Luxury Redefined: Huawei's Luxeed V9 MPV Opens Pre-Sales at Beijing Auto Show with Premium Tech and 1250km Range

In a grand spectacle that set the stage for the 2024 Beijing International Automotive Exhibition, Huawei's premium smart car brand, Luxeed (Zhijie), officially unveiled and opened pre-sales for its most ambitious model to date—the Luxeed V9. The event, dubbed the Harmony Intelligent Driving Spring New Product Launch, showcased Huawei's deepening commitment to reshaping the luxury automotive segment through intelligent technology and exquisite design. With a starting pre-sale price of 399,800 RMB (approximately $55,200 USD), the V9 positions itself as a formidable contender in the high-end MPV market, promising a blend of executive-class space, cutting-edge Huawei tech, and a staggering claimed maximum CLTC range of 1250 kilometers.

The Luxeed V9's design philosophy is immediately arresting, adhering strictly to the Harmony Intelligent Driving lineage's principles of "Extreme, Simplicity, and Purity." The result is a vehicle that exudes a minimalist yet profoundly luxurious aura. Designers drew inspiration from the concept of "Crystal Diamond Broad Horizon, Galaxy Paving the Way," which translates into clean, expansive surfaces and intricate lighting details. The front fascia is dominated by the signature Harmony Intelligent Driving LED light clusters, but the true headline here is the world-first application of a new-generation DLP projection headlight system combined with a dynamic welcome light carpet. This system allows owners to customize their own welcome light sequences, adding a layer of personal theater to every approach.

Flowing from the sleek front end, the V9 adopts a classic, elegant MPV silhouette characterized by a long, sweeping roofline and pronounced shoulder line. The design emphasizes space and presence without appearing bulky. Signature elements include multi-spoke alloy wheels and convenient sliding doors for rear passenger access. A clear indicator of its advanced capabilities is the prominent LiDAR sensor housed on the roof, part of what Huawei claims is a first-of-its-kind new-generation Qiankun Intelligent Driving hardware suite. This system boasts higher vertical resolution and detection accuracy, forming the hardware backbone for what is expected to be a top-tier advanced driver-assistance system (ADAS).

Dimensionally, the Luxeed V9 commands attention with a substantial footprint: 5359mm in length, 2009mm in width, 1859mm in height, and a wheelbase stretching to 3250mm. This ensures a cavernous and flexible interior cabin. The rear view is equally distinctive, featuring a full-width taillight bar that incorporates what is described as "millions of finely crafted crystal diamonds." When illuminated, it creates a unique and highly recognizable signature, capping off the design with a flourish of sophistication. Buyers can choose from four exterior colors: Snowfield White, Flowing Gold Black, Glow Purple, and Deep Sea Blue.

Step inside the Luxeed V9, and the concept of a "mobile luxury lounge" comes to life. The cabin debuts a new "Velvet Twilight Purple" interior theme, crafted from a meticulous selection of premium materials. Natural wood veneers, NAPPA first-grade leather, and crystal elements with diamond-cut precision are employed throughout, setting a new benchmark for tactile and visual richness in its class. The focus is squarely on the second-row passengers, who are treated to an array of groundbreaking features.

The second-row seats are not merely recliners; they are transformative zero-gravity seats capable of rotating. They offer 45-degree rotation for a welcoming entrance, 90-degree for social conversation with third-row occupants, and a full 180-degree rotation to face rearwards. This innovation truly allows the cabin layout to adapt to various scenarios, from business meetings to family travel. Furthermore, in a world-first safety enhancement for the segment, these second-row seats are equipped with surround-style airbags, providing enhanced lateral protection in the event of a side collision.

Beyond comfort and safety, the V9 pioneers a comprehensive approach to cabin air quality and health. It employs a multi-layered defense system featuring a UVC+MOFs sterilization filter, MOFs-treated cabin interior materials, and dual negative ion air purifiers at the front and rear. Huawei claims this system is exceptionally effective at neutralizing new-car odors and persistently purifying harmful pollutants. Impressively, the company states the system can purify a cabin with PM2.5 levels akin to a volcanic eruption to "excellent" air quality standards in just 10 minutes, and reduce formaldehyde concentrations six times above the safe limit to within safe parameters in 20 minutes. Additional wellness-focused "black tech" includes a built-in vehicle-mounted oxygen concentrator, aiming to elevate passenger well-being on long journeys.

The technological prowess of the Luxeed V9 extends beneath the surface to its core architecture. It is built upon Huawei's advanced Tulin chassis platform and DVP digital vehicle platform electronic architecture. This foundational tech is paired with Huawei's in-house DriveONE electric drive system and the massive "Whale" battery pack. For extended range and flexibility, the V9 utilizes the "Snowy Owl" intelligent range-extender technology. Powertrain details from earlier filings reveal a 1.5T range-extender setup paired with battery packs of varying capacities (ranging from approximately 36kWh to 53kWh), offering pure-electric driving ranges (CLTC) between 158km and 223km depending on configuration. When the gasoline engine acts as a generator, the total combined CLTC range soars to an industry-leading 1250km, effectively eliminating range anxiety for most users.

The opening of pre-sales comes with an attractive incentive for early adopters: a deposit of 5,000 RMB can be used to offset 10,000 RMB of the final vehicle payment. This move is clearly designed to generate strong initial order momentum ahead of the model's official market launch. The Luxeed V9's debut signals Huawei's aggressive push into the high-margin luxury vehicle space, leveraging its formidable reputation in consumer electronics, connectivity, and intelligent systems. It is no longer just a tech provider but a full-fledged automotive brand crafting complete, desirable products.

In conclusion, the Luxeed V9 is far more than just another premium MPV. It represents a holistic statement from Huawei's automotive arm, blending audacious design, palatial and tech-infused interiors, groundbreaking cabin health systems, and a super-long-range powertrain, all underpinned by one of the most sophisticated intelligent driving hardware suites on the market. At a starting price just under 400,000 RMB, it directly challenges established players like the Buick GL8 Avenir, Denza D9, and even imports like the Toyota Alphard/Vellfire, but with a uniquely powerful value proposition centered on intelligent technology. As the Beijing Auto Show opens its doors, the Luxeed V9 has firmly positioned itself as one of the most compelling and talked-about debuts of the year.