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Yasheng Auto is a Chinese premium business vehicle and RV modification brand affiliated with Shanghai Yasheng Automobile Manufacturing Co., Ltd. Founded by Wang Yongjin in July 2016 in Fengxian District, Shanghai, the brand’s core concept is “Mercedes-Benz Dream Maker.” It focuses on customizing premium business cars based on Mercedes-Benz chassis (V-Class, Vito, and imported Sprinter) and has expanded into the field of travel RVs and towable RVs.
Yasheng holds official authorized modification qualifications for Fujian Mercedes-Benz and SAIC-GM Buick. Honored with titles such as “Shanghai High-tech Enterprise” and “Specialized, Refined, Differential, and Innovative” enterprise, it is recognized as one of the top ten vehicle factories in the business car customization and modification industry.
Yasheng Auto’s founder, Wang Yongjin, graduated from Nanjing Forestry University with a major in Woodworking. His early career in piano manufacturing allowed him to accumulate profound fine craftsmanship and high-end material processing capabilities. In 2014, he entered the automobile modification accessory field. In July 2016, Shanghai Yasheng Automobile Manufacturing Co., Ltd. was officially registered, with its headquarters located in Qingcun Town, Fengxian District, Shanghai.
In 2017, Yasheng obtained vehicle production qualifications through approval from the Ministry of Industry and Information Technology, marking its transition from a modification workshop to a legal automobile company with complete manufacturing capabilities. In 2018, the company secured two key certifications, becoming an official authorized modification partner for Fujian Mercedes-Benz and an authorized partner for SAIC-GM Buick. That same year, the brand was recognized as a Shanghai High-tech Enterprise. Between 2017 and 2021, Yasheng’s annual sales achieved continuous growth of over 50%.
In 2020, Yasheng Auto simultaneously launched the Murphy, Yuchi, and Yuxun series business cars at the Beijing and Guangzhou Auto Shows, adopting the “Mercedes-Benz Dream Maker” brand slogan. In October 2024, construction officially began on the high-end business car headquarters R&D and manufacturing base in Jinhui Town, Fengxian District. With a planned investment of 700 million RMB, the facility aims to build standard factories with an annual production capacity of 2,000 business cars and 5,000 RVs. In 2025, Yasheng Auto launched new models such as the 2025 Yasheng VITO, maintaining its active presence in the high-end modified MPV market. By early 2026, Yasheng Auto had continuously obtained new utility patents, including those for a “TV mounting bracket for automobile modification” and a “Decoration panel structure,” further consolidating its technological barriers in the modification industry.
Yasheng Auto’s product line is centered on high-end business cars, assisted by travel RVs and towable RVs. Core product lines are built on two Mercedes-Benz V-Class and Vito chassis, covering the mid-to-large MPV sub-market. According to consumer surveys and platform data such as OneCat Auto, the brand’s business car models sold include:
Yasheng V-Class Series: The brand’s flagship business model, modified based on the Mercedes-Benz V-Class/V260L, with a guided price ranging from 938,000 RMB to 1,688,000 RMB. Body dimensions are 5,400×1,928×2,080mm, with a wheelbase reaching 3,430mm, providing a seven-seat layout. This series covers multiple personalized sub-models, with interiors blending Chinese modern luxury style.
Yasheng VITO Series: The brand’s main promoted business model in 2025, developed based on the new Fujian Mercedes-Benz Vito, with a guided price of 698,000 RMB. Body dimensions are 5,370×1,928×1,900mm, with a wheelbase of 3,430mm, providing a seven-seat layout. The 2025 full series is equipped with a 48V mild hybrid system.
In terms of naming, the Yasheng V-Class is specifically divided into models such as Yasheng · Mofei (Murphy), Yasheng · Yuchi, Yasheng · Yujian, and Avis · Vanden, each corresponding to different interior design languages. The Yuxun design uses Eastward Purple as the main color tone, paired with Incense Brown and Rose Gold chrome accents, creating a sense of strength and steady temperament. Mofei’s design inspiration comes from traditional Chinese water ink landscape painting, with interiors using high-gloss decoration materials to create a vivid and natural visual effect. Yuchi adopts a two-tone body design, paired with luxury front/rear/side bumpers and an aerodynamic streamline high roof, with interiors matching gray-black and gold. Additionally, official website information shows that the brand’s product series also includes models such as “Yujian,” as well as product lines like Yasheng · Yatu.
Besides high-end business cars, Yasheng Auto also builds travel RVs based on the imported Mercedes-Benz Sprinter 524 chassis, constructs large-front C-type RVs based on the imported Iveco chassis, and provides 10-meter campsite towable RVs.
Yasheng Auto’s market presence is characterized by “customized high pricing and regional deep cultivation.” The Yasheng V-Class, priced between 938,000 RMB and 1,688,000 RMB, targets the high-end business reception and enterprise procurement sectors, while the Yasheng VITO enters the more mainstream modified MPV segment at 698,000 RMB. Media comparisons of the Yasheng V-Class series with competitors highlight its “rich configuration, neat space, and outstanding cost-performance” as significant advantages in the domestic high-end modified MPV market.
Regarding public sales figures, Yasheng Auto has not released total annual cumulative delivery numbers for all brands. The Zhuzhijia sales data platform notes “No Yasheng Auto sales data currently available” on the Yasheng V-Class page, as limited batch annual registration data is not fully recorded due to low volumes. The brand’s primary consumption scenarios align with those of most modified car companies, focusing mainly on B-end enterprise bulk procurements and C-end personalized custom orders from high-end clients. While the Yasheng V-Class maintains a relatively stable reputation within the modified MPV community, its sales volume remains significantly lower than that of mainstream passenger cars.
Yasheng Auto’s technical system is built around an “Original chassis platform + Independent R&D modification process.”
Mercedes-Benz Original Power Platform: Both the Yasheng V-Class and VITO are equipped with the Mercedes-Benz original 2.0T four-cylinder turbocharged longitudinal engine (model 274 920). The cylinder head and block are made of aluminum alloy, offering prominent lightweight advantages. The engine delivers a maximum power of 211 hp at 5,500 rpm and a peak torque of 350 N·m at 4,000 rpm. The 2025 VITO series comes standard with a 48V mild hybrid system across all models.
Chassis and Suspension System: Both vehicles adopt a front-engine, rear-wheel-drive layout, featuring front MacPherson independent suspension and rear semi-trailing arm independent suspension, along with a standard air suspension system. This configuration provides a smooth, shock-absorbing ride over bumps. Combined with four-wheel independent air suspension comfort tuning, it significantly reduces fatigue during long-distance business travel.
Modification and Patent Technology: The company holds dozens of modification process patents. The “TV mounting bracket for automobile modification” patent, obtained in 2026, allows for wider adjustment of the position and angle of car-mounted TVs, improving modification flexibility and cockpit practicality. The “Decoration panel structure” patent integrates the face frame body and decoration plate into a single molded structure, effectively solving assembly matching issues, improving efficiency, and reducing production costs. Interior modifications utilize environmentally friendly materials such as water-based protein leather, which are flame-retardant and have passed strict quality testing.
Intelligence and Business-Grade Configuration: Vehicles come standard with active safety and comfort features, including full-speed adaptive cruise control, lane departure warning, auto hold, hill start assist, and dual-side electric anti-pinch sliding doors. The passenger area features two luxury aviation seats with electric adjustment, massage, heating, and ventilation functions, along with a three-person rear seat, wireless phone charging, a 220V external power supply, and a liquid crystal touch control screen, fully meeting high-end travel needs. The roof adopts a luxury panoramic sunroof combined with a high-roof modification, effectively integrating low wind resistance design to control fuel consumption and wind noise.
Yasheng Auto's overseas business is in the initial exploration stage, public information does not show that a mature export network or overseas sales channel has been established. As of 2026, the brand official has not announced any overseas KD factories, overseas authorized agent systems, or large-scale export orders. Current overseas reach mostly flows to a small amount of high-end modified car consumption market via domestic parallel export channels, the brand has not yet established business entities in core business car consumption regions such as Europe, Southeast Asia, or the Middle East in official form.
As of 2026, Yasheng Auto is in the transformation period from a modification workshop to a high-end customized car company with complete R&D and production capabilities. The production start of the Fengxian District Jinhui Town headquarters R&D and manufacturing base will greatly improve Yasheng's annual production capacity and supply chain integration capabilities. Relying on the continuous iteration of 2025 VITO and V-Class models, plus the continuously accumulated independent intellectual property rights in modification patent technology and interior material application fields, Yasheng Auto is expected to establish stronger differentiated barriers in domestic high-end modified MPV competition. The brand's "Mercedes-Benz Dream Maker" concept emphasizes personalization and exclusive customization, future focus will further focus on high-end customization, digital interior, and smart cockpit solutions, continuously consolidating the core position of the Chinese high-end customized modified MPV track.
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