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AUXUN is a Chinese high-end luxury business car customization and modification brand, affiliated with Jiangsu Chechi Automobile Co., Ltd. Jiangsu Chechi is a state-controlled enterprise that holds special vehicle production qualifications from the Ministry of Industry and Information Technology. Headquartered in the Dagang New District of Zhenjiang City, Jiangsu Province, the company specializes in high-end modification and personalized customization of luxury business cars, RVs, and passenger cars. It is an authorized modification plant for Fujian Mercedes-Benz and was the first enterprise in China to receive the "VanPartner by Mercedes-Benz" authorization as a global partner for Mercedes-Benz light commercial vehicles.
The brand originated from the Zhenjiang Automobile Factory established in 1975. Initially, it engaged in the R&D and manufacturing of special vehicles and military vehicles, and once became the designated supplier of special vehicles for the 11th Asian Games in Beijing and the Beijing Olympic Games. The brand was jointly developed by the Italian LDA Design Team and ICONA Company, adopting a processing with supplied materials production model, adhering to the use of original factory models to serve the Chinese market, and is a benchmark enterprise in the field of Chinese business car modification. Product series launched by the brand, such as the Zongheng Sihai series and Great White Shark series, leveraging exceptional design and high-end configuration, have become iconic models in the Chinese luxury MPV modification market, serving the global high-net-worth population with Chinese craftsmanship.
Foundation (1975—2002): The brand history of AUXUN traces back to the Zhenjiang Automobile Factory established in 1975. Initially, it mainly focused on R&D of special vehicles and manufacturing of military vehicles, being one of the earliest manufacturers in China to engage in special modification cars. In 1986, the military vehicle workshop was established, becoming a leading domestic military vehicle manufacturer. In 1994, it was restructured into Zhenjiang Feichi Auto Group, marking the company's transformation from military special equipment to the civilian business car field
Mercedes-Benz Cooperation (2002—2020): In 2002, the AUXUN founding team came into contact with Mercedes-Benz business cars, subsequently introducing Mercedes-Benz business cars to China for custom modification. In 2010, the project to modify Mercedes-Benz high-end business cars and RVs was officially initiated; In 2011, the Chechi Auto SpeedAuto was formally established. In 2016, the fully mold-based "Pininfarina" model development was completed. After more than a decade of deep cultivation, it became the only enterprise in China to be authorized by the global Mercedes-Benz light commercial vehicle official partner VanPartner by Mercedes-Benz, starting an independent brand path.
Brand Establishment and Rapid Development (2019 - Present): In 2019, AUXUN was officially established as an independent high-end business car brand. In 2021, the AUXUN Zongheng Sihai model was launched; In 2023, the Zongheng Sihai - White Sand Coral model was released, offering 6 intelligent scenario modes. In 2025, new models such as the Zongheng Sihai 50th Anniversary Limited Edition were launched. At the 2026 Beijing International Auto Show, AUXUN released its global strategy, officially announcing the four major strategic layouts of "Global Technology, Global Supply Chain, Global Market, and Global Ecosystem", promoting Chinese luxury custom cars from product exports to technology exports, standard exports, and brand exports.
AUXUN models are deeply customized and modified based on the Mercedes-Benz V-Class chassis, having formed a complete product lineup covering the price range of 600,000 to 1.6 million RMB. Among these, the Zongheng Sihai 50th Anniversary Limited Edition is the brand's latest flagship product.
Mainstream series include the Zongheng Sihai (including the 50th Anniversary Limited Edition and others), the Great White Shark (including the Great White Shark Pro, Great White Shark Max, and Great White Shark Ultra), the Lanchi Great White Shark Series (including the Lanchi Great White Shark Pro and others), the Open Edition, and the Zongheng Tianxia. All models are equipped with a 2.0T turbocharged engine paired with a 9-speed automatic manual transmission. The 2023 Great White Shark Collector's Edition has a guide price of 1.58 million RMB, and the Great White Shark Collector's Edition is also priced at 1.58 million RMB. The Zongheng Sihai 50th Anniversary Limited Edition has a guide price of 1.288 million RMB. The Great White Shark Pro and Lanchi Great White Shark Pro are priced at 698,000 RMB, the Open Edition at 928,000 RMB, the Great White Shark Max at 938,000 RMB, and the Great White Shark Ultra at 988,000 RMB, forming the brand's complete price ladder.
The 2025 Zongheng Sihai 50th Anniversary Limited Edition attracted much attention after its market launch, with brand orders and capacity growing at a high speed. In March 2025, Jiangsu Chechi (AUXUN's parent company) orders were booked until May: "This batch of cars includes models such as 'Zongheng Sihai' and 'AUXUN Great White Shark', with a monthly production capacity of around 50 units, to be delivered at the end of the month". Key regional markets such as East China and Chongqing continue to be the main growth drivers. The brand was rated as "one of the hottest and best-selling high-roof V-Class business cars" at the Chengdu International Auto Show. In 2026, the brand also continued to launch new models such as Great White Shark Max, Great White Shark Ultra, etc., and held special sales events to deepen regional markets, flexibly coping with market competition.
AUXUN enjoys the exclusive Mercedes-Benz official VanPartner authorization, thereby having an unreplicable first-mover advantage in chassis integration and high-quality modification fields.
Smart Cockpit: The 2025 models are based on the concept of "Smart Drive · Unbounded", equipped with dual 12.3-inch linked screens, Qualcomm Snapdragon 8155 chips, fully supporting L2+ level intelligent driving assistance systems. Some high-spec models integrate 25-inch OLED curved screens, FULL-T Zero Gravity seats, and AI voice interaction systems; The more flagship Zongheng Sihai 50th Anniversary Limited Edition is equipped with independent aviation-grade seats with massage, ventilation, and heating functions. Front and second, third-row seats are all equipped with luxury functions, and area division is more detailed.
Healthy Cockpit: The brand is deeply promoting a medical and engineering integration project supported by a national-level expert team, creating the DEEP REST Luxury Healing Cockpit, integrating key technologies such as non-sensed health monitoring, AI health assessment, and automotive-grade medical materials. Based on the global top-tier supply chain, executing triple quality control standards such as EU environmental protection and automotive safety, outputting whole-vehicle maternal and infant-level ecological materials and automotive-grade health sensors, leading the new trend of "healthiness" in luxury business cars.
In 2026, AUXUN took the Beijing Auto Show as a global fulcrum, released four brand new strategic directions of Globalization, Healthiness, High-End-ness, and Ecosystem, gradually forming a closed loop of "Global R&D, Global Supply Chain, Global Market, Global Service". In terms of supply chain, AUXUN gathered top-tier resources such as PPG Ferrari-style car paint, Harman Kardon/JBL audio systems, Italian imported micro-velvet leather, maternal and infant-level ecological materials, etc. In terms of market dimension, products have steadily entered the Middle East, Europe, Southeast Asia, and North American markets, continuously outputting the value of Chinese high-end custom brands, achieving a market positioning of "Created in China, Recognized Globally".
With the launch of its four major globalization strategies at the 2026 Beijing Auto Show, AUXUN's future development path is becoming clearer. The brand is targeting the new track of "Healthy Mobility," a focus of the global high-net-worth population, and is building a cross-border integration ecosystem that combines "car, medical, AI, and IoT," positioning the vehicle as the "largest mobile health terminal." In the future, AUXUN will also extend its health ecosystem to home, office, and other full scenarios, continuously connecting the entire chain of onboard monitoring, cloud analysis, expert consultation, and health intervention, thereby building an integrated full-cycle service system that links the car, the cloud, the user, and services.
AUXUN is steadily building itself into a globally leading healthy luxury custom brand, with the DEEP REST Luxury Healing Cockpit as its core competitiveness and the Zongheng Tianxia flagship MPV as its globalization flagship carrier, aiming to "let the world feel Eastern healthy luxury aesthetics." On the product side, the brand will continue to enrich its classic series such as the Great White Shark, continuously strengthening product competitiveness within the 600,000 to 1.6 million RMB price range, and further solidifying its industry status as a top domestic luxury business car customization manufacturer.
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