Jetour Zongheng

Jetour Zongheng is the high-end luxury off-road series launched by Jetour Auto under Chery Holding Group.

It marks the comprehensive advancement of the Jetour brand from "light off-roading" to the "hardcore luxury off-roading" track. In April 2025, Jetour Zongheng made its global debut at the Shanghai Auto Show in an independent booth form, establishing its core value tags of "Luxury + Electric Hybrid + Off-roading".

History

Brand Debut (April 2025): Jetour Zongheng made its global debut at the Shanghai Auto Show, simultaneously unveiling the full range of products including the Zongheng G700, G900, F700, G600, etc.

HuanTa Glory (2025-2026): The Zongheng G700 racing car won the runner-up position in the T2.E New Energy category and secured 5 stage championships in the 2025 HuanTa Rally. In November 2025, the mass-produced model of the Zongheng G700 HuanTa Edition was officially launched.

Global Leap (April 2026): During Auto China 2026, Jetour Zongheng held a public "Wading/Navigation Test" for the G700 (Ark Edition) and invited media from over 20 countries to witness it.

Visual Refresh (April 2026): The brand partnered with legendary design master Paula Scher to release the new G Series visual identity system named "Ridge of Steel," reinforcing its high-end luxury brand image.

Product Portfolio

Jetour Zongheng covers the full-scenario needs from mid-to-large-sized SUVs to amphibious models and pickup trucks through a diversified product layout:

Horizon G700 (All-Terrain Luxury Electric Hybrid Off-road SUV):
Positioning: Core pillar of the series, benchmarking against million-level off-road vehicles.
Technology: Equipped with the Kunpeng Ultra-Performance Hybrid CDM-O system, a 2.0TD hybrid-dedicated engine, matched with an off-road-dedicated 800V 4C Double-Layer Shenxing Battery.
Highlights: Features 900mm wading capability, IP68-grade engine waterproofing, and is equipped with the Falcon Intelligent Off-road Assistance System.

Horizon G900 (Ultra-Luxury Amphibious Electric Hybrid Off-road SUV):
Features: Integrated with Chery's self-developed amphibious-dedicated navigation thruster, giving the vehicle water navigation capabilities and pioneering domestic amphibious off-road vehicles.

Horizon F700 (Luxury Electric Hybrid Off-road Pickup):
Positioning: A hardcore pickup truck designed for high-end outdoor and towed RV scenarios.
Configuration: Possesses strong towing capabilities and an intelligent 4WD system, balancing passenger comfort with ultimate loading capacity.

Horizon G600:
Positioning: A high-end mid-to-large off-road SUV, aiming to enter the mainstream luxury off-road market with an extremely high cost-performance ratio.

Technology and Innovation 

In 2026, Jetour Zongheng's technical barriers are mainly composed of the following three pillars:

GAIA Architecture (Ark Architecture): An intelligent chassis architecture designed for hardcore off-roading, supporting cloud smart upgrades and extreme off-road dynamic balance.

Kunpeng Ultra-Performance Hybrid CDM-O: An engine with thermal efficiency up to 45.5% and a 2DHT transmission, ensuring the vehicle maintains stable power output and long range in extremely cold, extremely hot, and high-altitude areas.

Zongheng Gimbal Chassis: Combines smart active suspension technology, able to adjust damping and ground clearance in real-time according to terrain. This provides sedan-like comfort on paved roads while maintaining hardcore passability.

Global Presence & Future Strategy

In the first quarter of 2026, Jetour global sales accelerated growth (2025 full year sales exceeded 620,000 vehicles). Jetour Horizon, as the spearhead for its brand upward move, has begun to layout exclusive channels in markets with strong high-end off-road vehicle demand such as Middle East, Southeast Asia (e.g., Malaysia), and South America (e.g., Brazil).

In Malaysia, with the explosion of the 2026 T2 Series, high-end models of the Jetour Horizon series are also planned to be gradually introduced through the local assembly (CKD) model, facing off head-on with traditional powerhouses such as Ford Bronco and Land Rover Defender in the Southeast Asian market.