Alpine

Alpine is an automobile brand under the French Renault Group focused on high-performance sports cars, officially established in 1955. Founder Jean Rédélé was formerly a Renault dealer and rally driver; in 1954, he began independent sports car design concepts based on the Renault 4CV. The brand name originates from his favorite Alps Rally (Coupe des Alpes). Alpine takes lightweighting, agile handling, and driving pleasure as core labels; in 2021's Renault Group strategic restructuring, it officially became an independent business unit. The 'A arrow' logo in the brand trademark symbolizes speed and precision, continuing the unique heritage of French sports cars.

Development History

In 1973, Alpine was officially acquired by Renault, gaining stable technical and financial support. In the same year, the Alpine A110 won the first World Rally Championship (WRC), and in 1978, the Alpine A442B Le Mans racer won the Le Mans 24 Hours champion, shattering Porsche's three-peat.However, in 1975, after the company fell into a financial crisis, the process of full integration by Renault accelerated.The subsequently launched A310 continued until production ceased in 1984, and the brand declared withdrawal from the civilian car market in 1995.

In 2017, Renault Group revived the Alpine brand; the new generation A110 sports car appeared, continuing the lightweighting and agile DNA of the original.On June 13, 2024, Alpine globally premiered its first all-electric model, the A290, at the Le Mans 24 Hours opening ceremony, marking the full launch of the brand's electrification.In 2025, Alpine welcomed its 70th anniversary; the product line has expanded to three main models, and it set the best sales record in the brand's history.

Brand Matrix / Product Line

Alpine currently has three models on sale: the A110 (fuel sports car), the A290 (all-electric sport hatchback), and the A390 (all-electric sport shooting brake). The A110 has maintained a leading position in the two-seater sports car market since its launch in 2018. In 2025, the high-performance versions A110 R and A110 R 70 accounted for 22.7% of its annual sales, with over 61% being high-end versions.

The A290 was premiered in 2024 and is the pioneering work of Alpine's "Dream Garage" electrification strategy. The car was rated "2025 Car of the Year", achieving 8,198 units in global sales in 2025, accounting for 75% of the brand's total sales. The A390 launched at the end of 2025 with a starting price of €67,500; it is the brand's first five-seater sport model, aiming to attract new customers and consolidate the high-end niche market.

Market Performance

Alpine achieved a historic breakthrough in 2025. Full-year registrations reached 10,970 units, a year-on-year increase of 139.2%, far higher than the 4,585 units in the same period of 2024. This growth was strong across all European markets, especially France (+89.5%), the UK (+369.5%), and Germany (+133.5%). The A110 firmly held the top spot in the European two-seater sports coupe niche market with a 44% market share. In 2026, Alpine has achieved five consecutive years of annual growth in the premium market.

Core Technology

Alpine's core competitiveness is concentrated in the powertrain and chassis engineering fields. In the combustion era, the A110 achieved an excellent power-to-weight ratio with its mid-engine rear-wheel-drive layout and a curb weight of approximately 1,100 kg. In the electrification era, the brand launched the Alpine Performance Platform (APP). The platform adopts an advanced aluminum architecture to achieve lightweighting and modularization; it uses bonding and riveting technology to ensure structural rigidity, employs an 800V battery pack (cell-to-pack) to improve energy density, and develops a rear dual-motor three-in-one e-axle to achieve ultra-fast torque response and SiC inverter integration, ensuring all-electric sports models fit the brand's agile DNA.

The APP platform also features an Alpine Dynamic Model electronic control unit to centrally manage the battery, motor, brake, steering, and active aerodynamics systems. Currently, Alpine's F1 and World Endurance Championship (WEC) participation experience provides technical feedback for chassis tuning.

Overseas Layout

Alpine uses Europe as its home base; in 2025 it accelerated international expansion, adding 15 sales outlets, with a global total of 169 Alpine Store and Atelier Alpine locations, covering 25 countries. In 2025, two Atelier Alpine flagship stores were opened in Barcelona and Paris; in 2026 plans are to continue adding locations in Milan and London, and the number of sales outlets is expected to break 200 by year-end. Alpine had planned to enter the US market in 2027, and envisaged achieving 150,000 global annual sales by 2030, but due to the 25% import tariff the US imposes on European-produced cars, the plan has been indefinitely postponed. In the Chinese market, Alpine targets to generate approximately €1 billion in revenue from the Chinese market by 2030.

Future Outlook

Alpine is going all out to achieve electrification transition. According to plans, by 2030 the brand will launch 7 all-electric models, including two convertible sports cars, while the successor to the A110 will be premiered within 2026, simultaneously offering both all-electric and fuel power options to balance innovation and the needs of traditional sports car enthusiasts. The next-generation A110 will continue to be produced at the Dieppe factory in France, maintaining close ties with the brand's history. Alpine plans to achieve break-even in 2026 with annual revenue reaching €2 billion, and by 2030 achieve annual revenue exceeding €8 billion, with an overall operating profit margin exceeding 10%, while achieving zero carbon emissions in production.