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KUNCHI is a well-known brand in the field of personalized modification and manufacturing of high-end business cars in China, affiliated with Jiangsu Kunchi Automobile Manufacturing Co., Ltd.. The brand was founded in October 2020, with headquarters at the automobile modification base in the Import Automobile Logistics Park, Zhangjiagang Bonded Area, Jiangsu Province. It is a modern automotive enterprise integrating the R&D, manufacturing, sales, service of complete vehicles, and manufacturing of special automotive parts.The brand logo consists of a specially designed red geometric 'K' shape, full of passion and design sense.KUNCHI focuses on deep modification and upgrading based on luxury business car chassis such as Mercedes-Benz V-Class and Vito. It mainly serves the high-end business reception and private luxury travel markets. Products are known for luxurious interiors, wide-body exteriors, and rich comfort configurations.The company operates two major brands, 'KUNCHI' and 'Xingying', and is a high-tech enterprise recognized by Jiangsu Province.
Kunchi Automobile was formally registered on October 30, 2020. The registered location is the modification base in the Import Automobile Logistics Park, Zhangjiagang Bonded Area, with a land area of 8,000 square meters.The legal representative is Li Dongyuan. Registered capital increased from an initial 30 million RMB to 35 million RMB.The brand positions itself as specializing in the R&D, manufacturing, sales, service of complete vehicles, and manufacturing of special automotive parts, adopting strict quality control systems and complete quality assurance systems.
In July 2022, the company's special vehicle production project formally passed the Environmental Impact Assessment approval, laying the foundation for subsequent capacity release.In September 2023, due to safety hazards caused by material defects in the fuel pump impellers of some vehicles, the company filed a recall plan, recalling 197 Xingying brand vehicles, reflecting its emphasis on product quality and user safety.In the same period of 2023, Kunchi Automobile was recognized as a technology-based SME and a national high-tech enterprise.In September 2025, the company's registered capital was changed from 30 million RMB to 35 million RMB. The business scope was also expanded to include technical services, technical development, technical consulting, technical exchange, technology transfer, technology promotion, and information technology consulting services, marking the company's transition from a purely manufacturing enterprise to a technology-oriented enterprise.
Kunchi Automobile's product line mainly revolves around mid-to-large high-end business MPVs. All models are modified and upgraded based on the Mercedes-Benz V-Class and Vito chassis. As of 2026, the company's available models are mainly the following series:
KUNCHI V-Class Series——The flagship model of the KUNCHI brand, developed based on the mid-life refresh Mercedes-Benz V-Class, mainly with modifications and upgrades to the exterior and rear seating.The 2025 KUNCHI V-Class adopts a front grille design larger than the original factory model size, replacing it with new-style alloy wheels. The front face features a badge-less design.The interior is standardly equipped with dual 12.3-inch integrated cockpit screens. The second-row seats feature functions such as heating, massage, rotation, and sleep mode. Standard luxury configurations include a 25-inch HD display on the rear ceiling, on-board compressor refrigerator, ceiling lights, wall lights, second-row small table boards, and rear window privacy curtains, etc.Body dimensions are 5,400/1,928/2,030 mm, with a wheelbase of 3,430 mm. The height is 110 mm higher than the original factory Mercedes-Benz V-Class.
KUNCHI Vito Series——Developed based on the mid-life refresh Mercedes-Benz Vito, with a more fashionable and sporty style.The main difference from the KUNCHI V-Class is that the 2025 KUNCHI Vito retains the Mercedes-Benz circular logo design, and the interior adopts a symmetrical center console layout.It is also equipped with comfort configurations such as a 24-inch HD display on the rear ceiling.
KUNCHI V-Class Specific Models——Available models include Kunchi Zhongming (7-seater), Kunchi Baize (7-seater), Kunchi Xuanwu (6-seater), Kunchi Tianma (4-seater), etc.The 2024 Kunchi Zhongming has a suggested retail price of 858,000 yuan. Kunchi Baize is 1,388,000 yuan, Kunchi Xuanwu is 1,480,000 yuan, and Kunchi Tianma is 1,680,000 yuan.The suggested retail price for the 2025 KUNCHI V-Class Zhongming is 899,000 yuan, and the 2025 KUNCHI Vito suggested retail price is 658,000 yuan.
Xingying Brand Series——Another important brand under the company, 'Xingying Brand'. Main products include SKP5031XSWHEV hybrid business car, SKP5037XSWHEV hybrid business car, and SKP5039XSW business car and other models, covering two major categories: new energy and traditional power.The representative model 'Xingying VLS' earlier was based on Mercedes-Benz vehicles modifications. It is the first mid-to-large MPV under the brand.
Kunchi is positioned in the high-end business car modification sub-segment, with product prices concentrated in the range of 658,000 yuan to 1,680,000 yuan. It mainly targets high-net-worth business persons and large enterprise procurement clients. Due to the special nature of the modified business car market, overall industry sales data is relatively scattered. Mainstream automobile sales statistical platforms do not conduct independent sales statistics for KUNCHI brand models.However, according to the company's public qualification information, Kunchi Automobile has 44 trademark records, 67 patent records, and 2 copyright records. The number of insured employees is 91 (2024 Annual Report). All are high-tech enterprises and technology-based SMEs recognized by Jiangsu Province, reflecting its technical accumulation and market recognition within the modification industry.In the high-end business MPV modification sub-segment, KUNCHI competes alongside modification enterprises such as Weihao Auto and Kedi Auto, gaining user attention with its rich product line and flexible configuration options.Notably, as of 2026, the manufacturer's suggested retail price for the 2026 KUNCHI Vito has been updated to 898,000 yuan, reflecting the brand's strategy of continuously improving the product matrix and an upward pricing system.
Kunchi's core technologies focus on body structure design and modification craftsmanship, relying on the Mercedes-Benz original factory chassis for deep secondary development. In terms of body structure, the KUNCHI V-Class and Vito full series adopt a unibody structure. The front MacPherson independent suspension combined with adjustable suspension functions provides a driving experience that combines comfort and handling for users.In terms of powertrain, the KUNCHI V-Class is equipped with a 2.0T 4-cylinder turbocharged engine, model 274 920. Both the cylinder block and cylinder head are made of aluminum alloy material. This achieves lightweighting while ensuring ample power output. The engine reaches a maximum power of 211 hp at 5,500 RPM and a peak torque of 350 N·m at 4,000 RPM.The 2025 model year adds a matching 48V mild hybrid system. The engine's maximum power increases to 170 kW (approximately 231 hp), and the maximum torque increases to 370 N·m, matching a 9-speed automatic transmission.In terms of interior configuration, the KUNCHI V-Class is standardly equipped with dual 12.3-inch integrated screens. The second-row seats feature functions such as heating, massage, rotation, and sleep mode, and are standardly equipped with rear ceiling HD displays, on-board compressor refrigerators, ceiling lights, wall lights, second-row small table boards, and rear window privacy curtains, etc. Some models can also be optioned with adjustable suspension functions, further improving the vehicle's comfort and technological feel.
Kunchi possesses qualifications for import and export of goods and technologies. The business scope covers import and export of goods, import and export of technologies, and import/export agency, among other business areas.The company is located within the Import Automobile Logistics Park, Zhangjiagang Bonded Area. Relying on the favorable location advantages and bonded policy environment of the Yangtze River Delta region, it provides convenient conditions for export business.Relevant data shows that Kunchi is involved in the parallel import business of the Middle East version of cars such as the Toyota Hiace.However, as of 2026, there is no public information indicating that Kunchi Automobile has established official sales channels or production bases in overseas markets. The company's overseas business still mainly manifests as possessing export capabilities and participating in parallel import trade, without yet forming a mature network covering major overseas markets. If the company advances its overseas strategy in the future, it is expected to prioritize Southeast Asia, the Middle East, and other preferred destinations for Chinese car exports.
In the future, Kunchi will continue to develop around three major directions. First, in terms of product matrix, the company has already filed several 'Xingying Brand Hybrid Business Car' products in the product catalog.In the future, it will further increase the production and sales proportion of new energy business cars to adapt to the electrification transformation trend of the Chinese automobile market. Second, in terms of technology R&D, the company added business scopes such as technical services, technical development, technical consulting, technology transfer, and technology promotion in September 2025.It will continue to increase R&D investment and enhance independent innovation capabilities, relying on the qualification of a high-tech enterprise. Third, in terms of production capacity and scale, the company completed registered capital increase and expanded its business scope in September 2025. In the future, it is expected to further expand production capacity and perfect the full-chain capability from design R&D to complete vehicle manufacturing.Against the backdrop of the increasingly standardized Chinese modified car industry, Kunchi Automobile will continue to deep-dive into the high-end business car modification sub-segment. Relying on its technical experience and service network accumulated in the Mercedes-Benz chassis modification field, it will consolidate and expand its competitive advantage in the high-end business MPV market.
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