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Fuheng Auto is an innovative Chinese enterprise specialising in specialised vehicles and high‑end custom vehicles. It integrates R&D, manufacturing, sales, and complete vehicle export, with a particular focus on premium RVs, custom business vehicles, and rugged off‑road models. Anchored by its exclusive high‑end custom brand "Jingfei," Fuheng Auto offers full‑lifecycle automotive solutions—from purchase and modification to travel and community services—through its innovative "Fuheng Wild" off‑road ecosystem.
Fuheng Auto operates through two primary entities. As a high‑tech enterprise focused on R&D, manufacturing, and export of specialised vehicles, Shanghai Fuheng Auto Technology Co., Ltd. was established on May 26, 2021, with a registered capital of 50 million RMB. Its headquarters and modern production base are located in Jiading District, Shanghai. This company serves as the core of the Fuheng Auto system, leading the production of proprietary specialised vehicles.
In the same year, Fuheng Auto Group set up Tianheng International Trade (Hainan) Co., Ltd., which focuses on complete vehicle export business and became one of the first used‑car export pilot enterprises approved in Hainan Province.
The earliest entity in Fuheng Auto's history, Shanghai Fuheng Auto Trading Co., Ltd., was established on December 19, 2016. It began with high‑end parallel‑import car trading and later primarily handled special‑channel model sales and exploratory development in frontier markets. The founder and chairman of Fuheng Auto is Xu Yang.
Fuheng Auto's development is a story of continuous evolution—from high‑end trading and vehicle manufacturing to global trade, and then to a "product + service" ecosystem enterprise. Its journey can be divided into four key phases: foundation, transformation, leap, and ecosystem upgrade.
High‑End Trade Foundation Period (2016–2019). In December 2016, Shanghai Fuheng Auto Trading Co., Ltd. was established as the first core entity in the Fuheng Auto system, focusing on high‑end parallel‑import vehicle trading. With premium hardware and service capabilities, the company secured authorisation from General Motors Group to become its designated dealer in China, specialising in high‑end SUVs and business vehicles from Cadillac, GMC, and Chevrolet. Through one‑on‑one experiential services, parallel‑import "three‑guarantee" protection, and a 3‑year/100,000 km full‑vehicle warranty, the company built a reputation for high‑end customisation and quality service. At the same time, Fuheng actively integrated 4S dealership resources from brands including Ford Beyond, GAC Aion, and Dongfeng Mengshi, laying a strong network foundation for future business expansion.
Strategic Transformation and Manufacturing Upgrade (2021–2023). In May 2021, with the founding of Shanghai Fuheng Auto Technology Co., Ltd., Fuheng formally entered the specialised vehicle manufacturing and R&D space, shifting from trader to manufacturer. The transformed Fuheng combined customisation expertise with manufacturing capability, focusing on design, R&D, and production of modified vehicles and parts, frequently winning awards in the modification field. That same year, the company passed CCC mandatory certification from the China Quality Certification Centre (CQC) and became the first high‑end custom enterprise to receive MIIT production licensing. The core sub‑brand "Jingfei" was subsequently launched, establishing its flagship status in high‑end customisation. In 2023, Fuheng introduced high‑end custom business vehicles based on the Mercedes‑Benz Vito—the Verona and "Turuio Athina"—and was named one of the "Top 10 Complete Vehicle Factories in China's Automotive Custom Modification Industry," marking industry recognition of its manufacturing capabilities.
Leap and Professional Development (2024–2025). The company deepened its footprint by becoming the Dongfeng Mengshi Shanghai regional general agent and a Jiangling Ford production‑authorised partner, extending into the modification and production of special vehicles—including Mengshi M50 and MS600 upgraded fire trucks and rescue vehicles. While strengthening its manufacturing and agency operations, Fuheng focused on expanding its RV product line, developing multiple RVs based on the Ford Ranger and Mengshi MS600 platforms. In 2025, it was named a Dongfeng Mengshi Shanghai regional general agent and authorised producer, while also developing special vehicles on Mengshi chassis. On October 10, 2025, the Fuheng Auto Zhengzhou Store · Dongfeng Mengshi Delivery Centre officially opened—a strategic milestone after 16 years of deep cultivation, marking the formal launch of its national channel network.
"Fuheng Wild" Ecosystem Launch (2025–Present). From late 2025 to early 2026, guided by the insight that "there's no off‑roading without modification, and no off‑roading without community," Fuheng Auto launched its core ecosystem brand "Fuheng Wild." It is committed to building a full‑service system spanning off‑road vehicle sales, custom modification, parts supply, after‑sales maintenance, route planning, community culture, and outdoor tourism. In February 2026, the Shanghai Jing'an Direct Store opened as the brand's second direct experience centre after Zhengzhou, signalling an acceleration in market expansion and user ecosystem development. The Fuheng Wild ecosystem made its official debut at the Suzhou GT Show in March 2026, communicating the concept of "making off‑roading simpler, safer, and more fun." In 2026, Fuheng plans to establish more than 20 direct outlets across China, building a nationwide offline network supported by local community operations.
Fuheng Auto has built a product ecosystem anchored by its in‑house high‑end customisation brand "Jingfei," supported by multi‑brand partnerships, covering diverse mobility scenarios—from premium business travel to professional off‑roading. Its product portfolio is divided into three pillars: Jingfei Custom Complete Vehicles, Coordinated Authorised Complete Vehicles, and Global Exports.
Jingfei Custom Complete Vehicle Series is Fuheng Auto's core product line, embodying high‑end brand value through superior craftsmanship and design.
The Jingfei·Verona Business Car is Fuheng's flagship in the high‑end custom business vehicle space, featuring an exclusive smart cockpit and over 100 publicly disclosed exterior and interior patents. It is powered by a 2.0T M274 engine paired with a 9‑speed automatic transmission (9G‑TRONIC), delivering smooth and responsive power. It comes equipped with 10‑way power‑adjustable aviation seats with ventilation, heating, and pneumatic massage, plus Italian‑imported Alcantara suede upholstery.
The Jingfei·Athina Series is Fuheng's high‑end sub‑brand, offering custom MPVs such as the "Turuio Athina." The exterior blends classical and modern styling, while the interior features aviation seats, a starry‑sky roof, a car refrigerator, and other luxury comfort features. The official guide price ranges from 368,000 to 398,000 RMB.
The Jingfei·212 is a modern revival of the classic 212 off‑road model, retaining the iconic appearance while integrating LED headlights, a more robust front bumper, and a fully upgraded interior.
The Jingfei GT670 (Large Diesel Pickup) is one of Fuheng's highest‑spec flagship models, designed for heavy‑duty commercial and professional modification use. Powered by a 6.7T diesel engine, it is priced from 890,000 to 940,000 RMB.
RVs and Rugged Off‑Road Series are built on chassis from multiple renowned brands, with factory‑compliant modifications that strengthen professional off‑road capability. Notable models include RVs based on the Jeep Gladiator platform (guide price 428,000 RMB), powered by a 3.6L V6 naturally aspirated engine and an 8‑speed automatic transmission; professional off‑road RV models built on the Dongfeng Mengshi MS600 platform, available with custom upgrades; and refined off‑road builds based on the Ford Bronco and Ford Ranger.
Authorised Brand Complete Vehicle Showroom integrates brand resources including Ford Beyond, Dongfeng Mengshi, GAC Aion, Voyah, and Ji Shi, offering one‑stop vehicle selection and purchasing services for full‑size SUVs and premium MPVs.
With its distinctive composite business model—"high‑end customisation, specialised vehicle manufacturing, and global trade"—Fuheng Auto has demonstrated strong competitiveness in the market. The company has been named a "Top 10 Complete Vehicle Factory" in China's automotive custom modification industry for several consecutive years. Since launching its parallel‑import business in 2016, Fuheng has built a solid reputation among high‑end users and industry circles. With the continued expansion of the "Jingfei" brand and the establishment of the "Fuheng Wild" ecosystem, its differentiated competitive edge is gaining increasing market recognition.
In terms of performance, Fuheng's RV modification products based on the Jeep Gladiator have sold 300 units since their launch in late 2025, signalling strong growth potential in the RV segment. On the channel front, as of early 2026, Fuheng has established a platform anchored by two direct stores in Shanghai and Zhengzhou, with plans to expand to over 20 outlets within the year. Through a "local operations plus scenario‑based customisation experience" model, it is building advantages in the modification and specialised off‑road aftermarket space. At the parent company level, 2024 sales revenue reached a historical peak of 2.16 billion RMB, with steady growth in core business supporting Fuheng's continued capital investment and strategic expansion.
Fuheng Auto is deeply rooted in Chinese smart manufacturing, with full‑chain technical capabilities spanning vehicle manufacturing, compliant modification, and high‑end customisation.
MIIT Specialised Vehicle Production Access Qualification is the technical foundation of Fuheng. The company holds a road motor vehicle production licence and CCC mandatory certification from the Ministry of Industry and Information Technology. All factory products are fully compliant, eliminating the licensing hurdles that customers often face.
Factory‑Compliant Customisation and Forward‑Looking Technology. As one of China's first‑tier custom manufacturers, Fuheng holds over 100 patents in automotive design and modification, mastering advanced processes such as integrated rolling, high‑precision modification, and magnesium‑aluminium alloy lightweighting, while achieving intelligent interaction in high‑end interiors and co‑evolution in exterior design. All authorised modified models are included in the MIIT announcement system and come with full RV compliance documentation, completely removing usage constraints such as 15‑year mandatory scrappage and city‑entry restrictions—truly enabling "city and wild, worry‑free travel."
Smart Cockpit Experience redefines the travel experience. Starting with the Jingfei·Verona series, Fuheng has been the first to equip all high‑end custom models with smart cockpit systems, offering proactive intelligent interaction and seamlessly blending luxury business travel with cutting‑edge technology.
Fuheng Auto's global presence is one of its core differentiators, driven by a dual engine of product exports and international trade, positioning the brand as a key supporter of Chinese automotive globalisation. Through its subsidiary Tianheng International Trade (Hainan) Co., Ltd., the company has built a stable global supply chain and established strategic partnerships with top international logistics providers. As one of the first used‑car export pilot enterprises in the Hainan Free Trade Port, the group is also expanding its used‑vehicle export business.
In export markets, Fuheng's products have reached more than 20 countries and regions, including Russia, Central Asia, the Middle East, South America, Southeast Asia, and Europe. Its export portfolio covers a broad range of well‑known brands—including Mercedes‑Benz commercial vehicles, BYD, Cadillac, Audi, Voyah Dreamer, Lingrui, and Ford Ranger—spanning custom business cars, mainstream commercial vehicles, new energy vehicles, and assisted‑driving models.
Looking ahead, Fuheng will continue to deepen its globalisation strategy under the mission of "taking Chinese smart manufacturing global," cultivating a "designed in China, produced overseas, sold globally" business model, and helping high‑quality Chinese automotive products command stronger brand value and market premium in the international arena.
Fuheng Auto's future roadmap is built around the long‑term vision of "becoming a first‑class specialised vehicle brand in the industry," continuously expanding its business boundaries through an ecosystem‑driven approach.
Ecosystem Matrix Development. The company has positioned the "Fuheng Wild" ecosystem as its long‑term core, covering the full value chain—from complete vehicle sales and custom modification to after‑sales maintenance, route planning, community culture, and outdoor tourism—creating a closed loop from factory to user scenario. By building over 20 direct stores and a national network of vertical local communities, Fuheng aims to empower the entire chain with ecosystem data, driving off‑road culture to break out of its niche and reach broader audiences.
Product Planning. Fuheng will continue to iterate and launch new off‑road and business customisation upgrades. Recent new works—including pickup and EV modifications—have been showcased, with ongoing improvements to product compliance. On the R&D front, the company will deepen its integration with Chinese smart manufacturing and core three‑electric technologies, bringing 900V architecture and lightweight processes into the specialised vehicle space. At the same time, it is expanding into new energy customisation and full‑digital pathways, delivering more dynamic solutions to the specialised vehicle market and off‑road ecosystem.
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