trunk is 400 L.
Kia Sportage body length is 4400 mm, trunk is 400 L.
The dimensions of both cars are almost the same, with little difference in interior space. For cars in this class, daily use is completely sufficient.
Toyota Corolla Cross uses FWD drive system.
Kia Sportage uses FWD drive system.
Both cars have the same drive system, both are FWD, so there won't be a big difference in daily driving feel.
Toyota Corolla Cross and Kia Sportage are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, you can prioritize the one with better reputation; if you care more about value and features, then choose the one with richer configurations. In the end, it is still recommended to test drive both cars, as hands-on experience is the most important.
In general, Toyota Corolla Cross and Kia Sportage are both quite good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research well, comparing quotes from several dealerships, and then going for a test drive to make the final decision. Buying a car is a big matter, spending some time on research will never be wrong.
In the Malaysian SUV market, many buyers compare the Toyota Corolla Cross and Hyundai Santa Fe when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for the Toyota Corolla Cross in Malaysia is RM 133,800 - 148,800. There are a total of 3 versions, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800), etc.
The OTR price for the Hyundai Santa Fe in Malaysia is RM 225,000 - 270,000. There are a total of 3 versions, including 2025 2.5T DCT 4WD Calligraphy 6 Seats (RM 270,000), 2025 HEV 1.6T AT 2WD Prestige 7 Seats (RM 245,000), 2025 HEV 1.6T AT 2WD Prime 7 Seats (RM 225,000), etc.
Looking at the price, the starting price of the Toyota Corolla Cross is indeed RM 91,200 cheaper than the Hyundai Santa Fe. If your budget is limited, Toyota's entry-level version can already meet daily needs. But also note, the few thousand ringgit saved might involve trade-offs in features, depending on your specific needs.
The Toyota Corolla Cross is equipped with a 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
The Hyundai Santa Fe is equipped with a 2.0L 4-cyl, horsepower 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Hyundai Santa Fe's 2.0L 4-cyl has 30 more horsepower than the Toyota Corolla Cross's 1.5L Turbo. However, for daily city driving, both cars have enough power and won't feel weak.
The safety rating for the Toyota Corolla Cross is 5★ (ASEAN NCAP), active safety systems include TSS (PCS, LDA, ACC, LTA).
The safety rating for the Hyundai Santa Fe is TBD, active safety systems include Basic.
In terms of safety features, both cars have received good ratings. However, the TSS (PCS, LDA, ACC, LTA) of the Toyota Corolla Cross and the Basic of the Hyundai Santa Fe differ in functionality. If you value active safety highly, you can carefully compare the feature lists of both.
The Toyota Corolla Cross body length is 4400 mm, trunk 400 L.
The Hyundai Santa Fe body length is 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, interior space difference is not significant. For this class of car, it is fully sufficient for daily use.
Both Toyota Corolla Cross and Hyundai Santa Fe are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is the most important.
Overall, both Toyota Corolla Cross and Hyundai Santa Fe are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter, taking time to do research will never be wrong.
In Malaysia's SUV market, many buyers compare Toyota Corolla Cross and GWM Haval H6 when choosing a vehicle. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Toyota Corolla Cross's OTR price in Malaysia is RM 133,800 - 148,800, with a total of 3 versions, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800), etc.
GWM Haval H6's OTR price in Malaysia is RM 139,750 - 139,750, with a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.
In terms of price, Toyota Corolla Cross's starting price is indeed RM 5,950 cheaper than GWM Haval H6. If your budget is limited, Toyota's entry-level version can already meet daily needs. However, be aware, the savings of a few thousand might involve trade-offs in features, depending on your specific requirements.
Toyota Corolla Cross body length is 4400 mm, trunk 400 L.
GWM Haval H6 body length is 4400 mm, trunk 400 L.
The dimensions of both cars are almost identical, interior space differences are minimal. Cars of this level are fully sufficient for daily use.
Toyota Corolla Cross adopts FWD drive mode.
GWM Haval H6 adopts FWD drive mode.
Both cars use the same drive mode, FWD, so the daily driving experience will not differ much.
Both Toyota Corolla Cross and GWM Haval H6 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with a better reputation; if you care more about value for money and features, then choose the one with richer configurations. Ultimately, it is recommended to test drive both models; personal experience is the most important.
Overall, Toyota Corolla Cross and GWM Haval H6 are both excellent models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several dealers, and then test drive to make a final decision. Buying a car is a major matter, spending time on research will definitely not be wrong.
