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Karry Auto is a strategic brand under Chery Holding Group, responsible for its commercial vehicle business. The brand was officially established in 2007 (some records indicate 2009), headquartered in Wuhu, Anhui Province, with its vehicle production base located in Kaifeng, Henan Province.
Positioned as a leader in the new‑style micro vehicle segment, Karry focuses on micro vans, micro trucks, compact MPVs, and new energy commercial vehicles. With "practical, reliable, and great value" as its core strengths, the brand draws on Chery Group's mature iAUTO Balanced Intelligent Manufacturing Technology Platform and internationally competitive R&D and quality control systems. It has built a full‑chain capability covering R&D, production, sales, and after‑sales, making it an important player in the domestic commercial vehicle market.
The birth and development of the Karry brand are closely tied to parent company Chery Motor's strategic planning. In 2007, Chery Holding Group launched the Karry commercial vehicle brand as part of its strategy to build a dual‑track lineup covering both passenger and commercial vehicles. Karry was the first independent brand under Chery dedicated to the commercial vehicle space, initially leveraging Chery's international R&D and vehicle manufacturing capabilities.
In May 2010, Karry's most important production base—the Chery Automobile Henan Co., Ltd. (Karry Auto) project—broke ground in Kaifeng, Henan. The project had a total investment of nearly 10 billion RMB, with 2.3 billion RMB in the first phase, covering 1,142 mu (about 76 hectares) with a construction area of 459 mu. This laid a solid production capacity foundation for Karry's rapid expansion from a single product line to a diverse portfolio of micro vans, micro trucks, compact commercial vehicles, MPVs, and SUVs. The brand subsequently launched core series including Youyou, Youjin, and Yousheng, widely used in industrial work vehicles, SME logistics, and personal commercial use.
In 2015, Karry launched the 7‑seat wide‑body MPV K50, equipped with the 1.5L Chery ACTECO "Top 10 Engines of the Year." It benchmarked competitors in the micro vehicle segment with sedan‑grade process standards and forward‑looking R&D. In 2016, the Karry K60 was released, built on Chery Group's shared 2.0 platform. Technologies such as chassis, suspension, and powertrain were drawn from Chery Group's unified R&D and quality assurance system, further expanding Karry's presence in the SUV and MPV crossover market.
Since 2020, Karry has accelerated its shift to new energy. Around 2021, the brand launched its first batch of pure electric commercial vehicles, including the Dolphin EV and Youjin EV, with three‑electric systems customised for the high‑frequency start‑stop and load requirements of urban logistics, gradually building an early‑mover advantage in the NEV commercial segment. In 2024, the Karry River Dolphin series was launched, including the E5, E6, and E7, which quickly became the sales backbone of the brand's new energy division. In 2025, Karry set an annual sales target of "25,000 guaranteed, 30,000 targeted" for its Face series. From January to July 2025, the Karry Mini Truck ranked first in new energy micro‑truck sales with a 22.5% market share, and exceeded 50% in key cities including Zhengzhou, Wuxi, Taiyuan, and Suzhou. In the second half of 2025, the brand launched multiple upgraded versions of the River Dolphin E5, E6, and E7 with glazed and blind‑window configurations. In the first quarter of 2026, Karry sales maintained a growth trend: March single‑month sales reached 1,442 units, with cumulative Q1 sales of 3,948 units—a significant year‑on‑year increase.
Karry Auto has built a diversified product portfolio spanning traditional fuel and new energy powertrains, covering three main segments: Van Series (micro vans, box trucks, and new energy vans), Micro/Mini Truck Series, and MPV/SUV Crossover Series. These address a wide range of needs—urban logistics, commercial distribution, individual entrepreneurship, and dual‑purpose family and business use.
Van Series and New Energy VANs. The Karry Youyou series is the brand's classic micro‑van line, available in both fuel and pure electric versions, focused on short‑distance urban logistics and passenger‑cargo dual‑use. The Karry River Dolphin series is the brand's flagship NEV van line, including the E5, E6, and E7, available in glazed and blind‑window body configurations. Powered by Karry's self‑developed battery system, they offer a range of over 300 km. The River Dolphin E7 is equipped with a 50.38 kWh self‑developed battery pack, delivering a range of over 300 km, and supports 4 kW external power discharge and 2.2 kW internal power take‑off, meeting round‑the‑clock logistics and mobile work needs. The Karry Dolphin EV was one of the brand's early electric vans, with a three‑electric system tailored for high‑frequency stop‑start and load requirements of urban logistics, achieving a range of over 300 km.
Micro Truck and New Energy Mini Truck Series. The Karry Youjin series is the brand's traditional fuel micro‑truck line, maintaining a steady share in the urban‑rural logistics market through load capacity and fuel efficiency. Karry's new energy mini‑truck products are gaining strong momentum in the NEV micro‑truck segment, with models such as the Karry X6 and Small Elephant X3 serving individual entrepreneurs and urban distribution use cases.
MPV/SUV Crossover Series. The Karry K50 launched in 2015 as a 7‑seat wide‑body multi‑function MPV, powered by the ACTECO 1.5L engine—a "Top 10 Engine of the Year"—with MT/AT options. Built to sedan‑grade standards, it delivers fuel consumption of around 6.9 L/100 km, targeting small‑to‑medium merchants and family users. The Karry K50S is a sportier derivative positioned as a 7‑seat SUV. The Karry K60 is built on Chery's 2.0 platform as a compact 7‑seat SUV, with chassis, suspension, and powertrain technologies drawn from Chery Group's unified technical system. The Youya series is the brand's early business van and micro‑MPV line, adopting a front‑engine, front‑drive platform with sedan‑grade engines, positioned as a dual‑purpose home‑and‑business vehicle with a comfortable ride.
Karry Auto has maintained steady growth in the commercial vehicle and new energy logistics vehicle market. In the domestic NEV van segment, the Karry River Dolphin series posts monthly sales of between 1,200 and 1,900 units, serving as the brand's core new energy growth driver. In the new energy micro‑truck segment, Karry's performance has been particularly strong—cumulative sales in the first half of 2025 reached 8,822 units, up 67.8% year‑on‑year, capturing 14.6% of the overall market. From January to July 2025, the Karry Mini Truck ranked first in new energy micro‑truck sales with a 22.5% share, and exceeded 50% in key cities including Zhengzhou, Wuxi, Taiyuan, and Suzhou.
In November 2025, Karry's overall sales stood at 2,261 units, with a market share of 0.1%, ranking 74th among manufacturers. In January 2026, brand sales were 1,355 units. In March 2026, monthly sales rose to 1,442 units—a year‑on‑year increase of 100%—bringing cumulative Q1 2026 sales to 3,948 units, representing a significant year‑on‑year increase.
At the group level, Chery Group sold 2,806,393 vehicles in 2025, a year‑on‑year increase of 7.8%, with new energy cumulative sales reaching 903,840 units. Karry, as a key part of the commercial vehicle division, played an important role in this growth.
Drawing on Chery Group's global R&D resources and forward‑looking development systems, Karry Auto has built mature technical capabilities in powertrains, new energy three‑electric systems, body architecture, and intelligent manufacturing.
Powertrain and Platform Technology. Early Karry models were equipped with Chery's ACTECO 1.5L engine, a "Top 10 Engine of the Year" award winner, delivering 80 kW and 140 N·m of torque. It has been widely used across multiple Chery passenger models such as the E3, E5, and Arrizo 3, with proven reliability. The Youyou and Youjin micro van and micro truck lines are powered by the mature CAC‑SQR480 series 1.6L engine, balancing economy and performance. On the body platform side, the Karry K60 is built on Chery Group's shared 2.0 platform, with chassis, suspension, and powertrain technologies drawn from Chery's unified R&D and quality assurance systems.
New Energy Three‑Electric Technology and Deep Customisation. Karry's NEV products follow a deep scenario‑customisation approach, avoiding simple "oil‑to‑electric" conversions. The brand has developed its own high‑performance battery systems, with components meeting IP67 waterproof and dustproof standards, capable of handling demanding urban logistics conditions such as heavy rain and muddy roads. Motors and electronic controls have passed over 100,000 km of durability testing to ensure long‑term reliability. The River Dolphin E7 is equipped with Karry's self‑developed 50.38 kWh battery pack, delivering a range of over 300 km and supporting 4 kW external discharge and internal power take‑off functions, meeting round‑the‑clock urban logistics needs.
Core Component Quality System. Karry Auto uses internationally recognised component supply chains, including Cummins engines (for light trucks), ZF transmissions, Bosch electronic control systems, and Lear interiors. In its light trucks, Karry has adopted sedan‑grade front independent suspension, four‑wheel disc brakes, and CANBUS bus technology. Combined with Chery Group's rigorous process control and advanced manufacturing equipment, Karry delivers high reliability, safety, and comfort to its users.
Leveraging Chery Group's overseas channel network and its top‑ranked passenger vehicle export performance among Chinese brands for consecutive years, Karry Auto is actively expanding its commercial vehicle presence in global markets. Under Chery Commercial Vehicle's strategic plan, the division aims to reach annual sales of 1 million vehicles by 2030, with overseas sales accounting for 40%. This expansion is supported by Chery's five global R&D centres and six core globalisation capabilities—spanning product, marketing, service, supply chain, organisation, and culture.
At the brand level, Karry's product lines—including the K50S, K50, Youyou, and Youjin—are popular both domestically and in export markets such as Algeria, Peru, Egypt, and Ecuador, where they have been well received by overseas consumers.
At a broader level, Chery Group's overseas sales reached 1.344 million vehicles in 2025, accounting for 47.8% of total sales and maintaining the top position in Chinese brand passenger vehicle exports for consecutive years. In the first quarter of 2026, Chery's exports to Europe exceeded 90,000 vehicles, a year‑on‑year increase of 170%. Karry's commercial vehicle lines continue to expand their overseas footprint through this globalisation channel. Chery Commercial Vehicle has anchored an "opening quality first" globalisation strategy, deepening its overseas presence with key markets such as Saudi Arabia as important breakthroughs.
Guided by the principle of "defining products by scenarios and driving growth through technology," Karry Auto has laid out clear plans across product, technology, and globalisation.
Looking ahead, Karry will continue to strengthen its new energy commercial vehicle portfolio, accelerating the electrification and intelligent upgrade of its three core product lines—VANs, Micro/Mini Trucks, and Crossover MPV/SUVs. In the NEV van segment, Karry has been steadily iterating its key models—River Dolphin E5, E6, and E7—since 2025. Its new energy micro‑truck products have solidified their market position with leading share, and the new energy lineup will continue to expand.
Under Chery Commercial Vehicle's broader plan, the 2025 challenge sales target is 110,000 units—a year‑on‑year increase of 142%—with operating revenue of 12 billion RMB, up 112% year‑on‑year. A new pickup truck product is also scheduled for launch in 2025.
On the globalisation front, Karry Commercial Vehicle will leverage Chery Group's proven track record as China's top passenger vehicle exporter and its extensive overseas service network to deepen its presence in core overseas markets—Europe, Latin America, Africa, the Middle East, and Southeast Asia—promoting full‑scale localisation of products, marketing, and services. This supports the strategic goal of 1 million annual sales and a 40% overseas share by 2030.
Karry Auto will continue to draw on Chery Group's substantial R&D investment and technical expertise, staying customer‑centred and committed to becoming a key player in the transformation of China's commercial vehicle industry toward new energy, intelligence, and globalisation.
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