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Joylong Automobile is a brand under Jiangsu Joylong Automobile Manufacturing Co., Ltd., founded in 2007 and headquartered in Jiangdu District, Yangzhou, Jiangsu Province. Its production base is located in Jiangdu Xiancheng Industrial Park, covering over 1,400 mu (approximately 93 hectares), with four modern production lines covering stamping, welding, painting, and assembly, equipped with imported German machinery and an annual design capacity of 150,000 vehicles. The company is a modern technology enterprise integrating R&D, production, sales, service, and import/export trade, and has passed ISO9001 quality system certification and EU EEC certification, exporting to 42 countries and regions.
Joylong Automobile is positioned as a manufacturer of commercial vehicles, special‑purpose vehicles, and logistics vehicles. It is one of the few domestic full‑vehicle enterprises that does not target C‑end individual consumers; its products primarily serve B‑end customers such as tourism, passenger transport, commuting, and special‑vehicle operators. Guided by a development philosophy of "small but strong, specialised and refined," Joylong is a model of solid state‑owned capital backing, building an irreplaceable competitive moat in its niche tracks.
Entrepreneurial Start-up Phase (2007—2008)
The company was officially registered in 2007, the first Joylong business car prototype went off the line smoothly in 2008 and obtained the CCC certificate, same year passed the factory certification supervision and inspection by the China Quality Certification Center.
Qualification Breakthrough and Domestic Layout (2009—2012)
In 2009 obtained the Ministry of Commerce whole vehicle export qualification, Joylong business car passed the Ministry of Transport small high-level grade assessment, and served the 12th China-EU Leaders' Summit in the identity of high-end business reception vehicles. In 2010, Joylong became the only independent brand service vehicle for the Shanghai Expo, same year exported to South Africa to serve the World Cup event. In 2011 passed EU certification, served Shenzhen Universiade and Miss Earth pageant. Also won bids for General Administration of Customs projects, repeatedly winning government, customs and Olympic international event orders.
Product Matrix Construction Phase (2013—2015)
In 2013 launched the Aifei high-end business model, cumulatively delivered over 250 official cars to the General Administration of Customs. In 2014 through technical cooperation with Toyota, Lotus UK and other enterprises, perfect business car and MPV product lines.
New Energy Transformation and Capital Integration Phase (2016—2019)
In 2016 signed investment intent agreements with Gwangju, South Korea and others to create conditions for opening up overseas new energy vehicle markets. In late 2019, equity was transferred to Jiangdu District Government, Joylong Automobile transformed into a wholly state-owned enterprise, obtained stable state-owned capital platform support.
Recovery and New Breakthroughs (2020—2026)
In October 2022 100 units of EA6 pure electric light vans exported to South Korea cumulative delivery over 200 units. From 2023, global tourism and passenger transport markets gradually recovered, Joylong relies on production lines fully laid out in niche tracks and global sales channels to become the biggest beneficiary of industry recovery, broke even in 2025, January-February 2026 export value 41.44 million RMB, year-on-year growth 38.1%.
Joylong Automobile focuses on business vehicles and special vehicles in B-end scenarios, has launched seven major series:
Business Vehicle Series: Core models include Joylong A5 series, Joylong A6 series and A4 Happy Journey series. Vehicle body length between 4.8 meters to 6 meters, seat range 10—17 seats. As the technical heritage of Sea Lion and Coaster series, Joylong Automobile focuses main energy on polishing this type of product, enabling the enterprise's fully independently developed production line to achieve B-end client high customization needs, formed high market share share in tourist chartering, enterprise and institution commuting and campus school bus fields.
VIP Series (Joylong C6): Positioned for luxury business reception models, specifically for high-end business, VIP government reception and major events pre-customization, interior configured with executive seats and pneumatic interior.
Coaster Series: Continue Toyota Coaster frame replacing Joylong independently developed modules, is one of the important products suitable for medium and large tour buses, enterprise and institution commuting and high-end customized minibuses.
MPV Series: Focus on Aifei high-end business MPV products, production time span from 2014 to 2020, positioned for multi-purpose 7-seat MPV business and travel hybrid models.
Pure Electric New Energy Series: Includes pure electric city buses, pure electric multi-purpose passenger cars, fuel cell city buses, etc. Representative models are EA6 pure electric light van (exported to South Korea in 2022, constant speed range can reach 400KM), as well as similar school bus transformation, pure electric Coaster, pure electric enclosed logistics vehicles and other pure electric version derivative models.
Special Vehicles: Products cover care-type ambulances, police cars and postal vehicles, won bids for multiple national-level health system procurements, and was selected as major games official designated vehicle auxiliary systems.
As of 2026, Joylong is one of the few domestic brands in the industry capable of meeting full-range modification and customization requirements from short-wheelbase Sea Lion to long-wheelbase Coaster.
In terms of market positioning, Joylong Automobile avoids the red ocean of competition for home passenger cars, focuses on commercial multi-purpose vehicles, especially deeply cultivate the 10—17 seat business bus track. According to industry agency data, Joylong's domestic share in this niche market has surpassed competitors such as Yutong and Zhongtong buses, ranking first in the industry. The product's core consumer group comes from government and groups bulk procurement, tourism business travel performance recovery iteration and update and new energy vehicle replacement.
In terms of financial performance, after equity transfer in 2019, the company obtained stable local government funding channels, and from 2023 as the China bus market overall gradually warmed up, strongly showed the main upward wave. In 2025, global travel and transport markets released concentrated demand, Joylong export orders surged, successfully turned losses into profits for the year. In January-February 2026, export value reached 41.44 million RMB, year-on-year growth 38.1%. As of early 2026, Joylong's on-hand orders have been arranged until the second half of the year.
Joylong Automobile is the only enterprise among domestic business bus enterprises with fully independent production capabilities from stamping, welding, painting to assembly industrial chain. The factory's four process workshops are all held by the enterprise itself core process parameters and mold assembly systems, and all new product development is built on this basis, able to flexibly customize vehicle body length and axle spacing configuration according to needs, reducing production fluctuations caused by outsourcing parts changes.
In terms of powertrain, Joylong Automobile has a massive plan for independently developed engines (engine factory, Hongye Auto Parts Company wholly-owned), while on conventional series deploy diesel fuel optimization, CNG and new energy pure electric system and other path technologies. Joylong A4 equipped with 2.8T domestic engine, maximum horsepower is 143 hp, matching 5-speed manual transmission, power output smooth linear. Engine adopts direct injection technology, turbocharger and variable valve timing and other advanced technologies, intelligent lubrication system matching vehicle operating conditions automatically adjusts, improves fuel economy, main series all comply with Euro 5 or National VI standards.
In terms of new energy transformation, overseas high-requirement standard markets such as South Korea development cooperation feedback to Joylong in pure electric high-voltage drive system and energy management algorithm continuous improvement. At the same time Joylong some range-extended electric vehicles and hybrid models are also within announcement filing sequence, gradually perfecting zero-emission green intercity transportation product line.
Joylong Automobile's export history can be traced back to 2009, when it obtained its export qualification—earlier than many domestic bus manufacturers in reaching the globalisation stage. In 2010, the company successfully passed South Africa's SABS certification, and the first batch of 1,000 vehicles was shipped just before that year's FIFA World Cup. Today, Joylong products are sold in bulk to over 60 countries and regions, with particularly stable shares in Oceania, the Middle East, and Africa. In 2022, the Joylong EA6 pure electric light van, equipped with EVE lithium iron phosphate batteries—known for their long life and high safety—was successfully delivered in cumulative volumes exceeding 200 units to South Korea, where it serves school bus and public transport systems. Currently, exports account for half of Joylong's total sales. The company participates in the development of overseas applicability standards for China's commercial bus industry and maintains stable sales networks in major overseas markets through KD plant partnerships and other models. In early 2026, with rapidly growing overseas orders, Joylong has locked in its annual production schedule well in advance, reflecting strong export potential and consistent long‑term returns.
Deep cultivation of niche tracks is Joylong Automobile's only strategic direction. In 2026 and future few years Joylong will comprehensively improve intelligence ratio, actively explore using local industrial clusters to complete flexible customization line upgrade. The enterprise will also launch various new power versions in pure electric and hybrid fields, strengthen presence in developed country bus tier in EU and US markets. Joylong relies on state-owned credit endorsement and global sales network rapid sinking penetration, expected by 2027 to stabilize Sea Lion and Coaster two series product global share, ranking first in autonomous car makers on business vehicle exports. At the same time, Joylong Automobile will continue to dig deep into overseas high-value-added order customer needs, expand high-end high-gross margin special modified version delivery, thereby ensuring holding stronger self-sustaining capability and sustainable development foundation. In terms of scale and market reshaping, Joylong will give up blind full-category expansion, focus on consolidating 10—17 seat business bus market share and "Global Customization Expert" double "moat" as enterprise key goals.
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