
The Shineray Haise EV (encompassing derivative models including the Xiao Haise EV and New Haise EV) is an all-electric microvan/light commercial vehicle (LCV) from Shineray Auto (Brilliance Xinyuan Chongqing Auto Co., Ltd.). Targeted primarily at commercial operations such as urban logistics and small business entrepreneurship, it is positioned as a practical, workhorse business partner. Built on the commercial vehicle manufacturing framework stemming from the joint venture between Shineray and Brilliance Group, the model carries forward the legacy of the classic Haise series, serving pragmatic private business owners and SME logistics fleets in the EV era.
In terms of dimensions, the Shineray Haise EV varies notably across variants: the short-wheelbase (SWB) version (Xiao Haise EV) measures 4,200 mm × 1,680 mm × 1,930 mm with a 2,700 mm wheelbase, whereas the long-wheelbase (LWB) variant (New Haise EV) measures 4,495 mm × 1,680 mm × 1,990 mm with a wheelbase extending to 2,925 mm. The entire range adopts a 5-door layout, with the dual-purpose passenger-cargo version featuring front hinged doors and dual sliding side doors, while the panel van variant provides maximum cargo privacy and transport security.
Pricing-wise, the standard Xiao Haise EV retails between RM117,800 and RM135,800; the 2025 New Haise EV is offered in two trims, tagged at RM139,800 (Wealth-Creating Edition) and RM140,300 (Comfort Edition) . Earlier iterations, such as the New Haise EV300, were previously priced from RM169,800 to RM170,800.
The exterior styling of the Shineray Haise EV retains the signature boxy profile of the Haise lineage, guided by a function-over-form design philosophy. Up front, it features a bold front grille—accented with prominent chrome strips on selected variants—complemented by blue trim highlights that signal its new energy vehicle (NEV) identity. The headlamps primarily use halogen bulbs, while vertically stacked rear light clusters lend a clean, modern aesthetic to the rear. Dual side sliding doors are retained to ensure excellent loading accessibility in narrow backalleys and crowded loading bays. Selected mid-to-high-spec variants also feature aerodynamic aero wheel covers to subtly optimise driving range.
Inside, the cabin is built around utilitarian simplicity. The dashboard adopts a symmetrical layout with a three-spoke plastic steering wheel fronting an easy-to-read analogue instrument cluster. The centre console houses a space-saving rotary gear selector, with an optional central touchscreen infotainment display available depending on the trim. An integrated observation window between the cabin and cargo hold enables drivers to check their cargo on the go without stopping—a particularly thoughtful touch for daily multi-drop delivery runs. Seats are trimmed in durable, easy-to-clean fabric, paired with a manual air-conditioning system.
Under the skin, the Shineray Haise EV is powered by a rear-mounted permanent magnet synchronous motor (PMSM) in a rear-motor, rear-wheel-drive (RWD) configuration. Performance figures vary across model years and battery setups:
Mainstream Powertrain (Post-2022 Models) : Delivers a peak power output of 60 kW (approx. 82 PS) and a peak torque of 220 Nm.
Early Models (New Haise EV300) : Equipped with a Jing-Jin electric motor delivering a rated power of 40 kW, peaking at 75 kW and 165 Nm of torque.
Battery-wise, the entire lineup uses lithium iron phosphate (LFP) battery packs, mainly supplied by Gotion High-tech and CATL. Battery capacities range between 40.55 kWh and 49.1 kWh, delivering a CLTC-rated range of 300 km to 305 km. For charging, both AC normal charging and DC fast charging are supported, with the latter capable of juicing the battery from 10% to 80% state of charge (SoC) in 45 minutes .
In terms of energy consumption, the New Haise EV's electricity running cost is merely about one-tenth that of a comparable petrol-powered van; based on an average annual operational mileage of 50,000 km, the fuel/energy savings alone can reach nearly RM10,000. Top speed ranges from 80 km/h to 100 km/h depending on the variant, with the upgraded 2025 version raised to 100 km/h for more viable intercity logistics.
Underneath, the Shineray Haise EV offers two rear suspension setups tailored for different operational needs:
Comfort / Passenger Variant: Features a front MacPherson strut independent suspension paired with a rear rigid axle non-independent suspension setup.
Wealth-Creating / Cargo Variant: Combines a front MacPherson strut independent suspension with a heavy-duty rear leaf spring non-independent setup; the rear axle typically uses a 6-leaf spring assembly that feels somewhat firm unladen, but delivers outstanding load-bearing support under full payload, purpose-built for heavy-duty hauling.
All variants feature a rear-mounted motor, rear-wheel-drive (RWD) layout, Electric Power Steering (EPS), and a monocoque chassis structure. The braking system consists of front disc brakes and rear drum brakes, paired with 175/70 R14C commercial-grade tyres. Braking from 50 km/h to a complete halt takes a professionally calibrated 11.7 metres, providing dependable stopping performance for commercial transport duties. Steering weighting is light and responsive, allowing effortless manoeuvring and parking in congested urban environments.
In terms of cabin equipment, the 2025 New Haise EV comes standard across the range with electronic brakeforce distribution, traction control, and remote central locking. Trims from the Comfort Edition upwards are equipped with a reverse camera, a GPS/Beidou-integrated dashcam (driving video recorder), and Bluetooth hands-free phone connectivity. Air-conditioning is a manual unit, while the integrated cabin-to-cargo viewing window allows drivers to keep an eye on their load at all times. The Comfort Edition also adds essential daily conveniences such as USB/Type-C charging ports.
When it comes to load-carrying practicality, the New Haise EV offers an expansive cargo volume of up to 5.28 cubic metres. Its low loading lip and square cargo compartment maximise loading and unloading efficiency, complemented by a rated payload capacity close to 1 tonne. Seating configurations include 2-seater, 5-seater, and 7-seater layouts, with the rear seats capable of folding down to further expand cargo space.
On the safety front, the Shineray Haise EV range is fitted as standard with an Anti-lock Braking System (ABS) and Electronic Brakeforce Distribution (EBD), with selected variants additionally equipped with Emergency Brake Assist (EBA/BAS) and Electronic Stability Programme (ESP/DSC/VSC). A driver's airbag is standard across the board, with dual front airbags available optionally on higher-spec trims. Basic safety features such as seatbelt reminders, remote keyless entry, and ISOFIX child seat anchor points are also standard.
Regarding advanced driver assistance systems (ADAS), positioned as an entry-level commercial workhorse, the range is not equipped with Level 2 semi-autonomous driving features such as Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), or Lane Keep Assist (LKA). Driving aids are focused on practical essentials such as Eco/Sport drive mode switching and rear parking sensors, with upper trims adding a reverse camera.
The body utilizes a high-strength cage structure with high-tensile steel reinforcements applied at key structural zones, ensuring cabin structural integrity during an impact and providing reliable passive crash protection.
The New Haise EV has maintained a steady sales performance in its segment. In June 2024, it recorded 687 units, accounting for 29.57% of Shineray Auto's total sales volume and ranking 32nd in the MPV category. Over the past 12 months, its peak monthly volume reached 1,704 units in August 2023. Sales reflect seasonal market patterns, holding above 1,000 units monthly in the second half of 2023 before moderating to the 650–1,000 unit bracket in 2024.
Amid intensifying competition and volume shifts in the NEV microvan market, the Shineray Haise EV has maintained a firm footing thanks to its established reputation across urban logistics, supermarket distribution, and courier fleets. Notably, Shineray Auto's commercial vehicle sales have consistently ranked among the industry's leaders for five consecutive years, with vehicles exported to over 50 countries across South America, Africa, and the Middle East, cementing a strong presence for the New Haise EV family in this category.
From owner feedback, the van's key strengths include its 300 km-class driving range tailored for city logistics; its massive 5.28-cubic-metre cargo capacity; substantial annual running cost savings of nearly RM10,000; and standard active safety gear (ABS+EBD+ESP, etc.). On the other hand, noted drawbacks include a stiff unladen ride from the heavy-duty suspension; limited top speed on earlier versions constraining intercity efficiency; and long-term battery degradation (such as reduced real-world range and incomplete charging) as well as occasional motor and steering rack issues reported by some owners. On the whole, as a practical and efficient pure electric microvan for urban logistics, the Shineray Haise EV squarely meets the "low running cost, high return" business demands of sole proprietors and fleet operators. Key rivals in the electric microvan segment include the Wuling Rongguang EV, Wuling Yangguang, and Changan Star 9 EV.