Feidi Motors

Brand Overview

Feidi Motors (Zhejiang Feidi Motors Manufacturing Co., Ltd.) was established in 1995, with its headquarters in Hangzhou, Zhejiang. In December 2005, Wuzheng Group wholly acquired Feidi Motors, formally entering the automobile industry. The company operates on a "Hangzhou R&D + Rizhao Base + Global Vision" model. It has a complete vehicle and core component R&D and manufacturing base in Rizhao, Shandong, has built a new energy and intelligent R&D center in Hangzhou, Zhejiang, and has established a styling design center in Greece and an innovation design center in the United States. The company has set up a national enterprise technology center and a national industrial design center, with an annual production capacity of 100,000 complete vehicles and core components. Its operating revenue in 2024 was 1.749 billion RMB. Feidi Motors' product sales and service network covers the country and provides customer service mechanisms. Its light truck products have passed European standard certification and are sold in the European market, while also entering markets such as Southeast Asia, South America, and Africa. Feidi Motors started as a "disruptor," experienced continuous pursuit as a "challenger," and has now transformed into an industry "leader," forming an increasingly clear competitive landscape in the light commercial vehicle market.

Development History

Feidi Motors' car-building history can be traced back to the "Zhejiang Highway Machinery Factory" in 1980, when the FD330 two-ton dump truck was popular. The company was officially registered in 1995 and, after several name changes, has used names including "Yuhang City Feidi Motors Manufacturing Co., Ltd.," "Zhejiang Feidi Bus Manufacturing Co., Ltd.," and "Zhejiang Yongyuan Feidi Motors Manufacturing Co., Ltd." After Wuzheng Group took control in 2005, Feidi Motors' commercial vehicle path fully opened. In 2006, the Shandong Rizhao production base received approval from the National Development and Reform Commission. In April 2007, the first load-carrying vehicle rolled off the line at the Rizhao base, marking the official start of Feidi as a commercial vehicle brand. On September 8, 2025, the Feidi New Energy Light Truck successfully completed a Guinness World Record challenge at the Xinjiang Bayinbuluke Devil's Track, crossing extreme altitude differences and creating a world record, verifying product reliability and stability.

Product Portfolio

Feidi Motors is built around four core series: Feidi Aoche, Feidi Ditu, Feidi W, and Feidi Q, covering micro trucks, small trucks, light trucks, medium trucks, and other categories, with both traditional fuel and pure electric powertrains. The Aoche series is positioned for urban and rural mid-end logistics and serves as the brand's foundation series, with a stable market share. The Ditu series focuses on the sedan-truck segment, featuring a passenger car-like design, a high-strength steel body (40%), and the three-level energy recovery system on the EF3 pure electric small truck as its main offering. The W series focuses on the high-end logistics platform. Among these, the Feidi EW7 chassis has been tuned by the Rolls-Royce team and is equipped with a large battery capacity of 100 to 132 kWh, suitable for inter-city delivery. The Q series focuses on last-mile logistics. The Q2 pure electric micro van uses CATL batteries (conditioned range of 290 km, 4.8 m³ cargo box), while the Q3 fuel micro truck targets mall competition. The new energy flagship, the Feidi Man Tian Fei HW7, is positioned as a "large battery super hybrid" with a combined range exceeding 700 km, suitable for harsh northern conditions. New products for 2025 include the Feidi Golden Bull Dump X5 series and the pure electric Feidi EW7 MAX, fully covering urban and rural dump applications, medium- and short-haul transport, high-efficiency inter-city delivery, and other multiple scenarios.

Market Performance

Feidi Motors is transforming from a market follower into a mainstream game changer. In the first half of 2025, cumulative production and sales exceeded expectations, winning the new energy light truck "Industry Dark Horse" award, with its market ranking jumping eight places. In the first half of the year, new energy light truck sales reached a new high, with Feidi sales reaching 3,352 units, a year-on-year surge of 158.2%, and a market share stably ranking sixth in the industry (4.5%). At the beginning of 2026, Feidi Motors' production ramped up, with orders already reaching 3,800 units for the month. The brand's 2026 target is annual sales growth of 50% year-on-year, with a market share increase from 2.6% to 3.6%. Relying on its three major strategies of "Quality First, New Energy, Internationalization," Feidi is gradually building a moat in the areas of inter-city express and last-mile supermarket delivery.

Core Technology

Feidi Motors has mastered full-stack new energy technology suitable for segmented freight, fully covering pure electric, extended-range, and hybrid routes. Its self-developed vehicle VCU and multi-in-one high-voltage integrated electric drive system share the Hanbridge axle drive solution, providing 5,000-ton electric drive and high-torque rear axles. The representative pure electric model, the Feidi EW7, uses a wide-range battery and high-efficiency electric drive, with energy consumption per 100 km better than the industry average. The Feidi Man Tian Fei HW7 features unique "large battery extended-range light truck technology," allowing SOC to be deeply discharged to 10%, eliminating range anxiety in northern regions. In terms of safety, it is equipped with a high-strength steel cage body and has passed vehicle durability tests of 200,000 km, exceeding industry standards. The brand takes "Driver First" as its service concept and has launched the "Feidi Service" system: the 007 standard (24 hours a day, 7 days a week) and the 234 efficiency standard (20 minutes to react, arrival within 3 hours, completion within 4 hours).

Global Presence

Feidi Motors' global footprint includes appearances at the German Hanover IAA Exhibition, where it launched a full range of right-hand drive and E-mark certified products for the European market. The pure electric micro truck Feidi EQ2 European version features 5.8 m³ of flexible space and multiple intelligent configurations. Its export business has already been piloted in Europe and Southeast Asian markets. Wuzheng Group's 2025 overseas sales grew 184% year-on-year, and Feidi accelerated its KD export model innovation, realizing overseas parts assembly exports, reducing tariff costs, and driving local employment, truly achieving a "shift from product going out to brand going in." In 2026, Feidi will accelerate the construction of overseas factories, with strategic business implementation in key markets such as Vietnam and Africa, helping Feidi's new energy products stand on the international competitive stage.

Future Outlook