The Volvo XC90 is the brand's flagship large 7-seat SUV, positioned as a luxury family vehicle. The XC90 combines Scandinavian design, top-tier safety standards, and practical 7-seat space, making it one of Volvo's best-selling model lines. Its main rivals include the Audi Q7, BMW X5, and Mercedes-Benz GLE. The XC90's selling points are its minimalist and elegant Nordic interior, class-leading safety equipment, and comfortable ride quality.
