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Lineoll is a Chinese high-end business vehicle customization and modification brand, focusing on deep customization of luxury MPV chassis such as the Mercedes-Benz V-Class. The brand's core competitiveness lies in its "OEM-level R&D system" and "Top-tier luxury craftsmanship standards". By fusing German craftsmanship with Eastern aesthetic design concepts, Lineoll creates customized mobile cockpits for high-net-worth users that combine business administration and family travel functions. Lineoll is positioned as a "high-end MPV customization and modification benchmark brand", with product prices covering the 968,000 to 1,128,000 RMB range, forming the high-end domestic MPV customization and modification camp alongside brands such as Ketij and Lorinser..
The operating entity and technological innovation of the Lineoll brand possess a unique industrial background—it is an MPV brand self-developed by Chongqing Fu Zhike Technology Development Co., Ltd., a national-level "Specialized, Refined, Differential, and Innovative 'Little Giant' Enterprise". It deeply carries the strategic mission of Fu Zhike transitioning from the aftermarket to pre-assembly manufacturing. The brand name "Lineoll (礼骊)" is deeply rooted in Chinese culture—the character "Li (礼)" is taken from "Guide with virtue, regulate with propriety", representing the company's code of conduct and ethical values; "Li (骊)" originates from the Xia dynasty's tradition of favoring black, symbolizing a sleek black horse, representing speed, power, and prestige.
The development of Lineoll is highly synchronized with the strategic transformation of its parent company, Chongqing Fu Zhike Technology Development Co., Ltd. Early on, Fu Zhike occupied a 31.7% market share in niche fields and its service network covered 32 provincial-level administrative regions nationwide with hits from the aftermarket market such as phone-based vehicle control systems and millimeter-wave blind spot monitoring. With the new round of global automotive intelligence trends arriving, Fu Zhike keenly perceived industry trends and initiated a strategic transformation starting from 2022—centering on pre-assembly smart manufacturing to achieve the leap from "technology upgrade service provider" to "smart cockpit ecosystem builder".
2023 was a milestone year for the official debut of the Lineoll brand. On December 22, Lineoll held a Lion Series Product Launch Event in Chongqing, showcasing the first luxury customized MPV product to the outside world. The Lion Series includes two configurations—Zhang (968,000 RMB) and Hu (1,128,000 RMB). Using "Lion" as the design motif, it transforms the lion expressions in traditional Chinese culture into industrial design language, conveying beautiful wishes for safety in and out..
In 2025, the brand continued to iterate and entered a new stage of scaled development. Lineoll launched the V-Class Starry Series, with a starting price of 988,000 RMB. Deeply developed based on the Mercedes-Benz V-Class, it adopts a 7-seat layout, with luxury configurations and comfortable space as core selling points. This iteration marks that the Lineoll product line has extended from the Lion Series to a dual-line coverage of the Starry Series, forming a more complete million-level customized MPV product matrix.
In March 2025, Fu Zhike announced the launch of the "Smart Cockpit Ecosystem Strategy". The Lineoll brand used MPV as a carrier, relying on the Starry Series MPV integrating functions such as adaptive support and intelligent temperature control, to complete technical verification and adaptation in conjunction with multiple OEMs. At the same time, the Lineoll brand upgraded simultaneously on the design and craftsmanship side, introducing a series of five top-tier luxury processes ranging from LV-style Dürkopp sewing, Rolls-Royce-level Tajima embroidery to CNC high-precision punching, pushing high-end modification from the extensive stage of "part piecing" to the standardized era of "design standardization + craftsmanship standardization".
The Lineoll brand focuses on MPV customization and modification, currently forming two main product series and more than a dozen detailed configurations, based on the Mercedes-Benz V-Class and Mercedes-Benz Vito, covering the 950,000 to 1,130,000 RMB price band.
The Lion Series is the first product line of the Lineoll brand, launched in December 2023, containing the "Zhang" and "Hu" two configurations. The entire series is equipped with a 2.0T four-cylinder turbocharged engine and a 9-speed automatic transmission, with power 170kW, peak torque 370N·m, and uses a front-engine rear-wheel-drive layout. The "Hu" version is priced at 1,128,000 RMB, equipped with Bao Xiang Lotus rims and detailed gem customization decoration, the interior trim board "Seeking Plum Blossoms in the Snow" uses hand-painting craftsmanship. The Lion Series provides two theme interiors: "Qing Li" (Dark Interior) and "Fang Hua" (Army Green/Cream/Enamel Red three-color combination). The series has a monthly production volume of about 30 units and belongs to the limited customization products under the brand.
The Starry Series is an iterative product launched in 2025, themed "Star Shine". Currently, it mainly promotes one configuration model "2.0T Miyu 7 Seats", priced at 988,000 RMB. The car body dimensions length x width x height are 5370×1928×2020mm, wheelbase 3430mm, positioned as a medium-large MPV, adopting a 7-seat layout (2+2+3). Power-wise, it is equipped with a 2.0T L4 engine (231 hp), matched with a 48V mild hybrid system and a 9-speed automatic transmission, front-engine rear-wheel-drive architecture, with a maximum speed of 185 km/h. Configuration highlights include: dual 12.3-inch full LCD instruments and central control linked screens, second-row aviation seats (supporting ventilation/heating/massage/leg rest adjustment), dual-side electric sliding doors, segmented panoramic sunroof, MBUX intelligent human-machine interaction system, Level 2 intelligent driving assistance (including adaptive cruise, lane keeping, 360° panoramic image), Burmester sound system, and three-zone automatic air conditioning, etc.
Lineoll Vito is a medium-priced customized vehicle launched by the brand targeting the 650,000 to 900,000 RMB price range, deeply developed based on the Mercedes-Benz Vito chassis, with the 2025 model manufacturer's suggested retail price starting from 650,000 RMB, adopting 2.0T + 48V mild hybrid power, positioned as a medium-large MPV. This series focuses on extremely high cost-performance ratio, allowing entry-level customized MPV consumers to also enjoy Lineoll's exclusive interior upgrade solutions, expanding the brand's entry-level product matrix extending downwards from the 968,000 RMB flagship line.
The Lineoll brand is positioned in the million-level high-end customized modification market, and its operating strategy emphasizes "high unit price, high-quality delivery" rather than volume sales in the traditional sense. As of the first quarter of 2026, the V-Class full series of Lineoll has obtained a certain degree of industry recognition in the high-end business MPV market. In the million-level medium-large MPV horizontal review by technology media such as ZOL, the Lineoll V-Class as the representative model of "German craftsmanship reshapes new business standards" was mentioned multiple times.
On the demand market level, industry analysis at the beginning of 2026 pointed out that "The Lineoll V-Class 2023 model, bolstered by German heritage, interprets the mature paradigm of luxury MPV with a steady tone", firmly occupying the representative position of German business attributes in the million-level medium-large MPV market. The brand has established dealer networks in core business areas such as the Yangtze River Delta and the Greater Bay Area, with sales service systems covering the luxury car markets of major cities nationwide. After the all-new Lilie V-Class Starry Series officially launched in June 2025, it participated in multiple high-end customized MPV regional special sales events, continuously accumulating good brand awareness among the target customer group..
Facing mature competitors such as Ketij, Venus, Lorinser, and Buffett, Lineoll gradually established differentiated brand labels in the million-level customized MPV market with its exclusive Eastern aesthetic design language, hand-customized level interior craftsmanship, and unique advantages in smart cockpit technology.
The technical core of the Lineoll brand is rooted in the deep accumulation of the parent company Fu Zhike in electronic sensing, smart seat systems, and smart cockpit fields, while relying on top-tier luxury craft standardization systems and Mercedes-Benz original chassis technology to build a unique full-link technical moat in the field of customized modification.
Smart Seat and Cockpit Technology. Lineoll is equipped with multiple seat comfort technologies independently developed by the parent company—relying on 89 authorized international patents and 74 software copyrights, Lineoll seats integrate a technical framework covering electronic sensing, pressure regulation, and intelligent algorithms. The Starry Series MPV integrates functional modules such as adaptive support and intelligent temperature control, which can automatically adjust seat support parameters according to the weight and posture of drivers and passengers. The equipped intelligent vital signs monitoring system can identify the real-time status of rear passengers, automatically adjusting the cockpit temperature and entertainment scenarios in conjunction with on-board comfort programs to create a closed-loop experience smart cockpit ecosystem. The car is also equipped with the MBUX intelligent human-machine interaction system, supporting voice command control of air conditioning, multimedia, and seat functions. The rear row is equipped with an intelligent control screen, achieving independent adjustment of multiple areas of the vehicle.
Five Major Top-Tier Luxury Craftsmanship Standardization Systems. Lineoll High Customization introduced five processes: LV-style Dürkopp Adler sewing equipment, Rolls-Royce-level Tajima precision embroidery, CNC high-precision intelligent punching, Pantone color calibration, and Han's cold-light laser engraving, establishing a full-chain quality control standard from color to stitching, from punching to laser engraving. Dürkopp numerical control needle pitch and dual synchronous feeding system realize leather material fit flat without bulging; Tajima embroidery precision reaches ±0.1mm, supporting gradient embroidery; CNC intelligent punching adapts to irregular holes and thermal sealing chip suction; Pantone color calibration achieves whole-vehicle leather and wire same color zero color difference; Han's cold-light laser engraving injects exclusive textures and logos with ±0.05mm micron-level precision into interiors. The standardized implementation of these processes means that Lineoll can elevate the handcraft quality of million-level customized cockpits from case-level to replicable batch production degree.
OEM-Level Safety Modification Craftsmanship. The Lineoll High Customization team relies on the Ling Ji whole vehicle design team led by former Mercedes-Benz designers. Based on original vehicle 3D data, fully forward development is carried out without changing the original vehicle's anti-collision beam and without destroying the original vehicle's structure, and the circuit uses original matching wiring harnesses. The Level 2.5 intelligent driving assistance system covers functions such as adaptive cruise, lane keeping assist, active braking, 360° panoramic image, and automatic parking, greatly improving driving safety.
Chassis and Power Integration Technology. Lineoll full series vehicles are equipped with a 2.0T four-cylinder turbocharged engine derived from Mercedes-Benz, power 170kW (231 hp), peak torque 370N·m. The 48V mild hybrid system optimizes engine start-stop response and low-speed smoothness. The transmission system matches a 9-speed automatic transmission, front-engine rear-wheel-drive layout. The chassis front MacPherson and rear semi-trailing arm independent suspension ensures driving comfort and body stability.
The core market of the Lineoll brand currently focuses on high-end business and high-net-worth consumer groups in Mainland China. Its parent company Fu Zhike initiated the "Smart Cockpit Ecosystem Strategy" in 2025, positioning its technical solutions to output pre-assembly smart manufacturing capabilities globally, but this part of the business is mainly reflected in the B-end component level, rather than brand whole vehicle export sales..
The parent company Fu Zhike, relying on seat comfort system technology accumulated over many years (obtained multi-country patent authorization), is transforming towards the direction of a global smart cockpit supplier. The technical solutions carried by the brand are expected to achieve deeper collaboration and docking with international OEMs through OEM channels. By mid-2026, data on the brand building independent sales networks overseas and establishing large-scale whole vehicle exports has not yet been disclosed in public channels.
Lineoll' strategic blueprint advances along the main line of "high-end MPV customization modification standardization and smart cockpit ecosystemization". The future development direction can be summarized into three dimensions: product system upgrade, technical ecosystem deepening, and brand value elevation.
Vertical Extension and Horizontal Expansion of Product System. Lineoll will keep an annual iteration rhythm with the V-Class as the core series. Based on the Lion Series, Starry Series, and Vito Series, it will further enrich interior themes and exterior kit options, covering the full price spectrum from 650,000 to 1,130,000 RMB. At the same time, the brand can also extend to the more high-end Mercedes-Benz S-Class sedan modification field according to customization needs, or expand products towards top luxury SUV categories such as Maybach GLS.
Continuous Deepening and Industrial Output of Smart Cockpit Technology. The parent company Fu Zhike conducts technical reserves for pre-assembly smart manufacturing with MPV as a carrier. In the future, it will provide system-level solutions for seat sensor fusion, ergonomic intelligent adjustment, and multimodal interaction for Lineoll and even more OEMs. Lineoll's technical practice is currently, from the perspective of outputting a customized brand, reverse empowering the penetration of "China Smart Manufacturing" in overseas car companies..
Top-Level Design and Value Construction. Lineoll continues to maintain the reinforcement of the "Eastern Aesthetics + German Craftsmanship" binary brand narrative in technology and craftsmanship, insisting on maintaining scarcity and high cognitive barriers in the million-level customized MPV track through craftsmanship uniqueness and top-tier manufacturing standards. The brand's development is based on the underlying philosophy of "Slow, Refined, Premium, Rare", not pursuing volume-based scale growth, but building an irreplaceable brand moat in the ultra-luxury business vehicle field with craftsmanship and systematic cockpit ecosystem experience, becoming the quality benchmark and international calling card of the Chinese high-end automobile modification and customization industry.
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