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Long Cheng Automobiles is a Chinese modified vehicle brand owned by Gaobeidian Long Cheng Automobiles Manufacturing Co., Ltd. Established in 2005, the brand is headquartered in Gaobeidian City, Baoding, Hebei Province. Its core business focuses on the production and sales of modified vehicles. As an officially authorized modification factory for Fujian Benz, its product line centers on high-end luxury business MPVs upgraded on the Mercedes-Benz V-Class modification platform. Adhering to the Mercedes-Benz philosophy of “Nobility, Quality, Safety,” the brand is dedicated to providing users with professional and reliable modification services and complete vehicle solutions. The Long Cheng Automobiles logo features a pair of abstract “wings” and a central double-dragon graphic, blending traditional Chinese cultural elements with modern design language to highlight the brand’s heritage and confidence.
Gaobeidian Long Cheng Automobiles Manufacturing Co., Ltd. was officially registered on September 29, 2005, with the legal representative Meng Yuchen and registered capital of 21 million RMB. The registered address is at No. 2 Guangwei Avenue, Southwest of the Economic Development Zone, Kangxinzhuang Village, Fangguan Town, Gaobeidian City, Baoding, Hebei Province. The business scope covers the manufacturing of special vehicles and accessories, steel sales, vehicle sales, and accessory sales. Brand founder Zhang Lei positioned the company as an authorized modification factory for Fujian Benz, relying on a complete modification production line and complete vehicle sales qualifications to carry out deep customization modification business on the Mercedes-Benz V-Class platform.
Since its establishment, Long Cheng Automobiles has maintained a low-profile development trend. Although it has built a manufacturing team ranging from 150 to 500 people, the brand's popularity in the mainstream automobile consumption market remains consistently low, with very limited online information storage. Nevertheless, its parent company, Gaobeidian Long Cheng Automobiles Manufacturing Co., Ltd., possesses legal manufacturing qualifications in the special vehicle field. The business scope covers multiple special vehicle categories such as command vehicles, ambulances, RVs, accessibility vehicles, and business vehicles, demonstrating corresponding modification and production capabilities.
In 2021, the brand officially launched its first and only mass-produced modified model to date—the Long Cheng V-Class, marking Long Cheng's formal entry into the high-end business vehicle modification field from special vehicle modification.
Long Cheng Automobiles adopts a boutique single-vehicle model strategy, with an extremely streamlined brand matrix that concentrates resources on building core MPV models.
Long Cheng V-Class: This is the brand’s only currently available vehicle, a high-end business MPV deeply modified on the Mercedes-Benz V-Class platform. Positioned as a mid-to-large MPV, it features body dimensions of 5,400 × 1,928 × 2,050 mm and adopts a 7-seat layout. The exterior design generally inherits the original Mercedes-Benz V-Class styling, with a large chrome-plated front grille, sharp LED headlights, and smooth side lines creating a grand and steady business image. The Mercedes-Benz logo remains in the center of the grille. The interior has been upgraded to luxury standards through customization, focusing on enhanced seat comfort and in-car multimedia interaction experiences.
Long Cheng VITO: According to information from individual channels, Long Cheng Automobiles once created another mid-to-large MPV named “Long Cheng VITO,” with a selling price of approximately 788,000 RMB. However, this model currently has no sales records on mainstream automotive vertical websites and is not a core promoted product for the brand.
As of early 2026, industry platforms such as “SUV Auto Network” and “16888.com” list Long Cheng Automobiles as having “2 models in total, 0 currently in sales,” with “No brand story available for this brand.” This reflects the brand’s actual operational status, characterized by extremely low activity in whole-vehicle retail channels.
The performance of Long Cheng Automobiles in the mainstream automobile market is characterized by "low presence, high unit price". The guidance price for Long Cheng V-Class on multiple automotive vertical websites is marked as high as 1.38 million RMB, placing it high in price among modified MPVs of the same level. However, as of April 2026, the Chzjia sales platform noted that Long Cheng Automobiles has "no sales data" and "not sold/produced in China", and 16888.com confirmed "currently no model quotes due to no sales/production in China". Although there are extremely few online records of Long Cheng V-Class licensing data in September 2025 nationwide, the Chzjia platform explained that "models with small licensing quantities are not displayed". Many platforms show "no model quotes" or "discontinued", indicating that the sales network for Long Cheng V-Class mainly covers niche targeted customer groups and has not established a scaled channel for the mass market.
The brand has a certain presence within the modified vehicle industry. In the MPV online competitiveness ranking released in March 2026, Long Cheng V-Class participated in the ranking. In addition, the brand's "Zhongjiao Brand" business vehicles have continued operations in the special vehicle market, proving the brand's capability to engage with corporate clients and special vehicle procurement. An August 2024 YiChe article stated that Long Cheng VITO "became a standout in the mid-to-large MPV market", which contrasts with the "discontinued" and "no sales" labels on platforms at the same time, reflecting significant contradictions in the brand's information dissemination and channel management.
Long Cheng Automobiles’ technical system is based on the “Mercedes-Benz original platform + Professional modification” model architecture. It uses the Mercedes-Benz V-Class whole-vehicle platform and powertrain as its technical foundation, creating differentiated product appeal through customized modifications.
Platform Technology: The Long Cheng V-Class is built on the Mercedes-Benz V-Class platform, adopting a unibody structure with a front-engine, rear-wheel-drive layout. The suspension system features a front MacPherson and rear trailing arm structure, with adjustable suspension functions capable of balancing comfort for business travel and road adaptability.
Powertrain: The entire series is equipped with the Mercedes-Benz Model 274 920 2.0T turbocharged longitudinally mounted engine. At 5,500 rpm, it outputs a maximum power of 211 hp, and at 1,250 rpm, it delivers a peak torque of 350 N·m. The transmission system matches a 9-speed automatic manual transmission, with an MIIT comprehensive fuel consumption of 8.8 L/100 km. Compared to the power unit itself, Long Cheng Automobiles’ modification focus is more on interior customization and functional configuration upgrades.
Modification: As an officially authorized modification factory for Fujian Benz, Long Cheng Automobiles possesses a complete modification production line and whole-vehicle sales business qualifications, offering systematic modification capabilities ranging from interior customization to functional integration. For the Long Cheng V-Class, modification efforts focus on luxury leather seat wrapping, rear multimedia screen integration, ambient lighting system upgrades, and functional additions for business reception scenarios. Additionally, Long Cheng Automobiles has developed various models, including special vehicle categories such as command vehicles, ambulances, RVs, and accessibility vehicles, demonstrating the brand’s diverse capabilities in special vehicle modification and its legal manufacturing qualifications.
As of 2026, Long Cheng Automobiles has not yet publicly disclosed any overseas market strategies or export data. The brand's overseas layout is still in a blank stage. The company's overseas export path has neither entered the ASEAN (left-hand drive), European right-hand drive, or Middle East markets commonly concerned by Chinese enterprises, nor are there any information on signed overseas distributors, overseas factory foundations, or landing joint venture projects. The brand's current production and sales core are completely concentrated domestically, and whether it will develop overseas markets in the future lacks public data support.
Gaobeidian Long Cheng Automobiles Manufacturing Co., Ltd. remained in a legally existing operating status as of 2026, with no publicized information regarding its exit from the market. However, the brand’s prospects are fraught with uncertainty.
Limited Brand Expansion: Many platforms list Long Cheng Automobiles as having “0 models in sales” or being “discontinued.” This situation is directly related to the brand’s excessively high pricing and weak promotional efforts, making downward market penetration highly unlikely. In the April 2026 automobile manufacturer production and sales data statistics, Long Cheng Automobiles reported zero sales and retail revenue.
Recall Event and Reputation Repair: In April 2026, Gaobeidian Long Cheng Automobiles Manufacturing Co., Ltd. was included in the recall plan filed by the State Administration for Market Regulation because the airbag control unit might delay or fail to activate the side airbags and side curtain airbags. One vehicle of the “Zhongjiao Brand” business vehicles under its brand entered the recall list. While this recall action reflects Long Cheng Automobiles’ commitment to product quality assurance, the defect in the control unit also highlights the risks modification enterprises face in parts quality control.
Overall, Long Cheng Automobiles has long adhered to a boutique niche strategy centered on a single high-unit-price vehicle, lacking support from diverse product lines and mainstream marketing networks, which has resulted in an extremely weak market foundation. If it cannot achieve breakthroughs in technology iteration, product expansion, and channel construction, it is likely to move toward a contracting path of “pure special vehicle modification” or becoming an “industry supporting enterprise,” gradually fading from the vision of the mass passenger vehicle market.
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