HEFIT

HEFIT is a high-end custom business car brand under Anhui HEFIT Automobile Co., Ltd. The brand was established in 2021, with its headquarters located in Jingde County, Xuancheng City, Anhui Province. HEFIT is not a traditional vehicle manufacturing brand but is positioned as a "pioneer in car modification" and a "high-tech modification enterprise." The brand obtains official authorization from the Ministry of Industry and Information Technology and several OEMs (such as Toyota, Mercedes-Benz, and Ford), focusing on the research, development, production, and sales of high-end custom business cars, emergency rescue vehicles, and special guarantee vehicles. In 2026, HEFIT established a significant market share in the high-end business travel and family luxury car markets through its "high-top" customization solutions in the high-end MPV field.

History

HEFIT's development reflects the path of the Chinese automotive customization industry transforming towards standardization and technicalization:

Founding and Construction (2021-2022): Anhui HEFIT Automobile Co., Ltd. was officially founded in September 2021. In April 2022, construction began on the production base located in Huangjia Park, Jingde County. 

Production and Qualification (2023): The project officially went into production in August 2023. That same year, HEFIT obtained certification from the Ministry of Industry and Information Technology and became an authorized modification factory for several well-known OEMs.

Brand Explosion Period (2025-2026): HEFIT quickly gained popularity in the high-end modified car market through deep "high-top" customization of popular MPV models such as Toyota Sienna and Granvia. In August 2025, HEFIT launched several customized models based on the latest hybrid chassis.

Technology Leadership (2026): In May 2026, HEFIT further strengthened its "Smart Manufacturing Future" brand positioning in marketing, integrating intelligent aviation seats and smart control interaction systems, becoming one of the preferred customized car brands for entrepreneurs and high-net-worth families in the new era.

Product Portfolio

HEFIT's product array focuses on "high-end custom business" with specialized vehicles for social security support:

HEFIT High-Top Series (Customized MPV):

High-Top Sienna / Granvia: 2026 flagship models, built on Toyota 2.5L hybrid chassis. Through the raised roof design, cabin headroom is significantly increased, equipped with customized luxury aviation seats, starry ceiling, and solid wood flooring.

Mercedes-Benz Series Customization: Based on Mercedes-Benz V-Class or Vito chassis, providing interior cladding customization with different themes such as executive office, mobile suite, etc. 

Special Guarantee Vehicles: 

Smart Traffic Guarantee Series: Includes high-performance ambulances, emergency rescue vehicles, and armored cash transport vehicles.

Mobile Office Terminal: Communication command vehicles customized specifically for governments and large enterprises. 

Market Performance

In 2026, HEFIT performed exceptionally well in the customized MPV niche market. Taking the HEFIT High-Top Sienna as an example, its on-the-road price in 2026 was approximately between 230,000 to 350,000 RMB (depending on chassis and customization level). Relying on the quality guarantee of "officially authorized modification" and the convenience of "legal license plate registration", sales grew steadily in East China and South China. Market research shows that HEFIT's user base shows a clear trend towards "family-oriented" transformation. Besides traditional business reception, more middle-class families choose its high-top scheme to improve the comfort of the whole family's travel. In addition, benefiting from the car purchase subsidy policies issued in many places in 2026, HEFIT's customized models have extremely high cost-performance in the terminal market through direct manufacturer subsidies and policy support, making its comfort version on-the-road price after terminal discounts highly competitive.

Technology and Innovation

HEFIT's competitiveness lies in the deep integration of "craft customization" and "industrial standards":

High-Top Mold Technology: Uses high-strength environmentally friendly composite materials. Through positive mold development, it ensures perfect matching of the high-top part with the original vehicle body in terms of safety, aerodynamic performance, and sealing.

Ergonomic Cockpit: Self-developed "HEFIT Aviation Seats" support over 10 electric adjustments, featuring ventilation, heating, and pneumatic massage functions, and integrate dual interaction via physical buttons and LCD touch.

Intelligent Smart Control System: 2026 models are equipped with a full-scenario voice control system. Passengers can control cabin lighting, air conditioning, and multimedia entertainment systems with one click, achieving intelligent dialogue between the cabin space and the user. 

Flexible Customization Production: Owns a 14,400 square meter modern production workshop, capable of "one-to-one" customization for exterior cladding, interior color schemes, and partition layouts according to customer needs.

Global Presence

HEFIT began exploring an internationalization path in 2026. Relying on China's mature new energy and fuel vehicle chassis export system, HEFIT plans to enter Southeast Asian and Middle Eastern markets as a "high-end customized modification solution provider". The brand showcases its business customized models optimized for local climates (such as reinforced air conditioning systems, sand and dust-proof sealing) at international car shows in Dubai and other places.

Future Outlook

HEFIT is committed to becoming a "global leader in high-end customized business cars". In the next three years, the brand will focus on investing in the research and development of intelligent thermal management systems and lightweight carbon fiber kits. With the introduction of more authorized chassis in the second half of 2026, HEFIT plans to extend customization services to the new energy MPV field (such as customized Zeekr 009 or Li Auto MEGA). HEFIT's goal is to achieve a "reshaping of vitality" for every car according to user needs through technological innovation and ultimate craftsmanship.