Shenzer

Overview

Shenzer is a Chinese high-end custom modification car brand. The parent company was founded by Taiwanese entrepreneur Li Yuanquan in 1986 and is headquartered in Dianshan Lake Town, Kunshan City, Jiangsu Province. The brand's operating entity is Nanjing Automotive Modification Co., Ltd., whose origins trace back to the Nanjing Automotive Modification Factory established in 1958, making it a state-designated special vehicle modification enterprise.

In 2005, the brand officially entered the automotive modification sector, strategically introducing the Taiwan design brand "Shenzer Auto," and positioning itself as a professional brand within the Fujian Mercedes-Benz business vehicle custom upgrade segment. The brand's core business involves deep custom modifications based on Mercedes-Benz V-Class and Vito models, covering two product lines: luxury business cars and hardcore off-road vehicles. Product prices range from 358,000 RMB to 1,388,000 RMB. Adhering to the principles of "Environmental Protection and Luxury" and the requirements of "Quality, Safety, and Comfort," the brand has grown into a highly influential name in the Mercedes-Benz business vehicle customization sector. The brand logo was simple in its early stages; after entering the modification sector in 2005, modern elements were incorporated, and by the 2020s, it was further simplified and modernized.

History

Shenzer has deep brand roots. Its operating entity, Nanjing Automotive Modification Co., Ltd., traces its origins to the Nanjing Automotive Modification Factory established in 1958, which was affiliated with the Nanjing Municipal Transportation Bureau. Since the 1980s, the company has engaged in the modification and production of specialized vehicles and is a state-designated special vehicle modification enterprise. In 2003, the company passed the ISO 9001:2000 quality system certification, received mandatory certification from the State Certification and Accreditation Administration, and obtained the World Manufacturer Certificate.

2005 marked a critical turning point in the brand's development. The Nanjing Automotive Modification Factory officially introduced the Taiwan design brand "Shenzer Auto" for the business vehicle custom segment, marking the brand's formal entry into the automotive modification industry. In 2010, Shenzer entered the Chinese mainland market, establishing dual product lines for business vehicle customization and off-road modification. In 2015, the brand received official authorization from Mercedes-Benz, becoming an officially authorized custom upgrade enterprise for Fujian Mercedes-Benz, signifying formal qualification recognition from the vehicle manufacturer. Since then, the brand has continued to deepen its focus on the high-end business vehicle customization sector, steadily enriching its product matrix.

In 2023, Shenzer was invited to the 21st Guangzhou International Motor Show, where the flagship model "Star Sea" debuted, equipped with the exclusively developed intelligent vehicle system "Zhizhe." In 2024, the brand took to the international stage—invited by the Geneva International Motor Show to exhibit, it globally premiered the Luxury Series Royal Palace SZ600 and the Legendary Series Meteor SZ200 at the centennial celebration, marking the formal launch of the brand's overseas market expansion. In 2025, the brand launched the V-Class Star Ring model, equipped with a 2.0T + 48V mild hybrid power system.

Product Portfolio

Shenzer's products are customized upgrades based on Mercedes-Benz V-Class and Vito chassis, forming a complete matrix that covers multiple price points and functional positions.

Shenzer V-Class Series: The brand's main vehicle series, based on the Mercedes-Benz V 260 L original factory chassis with high-roof upgrades and comprehensive customization. The dimensions are 5400 mm in length, 1982 mm in width, and 2085 mm in height, with a wheelbase of 3430 mm. The series includes multiple configuration versions: the 2025 Star Ring SZ210 with a guide price of 980,000 RMB, the 2025 Star Sky SZ360 with a guide price of 1,080,000 RMB, and the 2025 Iceland SZ450 with a guide price of 1,080,000 RMB. Higher-end versions, such as the 2024 Royal Palace SZ600, feature a 4-seat partition layout with a guide price of approximately 1,500,000 RMB. The 2023 V260L Platinum Horse Edition offers a larger discount margin. The entire series is equipped with a 2.0T turbocharged engine, a 9-speed automatic transmission, and a 48V mild hybrid system, delivering a maximum power of 155-170 kW and a maximum torque of 350 N·m.

Shenzer Vito Series: Built upon the upgraded Mercedes-Benz Vito chassis, this series is positioned slightly below the V-Class. The 2025 manufacturer guide price is 770,000 RMB. It is equipped with a 2.0T + 48V mild hybrid system and targets high-end business travel scenarios.

Custom Series: The brand has created a multi-level custom product line, covering the Luxury Series (such as the Royal Palace SZ600), Legendary Series (such as the Meteor SZ200), Star Ring Series, Journey Series, and Business Series, each with various custom solutions. Interior options for this series include color schemes such as Schönbrunn Yellow, Hermès Orange, and Capri Blue. Features include large screens, cinema-level audio systems, second-row aircraft seats (with ventilation, heating, massage, leg rests, rotation, and welcome functions), car refrigerators, and starlight ceilings, among other luxury configurations. The brand has also entered the hardcore off-road vehicle modification sector, launching off-road modified vehicles based on the Suzuki Jimny to supplement its off-road product line.

Market Performance

Shenzer is positioned as a professional brand in the Chinese high-end business vehicle customization sector, with annual deliveries of modified vehicles exceeding 400 units. The brand maintains a strong presence at domestic Grade A international motor shows. At the 2023 Guangzhou International Motor Show, its flagship model, Star Sea, attracted nearly 800,000 visitors, with online attention surpassing 10 million, demonstrating robust market interest. After receiving official authorization from Fujian Mercedes-Benz in 2015, the brand’s distribution and after-sales service network has continued to expand, attracting an increasing number of luxury car clubs and regional dealers to join its ecosystem. Since 2005, the brand has seen year-on-year increases in brand awareness and user satisfaction, becoming a preferred choice for domestic high-end consumers seeking Mercedes-Benz business vehicle customization services.

Technology and Innovation 

Shenzer's core technology revolves deeply around its main business of "custom modification," as detailed in the following four key areas:

Whole Vehicle Custom Engineering Capability: Shenzer's core advantage lies in significantly modifying the original Mercedes-Benz MPV chassis while maintaining factory safety standards. Body modifications include high-roof upgrades (increasing vehicle height by approximately 155 mm), front and rear bumper reshaping, wide-body kit installation, and other complex structural changes, combined with exterior design elements such as Maybach-style large vertical-slat grilles.

Powertrain Retention and Tuning: The powertrain strategy adopts a approach of "retaining the original powertrain while upgrading external configurations" to ensure mechanical reliability. Vehicles are equipped with the 2.0T M274 engine and a 9-speed automatic transmission, delivering maximum power of 211 hp or 231 hp and maximum torque of 350 N·m. Options include a 48V mild hybrid system and an engine start-stop function.

Smart Cockpit and Vehicle System: The brand exclusively developed the "Zhizhe" intelligent vehicle system, which integrates 15 core technologies debuted at the Guangzhou Motor Show. The Royal Palace SZ600 is equipped with nine key technologies, including the Zhizhe voice interaction system (supporting sound source positioning for single-side control), a multi-function environmental perception system (for real-time monitoring and regulation of the indoor air environment), and a fatigue driving detection system (which prompts the driver by analyzing facial expressions and driving behavior).

Safety and Luxury Comfort Configurations: The entire series comes standard with LED daytime running lights, adaptive high and low beams, anti-lock braking, brake assist (EBA/BAS), electronic brakeforce distribution (EBD), driving mode selection, and vehicle connectivity. Safety features include standard driver and passenger airbags, side safety curtains, and front side airbags, among other passive safety systems.

Global Presence

Shenzer's overseas expansion began in 2024 as a key starting point. In 2024, invited by the Geneva International Motor Show, the brand globally premiered the Royal Palace SZ600 and Meteor SZ200 models at the centennial celebration. These two new vehicles represent the highest standards of the Luxury and Legendary series, respectively. The former reflects the noble status of business professionals with its 4-seat partition design and top-tier tech configurations, while the latter injects new vitality into the business vehicle sector with its fluid and dynamic exterior design. At this exhibition, the brand showcased its strength in design and engineering, garnering attention from multiple overseas media outlets. This move is considered an important strategic step in Shenzer's overseas market layout. As of 2026, the brand has no independent factories or regional manufacturing bases in overseas markets; overseas business is primarily conducted through brand displays and high-end vehicle exports, leveraging the Geneva Motor Show as a platform.

Future Strategy

As of 2026, Shenzer is in a key transition period, evolving from a leading domestic business vehicle customization brand into an international high-end custom brand. On the product side, the brand will continue to use the Mercedes-Benz V-Class as its core platform, deepening its layout across dual product lines for high-end business vehicles and off-road modifications. On the market side, leveraging its long-term official authorized cooperation with Fujian Mercedes-Benz, the brand is exploring smart upgrades—such as advanced driving assistance systems and more comprehensive vehicle ecosystem integration—and will continue to introduce digital management systems to improve operational efficiency. Globally, building on its debut at the 2024 Geneva Motor Show, the brand plans to continue participating in top international motor shows, striving to provide global customers with high-end custom vehicles that fuse smart technology with traditional aesthetics. With the advancement of electrification technologies, such as the Mercedes-Benz VAN.EA pure electric platform (planned for release in 2026), Shenzer’s subsequent upgrade plans in the new energy business vehicle customization sector are expected to unfold simultaneously. Whether Shenzer can achieve breakthroughs in product iteration speed, global channel construction, and electrification transformation will directly determine its ability to maintain a competitive advantage in the domestic business vehicle customization sector.