Huoyue

Brand Overview

Huoyue is a new energy last-mile logistics brand under Ouling Automobile, committed to the development goal of becoming the "Number One Brand of Green Last-Mile Logistics", focusing on the development of the new track of new energy last-mile logistics. The Huoyue brand is positioned as "Last-Mile Logistics Expert", aiming to develop new energy MINI truck products for the new energy urban distribution last-mile logistics sector, with the aim of accelerating last-mile logistics development with safe, efficient, and environmentally friendly product strength, leading the logistics industry to improve quality, reduce costs, and increase efficiency, and promoting the zero-carbon transformation of urban last-mile logistics.

The core product of the Huoyue brand, "Huoyue Shentong", is a fully electric MINI truck model newly developed for last-mile delivery scenarios. Since the beginning of its development, it has been positioned in the green last-mile logistics market, opening up a new category track for new energy MINI trucks.Compared to the three-wheelers commonly seen in the traditional express delivery industry, "Huoyue Shentong" has the advantage of high road priority brought by the new energy green license plate, with a maximum speed of 71 km/h, allowing it to travel freely within the city. The vehicle is only 1080 mm wide, flexible and small, with a wide field of view, and can pass freely even in narrow roads and alleyways. At the same time, its standard configuration of heating and air conditioning and dual USB charging ports greatly improves the working environment of last-mile logistics practitioners, effectively enhancing the sense of dignity and happiness of practitioners such as courier boys.

On the day of the brand launch, "Huoyue Shentong" signed an intent agreement for 100,000 units with nearly 20 mainstream industrial chain strategic partners such as Suning, Shoula Shou, and others, based on its precise market positioning and high product completion. At the same time, the "Huoyue Shentong" Suning Official Flagship Store was immediately prepared for online launch, opening up a new channel for digital marketing of last-mile logistics products.In addition, on the day of the launch, the Huoyue brand also jointly unveiled the establishment of the country's first "Green Last-Mile Logistics Demonstration Zone" with the Zibo Municipal Government, further promoting the green transformation and standardized development of the last-mile logistics industry.

Development History

The Huoyue brand was born during the strategic integration period of Geely Commercial Vehicle Group's integration of Ouling Automobile. In January 2020, the Zichuan District Government of Zibo City and Zhejiang Geely New Energy Commercial Vehicle Group signed a cooperation agreement, and the Geely Commercial Vehicle Project was officially established in Zichuan Economic Development Zone. Thereafter, Geely Commercial Vehicle implemented 100% equity acquisition and restructuring of Shandong Tangjun Ouling Automobile Manufacturing Co., Ltd., achieving resource integration and complementary advantages.

In August 2022, the first new energy small truck Farizon New Fengrui V5E rolled off the production line, opening the door for Tangjun Ouling to step into the era of high-quality new energy vehicle models.With the increase in the penetration rate of new energy products and the gradual downward trend of sub-market technologies, Ouling Automobile pays more attention to the last-mile logistics sub-sector. On May 19, 2023, Ouling Automobile officially launched the new energy last-mile logistics brand "Huoyue" in Zibo, Shandong, and brought the new MINI truck new energy model built for the last-mile urban distribution logistics market—"Huoyue Shentong".On the same day, Zibo City announced the establishment of the country's first green last-mile logistics demonstration zone, and the first batch of Huoyue Shentong cars were put into use for free within the demonstration zone, jointly creating a new card for Zibo City's modern logistics system.

On June 18, 2023, the first batch of 25 Huoyue Shentong vehicles were successfully delivered to customers at the Zibo Ouling Automobile production base and put into trial operation in the green last-mile logistics demonstration zone, marking the official landing of the "Green Last-Mile Logistics Demonstration Zone" in Zichuan District.Thereafter, the Huoyue brand continued to deeply cultivate the last-mile logistics market. The products cover various vehicle types such as plate trucks, flatbed trucks, box trucks, and vending trucks, and introduced two energy supply solutions, charging version and swapping version, to meet users' diverse operational needs.

Entering 2024, the market performance of Huoyue Shentong continued to rise, winning the monthly sales champion of the MINI truck sub-market continuously for several months. In March, it even achieved an outstanding market share of 73.67%.In the same year, Huoyue Shentong won the "Golden Panda Award" MINI Truck Model Sales TOP Award for 2023 China New Energy Logistics Vehicles, further establishing its leading position in the green last-mile logistics field.From 2025 to 2026, the Huoyue brand continued to expand product application scenarios, launching diverse modified products such as sewage vacuum trucks, street sweepers, and fire trucks based on the Huoyue Shentong chassis in the fields of sanitation, firefighting, and other special-purpose vehicles, gradually extending the brand influence from last-mile urban distribution logistics to the field of urban public special-purpose vehicles.

Brand Matrix / Product Line

The Huoyue brand currently takes "Huoyue Shentong" as the core product series and is gradually building a matrix of dedicated last-mile logistics vehicles covering multiple scenarios and purposes. According to different cargo box forms and functional scenarios, Huoyue Shentong is mainly divided into the following product lines.

Huoyue Shentong has an ultra-flexible narrow body with a width of 1080mm, can shuttle flexibly in narrow alleys of residential areas, and parking is extremely convenient.The cargo box volume can reach up to 3 cubic meters, with a compliant rated load of up to 310 kg, realizing strong loading capacity while ensuring passability.For different sub-segment needs, Huoyue Shentong can also be optionally equipped with various sizes and materials of cargo boxes, including plate, box, refrigerated, vending, etc. superstructure solutions, and can even be customized into exclusive mobile stalls, fully meeting a large number of last-mile logistics scenarios such as express delivery, fresh food distribution, supermarket replenishment, street stall entrepreneurship, household services, community group buying, etc.

In the field of special work vehicle models, Huoyue Shentong has successfully developed fully electric sewage vacuum trucks, street sweepers, micro fire trucks, etc. Among them, the sewage vacuum truck developed with Huoyue Shentong as the chassis has a total vehicle size of only 3745×1195×1745 mm, with a wheelbase of 2355 mm, adapting to sanitation work needs in hutongs and narrow alleys, filling the product gap in the market for such ultra-narrow vehicle models.

Market Performance

Since its launch in May 2023, Huoyue Shentong has shown strong growth momentum and market share advantage in the new energy MINI truck sub-market.

On the first day of the launch, Huoyue Shentong reached an intent agreement for 100,000 units with nearly 20 mainstream industrial chain strategic partners, setting a record in the industry for new energy commercial vehicles selling well immediately upon launch.Entering 2024, Huoyue Shentong 01, with its excellent product performance and good user reputation, continued to strengthen in the MINI truck sub-market: It won the monthly sales champion of the MINI truck single-seat sub-market for two consecutive months from February to March 2024, with a market share as high as 73.67% in March.At the same time, the model won the "Golden Panda Award" MINI Truck Model Sales TOP Award for 2023 China New Energy Logistics Vehicles, further consolidating its leading position in the green last-mile logistics field.In the first quarter of 2024, Huoyue Shentong 01 successfully won the MINI truck sub-market sales champion, demonstrating its growing brand influence in the last-mile logistics market.

In terms of key project landing, the first batch of 25 Huoyue Shentong vehicles were officially delivered to the Zibo Green Last-Mile Logistics Demonstration Zone in June 2023 and put into trial operation as a government key project.In addition, Huoyue Shentong has successfully entered the Beijing Municipal Environmental Sanitation Group equipment system. Special purpose vehicle models such as sewage vacuum trucks and street sweepers based on the Huoyue Shentong chassis have been widely used in the capital sanitation work scenarios, gradually replacing traditional manual three-wheelers and fuel three-wheelers, becoming modern equipment for urban refined governance.

According to in-depth feedback from front-line users, Huoyue Shentong has significantly improved operational efficiency in many sub-segments such as express delivery, fresh food, curtain customization, dairy product delivery, etc. Taking the express delivery scenario as an example, a DB courier reported that after using Huoyue Shentong, the delivery efficiency increased by 30% to 50%, with a daily delivery count of 1000 to 1500 orders. Logistics network station managers also expressed that the use of Huoyue Shentong significantly increased the monthly income of couriers, and the work enthusiasm and retention rate of front-line practitioners were greatly improved.

Core Technology

The core technology of the Huoyue brand focuses on the electrification, lightweighting, intelligence, and modular design of new energy MINI trucks. Facing the last-mile logistics sub-application scenario, Huoyue Shentong builds differentiated technical advantages through high-strength body, flexible battery swapping technology, and scenario-based superstructure customization.

High-Strength Cage Body Design is the core technology of Huoyue Shentong in terms of safety and durability. The vehicle adopts a high-strength steel cage structure body, with the proportion of high-strength steel reaching 20%, and the stiffness is increased by 50% compared to the traditional structure. In the research and development stage, the vehicle model underwent rigorous virtual crash validation (more than 100 items) and bench testing (more than 1444 items), ensuring that the vehicle body impact resistance and reliability reach industry-leading levels.The application of full sheet metal stamping process further strengthens the passive safety of the whole vehicle. Compared with traditional three-wheelers, it has achieved a qualitative improvement in driving and passenger safety.

Chargeable and Swapable Dual-Mode Energy Supply System is the core innovation of Huoyue Shentong in solving last-mile logistics range anxiety. The vehicle provides two types of models with different energy supply methods: charging version and swapping version. The swapping version can complete battery replacement within 5 minutes, does not rely on any mechanical equipment, and the driver can operate with bare hands; the charging version can be fully charged in just 4 hours under household voltage of 220 V. The full-electric driving range can reach more than 100 km, equipped with two versions: Gotion High-Tech 8.4 kWh Lithium Iron Phosphate Battery and StarPower 6.9 kWh High-Performance Lithium Manganese Battery.The swapping version vehicle supports vehicle and battery separated sales, with battery leasing, swapping, and charging services provided by Chengman Dian, the battery operation platform under StarPower, effectively reducing the initial purchase cost of the vehicle and solving the recharging pain points in high-frequency last-mile delivery scenarios.

Scenario-Specific Specialized Superstructure Customization Technology is the fundamental support for the Huoyue brand product matrix expansion. Huoyue Shentong achieves "One Platform, Multiple Vehicle Types" underlying framework by mounting various specialized superstructures such as box cargo, plate, refrigerated, vending, sewage vacuum, firefighting, etc. according to different scenarios through modular superstructure interface design. The cargo box interior is square and rectangular, with extremely high space utilization. The right-rear side adopts a versatile box truck door design, with a maximum opening size of 1200mm, making loading and unloading of goods more convenient. Sealing rubber strips are configured at the cargo box doors, further improving waterproof and dust-proof performance.

In terms of Driving Performance and Intelligent Configuration, Huoyue Shentong is equipped with a permanent magnet synchronous motor with a peak power of 15 kW, with a maximum speed of 71 km/h, which is in the leading position among last-mile logistics vehicle models. The vehicle is standard with ABS Anti-lock Braking System and EBD Electronic Brakeforce Distribution System, significantly shortening braking distance, effectively preventing wheel lock and skidding risk during emergency braking.The combination of front MacPherson independent suspension and rear variable stiffness high-strength leaf springs effectively buffers road bumps, reduces cargo damage, and also greatly improves driving comfort.The cabin is equipped with heating and air conditioning, dual USB charging interfaces, knob-style gear shift design, and blind spot radar and other thoughtful configurations, further improving the daily working environment of last-mile delivery practitioners.Some sanitation special vehicle versions are equipped with a regenerative braking system, which can improve the driving range by 15%, having a significant energy saving effect for high-frequency start-stop last-mile logistics scenarios.

Overseas Layout

According to existing public information, the Huoyue brand is currently mainly focused on the last-mile logistics needs of the Chinese domestic market and has not yet formed a systematic overseas export layout or overseas sales network. As of the middle of 2026, the overseas layout and export data of the Huoyue brand are currently not explicitly reported and disclosed in public channels.

However, Huoyue brand's parent company Ouling Automobile and its behind Geely Commercial Vehicle Group have rich experience and mature channels in overseas commercial vehicle exports. As an important layout within the Geely Commercial Vehicle system, the Huoyue brand has the potential to enter overseas markets in terms of product design, certification capabilities, and manufacturing standards. In the future, it can be gradually promoted to markets such as Southeast Asia, the Middle East, and Africa where the demand for new energy commercial vehicles continues to grow through Geely Commercial Vehicle Group's global distribution network. After the domestic market is fully verified and the market is stabilized, the Huoyue brand is expected to integrate into the overall strategy of Chinese commercial vehicle exports in the form of "Micro Electric Commercial Vehicle" and participate in international competition with the differentiated advantages of the battery swapping model.

Future Outlook

The future of the Huoyue brand will take "Leading the New Energy Last-Mile Logistics Transformation" as the development main line, continuously cultivating the last-mile logistics market, and gradually building a perfect green last-mile logistics ecosystem system through product upgrades, scenario expansion, and channel construction.

Deepening of Product Matrix and Expansion in Specialized Vehicle Fields. Huoyue Shentong will be based on the existing MINI truck models to further improve the product matrix. Around more sub-segment usage scenarios of last-mile logistics, it will develop more specialized superstructures and functional modules. On the basis of specialized vehicle models such as refrigerated, vending, sanitation, and firefighting having been landed, it is planned to launch more customized vehicle models in the future to meet the needs of last-mile municipal services and special-purpose operations. Through the "One Chassis, Multiple Superstructures" platform strategy, Huoyue Shentong will be able to cover all scenarios of last-mile logistics such as express delivery, cold chain, supermarkets, building materials, community group buying, mobile sales, municipal services, etc.

Continuous Technology Iteration and New Energy Green Leadership. With the continuous acceleration of the electrification process of public commercial vehicles, the Huoyue brand will continue to iterate and upgrade in battery technology, driving range capabilities, and intelligent configurations, further reducing lifecycle costs and improving operational efficiency. Battery swapping models will be a key link in the future Huoyue technology route. With the continuous increase of operational outlets, the coverage and convenience of Huoyue swapping models will be continuously improved, creating a truly convenient and efficient low-cost energy supply network for last-mile logistics.

Accelerated Expansion of Sales and Service Networks. The Huoyue brand will accelerate market promotion and channel construction nationwide on the basis of consolidating demonstration bases such as Zibo. With the successful landing of the "Green Last-Mile Logistics Demonstration Zone" model in Zibo, this experience is expected to be replicated and promoted in other cities nationwide, guiding more local governments to introduce end-of-last-mile logistics "Oil to Electric" guidance policies, and gradually forming a replicable last-mile logistics zero-carbon solution model.

Industry Synergy and Ecosystem Building. As an important part of the new energy commercial vehicle segment under Geely Commercial Vehicle Group, the Huoyue brand will form a close collaborative development relationship with Geely Commercial Vehicle and Ouling Automobile. By integrating the group's R&D, manufacturing, sales, and after-sales resources, the Huoyue brand will build a full-link green last-mile logistics ecosystem from product R&D to user service, from vehicle operation to energy management, gradually evolving from a "Last-Mile Logistics Product Provider" to a "Last-Mile Logistics Comprehensive Solution Service Provider", truly realizing the business closed loop of "One Vehicle, One Platform".

The Huoyue brand will unswervingly adhere to the strategic positioning of "Green Last-Mile Logistics Expert", taking "Huoyue Shentong" as the starting point, leading the profound transformation of the last-mile logistics industry with quality upward, cost downward, and value innovation, and ultimately becoming a benchmark brand and core force in the green last-mile logistics field.