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OBBIN (Zeal Ray/Zhirui Automotive) is a professional brand in the field of high-end business vehicles and special vehicle modification in China, belonging to Anhui Zhirui Automobile Co., Ltd. The company was established on January 22, 2016, headquartered in the Economic Development Zone, Feixi County, Hefei City, Anhui Province, with a total area of 66,000 square meters and a registered capital of 50 million RMB. OBBIN is a large-scale professional modified vehicle production enterprise integrating product R&D, manufacturing, marketing operations, and after-sales service. It possesses special vehicle modification qualifications from the Ministry of Industry and Information Technology of China, and has passed the national mandatory product 3C certification, ISO9001 quality management system certification, and IATF16949 certification. The brand English name "OBBIN" comes from Italian, implying accompanying users with extraordinary roles and sacred missions. The brand logo consists of the uppercase letters "OBBIN" and wing-like line segments on both sides, with three segments of varying lengths distributed on each side of the letters, collectively forming a pair of spread-wing shapes, representing the brand's expectations for future development. OBBIN is one of the few domestic modified enterprises that have simultaneously obtained Fujian Benz high-end vehicle modification and sales "dual authorization", and is also an Anhui Province high-tech enterprise.
OBBIN's development path fully reflects the process of the Chinese modified vehicle industry upgrading from extensive production to professionalization and branding. On January 22, 2016, Anhui Zhirui Automobile Co., Ltd. was officially registered, initially focusing on modified vehicles and special vehicles, mainly including refrigerated trucks, insulated trucks, postal trucks, box trucks, and other special vehicles. In May 2017, the company passed the ISO9001 quality management system certification; in December of the same year, it officially obtained the national Ministry of Industry and Information Technology special vehicle production qualification (Notice No. 62, 2017 of the Ministry of Industry and Information Technology of the People's Republic of China), marking the company's entry into the ranks of nationally recognized automotive production enterprises.
On March 31, 2020, Anhui Zhirui Automobile Co., Ltd. listed on the Anhui Equity Custody and Trading Center, with equity code 613475, taking a key step towards connecting with the capital market. 2021 was the turning point for brand development. On March 23, 2021, the Anhui Logistics Association Innovation Demonstration On-site Meeting was successfully held at OBBIN's Industrial Park, and OBBIN was awarded the title of "Anhui Province Logistics Innovation Demonstration Unit". In the same year, OBBIN officially launched its new modified brand, focusing on custom modification of Mercedes-Benz business cars. On October 8, 2021, OBBIN obtained the "dual authorization" qualification for Fujian Benz high-end vehicle modification and sales, becoming one of the few domestic enterprises to simultaneously obtain both modification and sales dual authorization, and the OBBIN Mercedes-Benz business car subsequently made its grand debut.
On March 28, 2022, OBBIN Mercedes-Benz business car held a pre-sale launch event in Hefei, launching four models: Sea of Stars (Xinghai) Supreme, Sea of Stars Endless, Galaxy Chasing Wind, and Galaxy Chasing Dreams, officially entering the market. On April 30 of the same year, the first OBBIN Mercedes-Benz business car experience center in Anhui Province began trial operation at Huixin Building, Baohe District, Hefei. In July 2023, OBBIN business cars held the 2023 new product tasting meeting just over a year after the brand's birth, achieving the ability to develop new models according to customer needs within half a year, and the sales service network has been laid out in more than 20 key cities in China.
OBBIN's product layout revolves around two major sectors: "Business Customization" and "Special Modification", with the core brand being OBBIN.
OBBIN Series is a high-end customization brand based on Mercedes-Benz business cars, mainly divided into two major series: Sea of Stars and Galaxy. The Sea of Stars series is built on the Mercedes-Benz V-Class luxury business car platform, using a vast starry sky as the design concept, equipped with customizable interior and private quiet space; power is equipped with a 2.0T four-cylinder engine, with a maximum power of 211 horsepower, a peak torque of 350 N·m, matching a 9-speed automatic/manual transmission. The Galaxy series is built on the Mercedes-Benz V-Class business car platform, with wide and comfortable aviation seats combined with a multifunctional changeable space design to meet business reception and travel needs. During the pre-sale stage, the pricing of the four models was respectively: Sea of Stars Supreme 1.288 million RMB, Sea of Stars Endless 1.028 million RMB, Galaxy Chasing Wind 698,000 RMB, and Galaxy Chasing Dreams 658,000 RMB. Afterwards, OBBIN Sea of Stars continued iterations, and the recommended price range expanded to 1.028 million to 1.208 million RMB in subsequent years.
Alphard Series is a modified product line of OBBIN based on the Toyota Hiace 6th generation chassis. In May 2025, OBBIN launched the 2026 Alphard R580, with an official recommended guide price of 760,000 RMB, positioning it as a large MPV, adopting a 2+2+3 7-seat layout, equipped with a 3.5-liter V6 naturally aspirated engine, with a maximum power of 210 kW, peak torque of 365 N·m, matching a 6-speed automatic transmission. The exterior design adopts a chrome matrix front grille similar to Toyota Alphard style, pixelated LED light sources enhance the sense of technology; the interior is equipped with a floating 12.3-inch central control screen, the second-row seats can rotate 180 degrees to form a face-to-face mode with the third row, optional rear sofa bed, 15 speakers Pioneer audio, rear privacy curtains, and other configurations. Alphard R580 provides Shadow Black and Phantom White two exterior colors, interior color options include Ink Grey, Pamir Yellow, Burgundy Red, Van Dyck Brown, Amber Brown, Van Dyck Coffee, Hermès Orange, and Oyster White, a total of eight schemes.
In the field of special vehicles, OBBIN simultaneously operates and produces refrigerated trucks, ambulances, funeral cars, mobile service vehicles, rescue vehicles, pure electric power supply vehicles, carriage cars, and other special modified models, owning the "Oubing Brand" trademark.
OBBIN occupies a place in China's high-end business vehicle modification market, with product pricing in the high-end range of 650,000 to 1.28 million RMB, mainly targeting business reception, entrepreneurs, and high-end individual user groups. Regarding channel construction, in more than one year since the brand's birth, it has laid out sales service networks in more than 20 key cities nationwide, forming a community of undertakings covering East China, North China, South China, and other regions. In April 2022, the first OBBIN Mercedes-Benz business car experience center in Anhui Province began trial operation in Hefei, marking the formal landing of the brand's offline experience system; during the trial operation period, it launched multiple car purchase preference policies including a 300,000 RMB 36-month interest-free loan, full commercial insurance and compulsory traffic accident liability insurance for the first year, half purchase tax, and other measures. In the field of special vehicles, OBBIN products have long served professional fields such as logistics transportation, medical and health, power emergency rescue, etc. In July 2023, OBBIN business cars held a new product tasting meeting, demonstrating the ability to develop new models according to customer needs within half a year, indicating its strong competitiveness in responding to market changes rapidly.
OBBIN's core competitiveness is reflected in three major areas: modification craftsmanship, precision manufacturing, and quality control system. The company has strong R&D strength in modification technology, introduced domestic advanced modification production processes and equipment, and can realize full-process customized production from exterior design to interior decoration. The company's R&D team maintains long-term cooperation with first-class research institutions such as Hefei University of Technology, continuously promoting the transformation of scientific research achievements into industrialization.
In terms of product craftsmanship, the OBBIN series is based on the load-bearing body structure of Mercedes-Benz V-Class and V-Class, adopting front-engine rear-drive layout, front MacPherson independent suspension and rear trailing arm non-independent suspension combined with adjustable air suspension system, ensuring the balance between comfort and handling. The 274 920 model 2.0T engine equipped in OBBIN Sea of Stars adopts aluminum alloy cylinder block and cylinder head plus turbocharging technology, with power level sufficient to meet the needs of high-end business cars. In terms of quality certification, the company has successively passed the national mandatory product 3C certification, ISO9001 quality management system certification, and IATF16949 automotive industry quality management system certification, building a full-chain quality control system from raw material procurement to vehicle delivery. The Alphard R580 model was deeply modified on the basis of the original 6th-generation Toyota Hiace chassis, while retaining its excellent space foundation and reliable mechanical structure, comprehensively upgrading front grille shape, wheel rim style, interior layout, and electronic configuration.
OBBIN's business scope covers import and export of goods and technology, possessing qualifications to engage in overseas trade. According to business information, the company's licensed business projects include "Technology Import and Export", "Goods Import and Export", and "Import and Export Agency", indicating it possesses the business conditions for export trade. But from the brand's actual operation, OBBIN business cars currently focus mainly on the domestic market, with deep cultivation of China's high-end business car customization market as the primary strategic direction. The company management proposed the vision of "Starting in sync with the world" at the 2022 brand launch meeting, expressing the goal of benchmarking world-class automotive modification enterprises in the future, but as of 2026, there is no public data showing that OBBIN has substantially entered specific overseas markets or established overseas production bases.
OBBIN has "Become a world-class automotive modification enterprise, China's supreme high-end customized car brand" as its long-term vision. In terms of products, the company will rely on Fujian Benz "dual authorization" qualifications and years of accumulated modification technology, continuously expand the OBBIN series model matrix, and continuously launch new models that meet Chinese consumer aesthetic preferences and usage needs around the Mercedes-Benz V-Class and V-Class two major core platforms. The Alphard series will also further improve product layout, continuing to exert efforts in the large MPV sub-market. In terms of channels, the company plans to continue to expand sales service networks, lay out experience centers in more key cities nationwide, and strengthen offline experience and customized service capabilities. In terms of new energy trends, OBBIN has already laid out "R&D, manufacturing, sales, and services of new energy logistics vehicles and accessories" in its business scope, laying the foundation for future expansion into the electric business car modification field. In terms of brand, OBBIN will continue to adhere to the brand concept of "Real Self · Only Respect · Enjoy What You Want", deeply integrating Western luxury car bloodlines with Eastern cultural charm, exploring differentiated competition paths, and committed to leading the new development pattern of China's high-end customized business car market.
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