John Deere

Brand Overview

John Deere is an American multinational corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains, and lawn care equipment. Headquartered in Moline, Illinois, it is one of the largest and most recognised manufacturers of farm equipment in the world.

Founded in 1837 by blacksmith John Deere, the company has evolved from a single-product plough manufacturer into a global leader in precision agriculture and smart industrial technology. Its distinctive green and yellow colour scheme and leaping deer logo are among the most iconic brands in manufacturing.

Development History

John Deere founded the company in 1837 (plows). Production of tractors began in the 1900s. Currently a leading global agricultural machinery brand.

Main Products

Mainly produces tractors, combines, and agricultural machinery. Products include John Deere tractor series, etc.

Technical Features

John Deere is known for agricultural machinery technology and precision agriculture.

Market Position

In the global agricultural machinery market, John Deere is one of the leading brands.

Brand Status

Currently, John Deere continues to produce agricultural machinery and promote transformation towards automation and electrification.