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Dali Neomor (Powerful Bull Demon King) is a professional brand in the new energy logistics vehicle field, affiliated with Derry New Energy Automobile. (hereinafter referred to as "Derry Auto"). The brand was established in November 2022, headquartered in Anyang, Henan Province, with the operation center located in Shanghai. It is a modern whole vehicle enterprise integrating new energy vehicle R&D, manufacturing, and sales. The brand's core philosophy is "Building cars for people's livelihood, becoming a truly national brand of new energy logistics vehicles", focusing on city logistics and last-mile delivery scenarios, committed to providing users with new energy commercial vehicle solutions that are "worry-free to use, safe to drive, and profitable to earn". The brand name "Powerful Bull Demon King" implies strength, reliability, and an enterprising spirit, aligning with its determination to achieve breakthroughs in the new energy commercial vehicle market.
Derry Auto, the operating entity of Dali Neomor, was established on July 24, 2017, with a registered capital of approximately RMB 660 million. From 2017 to 2021, Derry Auto completed industrial infrastructure construction from zero to one, built a modern automobile production base facing future commercial vehicle development in Anyang, Henan, adopting intelligent, flexible, modular, and customized design concepts, with an automation rate of 80%, and an annual capacity of 20,000 pure electric commercial vehicles per shift. Thereafter, the company successively obtained "double qualifications" for pure electric commercial vehicle production and hydrogen fuel cell commercial vehicle production qualifications, becoming one of the first new energy commercial vehicle enterprises in Henan Province to obtain "double qualifications".
November 25, 2022, Derry Auto officially released a new corporate strategy and a new brand — Dali Neomor in Anyang, and simultaneously launched its first products, Dali D01 and Dali D03.In less than a year, the brand successively launched Dali D02 (September 2023), Dali D05 (October 2023), and Dali D08 (April 2024), forming a product matrix covering last-mile delivery to full-scenario city logistics. In 2023, the brand launched China's first human-machine co-driving Level 4 autonomous driving logistics vehicle Dali X03, landing demonstration operation ahead of the industry.
Regarding overseas markets, the brand began expanding into the Southeast Asian market in 2023. In early 2024, it completed EU and Thailand certifications, shipped vehicles to the European market in bulk for the first time in June, appeared at the IAA TRANSPORTATION in September, accelerating its global expansion. At the end of 2024, former Neta Auto CEO Zhang Yong joined the brand, reuniting with Neta Auto founder and actual controller Fang Yunzhou in the commercial vehicle field, becoming a hot event concerned by the industry.
Dali Neomor currently has three major product sectors: D Series (micro-truck/light-truck), Logistics Vehicle Series, and Autonomous Driving Platform.
D01——The brand's first model, positioned as a "new category of last-mile delivery", filling the "last kilometer" logistics market gap. Body dimensions 3300×1080×1700mm, wheelbase 2200mm, cargo box volume 1.8 cubic meters, turning radius about 4 meters.Equipped with a permanent magnet synchronous motor with peak power 12kW, maximum torque 61N·m, fitted with Gotion High-Tech Lithium Iron Phosphate Battery, range available in 80km/120km two versions.Selling price 28,800 - 37,800 CNY, became the sales champion in the new energy MINI truck sub-market in 2023.
D02——Positioned as a multi-functional vehicle for last-mile delivery and life scenarios, adopts permanent magnet synchronous motor, peak power 20kW, peak torque 85N·m, range 120km, combining cargo carrying and daily travel functions.
D05——Launched by the brand in October 2023, positioned as "8 cubic pure electric Bull Truck", focusing on the last 50km city logistics distribution. Providing various versions such as Van (starting from 79,800 CNY), Flatbed (starting from 78,800 CNY), cargo box volume max 8.5m³, cargo box width 1630mm. First to equip Level 2 intelligent driving assistance system in the same class.Integrated electric drive bridge efficiency up to 97%, energy recovery rate over 15%, energy consumption per kilometer about 0.08 RMB.
D08——Launched by the brand in April 2024, positioned as "World's first 100,000-level intelligent pure electric logistics vehicle", selling price starting from 98,300 RMB. CLTC range 201-260km, equipped with Level 2 intelligent driving assistance system, integrating Adaptive Cruise Control (ACC), Automatic Emergency Braking (AEB), Lane Departure Warning (LDW) and other functions. Adopts non-load-bearing high-strength chassis and truss frame system, providing standard cargo deck, low cargo deck and other vehicle types, vehicle height min 1995mm, can adapt to underground garage scenarios, cargo box volume max 8.3m³, rated load capacity up to 1565kg.
D03——Pure electric logistics vehicle model released early by the brand, facing city logistics scenarios.
X03——Autonomous driving logistics vehicle launched by the brand in 2023, is the domestic first Level 4 autonomous driving logistics vehicle fully meeting automotive grade requirements, supports human-machine co-driving, has landed demonstration operation in scenarios such as smart industrial logistics, rural unmanned logistics, etc.
Since the launch of Dali D01 in late 2022, it quickly became the sales champion in the new energy micro micro-truck sub-market and drove many commercial vehicle enterprises to enter this track. From January to August 2023, D01 cumulative market share has reached 42%.
In 2024, the brand's overseas market expansion made important progress. Completed EU and Thailand certifications at the beginning of the year, obtained order for 1000 battery swap versions in UAE in May, achieved mass shipping to Southeast Asia and opening of first store in Thailand in June. Qian Dezhu, Chairman of Derry Auto, stated that the brand strives to reach export target of 5,000 units in 2024. However, the Chinese market faces pressure in 2025. According to industry statistics, sales of models such as D01/D02 are less than 200 units. The company has deep R&D accumulation, cumulatively obtained 577 patents.
Modular Skateboard Chassis Architecture is the core technology of the brand. The platform adopts a partition load-bearing design with a high-strength steel frame and composite material mixed structure, supports dynamic adjustment of battery/hydrogen tank dual energy cabin positions, reserves Level 4 autonomous driving hardware interfaces, realizes decoupling development of body and chassis, greatly shortening R&D cycle and reducing costs.The brand collaborates with enterprises such as Yiqing Innovation, Shanghai Tongyu, Changhui Automotive to jointly research commercial vehicle sub-chassis technology, further solidifying the technical moat.
On new energy technology routes, the brand is layouting pure electric and hydrogen fuel cell two main lines simultaneously. Fuel cell system integrates proton exchange membrane fuel cell system, high-pressure hydrogen storage tank and electric drive system, power covers 90-120kW level, possesses technical capabilities such as hydrogen-electric synergistic control, -30°C cold start.
In terms of smart manufacturing, the brand has built an intelligent flexible factory, welding links adopt visual guidance robots, assembly line applies AGV dynamic assembly technology, supporting order-driven flexible production mode.
The brand adheres to the "Domestic and Overseas Dual Wheel Drive" strategy, with Southeast Asia and Europe as core markets, radiating to Middle East and global. Starting from 2023, the brand appeared in countries such as Thailand, Greece, UK successively, and ASEAN market layout fully unfolded in the same year. Early 2024, D01 completed EU and Thailand certifications, obtaining European market access; April appeared at Bangkok International Motor Show and won "Best Mini Electric Commercial Vehicle" award; May obtained order for 1000 battery swap version cars in UAE; June achieved mass shipping to Europe, Thailand first store grand opening;September landed at the 71st IAA TRANSPORTATION, harvested cooperation intentions from over 100 potential customers from EU and Middle East.The brand plans to use the 2024 Anyang factory as an export base, striving to export 5,000 units that year.
The brand will focus on full scenario coverage of city distribution logistics with D01, D05, D08 as core in the Chinese market, while maintaining last-mile delivery advantages, expanding to larger volume city logistics fields; simultaneously continuously promote the landing of intelligent driving technology in the commercial vehicle field, deepen the construction of "Big Bull Logistics Ecological Service Platform", create a closed-loop ecosystem of people, vehicles, cargo, and finance.In overseas markets, the brand will take Thailand and Europe as pivot points to accelerate global layout, showcase the innovative strength of Chinese brands on the international commercial vehicle stage.
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