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Yuanhang Auto (REHIGH or Yuanhang) is a high-end luxury brand in China's new energy vehicle field, affiliated with Dayun Group Co., Ltd. The brand was officially launched in August 2022 at the Chengdu International Auto Show. Its headquarters is located at the heavy truck base in Yuncheng City, Shanxi Province, representing the core strategic layout for Dayun Group's cross-border transformation from traditional commercial vehicles and motorcycle manufacturing to the high-end passenger car field. Yuanhang Auto adopts a "high-profile" market strategy, taking "ultra-luxury, high performance, and intelligence" as core tags, integrating global top-tier supplier resources such as Bosch, Huawei, and Alibaba Banma Smart Vehicle Intelligence, launching four flagship models in two categories: sedans and SUVs. The brand is committed to combining modern technology with "Chinese aesthetics" to create a new high-end pure electric flagship for a domestic brand.
The birth of Yuanhang Auto stems from the deep industrial accumulation of its parent company Dayun Group and the urgent need for transformation and upgrading. Dayun Group was founded in 1987, starting with motorcycle business in its early days, enjoying nationwide fame with the slogan "Wind surges the world, Dayun Motorcycle", annual production capacity once exceeded 1 million units, and products exported to over 100 countries. Since 2004, Dayun Group entered the commercial vehicle field by acquiring Sichuan Galaxy Motor Group, gradually establishing a foothold in the heavy truck industry and becoming one of the representatives of private heavy trucks in China. In September 2020, Dayun Motor's new energy vehicle project officially went into production and rolled off the line, and launched two models, the pure electric small SUV Yuehu and the pure electric medium MPV Yuanzhi M1, to test the market, but the market response was flat.
To achieve greater breakthroughs in the passenger car field, Dayun Group officially launched the high-end new energy brand — Yuanhang Auto, at the Chengdu International Auto Show on August 26, 2022, unveiling four new cars simultaneously: Yuanhang Y6, Yuanhang Y7, Yuanhang H8, and Yuanhang H9, the density of new product launches shook the industry. In August 2023, the Yuanhang Y6, the first model, entered the actual testing phase, Dayun Group Chairman Yuan Qingshan personally drove the Y6 for 1000 kilometers to arrive at the national media test drive event site, demonstrating confidence in the product through long-distance actual testing. In 2024, the brand successively appeared at the Beijing International Auto Show and Chengdu Auto Show, further announcing the prices of new configuration models. However, since the second half of 2024, Yuanhang Auto was exposed to difficulties such as delayed wage payments, staff turnover, and partial store closures due to poor operating conditions and flat market response. The brand responded externally that the company is undergoing strategic adjustment and restructuring, emphasizing that with the background support of Dayun Group, it will not collapse easily.
Yuanhang Auto's product line is highly focused on the high-end pure electric market, adopting a dual-line layout of "Y-series sedans + H-series SUVs". As of 2026, the brand has launched four models, all built on the B.H.D (Beyond the Horizon of Drive) high-end pure electric platform.
Yuanhang Y6 is the brand's flagship sedan, positioned as an "ultra-luxury D-class executive sedan". Body dimensions are 5270mm/2000mm/1500mm, with a wheelbase reaching 3130mm. The 2025 Zhixiang Qihang edition guide price starts from 199,800 yuan, with the flagship edition selling price ranging between 269,800 to 339,800 yuan, making it a C-class pure electric sedan focusing on high cost-performance ratio.
Yuanhang Y7 is positioned as a "D-class luxury sports coupe". The design adopts a more aggressive fastback style and is equipped with frameless intelligent scissor doors, highlighting the sports gene. Its price positioning is relatively high, with the 2024 model price range being 399,800 to 509,800 yuan.
Yuanhang H8 is positioned as a "large ultra-luxury executive SUV". The body design creates a unique premium feel through the body flying lines extending from the headlights to the taillights. The entry-level price starts from 219,800 yuan, with the high-spec version price covering the range of 289,800 to 369,800 yuan.
Yuanhang H9 is positioned as a "large ultra-luxury sports SUV". The design combines the large space of SUVs with the low-slung characteristics of sports cars, belonging to the family's high-end performanceYuanhang Auto's product line is highly focused on the high-end pure electric market, adopting a dual-line layout of "Y-series sedans + H-series SUVs". As of 2026, the brand has launched four models, all built on the B.H.D (Beyond the Horizon of Drive) high-end pure electric platform.
Since its launch, Yuanhang Auto's sales performance has had a significant gap with its initial high-end positioning, facing severe brand awareness and competitive pressure. From January to September 2024, the brand's cumulative sales were only 5,584 units, averaging less than 700 units per month. In terms of specific models, 3,512 units of Yuanhang Y6 were delivered, 2,072 units of Yuanhang H8, while sales data for Y7 and H9 were not fully disclosed. In August, the brand's monthly sales once reached a relative high of 1,368 units, but in September it quickly fell back to 779 units, reflecting the instability of market orders.
In 2025, the brand's market visibility decreased further. Taking Yuanhang H8 as an example, the model's annual sales were 2,098 units, with monthly sales averaging less than 200 units. Regarding channels, taking Shanghai as an example, brand stores were reduced from the initial 6 to 7 to only 1 dealer 4S dealership capable of sales, with some supermarket stores ceasing operations. The brand's influence on social media is also extremely limited, with only 201 followers on the official Weibo; both brand voice and attention are difficult to support the sustainable operation of its "high-end luxury" positioning.
Yuanhang Auto adopted an "integrated innovation" technology strategy, integrating cutting-edge technologies into vehicle solutions through cooperation with top global suppliers.
B.H.D High-end Pure Electric Platform: Jointly developed by Yuanhang Auto in partnership with Bosch, Huawei, Alibaba Banma, and other partners, integrating independently developed vehicle control, thermal management systems, and lightweight design, while also integrating advanced technical solutions from external suppliers.
800V Super Fast Charging Technology: The brand standardizes the 800V Silicon Carbide High Voltage Architecture across the entire series (Silicon Carbide Electric Drive Assembly from United Electronics), capable of achieving fast energy replenishment with 10 minutes charging to replenish 300 kilometers of range. Paired with a dual-motor four-wheel-drive system with a maximum range of up to 1000 kilometers (CLTC condition), peak power 520kW, peak torque 850N·m.
Performance and Chassis: Yuanhang Y6 and Y7 0-100 km/h acceleration only takes 3.2 seconds, H8 and H9 are 3.8 seconds. The chassis adopts an all-aluminum alloy structure, equipped with Bosch iBooster electro-hydraulic braking and ESP9.3 Electronic Stability Control system. The braking system is equipped with Brembo four-piston fixed calipers and high-carbon alloy brake discs.
Smart Cockpit and Intelligent Driving: The cockpit is based on Alibaba Banma AliOS Smart Cockpit System, equipped with a 17.38-inch vertical central control screen and Gen 3 Snapdragon 8155 automotive-grade chip. Intelligent driving integrates Huawei Smart Vehicle Control VDC 2.0 and Advanced Intelligent Driving Assistance System, with the highest capability of supporting Level 4 intelligent driving.
The overseas market is one of the most strategically priority development directions for Yuanhang Auto. In regions such as the Middle East, South America, and Southeast Asia, Yuanhang products have achieved actual sales, mostly high-spec models. During the 2024 Beijing Auto Show, Yuanhang Auto received delegations from the Spanish Automotive Association and dealers, signing bulk intention orders. At the Canton Fair, Yuanhang displayed multiple models with prices covering $11,000 to $50,000, attracting global buyers' attention.
In terms of high-end market access, the brand is fully pushing forward with EU product certification work. Currently, Yuehu and Yuanhang series models have obtained EU small batch certification, and the next step will be to carry out batch certification, laying the foundation for entering mainstream European and American markets. Dayun Group Chairman Yuan Qingshan clearly stated that the long-term goal is to make overseas sales account for 40% or even more of the enterprise's total sales.
As of early 2026, Yuanhang Auto is in the strategic restructuring phase. Company executives have publicly stated multiple times that the brand has strong support from Dayun Group, will not collapse easily, and it is expected that after the adjustment is completed, various businesses will return to normal. During the restructuring transition period, the brand will focus on solving capital liquidity issues, and accelerate the promotion of domestic channel network optimization and overseas market access certification.
At the product level, the delivery of the four released models will continue to be promoted; the brand is not expected to launch a new model in the short term. Regarding R&D investment, Yuanhang Auto needs to quickly form core R&D capabilities with truly independent intellectual property, and transform the "integrated development" model into sustainable product competitiveness. The core survival challenge for the brand lies in — on the increasingly competitive Chinese luxury new energy track, how to complete capability upgrades from the "assembly model" relying on supplier technology integration, enabling the concept of "Chinese Ultra-Luxury" to truly take root in consumers' minds, thereby striving for a glimmer of hope in the brand elimination race.
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