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ZhiXing Box (I·T BOX) is operated by Beijing Box ZhiXing Technology Co., Ltd. (abbreviated as "ZhiXing Box Technology"). The company’s predecessor, Beijing Shize, was established in 2013 and previously provided whole-vehicle platform and component design and R&D services for numerous domestic automotive companies. ZhiXing BoX is a local new energy independent mobility brand cultivated by provincial, municipal, and district-level state-owned assets in Henan Province. Focusing on B-side smart mobility, the company is committed to becoming a "Digital Intelligence Mobility Solution Provider."
ZhiXing Box positions itself as an innovator of a new service model: "New Energy Vehicles + Intelligent Mobile Space Operations." It claims to be the world’s first digital innovation technology company in the public mobility sector to integrate artificial intelligence, IoT, and big data. Rather than being a traditional vehicle manufacturer, the company focuses on full-link innovation across the "Vehicle-Ecology-Scenario" spectrum, providing integrated solutions that span hardware, software, and operations. Its launched INJOY series is defined as an "Intelligent Mobile Space Platform" rather than a conventional automobile. Headquartered in Beijing, the company maintains significant production and operational bases in Zhengzhou.
The development history of ZhiXing Box represents an evolution from behind-the-scenes R&D to front-stage intelligent manufacturing, reflecting Henan Province’s strategic initiative to "change lanes and take the lead" in the new energy vehicle (NEV) industry.
Early Stage: Design and R&D Foundation (2013–2022)
The company’s technical roots trace back to Beijing Shizetongxing Automotive Technology Co., Ltd., established in 2013. As a national high-tech enterprise specializing in automotive vehicle and component design, it provided whole-vehicle platform and component R&D services to numerous domestic automakers. Leveraging its deep expertise in automotive design, the predecessor of ZhiXing Box Technology accumulated significant patents and technological know-how, eventually transforming into a digital innovation company integrating AIoT and big data.
Strategic Capital Introduction and Transformation (2023)
2023 marked a pivotal year for ZhiXing Box. In March, the company completed a Series A financing round of up to 1 billion RMB. Key investors included the Henan Zhongyu New Energy Vehicle Industry Fund Partnership (400 million RMB), Henan Intelligent Connected New Energy Vehicle Development Co., Ltd. (500 million RMB), and the listed company Haima Automobile Co., Ltd. (100 million RMB). This investment raised the company’s valuation from 800 million RMB to 1.8 billion RMB. Haima Automobile, participating through a wholly-owned subsidiary, acquired a 5.56% stake, and both parties announced the creation of an independent automotive brand in Henan. This capital infusion not only provided strong financial support but also facilitated ZhiXing Box’s official establishment in Henan, marking its leap from "Design and R&D" to "Whole-Vehicle Intelligent Manufacturing."
Product Launch and Mass Production Delivery (2023–2025)
In October 2024, ZhiXing Box successfully passed the access announcement of the National Ministry of Industry and Information Technology, enabling its first MPV—deeply customized in collaboration with Haima—to enter the market. On September 29, 2025, the "Haima Automobile ZhiXing Box Smart Mobility Series Model Launch Event" was held at the Third Factory of Zhengzhou Haima Automobile. The INJOY series customized models were officially launched, signaling ZhiXing Box’s entry into a new phase of scaled production and marketization. At the event, the company delivered vehicles to its first batch of partners, covering four major scenarios: ride-hailing, government and enterprise services, culture and tourism leisure, and social welfare. These milestones marked ZhiXing Box’s leapfrog development from design and R&D to mass production delivery within just three years.
Scale Operations and Ecosystem Construction (2026–Present)
Entering 2026, ZhiXing Box shifted its focus from "Making Good Cars" to "Operating Good Cars." The company signed cooperation agreements with Ant Digital Technology, CITIC Securities, and CITIC Bank, fostering deep collaboration in smart mobility, smart commerce, and financial insurance to comprehensively build a B-side smart mobility ecosystem. Additionally, the Box Battery Swap Model Plan aims to integrate into the CATL Chocolate Battery Swap ecosystem, accelerating upgrades in energy supply infrastructure.
ZhiXing Box's product matrix is highly focused on B-side mobility scenarios. The core product is the "INJOY" series, produced at the Third Factory of Haima Automobile Zhengzhou Base.This product series family includes four customized models, precisely covering four mobility scenarios:
Ride-hailing Models: As a name card of urban mobility, aiming to optimize the mobility experience of ride-hailing, taxis and other public mobility, redefining B-side mobility value with "Appearance, Space, Quality, Return" as the four core dimensions.
Government & Enterprise Service Models: This model is positioned as a "Mobile Smart Office", targeting official mobility needs, providing efficient, comfortable, and private mobile office environment for government and enterprises.
Welfare Version Models: Designed specifically for the elderly and people with mobility impairments, reflecting the corporate mission of technology for good, aiming to solve the pain points of mobility for special groups, having strong social public welfare value.
Culture & Tourism Leisure Models: Flexibly transformed into "Mobile Homestay", adapted to culture and tourism leisure scenarios, meeting tourists' personalized mobility and accommodation needs, enriching the service category of tourism mobility.
It is worth mentioning that the product logic of ZhiXing Box is not divided by configuration as traditional, but defined by usage scenarios. The models co-built with Haima are also called "Haima EX00".All products are built based on the specialized "Intelligent Mobile Space Platform", achieving the transformation from "Functional Cars" to "Space Services".
ZhiXing Box's market performance presents three characteristics: "Intentional orders are hot, first batch delivery is smooth, ecology cooperation is extensive".
Intentional orders far exceed expectations: As early as the end of 2023, the first model of ZhiXing Box received over 140,000 intentional orders at the reservation link, far exceeding expectations, showing the strong demand of the B-side mobility market for this customized model.
First batch of scale delivery completed: After the 2025 September launch event, ZhiXing Box has delivered vehicles to partners such as Nanyang Taxi Company, Zhengzhou Dakar, and MaBang Travel, covering four mobility scenarios, marking the first batch of scale orders of the INJOY series officially landed.
Eco-cooperation and Capital Operation: ZhiXing Box has signed cooperation agreements with Ant Digital Technology and institutions such as CITIC Securities and CITIC Bank, carrying out in-depth cooperation in smart mobility, smart commerce, and financial insurance.The company's current valuation has reached 1.8 billion yuan, and it is preparing to launch a Series B financing round to store grain and grass for the next step of rapid expansion.
ZhiXing Box's technology system takes "Scenario Defines Car" and "Data Driven Operations" as the core ideas, forming a full-stack self-developed capability of hardware and software integration.
Intelligent Mobile Space Platform: This is ZhiXing Box's most core product technology. Different from traditional car platforms, its chassis, body and cabin design are all exclusively developed around different B-side mobility scenarios (such as ride-hailing, welfare, government & enterprise, etc.). The platform has modular and customized characteristics, supporting rapid derivation and adaptation of multi-purpose models.
Intelligence and Digital Intelligence Operation Technology: ZhiXing Box positions itself as a "New Energy Vehicle Digital Intelligence Operation Management Platform", rather than a simple car company.The company has developed a full-link full-scenario smart mobility ecology system, providing one-stop digital intelligence services such as vehicle management, operation scheduling, and vehicle maintenance for B-side users through AIoT technology and big data platforms.
Autonomous Driving Technology Layout: ZhiXing Box is actively laying out the autonomous driving field, accelerating the accumulation of localized data, and promoting the efficient landing of L4 autonomous driving vehicles.The company plans to achieve higher-level autonomous driving in the future to further reduce operating costs and improve safety.
Battery and Energy Ecology: ZhiXing Box has planned battery swap models, and will join the CATL Chocolate Battery Swap Ecology, which will effectively solve the pain point of energy supply efficiency of B-side operation vehicles and accelerate energy supply upgrades.
ZhiXing Box's global layout has just started, and is currently in the early exploration stage of "Inviting In" and "Going Out".
International Exchange: ZhiXing Box was invited to communicate and inspect with Dubai Crown Prince and SoftBank China Capital President, etc., marking its international influence in the field of technology empowering mobility is expanding day by day.
Planned Overseas Path: The company has connected with the China Overseas Development Association (CODA), etc., and China Overseas Association stated that it will play its international resource advantages, help ZhiXing Box develop Middle East, Southeast Asia and other international market businesses, participate in high-quality co-construction of the "Belt and Road".This shows that its overseas strategy mainly targets emerging markets along the "Belt and Road".
Currently, ZhiXing Box's overseas layout is still mainly planning and preliminary communication, and there are no substantial overseas orders or production bases landed.
Looking ahead, ZhiXing Box's strategy is clear and pragmatic, and its core goal is to become a leading enterprise in the smart mobility field.The company will continue to exert effort around three dimensions:
Product and Technology Iteration: The company will continue to perfect the INJOY series product matrix, promote the R&D and landing of Level 4 autonomous driving technology, and launch battery swap models to perfect the energy ecology, consolidating its product competitiveness from three levels of product, technology, and energy supply.
Market and Ecology Construction: In the domestic market, the company will deeply operate the delivered vehicles, and use AIoT and big data platforms to provide more efficient operation management services for B-side customers. At the same time, actively prepare for Series B financing, injecting more capital for market expansion and ecology construction.
Global Strategy Expansion: ZhiXing Box will rely on the "Belt and Road" initiative, accelerate the pace of "Going Out", focus on developing Middle East, Southeast Asia and other overseas markets, and replicate Henan's local smart mobility model to the globe.
ZhiXing Box's unique "B-side Scenario Car Manufacturing" model is a clever differentiated competition strategy. In the fierce competition where giants such as Tesla and BYD are scrambling to occupy the C-side market, it has found a unique development path centered on "Operations" and "Services", providing a brand new model for Henan's new energy vehicle industry and even China's.
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