Starting from HK$469,000, Long-Wheelbase Electric BMW iX1 eDrive20L M Sport Launches in Hong Kong

BMW Hong Kong has strengthened its presence in the local compact electric SUV segment by launching region-specific new models, officially unveiling the all-new long-wheelbase all-electric BMW iX1 eDrive20L M Sport Edition.

Retaining the authentic sporty chassis genes of BMW’s X Series, this model perfectly caters to core local usage demands including urban commuting, cross-district trips and family rides. It delivers enhanced cabin spaciousness and superior ride comfort, fitted with full M Sport styling packages as standard, setting new benchmarks for comfort, practicality and driving refinement in Hong Kong’s entry-level luxury electric SUV market.
Spacious Long-Wheelbase Cabin Optimised for Family Use
The new iX1 eDrive20L M Sport features extended body and wheelbase dimensions. It measures 4,616mm in length with a wheelbase of 2,802mm, representing increases of 116mm and 110mm respectively over the standard-wheelbase variant.

All extra space is channelled to the rear passenger area, offering 81mm more legroom and 107mm additional knee room. Even three adults can travel comfortably on short city runs or long cross-border journeys without feeling cramped.

Equipped with bespoke comfort-tuned suspension to filter out minor road vibrations, the rear seats adopt thickened high-density foam padding and 15mm extended ergonomic cushions for full thigh support, effectively easing fatigue on long drives.

Practicality is fully maximised with a 40:20:40 split-folding rear seat layout. It offers a standard boot capacity of 490 litres, expandable up to 1,600 litres with seats fully folded, easily accommodating camping gear, strollers and travel luggage. A panoramic glass sunroof comes as standard, brightening the cabin by day and enabling pleasant night-time views.

Full M Sport Package for Distinctive Sporty Styling
The vehicle comes with a complete factory-fitted M Sport suite with no extra costs required. Its signature diamond-patterned square double-kidney grille and adaptive LED steering headlights create a sharp, muscular stance.

Side features include matte aluminium trim strips, integrated roof rails and 19-inch lightweight bi-colour M alloy wheels, matching the aesthetic preferences of young drivers and business commuters in Hong Kong.
The sporty interior is equipped with an M leather multifunctional steering wheel and contoured sport seats for stable body support during high-speed driving. A premium Harman Kardon hi-fi sound system is standard, delivering immersive audio enjoyment for daily commutes and leisure rides.

Fifth-Generation EV Powertrain for Efficient Daily Commuting
Powered by BMW’s renowned fifth-generation eDrive electric drive system, the front-mounted high-efficiency electric motor generates a maximum output of 204 hp and peak torque of 250 Nm. It accelerates from 0-100km/h in 8.6 seconds with a top speed of 175km/h, delivering smooth and responsive power for overtaking and highway cruising.

An authentic simulated engine sound effect preserves traditional driving pleasure while maintaining eco-friendly electric performance.

Fitted with a 64.7kWh high-voltage lithium battery pack, it achieves a WLTP driving range of 458 - 539 km under Hong Kong homologation standards, around 10% higher than the standard-wheelbase version, covering weekly daily commutes with infrequent charging needs.

In terms of charging performance, 130kW DC fast charging replenishes power from 10% to 80% in just 29 minutes, ideal for quick top-ups on the go. The standard 11kW AC home charger fully charges the battery in 6.5 hours, ready for daily use overnight.

Curved Twin Screens & Comprehensive Safety Assistance
The centre console adopts BMW’s integrated floating curved twin-screen setup, consisting of a 10.25-inch instrument display and a 10.75-inch central control touchscreen, running the latest BMW OS 9 infotainment system with convenient QuickSelect one-touch controls. User-friendly interface supports seamless connection for calls, navigation and media playback to minimise driving distractions.

It is fully equipped with advanced driving assistance systems including Driving Assistant Plus and Parking Assistant Plus, covering adaptive cruise control, active lane keeping and 360° panoramic surround view camera, simplifying narrow-road passing and underground car park parking.

Additional convenient features such as Comfort Access 2.0 keyless entry and BMW Digital Key Plus smartphone key fit perfectly into Hong Kong’s fast-paced lifestyle.

Weekend Roadshow in Kowloon Tong with Exclusive Offers
Customers can experience the spacious cabin and electric driving performance in person without booking dealership appointments. BMW will hold a physical car exhibition at Festival Walk, Kowloon Tong (LG2 Floor), open daily from 11:00 to 20:30.

The all-new iX1 eDrive20L M Sport Edition makes its public debut here at a special promotional price of HK$469,900. On-site reservations entitle buyers to exclusive factory upgrade perks and double purchase privileges.

A full lineup of popular BMW models is also on display, including X1, X3, X5 SUVs, 1 Series, 3 Series, 5 Series saloons and flagship all-electric i7. The 48V mild-hybrid BMW X3 is available at a special on-site price starting from HK$429,000.

All on-site car purchases include complete official registration services and free shopping mall parking vouchers. Local BMW enthusiasts and car buyers are warmly invited not to miss this limited-time event.