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LANDKING is the high-end complete vehicle and ecological innovation brand under Weichai New Energy Commercial Vehicle Co., Ltd., positioned as the leading brand of new energy technology light trucks and a solution provider for transport ecology led by high-end technology. The brand name LANDKING carries deep Weichai genes—"Blue" refers to new energy and technology, symbolizing cleanliness and the future; "Power" represents the power pioneer and pioneering meaning; the English name "LANDKING" implies a leader in smart freight. The brand LOGO is named "Power Light Shield", and the overall design reflects the fusion of technology and power.
Weichai New Energy Commercial Vehicle Co., Ltd., the operating entity of LANDKING Automobile, is a wholly-owned subsidiary of Weichai Group, a leading enterprise in China's intelligent industrial equipment, and is one of the "Ten Strategic New Engines" of Weichai Group. The company was established on November 25, 2005. After being integrated into the Weichai Holding system in 2018, it underwent resource integration and capability upgrades, and officially launched the "LANDKING" high-end complete vehicle brand in Chengdu on May 15, 2023, opening a new chapter for Weichai in the new energy commercial vehicle field.
As one of the core sectors of the Weichai Group's complete vehicle strategy driven by the whole machine, LANDKING undertakes Weichai's strategic mission of "creating China's number one light truck quality, China's number one light truck brand, and China's future leading world new energy light truck". With the core mission of "creating a new ecology of transport capacity with intelligence and enhancing the new value of logistics with technology", the brand revolves around the transport ecology of commercial vehicles and is committed to providing customers with a full-life-cycle ecological solution integrating high-end complete vehicle manufacturing and sales, transport capacity and cargo service, rental services, automotive finance, charging and battery swapping services, used cars and remanufacturing.
Although LANDKING is a brand officially launched in 2023, its technical foundation and industrial support can be traced back to earlier times. Weichai Group is a leading enterprise in China's internal combustion engine industry. In 2005, China's first high-power engine with fully independent intellectual property rights reaching the National III emission standard—"Blue Power" power was born in Weichai, completely ending the history of long-term reliance on "foreign hearts" by China's heavy trucks. The brand name of LANDKING Automobile inherits the legendary "Blue Power" power created by Weichai in the engine era, extending the innovative spirit of this power brand to the new energy commercial vehicle complete vehicle field.
In May 2018, Shandong Heavy Industry completed the holding restructuring of the predecessor of Weichai New Energy Commercial Vehicle, Shandong Automobile Company. This major change laid the foundation for deep integration of subsequent resources. In May 2019, the first light truck came off the line, marking substantial progress in the company's vehicle manufacturing in the commercial vehicle field. In September 2020, the 10,000th product came off the line officially; in December 2021, the company was officially integrated into Weichai Holding Group, becoming a leading enterprise in the complete vehicle manufacturing sector of the group. In August 2022, the company officially changed its name to Weichai New Energy Commercial Vehicle Co., Ltd., clarifying the development direction with new energy as the core. In the same year, the company's industry ranking rose to 6th place.
May 15, 2023, is the most milestone moment in the LANDKING development history. At the new energy commercial vehicle strategy launch conference held in Chengdu with the theme "New Blueprint, Power the Future", Weichai New Energy Commercial Vehicle officially launched the high-end complete vehicle brand—LANDKING Automobile, and simultaneously launched the first two major product series: the high-end light truck series "LANDKING · Yue" and the high-end micro truck series "LANDKING · Ling". Only a few months after the brand launch, in September 2023, the company's cumulative production and sales exceeded 50,000 units, demonstrating strong production capacity and market response capabilities.
2024 was a critical year for the LANDKING brand to go from launch to comprehensive coverage. At the beginning of the year, LANDKING New Energy Pure Electric 3.0 and Hybrid 2.0 new products were launched in Chengdu, marking that product technology entered a new iteration cycle. In the same year, the company made breakthrough progress in the overseas market, and export business increased significantly. In 2025, LANDKING entered a period of high-speed growth—annual sales increased by 26% year-on-year, new energy model sales were 10,500 units, export business 2,500 units, both achieving doubled growth. In July of the same year, LANDKING X1 and X7 won the Energy Saving Gold Award, All-Around Gold Award, and Power Gold Award of the 2025 EC-PAC National New Energy Commercial Vehicle Performance Evaluation Public Welfare Competition thanks to their excellent technical strength.
In 2026, on the occasion of the 20th anniversary of the birth of LANDKING (2005-2025) and the 3rd anniversary of the LANDKING brand launch, the brand continued to update its development speed. In the first two months, the sales increase of buses over 6 meters reached 185%, ranking at the forefront of the industry. In March 2026, three new energy small trucks LANDKING X1, X2, X3 were launched in Chengdu, and on-site signing volume exceeded 710 units, fully verifying market recognition and brand appeal.
LANDKING's product strategy is based on the core logic of "scenario defines products," building a complete product matrix that comprehensively covers four truck segments, including medium trucks, light trucks, small trucks, and micro trucks, while planning for diversified technical routes such as hybrid, pure electric, and hydrogen fuel.
In the early stage of the brand launch, LANDKING established the "1314 Brand Strategy": around the mission of "Chinese Strength Leading World New Energy Commercial Vehicles," focusing on the three cores of "People, Vehicle, Ecology," launching a "LANDKING Brand High-End Battle," and building a "Four Complete Vehicle Matrix"—LANDKING · Yue (High-end Light Truck), LANDKING · Long (Medium-High End Light Truck), LANDKING · Ling (High-end Micro Truck), and LANDKING · Han (Engineering Vehicle).
LANDKING · Yue (High-end Light Truck Series) is the core sales support of LANDKING and the most representative product line of the brand. Aiming at urban circle logistics scenarios, the products focus on pure electric, hybrid, and fuel power options. Among them, the Pure Electric 3.0 series, launched in January 2024, includes three series: medium body, wide body, and wide body high roof. It is equipped with FinDreams Blade Liquid-cooled Battery and Hande Flat Wire Electric Drive Bridge, with a mileage range covering 240-400 kilometers. The Hybrid 2.0 series includes composite series, heavy load series, and super fuel-saving series, adopting Weichai Hybrid Special Engine and Intelligent Hybrid System among other core assemblies. LANDKING · Yue also launched three highly distinctive scenario-based special vehicles—"General Cargo King" (for mixed cargo types), "Fresh Goods King" (for fresh live goods), and "Delicate Goods King" (for high-value, high-position transport)—to solve user pain points with refined products.
LANDKING X Series (New Energy Light Truck Flagship) is an important layout for LANDKING in the high-end light truck field. The X7, as LANDKING's flagship new energy light truck, is equipped with the "Stellar · Super Pure Electric Golden Power" system, possessing long range and intelligent safety configurations. It reached 2,000 signed orders at the Yantai launch site in July 2025. The X1, X2, and X3 new energy small trucks precisely cover full-scenario freight needs: X1 is positioned as the last-mile expert for terminal logistics, equipped with a Weichai 120kW/300N·m motor, a range of 300-350 km, and a turning radius of only 6.3 meters; X2 is positioned as a "heavy load good horse" for heavy load scenarios, with a total mass reaching 4.5T and an actual max load capability of 5T+; X3 precisely undertakes the medium-load freight scenario between small trucks and light trucks.
LANDKING · Ling (High-end Micro Truck Series) is the representative product of LANDKING in the micro truck field, characterized by flexibility and efficiency. Suitable for urban distribution, it appeared on stage simultaneously at the brand launch, focusing on short-distance logistics and urban-rural distribution scenarios.
LANDKING · Long and LANDKING · Han Series serve as the strategic layout for LANDKING to further expand its product territory, focusing on the medium-high-end light truck and engineering vehicle markets respectively. This further perfects LANDKING's full-scenario coverage from terminal distribution to intercity trunk transport.
New Energy and Clean Energy Products: Hydrogen Fuel and LNG Models. LANDKING is also actively planning in the hydrogen fuel cell and gas engine fields. In 2026, the Weichai LANDKING X7 series launched new LNG gas engine models, marking the further enrichment of the clean energy product matrix.
Although the LANDKING Automobile brand has been launched for only three years, it has established a foothold in China's new energy commercial vehicle market. In September 2023, only 4 months after the launch, the company's cumulative production and sales exceeded 50,000 units. In the beginning of 2024, the company formulated the goal of "entering the first echelon of the industry", planning an annual total sales of 48,000 units, among which new energy products 15,000 units.
In 2025, LANDKING entered the comprehensive explosion period, with annual sales of 17,000 units, a year-on-year increase of 26%; new energy model sales 10,500 units, export business 2,500 units, two core indicators achieved doubled growth. The penetration rate of new energy light trucks in the logistics field continued to increase, LANDKING seized industry opportunities and firmly occupied the head camp in the new energy small truck market. In November 2025, LANDKING ranked 10th in the light truck market with a monthly sales of 1,260 units, a significant month-on-month increase of 34.6%, and a sharp year-on-year increase of 86.1%, becoming the brand with the fastest monthly growth rate.
In 2026, LANDKING's growth momentum accelerated further. Only in the first quarter, the new small truck launch site signed 710 units, practically verifying the market rigid demand. Against the backdrop of rapid development of domestic new energy commercial vehicles—new energy small trucks expected sales to break through 120,000 units in 2026, penetration rate reached 30%, LANDKING set the market share target of 8% around in the 2026 new energy small truck market, and is working hard to establish a core position among the head market share.
From the perspective of finance and industry chain, the parent company Weichai New Energy Commercial Vehicle has built three major intelligent manufacturing bases in Laiyang, Penglai, Weihai, with a total investment of 2 billion yuan, total construction area of 410,000 square meters, providing sufficient capacity guarantee for LANDKING's production and sales expansion.
LANDKING's technical system is based on the core pillar of "New Energy Leading, Efficient Intelligence," relying on Weichai Group's globally leading R&D resources, supply chain system, and manufacturing capabilities, achieving a systematic breakthrough from independent research and development of core technology to high-end intelligent applications.
The Industry's First New Energy Light Truck Exclusive Platform—"Stellar" Technology Platform—is the most core technical highlight of LANDKING. In February 2025, Weichai New Energy Commercial Vehicle officially launched the "Stellar" technology platform at the partner co-creation conference, which is the industry's first exclusive intelligent evolution architecture for new energy light trucks. The platform integrates cutting-edge technologies such as battery management, intelligent electric drive, and intelligent networking, possessing four core competencies: "Constantly Reliable, Constantly Efficient, Constantly Safe, Constantly Comfortable." In the battery management dimension, a new generation BMS system is adopted to accurately monitor battery status, extending battery cycle life to 4,500 cycles, supporting minus 20°C low-temperature charging and 3C fast charging. In the intelligent electric drive dimension, it matches a 165kW permanent magnet synchronous motor with a maximum torque of 420N·m, reducing energy consumption by 15%.
Three-Electric System Core Localization is the key for LANDKING to build long-term competitiveness. In terms of batteries, LANDKING deeply cooperates with two industry giants, CATL and BYD—equipped with FinDreams (BYD) Blade Middle-mounted Liquid-cooled Battery, CATL High Energy Density Battery Pack, and self-developed battery technology, achieving a flexible combination of multiple levels of battery capacity, with battery energy covering 49-132kWh. In terms of motor control and motors, the Hande Electric Drive Bridge integrated design becomes the core highlight of LANDKING, with cell energy density reaching 200Wh/kg; at the same time, it adopts Inovance third-generation multi-in-one controllers and other advanced components, achieving a highly integrated electrical architecture. LANDKING became the "industry's first brand to achieve full-series new energy light truck middle-mounted battery layout." This design, combined with a flat floor cabin, improves space utilization rate, lowers the vehicle center of gravity, and balances safety and controllability.
The Golden Power Chain System is the unique advantage of LANDKING, relying on Weichai Group. LANDKING's pure electric version is equipped with the "Stellar · Super Pure Electric Golden Power" system—based on Weichai self-developed three-electric technology, integrating eight core technical modules to build a benchmark in the new energy light truck industry. The hybrid version adopts four core assemblies: Weichai Hybrid Special Engine, Weichai Intelligent Hybrid System, Hybrid Special Battery, and Weichai Vehicle Controller. The Hande Electric Drive Bridge's seven advantages (maintenance-free, high load-bearing, long oil change intervals, lightweight, low energy consumption, convenient maintenance, efficient motor) provide an underlying technical guarantee for LANDKING's efficient operation. In addition, LNG gas engine models have also joined the Weichai X7 product sequence, achieving a diversified layout of both passenger and commercial use, with gas and electricity options available.
Intelligentization and Safety Configurations are important dimensions for LANDKING product competitiveness improvement. In terms of intelligent driving assistance, the LANDKING X7 series comes standard with AEBS (Automatic Emergency Braking System), using a combination of front-mounted cameras and 77GHz millimeter-wave radar to monitor front traffic conditions in real-time, actively reducing collision risk. In cabin intelligence, the EHpro model is equipped with the world's first "Light Truck Intelligent Space Cabin," featuring a 7-inch full liquid crystal instrument cluster, a 12.3-inch stereo center control smart screen, 360° panoramic surround view, intelligent voice recognition, and an L2+ level intelligent assisted driving system. In the Internet of Vehicles dimension, LANDKING built the "LANDKING Smart Travel" Internet of Vehicles platform, providing users with comprehensive vehicle status monitoring, real-time positioning, battery health, and driving data analysis, creating exclusive digital butler services.
The WETP Exclusive Technology Platform serves as the high-end intelligentization foundation of LANDKING, possessing seven characteristics: "Special, Smart, Light, Soft, Safe, Stable, Save," providing a product basis that integrates lightweight, expandable, modular, and high-reliability features. With rich patent accumulation (authorized patents exceeded 380 items by the end of 2022), LANDKING created five industry firsts, continuously refreshing industry technical standards.
Three-Electric Lifetime Warranty Service is the core embodiment of LANDKING's full-life-cycle value promise to users. Relying on the hard reliability of Weichai's own three-electric golden power chain, LANDKING heavily launched the new energy three-electric lifetime warranty policy in the industry, helping users effectively reduce full-life-cycle use costs.
LANDKING's overseas strategy is an important pillar of its "Globalization" strategy. With the strong support of Weichai Group's sales service network in more than 150 countries and regions around the world, LANDKING's overseas steps are being accelerated comprehensively. In terms of production, the company possesses DKD, SKD, CKD, and other model delivery capabilities, providing full possibility for overseas local assembly and local sales service integration.
Asia-Pacific and Central Asia Markets are the key direction for LANDKING's overseas expansion. In August 2024, 30 brand new LANDKING Automobiles smoothly departed from Wendeng to Kazakhstan, not only achieving delivery but also signing local exclusive distribution agency agreements. In the future, it will rely on local partners to perfect its sales service network and store construction.
Americas and Caribbean Markets expansion results are significant. In October 2023, LANDKING light trucks successfully launched in Santiago, the second largest city in the Dominican Republic, becoming an important milestone for Weichai New Energy Commercial Vehicles landing in the Caribbean region. The site attracted more than 200 local automotive industry professionals, logistics association representatives, and many media reporters, and multiple commercial vehicle agents expressed their intention to become LANDKING dealers on site. This successful launch marks the deep development of LANDKING's Central America market map.
2025 is the explosion year for LANDKING's overseas business, with export volume exceeding the total volume of the whole year of 2024. In the first half of the same year, the company's sales increased by 55% year-on-year, and overseas business became a new engine for group growth. Weichai New Energy Commercial Vehicle established the strategic direction of gathering global users with high value, continuously launching industry-leading products, and providing global users with all-round, all-scenario, optimal TCO (Total Cost of Ownership) product solutions at the global strategic partner conference.
In the future globalization layout, LANDKING will rely on Weichai Group's strong brand influence and global nearly ten thousand service networks, deeply cultivate overseas key projects, implement local national warranty policies, continue to increase brand overseas presence, and at the same time build a "Fast, Good, Cheap, Save" overseas service system, striving towards the goal of becoming a global new energy commercial vehicle leader.
LANDKING's vision carries Weichai's ambition to lead the world in the new energy commercial vehicle field. According to the latest strategic plan released at the Weichai New Energy Commercial Vehicle 2026 Global Partner Co-creation Conference by LANDKING, the brand has anchored clear phased goals: in 2026, achieve sales of 25,000 units, among which new energy sales will continue to increase significantly. Looking at the longer-term "15th Five-Year Plan" period, the company has clarified the strategic positioning of "China's number one light truck quality, brand, and global new energy light truck leader," and is moving steadily towards new energy, scenario, platform, and compliance directions.
In the technical field, the "Stellar" technology platform will continue to iterate and upgrade, continuously strengthening the industry-leading position in the four technical dimensions of "Constantly Reliable, Constantly Efficient, Constantly Safe, Constantly Comfortable." LANDKING plans to further expand the product spectrum; 2026 has seen the launch of the upgrade product series of LANDKING X7 and new energy light truck projects with larger capacity ranges, while pure electric small trucks, hybrid range-extended, and hydrogen fuel models will also enter the promotion stage in an orderly manner, achieving full-scenario dead-angle power coverage.
In the market layout aspect, LANDKING will continue to promote the scenario-based product strategy based on the core logic of "scenario defines products," from General Cargo King to Fresh Goods King, from terminal distribution to intercity trunk lines, comprehensively meeting diversified freight needs. In terms of channel construction, LANDKING has built a national service network with more than 1,020 service stations, created the "Three Firsts" Express Service System, and continuously improved user satisfaction with the "Fast, Good, Cheap, Save" service commitment.
In the globalization dimension, LANDKING is moving towards a deeper overseas layout, planning to exert effort simultaneously in domestic and foreign markets. Through product, ecology, and service triple value output, it aims to enhance high-end brand international influence.
In the industry ecosystem construction layer, LANDKING will continue to take transport capacity ecology, rental ecology, and cargo ecology as the core, building a one-stop smart transport capacity comprehensive service closed loop. This not only provides chain empowerment for terminal users from buying cars to operation but also allows LANDKING to evolve from a simple complete vehicle manufacturer to a comprehensive transport capacity solution provider integrating product provision, transport capacity management, financial support, and after-sales guarantee.
With China's new energy commercial vehicles entering the golden period of rapid development, as the flagship pioneer of Weichai Group in the new energy track, LANDKING is moving forward with the multi-dimensional advancement posture of "Hard-core Technology + Innovation Ecology + Global Layout," writing a new chapter for China's new energy commercial vehicles to advance towards the world stage.
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