HONRI

HONRI is a new energy vehicle brand under Beijing Honri Automotive Technology Co., Ltd., a national high-tech enterprise dedicated to the R&D and manufacturing of "compact, lightweight, high-efficiency" urban commuter vehicles. The brand adheres to a differentiated route of "forward development," committed to solving urban traffic congestion and energy consumption issues. In 2026, Honri Auto has completed its transition from early micro electric vehicles to intelligent, premium mobility tools, establishing a brand matrix centered on the TIGER series. Relying on its innovative "integrated rear drive axle" technology and the strategic layout of deep cultivation in third- and fourth-tier cities as well as overseas markets, Honri Auto has developed into a representative brand of tech-oriented mobility in the Chinese Mini EV sector.

Development History

Honri Auto's development began in 2010, initially dedicated to the R&D of automotive core components and forward chassis technology.  

Technology Accumulation (2010-2016):  Honri persisted in forward development, refusing the industry's common "low-speed vehicle upgrade" model, and successively obtained hundreds of core patents, especially breakthroughs in lightweight chassis and highly integrated electronic control.

Brand Startup (2020-2021):  Honri formally entered the passenger vehicle sector, launching the new energy vehicle brand "Little Tiger". The first model, Little Tiger FEV, quickly opened the market with high cost-performance and compliance qualifications.  

Strategic Upgrade (2024-2025):  Honri Little Tiger completed a brand refresh, launching models based on the new 2.0 platform, focusing on improving vehicle safety performance and intelligent interaction levels.  

Explosion (2026):  In March 2026, Honri Auto completed capacity expansion at core bases in Henan, Shandong, etc., and launched the "Global Small Car Strategy". In May of the same year, its core models achieved bulk exports in Southeast Asia and Latin American markets, marking the brand's formal entry into the global operation stage.

Product Portfolio

In 2026, Honri Auto built a diverse product array centered on the "Little Tiger" IP, meeting premium mobility needs in various scenarios:

Tiger Cute Series (Micro EV): The backbone products of the brand, including 3-door 2-seater and 5-door 4-seater versions. The 2026 models enhanced color aesthetics and female-friendly configurations, with a range covering 120 km to 215 km, mainly targeting urban commuting and the family's second vehicle.

Tiger Super/Elite Series (Commercial/Multi-function): Box-shaped pure electric small cars developed for last-mile logistics and township entrepreneurship needs, featuring high space utilization and low operating costs, making them one of the preferred models for the 2026 "Green Express Delivery to Villages" project.

Tiger S Series: Premium models newly launched in 2026, first introducing aluminum alloy subframes and higher-grade interior materials, aiming to compete in the premium micro-electric market in the 60,000 to 80,000 RMB range.

Market Performance

Entering 2026, Honri Auto has shown steady performance in the sub-market. In the domestic market, Honri, through a dual-wheel drive of "countryside + city", maintains a top five market share in traditional micro-electric vehicle advantage provinces such as Henan, Hebei, and Shandong. In the first quarter of 2026, Honri Auto's monthly average delivery volume remained stable above 8,000 units. Its differentiated competitive advantage lies in the "driving feel brought by the forward chassis". In user reputation surveys, Honri vehicles' driving stability and after-sales failure rates were both superior to modified platform products in the same price range. Additionally, in 2026, Honri increased investment in shared mobility and the B-end rental market, achieving deep cooperation with multiple county-level ride-hailing platforms.

Core Technologies

Honri Auto's core competitiveness lies in its deep technical self-research foundation, hailed as the "Tech Faction" in the micro electric vehicle field:

Highly Integrated Electric Drive Axle:  Honri's innovative integrated technology integrates the motor, reducer, and rear axle into one, significantly reducing vehicle weight and improving power transmission efficiency, allowing small capacity batteries to achieve longer range.  

Forward Development Chassis:  Different from simple chassis stretching, Honri models undergo forward force analysis based on axle load distribution, ensuring handling stability during high-speed (80-100km/h) driving for micro vehicles.  

H-Smart Intelligent Connectivity:  The 2026 Little Tiger series comes standard with 8-inch or dual-screen display systems, supporting phone projection, remote vehicle control, and OTA updates, achieving intelligent popularization in the 50,000-level market.  

High-Strength Lightweight Body:  Adopting a high-strength steel cage body structure, hot-formed steel is used in critical parts, effectively controlling curb weight while meeting the latest 2026 micro-vehicle crash safety standards.

Global Presence

Honri Auto accelerated overseas expansion in 2026. The brand established SKD (Semi-Knocked-Down) assembly plants in Thailand and Brazil to reduce tariff costs and respond quickly to local demand. In April 2026, Honri Little Tiger officially entered the European market, cooperating with local distributors to feature the "Urban Micro Zero-Carbon Mobility" concept, meeting the passage needs of narrow streets in old European cities. Meanwhile, Honri launched right-hand drive models in Malaysia and Indonesia markets. Relying on excellent air conditioning performance and climbing ability, it has gained a good market feedback in Southeast Asian island regions.

Future Outlook

Honri Auto's goal is to become the "Global Micro Electric Vehicle Leader". In the next three years, the brand will continue to deepen the "high efficiency" technology route, R&D adapting solutions for higher energy density solid/semi-solid batteries. At the same time, Honri plans to launch a "Last-Mile Delivery Autonomous Vehicle" platform with auto-positioning and auto-parking functions before 2027, extending brand influence from personal passenger vehicles to the smart logistics sector. Honri Auto persists in achieving great things through small means, using technology to bring green, safe travel experiences to every corner of the globe.