Roewe Unveils 'JIA YUE': The World's First AI-Native Vehicle Series Co-Developed with Volcano Engine at 2026 Beijing Auto Show

In a groundbreaking move set to redefine the future of intelligent mobility, SAIC's Roewe brand, in a deep strategic partnership with ByteDance's Volcano Engine, has unveiled the world's first AI-native automotive series, named "JIA YUE" (meaning "Home & Beyond"). The grand reveal took place during the Roewe Brand Night, a prestigious event held on the eve of the highly anticipated 2026 Beijing International Automotive Exhibition. The launch was marked by the debut of three significant concept vehicles—the JIA YUE 07, 06, and 09—signaling a monumental leap from conceptual AI integration to a fundamentally reimagined, AI-first automobile architecture.

The collaboration between Roewe and Volcano Engine represents a significant evolution, moving beyond conventional supplier relationships into a "co-creation" paradigm. The partnership is now intensely focused on the technological攻坚 and innovative breakthroughs required for true AI-native vehicles. This involves jointly defining the next generation of human-vehicle interaction experiences and co-developing a proprietary, full-stack AI platform. This model fosters a more forward-integrated, deeper, and holistic cooperation, ensuring that artificial intelligence is not merely an added feature but the very core of the vehicle's conception, design, and operation.

The scope of this joint development is comprehensive, spanning critical domains such as the foundational AI-native technical architecture, the intelligent cockpit, and vehicle-cloud integration. The goal is to collaboratively build a robust and scalable technological foundation, or "technology底座," upon which the entire JIA YUE series and future intelligent vehicles will stand. This deep integration leverages the advanced capabilities of Volcano Engine's Doubao large model 2.0 series, embedding cutting-edge AI prowess directly into the vehicle's DNA.

Roewe's vision for the AI-native car necessitates a complete transformation, from the底层 capabilities and core technologies to the overall vehicle architecture. The integration is so profound that it marks the first time a large AI model has been deeply embedded into a physical automobile, enabling it to directly schedule, make decisions for, and execute commands on physical vehicle components. This achievement signifies a pivotal跨越 for AI, transitioning its primary domain from "internet scenarios" to the complex, real-world "internet of things (IoT) scenarios." Consequently, the automobile evolves into what Roewe describes as "the most representative embodied intelligent terminal traversing the real world"—a thinking, reacting entity within its physical environment.

To realize this ambitious vision, Roewe has invested tens of billions of RMB in developing a brand-new, vehicle-wide intelligent electronic and electrical architecture. A cornerstone of this architecture is the creation of an industry-unique system of over 2,000 Service-Oriented Architecture (SOA) interfaces. These interfaces allow for the atomic-level deconstruction of both software and hardware information and their precise, on-demand scheduling. This granular control is essential for the flexible and dynamic operation demanded by advanced AI.

The technological heart of the JIA YUE series is the industry-first CPP AI-Native Technical Architecture. CPP stands for Context, Planner, and Pixel-Level function calling, forming a complete, closed-loop technological chain designed specifically for automotive applications. The process begins with "Context," where the system acquires and manages vast amounts of information and maintains long-term memory, understanding the vehicle's state, environment, and user history. This data flows to the "Planner," an AI master planner born for the vehicle, which performs intelligent analysis, formulates strategies, and makes real-time decisions. Finally, the commands are executed with "Pixel"-level precision, referring to atomic-level control over vehicle functions. This end-to-end闭环 ensures that AI-native technology is not just theoretical but is practically and reliably implemented in the demanding context of a moving automobile.

The inaugural models of this new series are tailored to address the diverse needs of families in the AI era. The JIA YUE 07 is positioned as the flagship model for mainstream families, boasting an AI-native design from its底层 architecture to every aspect of the driving and riding experience. Roewe has announced that the JIA YUE 07 will serve as the starting point for a rapid product rollout. The brand plans to accelerate its market pace dramatically, introducing a new vehicle every three months to swiftly build out and完善 its AI-native product matrix. Further details about the JIA YUE 07 are expected to be disclosed at the upcoming Volcano Engine Force Original Power Conference, where it will be showcased as the world's first production-bound AI-native car.

Accompanying the 07 are the JIA YUE 06 and JIA YUE 09 concept vehicles, which suggest a broader range catering to different family sizes and lifestyles, all unified under the AI-native philosophy. While specific details on these variants remain under wraps, their presence confirms Roewe's commitment to offering a comprehensive suite of AI-driven mobility solutions.

The unveiling of the JIA YUE series at the 2026 Beijing Auto Show is more than just a new product launch; it is a declaration of a new era in automotive manufacturing. It challenges the industry's current trajectory, where AI and smart features are often layered onto traditional vehicle platforms. Instead, Roewe and Volcano Engine propose a ground-up re-engineering where the vehicle is conceived as an intelligent entity first. This approach promises unprecedented levels of personalization, proactive assistance, and seamless integration between the digital and physical worlds for occupants.

As the automotive world converges on Beijing for the 2026 exhibition, the Roewe JIA YUE series stands out as a bold testament to the transformative potential of Sino-tech collaboration. The partnership between a traditional automotive manufacturing giant and a leading force in AI and cloud computing encapsulates the future of cross-industry innovation. The industry and consumers alike will be watching closely as Roewe begins its ambitious three-month product cycle, waiting to see if the promise of a truly AI-native driving experience can be successfully delivered to the family garage, forever changing our relationship with the automobile.