Chery Group March Sales Reach 241,000 Units, Up 12.1% Year-on-Year

On April 1, Chery Group announced its March 2026 sales results: 240,678 vehicles, a 12.1% year-on-year increase. First-quarter sales totaled 601,712 vehicles. New energy vehicle sales reached 161,202 units, while exports hit 393,311 units, up 53.9% year-on-year. As of March 31, Chery Group's cumulative global user base reached 19.12 million, with over 6.23 million overseas users, maintaining its position as China's leading automotive exporter.

Sales Performance: Strong Growth Across the Board

March sales of 240,678 vehicles represent steady growth. NEV sales exceeded 70,000 units, up 12.8% year-on-year. Chery Automobile Co., Ltd. recorded March sales of 228,451 vehicles, a 15% increase, with first-quarter sales of 566,120 units. Chery maintains balanced growth across both combustion engine and NEV segments.

Export Highlights: Record 150,000 Vehicles Exported in March

March exports approached 150,000 vehicles, setting a new monthly export record for Chinese brands. This marks the 11th consecutive month of exports exceeding 100,000 units. First-quarter exports reached 393,311 units, up 53.9% year-on-year, with overseas users surpassing 6.23 million. Chery's global expansion deepened with its appearance at the South Africa Investor Conference, announcing a local manufacturing investment project expected to begin production in mid-2027.

NEV Strategy: Building Momentum

NEV sales exceeded 70,000 units in March, up 12.8% year-on-year. Chery's NEV lineup, including the Fengyun series and Exeed brand, has gained market traction with models like the Fengyun A9L and Fengyun T11.

Hong Kong Perspective

For Hong Kong users, Chery's strong domestic performance and global expansion build brand recognition. Its growing NEV lineup offers diverse options, while its success in RHD markets like the UK and Australia demonstrates its capability in right-hand-drive vehicles.

Personal Opinion: From Product Exports to Industrial Globalization

Chery's March results reflect a strategic shift from exporting products to building global manufacturing capabilities. The South Africa investment marks a new phase in its international expansion. For Hong Kong users, Chery's progress suggests that vehicles from China's leading exporter may soon become a familiar sight on local streets.

The brand's commitment to quality and global growth positions it well for potential entry into the Hong Kong market. Its diversified product lineup and proven export track record make it a compelling option for local buyers seeking reliable, technologically advanced vehicles.

As Chery continues to expand its global footprint, Hong Kong drivers may soon have the opportunity to experience the brand firsthand. The company's focus on innovation and quality aligns with the expectations of discerning Hong Kong consumers. Its strong export performance demonstrates its ability to meet international standards.