What is the positioning of the Land Rover Range Rover?

The Land Rover Range Rover is the brand's flagship luxury SUV, positioned above the Discovery and Range Rover Sport. Its selling points are its luxurious cabin, best-in-class off-road capability, and understated yet commanding exterior. The Land Rover Range Rover targets buyers who追求 taste, comfort, and a unique status symbol.

Land Rover Range Rover 係品牌旗艦豪華 SUV，定位喺 Discovery 同 Range Rover Sport 之上。佢嘅賣點係極致豪華嘅車廂、頂級嘅越野能力，以及低調而霸氣嘅外形。Land Rover Range Rover 嘅目標客戶係追求品味、舒適同獨特身份象徵嘅用家。