At the 2026 Beijing Auto Show, Chinese off-road brand 212 unveiled its first off-road ecosystem series — METTA — along with two all-new models: the T01 METTA and T01 METTA Badain Jaran. Official guide prices are RMB 189,900 and RMB 219,900 respectively, marking the brand‘s evolution from “born for off-road” to “beyond off-road”.

China‘s hardcore off-road vehicle market has surged from 145,000 to 393,000 units over the past five years, representing over 170% growth. The METTA ecosystem expands beyond a single vehicle concept to deliver a comprehensive off-road lifestyle experience. 212 collaborates with partners across motorsports, tourism, and outdoor recreation to create a closed-loop ecosystem.
Within the ecosystem, “METTA Traveler” co-develops off-road routes with local tourism authorities, while “METTA Club” establishes campsites, cafes, and exhibition spaces. Dakar Rally champion Han Wei has also participated in developing the METTA Performance series.

Priced at RMB 189,900, the standard T01 METTA features a non-load-bearing body with solid front/rear axles, front/rear electronic differential locks, and a BorgWarner part‑time 4WD system. A 2.0T engine paired with a ZF 8-speed automatic transmission delivers 185kW and 410Nm of torque, with a 2.64‑fold torque multiplier in 4L mode.
The vehicle offers 10 driving modes plus crawl control and tank turn functions. A 540° camera with chassis transparency eliminates blind spots. Electric running boards, a heated steering wheel, and heated, ventilated, massaging front seats enhance comfort. Extensive testing has been conducted under extreme conditions.
Priced at RMB 219,900, the Badain Jaran edition provides a 1.5‑inch factory lift, K-Man adjustable nitrogen shocks, 33-inch BFGoodrich KO3 tires, and a 910mm snorkel. A reinforced gear ratio, heavy-duty axle, mechanical rear ladder, roof wing, and unique window trim complete the extreme off-road package.

JD Auto serves as the exclusive online sales channel for the T01 METTA series. JD PLUS members can receive up to RMB 3,000 in purchase subsidies. JD Auto‘s nationwide service network of over 4,000 centers will support after-sales needs, with over 100 new delivery centers planned.
Order figures surpassed 8,000 units within just 30 minutes of the launch announcement, with over 60% of new orders coming from first-time off-road buyers under the age of 35. The METTA ecosystem will continue to expand with a Performance series co-developed with rally champion Han Wei and a Classic bespoke series for collectors and personal expression. For Hong Kong off-road enthusiasts, the METTA series represents a compelling way to enter China’s vibrant off-road culture with genuine capability and heritage.

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