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Link Tour is a Chinese automotive enterprise focused on the R&D, manufacturing, and sales of small pure electric passenger cars. Its predecessor, Hebei Yujie Automobile Industry Co., Ltd., was a long‑time leader in low‑speed electric vehicle sales. The company was established on May 22, 2009, and is headquartered at 12 Hui Gong Avenue, Qinghe County, Xingtai, Hebei Province, with a registered capital of approximately 133 million RMB.
Link Tour represents a classic case of low‑speed EV enterprise transformation. It once partnered with Great Wall Motor to break into the new energy passenger vehicle space but encountered severe setbacks in a highly competitive market. Following bankruptcy restructuring and capital reorganisation, with industrial support from Weiqiao Pioneer Group, it has sought to return to the track. The company's legal representative was initially Zhang Liping, later changed to Fan Chunling, and the current chairman is Han Changjin. The brand has undergone multiple equity changes and management overhauls. As of 2026, it remains in operation. Its business scope covers vehicle R&D, manufacturing, and sales, as well as three‑wheeled motorcycles, electric vehicles, engines, motors, and controllers.
Link Tour's development history offers a complete case study of China's low‑speed electric vehicle industry—from unchecked growth to regulatory reform, from car‑making ambitions to capital collapse, and from bankruptcy restructuring to industrial reinvention. Its trajectory can be divided into four stages.
The Yujie Era: King of Low‑Speed EVs (2009–2017). Link Tour's predecessor, Hebei Yujie Automobile Industry Co., Ltd., was established in Qinghe, Hebei, in May 2009. In its early years, the company focused on low‑speed electric vehicles—commonly known as "elderly scooters"—and grew rapidly by targeting the rural and suburban short‑distance commuter market. By the end of 2014, Hebei Yujie had obtained production qualifications for SUVs, MPVs, pickups, and new energy passenger cars, and secured new energy sedan qualifications in 2017, making it one of the few low‑speed EV enterprises with dual passenger car and NEV qualifications. During the golden era of low‑speed EVs, Hebei Yujie held the industry sales crown for four to five consecutive years, with national sales reaching 93,800 units in 2016 and cumulative sales exceeding 300,000 units, earning it the title of "hidden champion" in the low‑speed EV space.
Great Wall Motor Investment and Brand Renewal (2017–2018). In July 2017, just ahead of the national "dual‑credit" policy, Great Wall Motor signed a joint venture framework agreement with Hebei Yujie, investing through a cash capital increase. The initial stake was 25%, with a maximum potential increase to 49%. Under the agreement, all fuel consumption positive credits from Yujie were transferred to Great Wall at no cost, while NEV credits were sold to Great Wall on a priority basis. In October 2017, Great Wall completed the industrial and commercial change, becoming Yujie's second‑largest shareholder. As low‑speed EV regulations tightened, Hebei Yujie spun off its low‑speed business to subsidiary Yujie Times (later Henan Yujie Times), while the parent company focused on high‑speed EVs. On September 19, 2018, Hebei Yujie was officially renamed Link Tour, cutting ties with low‑speed vehicles and positioning itself as a "small electric vehicle innovator," with the goal of becoming a global leader in the small pure EV sub‑segment.
Mass Production, Collapse, and Bankruptcy Reorganisation (2018–2021). In 2018, Link Tour launched five pure electric models—two A0‑class products (BX100, S5 Urban Edition) and three A00‑class products (C3, C5, K‑ONE). The first model, the K‑ONE, launched in November 2018 as a pure electric small SUV, measuring 4,100×1,710×1,595 mm with a 2,520 mm wheelbase and a kerb weight of 1,400 kg, priced from 175,800 to 215,800 RMB. The wide gap between product positioning and market demand led to poor sales. In 2019, Link Tour shifted to more price‑competitive micro and small electric sedans, launching multiple products within half a year. Annual cumulative sales reached 9,224 units, but quality issues and high complaint rates quickly eroded market reputation. In June 2019, Link Tour suspended production entirely. In December 2019, Great Wall Motor exited the shareholder register, with its shares taken over by subsidiary Shenzhen Great Wall Motor Sales Co., Ltd. By June 2020, Link Tour's total assets had fallen to 986 million RMB, liabilities rose to 1.189 billion RMB, equity was negative 202 million RMB, and the debt‑to‑asset ratio reached 120.50%. In June 2020, the Qinghe County People's Court accepted Link Tour's reorganisation application. The reorganisation plan was formally announced in January 2021: priority creditors and employee creditors were paid in full, ordinary creditors received 30.76%, original investor equity was adjusted to zero, and prior investments—including Great Wall Motor's—were written off. By early 2021, total creditor claims reached 1.535 billion RMB, involving multiple A‑share listed companies including EVE Energy, Sailun Tires, and Hanyu Group.
Restructuring, Resale, and Industrial Capital Support (2021–Present). In 2021, Beijing Lanqueeling Automobile Technology Co., Ltd. was named the reorganisation investor. Following the reorganisation, Shenzhen Great Wall Motor Sales Co., Ltd. withdrew its stake, leaving Beijing Lanqueeling as Link Tour's sole shareholder. On January 1, 2022, the restructured Link Tour launched a new model—Baizhi Daxiong—a five‑door, four‑seat small multi‑function EV priced at 36,800–42,800 RMB. In July 2022, Beijing Lanqueeling listed its 100% stake on the Beijing Equity Exchange for 700 million RMB, seeking to sell Link Tour's assets. In January 2023, Link Tour secured a strategic investor—Fortune Global 500 enterprise Shandong Weiqiao Pioneer Group—and subsequently transformed manufacturing and production with Weiqiao's industrial support. Link Tour's core product shifted to the four‑door, five‑seat pure electric micro‑car "Link Tour Fenbin." At the start of 2026, with Weiqiao's backing, Link Tour plans to officially unveil a new pure electric micro‑car at the Munich Motor Show, targeting the European market—marking its pivot from a single commuter brand to a broader international sub‑market focus.
Link Tour's product lineup has undergone multiple iterations, adapting to shifting policies, capital structures, and market demands. Its product history falls into three stages.
The Yujie Era (Low‑Speed EV Stage). During this period, Yujie products were primarily low‑speed four‑wheel electric vehicles, sold mainly to rural and suburban commuter markets. Models were branded under the "Yujie" name, with cumulative sales exceeding 300,000 units, holding the top position in the low‑speed EV industry for consecutive years.
Early Link Tour Passenger Car Stage (2018–2020). This phase focused on A0‑ and A00‑class small pure electric passenger cars, with five models launched: two A0‑class products (BX100, S5 Urban Edition) and three A00‑class products (C3, C5, and K‑ONE). The Link Tour K‑ONE was the first pure electric small SUV, featuring a 5‑door, 5‑seat layout, with a 2,520 mm wheelbase and a kerb weight of 1,400 kg, priced from 175,800 to 215,800 RMB. Multiple micro and small electric sedans were centrally launched in 2019, with cumulative sales of 9,224 units, but high quality complaint rates led to a sharp sales drop.
Post‑Restructuring New Brand Stage (2022–Present). This stage covers two brand series: "Baizhi" and "Link Tour." The Baizhi Daxiong launched on January 1, 2022, as a five‑door, four‑seat rear‑opening multi‑function electric passenger car, priced at 36,800–42,800 RMB, targeting fourth‑ and fifth‑tier town and rural markets with a blend of household and commercial utility. The Link Tour Fenbin is the current flagship model—a four‑door, five‑seat pure electric micro‑car focused on short‑distance urban commuting. In 2026, Link Tour plans to launch a pure electric micro‑car customised for the European market, with a two‑door compact body silhouette similar to the Smart fortwo, targeting the European city commuter segment.
Link Tour's sales trajectory closely mirrors its corporate lifecycle. The Yujie era marked the sales peak for low‑speed EVs, with cumulative sales exceeding 300,000 units and a high of 93,800 units in 2016. After the transition to the Link Tour brand, 2018 cumulative sales reached 9,224 units, then fell sharply. In December 2019, inventory clearance briefly pushed monthly sales to 3,338 units, but other months all fell below 1,000 units, with production halting entirely in June of that year. Between 2021 and 2024, sales remained at extremely low levels for an extended period, ranging from single digits to dozens per month. From the second half of 2025, driven by Weiqiao Group's capital injection and production restart, sales rebounded—reaching 1,408 units in December. Sales softened in Q1 2026, with 110 units in March and a cumulative total of approximately 149 units from January to March, as the brand navigates a transition between inventory reduction and new model introduction. From 2015 to June 2020, cumulative sales reached only 16,300 units, underscoring the difficulty of the low‑speed to high‑speed EV transformation path.
Link Tour's technology system builds on Yujie's years of experience in the small and micro pure EV space, while leveraging Weiqiao Group's industrial resources for ongoing iteration.
Blue Smart Power was Link Tour's early core technology proposal, encompassing: multi‑fuel energy replenishment and vehicle‑electric integration; modular, platform‑based, and standardised powertrain technology; and support for battery‑pack quick‑swap, portable battery, and vehicle‑electric detachable solutions. The system aimed to address range, safety, pricing, and charging challenges in pure electric vehicles, but was not realised at scale.
Lightweight and Small‑Micro Vehicle Integration Technology draws on Yujie's long‑standing focus on small, micro, lightweight, and differentiated product routes. The company operates an independent technical R&D centre—the Automotive Research Institute—recognised as a provincial‑level enterprise technology centre, with accumulated expertise in body structure, energy consumption control, and low‑cost manufacturing.
Industrial Empowerment Following Weiqiao Strategic Restructuring introduced a lightweight aluminium material industry chain. Both parties plan to build a modern, digital, and intelligent new energy production base to Industry 4.0 standards, enhancing three‑electric integration capabilities. The company currently operates stamping and welding, painting, final assembly, and prototype/testing workshops, with an annual new energy vehicle capacity of 100,000 units. The Qinghe plant's intelligent production line can produce one NEV in just three minutes, significantly improving manufacturing efficiency.
Link Tour's overseas expansion is currently in a warming and planning stage. Following the strategic introduction of Weiqiao Group in 2025, Link Tour began to focus on overseas markets, particularly Europe. In 2026, the brand plans to unveil an all‑new pure electric micro‑car built for the European market at the Munich Motor Show. Based on preview information, the model features a compact two‑door design, with a silhouette close to the Smart fortwo series, targeting European city commuting scenarios. This marks Link Tour's first customised product developed specifically for an overseas market, signalling the brand's shift from a purely domestic orientation to a dual‑market strategy spanning both domestic and international zero‑carbon commuter segments.
The company currently operates two major production bases in Qinghe and Qihe, with a third under construction in Wuxi. Total vehicle production capacity can reach 325,000 units annually, providing manufacturing readiness for export orders. However, no significant export volume had been realised prior to 2026.
Backed by Weiqiao Group, Link Tour has embarked on its third upward journey. According to company plans, the Qinghe Economic Development Zone will host an annual production base for 500,000 small multi‑function electric passenger cars and supporting parts. Link Tour aims to achieve production and sales of 100,000 units in 2022, 500,000 units in 2025, and build a small new energy vehicle enterprise with annual sales exceeding 20 billion RMB, while co‑creating an industry platform with partners.
On the product front, Link Tour will use the four‑door, five‑seat Fenbin model to consolidate its domestic position, while using an all‑new pure electric micro‑car as a springboard into the European new energy commuter market. On the capital and manufacturing side, leveraging Weiqiao Pioneer Group's lightweight aluminium processing industry chain and its 10‑billion‑yuan capital base, the company expects to achieve capability upgrades in production consistency, cost control, and premium positioning.
For Link Tour, the journey has been a long arc—from low‑speed EV king to transformation failure, from bankruptcy restructuring to industrial capital support. Having crossed multiple cycles, it now stands in a period of resilient adjustment. Whether it can achieve sustainable growth under new capital and new market positioning will require a comprehensive test across production capacity utilisation, product reputation, overseas delivery, and domestic channel reconstruction.
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