Shaanxi Tongjia, officially known as Shaanxi Tongjia Automobile Co., Ltd., is an independently operated R&D and manufacturing subsidiary under Shaanxi Automobile Holding Group, established in Baoji, Shaanxi, on 3 February 2009. Headquartered in the Baoji High-Tech Zone Automotive Industrial Park, it stands as the sole dedicated micro-vehicle manufacturing enterprise in Northwest China integrating R&D, manufacturing, and sales. The company's registered capital initially stood at RM518,000,000 before rising to RM875,000,000. Spanning roughly 860 mu across two major production hubs in Baoji and Hanzhong, it commands an annual manufacturing capacity of 100,000 complete built-up (CBU) vehicles. Shaanxi Tongjia primarily produces microvans, panel vans, pure electric logistics vehicles, pick-ups, SUVs, and MPVs. Its portfolio spans prefixes "1, 5, and 6" of China's vehicle homologation catalogue, covering light goods vehicles, special-purpose vehicles, and crossover passenger cars. Holding manufacturing licences for both internal combustion engine (ICE) and new energy vehicles (NEVs), it is among the few fully licensed NEV marques in Northwest China. Inheriting the heavy-duty commercial vehicle DNA of Shaanxi Automobile Group, the brand trades on its "military-grade engineering" pedigree, guided by a core philosophy of applying passenger-car standards to build robust, high-payload commercial transport.
Shaanxi Tongjia has charted a full trajectory from ambitious beginnings to misdirection, and from corporate restructuring to eventual obsolescence.
Inception Phase (2009–2014): Shaanxi Automobile Group joined forces with Baoji High-Tech Automotive Industrial Park Development Co., Ltd., IAT Automobile Technology Co., Ltd., and Shaanxi Aircraft Industry (Group) Co., Ltd. to establish Tongjia Auto, positioning it as a pivotal strategic vehicle for the group's foray into micro-vehicles and product portfolio diversification. With a planned total capital expenditure of RM3,000,000,000, targeting an annual output of 300,000 units and a production value of RM10,000,000,000, the project was designated a key equipment manufacturing cluster under Shaanxi Province's 12th Five-Year Plan. In September 2010, its maiden offering—the FuJia series microvan—rolled off the production line, marking Shaanxi Auto's initial entry into the micro-commercial segment. However, the brand struggled to gain commercial traction in the passenger microvan market; between 2012 and 2014, revenue fell from RM247,000,000 to RM56,000,000 and RM33,000,000 respectively, with gross losses widening across three consecutive years at -RM50,000,000, -RM27,000,000, and -RM1,000,000.
Transformation Phase (2015–2018): In June 2015, Su Jinhe's Hunan Taida acquired a controlling 75% equity stake in Tongjia Auto via capital injection, forcing Shaanxi Automobile Group to relinquish its controlling position. The marque's strategic focus promptly pivoted wholesale to electric commercial logistics vehicles. In October 2015, its debut pure electric logistics van, the "Dianniu 1", was launched; boasting class-leading daily operating economics, it achieved over 4,000 deliveries that year to rank third nationally in the electric special-purpose vehicle segment. The "Dianniu 2" followed in 2016, with sales surging to 17,000 units in 2017 to place among the top ranks in China's electric commercial vehicle market. However, this commercial peak paved the way for capital manoeuvring: in 2016, ST Xinhai acquired a 38.07% stake in Tongjia Auto via equity purchase and capital expansion; by 2018, ST Xinhai's controlling shareholder bought out Hunan Taida's remaining 37.07% stake, culminating in the complete exit of Su Jinhe and Hunan Taida and precipitating further management turmoil and ownership shifts.
Decline Phase (2019–2024): The rapid turnaround proved unsustainable. By late 2019, the company was plagued by widespread production halts and salary arrears, having initiated equity divestments and entering practical work suspension as early as July 2019. Its official Weibo account went silent for two years, only issuing a tentative resumption notice in August 2021. By then, market dynamics had drastically shifted—between January 2022 and August 2023, cumulative sales of the flagship Dianniu 2 managed a dismal 122 units, completely sidelining the brand. In 2021, its core subsidiary failed to file annual financial disclosures, followed by mounting litigation, court enforcement orders, and public tax default notices through 2023 and 2024. In June 2024, the Baoji Intermediate People's Court formally admitted a creditor-initiated bankruptcy liquidation application, which was transitioned into bankruptcy restructuring on 26 July, with Tongjia Auto's gearing ratio exceeding 176%.
Shaanxi Tongjia's portfolio centres on two key segments: urban micro-commercial hauliers and new energy logistics vans, encompassing over 20 homologated models spanning microvans, light trucks, panel vans, pick-ups, SUVs, and MPVs.
Microvans and ICE Model Series: The FuJia 6400 served as the brand's pioneering microvan, filtering down heavy-duty truck chassis engineering and military manufacturing standards to the compact commercial segment, securing several fleet procurement deals post-launch in 2010. This was subsequently expanded to include the "Tongjia Herui 6371", "FuJia" panel vans, and a limited run of Longrui pick-ups, powered by 1.0L and 1.3L petrol powerplants alongside CNG bi-fuel options tailored for urban commercial delivery and fuel economy.
"Dianniu" Series Pure Electric Logistics Vans: The Dianniu line represents the brand's most established and widely deployed commercial EV range. Debuting in October 2015, the Dianniu 1 was engineered for last-mile urban logistics, offering a 3.5 m³ cargo capacity, 2-hour DC fast charging, and a combined range exceeding 300 km, while keeping per-kilometre operational costs at class-leading lows. The Dianniu 2 improved cargo spatial efficiency and range management, with the higher-grade Zhihui Edition claiming an optimal theoretical range of approximately 325 km. Premium variants of the Dianniu 2 were equipped with passenger-car amenities such as GPS fleet tracking, a reverse camera, and electronic power steering (EPS).
Other Conceptualised Models: While Shaanxi Tongjia initially drew up roadmaps for compact SUVs, compact MPVs, and passenger sedans across both BEV and ICE hybrid powertrains—even charting a "new brand strategy" for passenger electromobility—dwindling production volumes and crippling liquidity shortages meant these passenger vehicle ambitions never advanced beyond small batches of pre-production prototypes and regulatory homologation filings.
During its early ICE microvan phase, Shaanxi Tongjia struggled with tepid demand; between 2012 and 2014, annual revenue plummeted to approximately RM33,000,000, falling far short of Shaanxi Auto's profitability targets for the micro-vehicle arm. The pivot towards electric logistics vehicles initially paid dividends: in 2015, annual EV logistics sales surpassed 4,000 units, capturing third place nationally, before peaking in 2017 with production and sales topping 17,000 units, briefly establishing the marque in the top tier of commercial EV players. However, this momentum dissipated quickly. Post-2019, monthly deliveries of the core Dianniu 2 crashed, dwindling to barely a hundred units from 2022 onwards, culminating in plant closures and bankruptcy restructuring in 2024. As of Q1 2026, Shaanxi Tongjia is no longer recorded in mainstream sales tracking or vehicle registration registries, effectively remaining in a "zero-sales" freeze.
"Two-Longitudinal, Eight-Transverse" Military-Grade Chassis: The Dianniu range is underpinned by a heavy-duty "two-longitudinal, eight-transverse" ladder frame derived from Shaanxi Auto's military vehicle expertise, marking the first application of Baosteel high-strength steel in the microvan segment. This architecture delivers high torsional rigidity and fatigue resistance, offering robust structural durability under demanding commercial cycles of heavy payloads, rapid stops, and frequent urban hauling.
Integrated EV Powertrain Architecture ("Three-Electric" Systems): Shaanxi Tongjia developed proprietary integration capabilities encompassing battery pack management, high-voltage Power Distribution Units (PDU), and motor controllers for the Dianniu series, with fine-tuned regenerative braking adding over 15% to usable range. Battery sourcing evolved from early Samsung SDI ternary lithium-ion cells to 57.5 kWh packs from Team Giant NE and Sound Group ternary modules, with traction motor outputs rising from an initial 60 kW to around 100 kW.
Telematics and Fleet IoT Connectivity: Co-developed with the "i-Huodi" on-demand freight platform, Shaanxi Tongjia integrated a remote vehicle telematics and security suite featuring GPS tracking, cloud-based diagnostics, and live route tracing for centralised fleet dispatch. The Dianniu 2 also featured an automated High-Voltage Control (HVC) thermal management system and an intelligent On-Board Charger (OBC) with constant-power regulation to bolster operating reliability.
Shaanxi Tongjia's export ambitions commenced soon after its establishment in 2009. During Auto China (Beijing Motor Show) in April 2010, several international dealer delegations visited its booth to assess its microvans and NEV concepts, prompting initial talks with the overseas sales division. The marque also explored vehicle export and CKD assembly feasibility in emerging markets such as Myanmar, though verifiable bulk export shipments were sparse. Tailored strictly for domestic urban logistics, the Dianniu series failed to secure sizeable export orders beyond small batches of demonstration units. Consequently, international operations contracted alongside the company's financial downturn and remain completely dormant today.
Following its bankruptcy restructuring in July 2024, Tongjia Auto retains its full homologation licences spanning ICE and new energy passenger and commercial vehicles (prefixes "1, 5, 6, and 7"), alongside tangible manufacturing assets comprising its Xi'an and Baoji facilities and complete four-process automotive production lines. Court-appointed administrators are actively courting restructuring investors nationwide to breathe new life into the brand. However, with the new energy commercial vehicle sector undergoing rapid consolidation and tier-one players cementing market dominance, Tongjia's window to mount a comeback is closing fast. While its unutilised vehicle production permits offer theoretical value for back-door listing or white-label contract manufacturing, whether it can leverage its manufacturing assets, idle capacity, and engineering baseline to attract capital, restructure debt, and resume production will dictate whether Shaanxi Tongjia can rise again or remain a relic of Northwest China's automotive past. Without a successful restructuring partner, the marque that carried Shaanxi Auto's micro-mobility ambitions is poised to disappear permanently from China's automotive manufacturing register in the near future.
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